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DAVIDBOBROWExperienceDirector:ContentandProductStrategy415.272.

4688
davebobrow@gmail.com

Creativecontentandproductstrategistwithatrackrecordofleadingcomplexandinnovativeprojects
resultinginentertainingconsumerexperiencesformajorbrands.Aninterdisciplinaryproductownerwitha
strongunderstandingofbusinessstrategy,marketrealitiesandresourcecapabilitiesinthequicklyevolving
andvolatiledigitalmediaspace.Aquickstudyformosteverythingelse.

Anunparalleledbackgroundindevelopingadvertiserintegratedconsumerexperiencesforotherwise
surprisingpublicvenues.Astrongeyefordesign,acuriousimaginationforstorytelling.

Adeepappreciationforthepowerofbusinessintelligence:qualitative,quantitativeandintuitiveinsights
whichinformtheuserstoriesthatfuelthedevelopmentofuseful,desirable,andmarketviableproducts.

Acompetentandempatheticmentor,abletoidentifyandnurturehardandsoftskillsofemergingtalent.
Atirelesspassiontocreatebetterwork,asaleader,collaborator,andclientpartner.

EXPERIENCE

IZONMedia,aTechnicolorCompany.
20062014
IZONMediaistheconsumerfacingwingofTechnicolor.ItistheUSmarketleaderwhichdesignsand
deployslargescaledigitalmedianetworksinpublicspaces,primarilyinretailandhospitality.

EXECUTIVEPRODUCERandDIRECTOROFCONTENTSTRATEGY(201114)
Leveragedaholisticviewoftheclientsbusiness,market,culturalintelligenceandconsumercontextto
informinnovativesolutionstomarketingproblemsforalargescalelocationbaseddigitalmedianetwork.
Onboardedandwithin30days,directedcreativerelaunchoftheBitecontentplatform
Curatedviewerexperienceanddevelopedadvertisingsolutionsthatdeliveredmassreach,54%ad
recall,and34MMmonthlyimpressionsthatweretargetedbytime,locationandconsumersegment.
Evangelizedplatformforbusinessdevelopmentandservedasproductownerinprocess
improvementprojects
Productizedsecondscreenoffering,yieldingUXactivationmetricsthatrivaledmobileapps
Productizedprogrammaticcontentandadvertisingsyndicationsystemwhichreplacedaging
methodsoforganizingandscriptingcontent,yieldingsignificantefficienciesacrossdepartments
Developedanalyticalmodelforsegmentingshoppersforconversionopportunities

HEADOFCONTENTPARTNERSHIPS(20092011)
Leddepartmentduringcriticalgrowthphasegrowingrosterto+100partners
Oversawpartnershipstrategy,curatingcontentforWalmart,Target,Costco,Shelletal
EnabledgrowthofadsalesbyproducingintegratedcontentprogramsforNBC,FOX,VH1,Turner
DevelopedbusinessmodelforandwenttomarketwithCaaSoffering(ContentasaService),which
leveragedinternalcapitaltoexpandincomethroughcontentsyndicationbeyondcurrentclientroster
Mentoredtoptalenttofasttrackascontentstrategists

CONTENTSTRATEGISTandSENIORPRODUCER(20062009)
Wroteandproducedatretailadvertisingfornationalbrandsandretailers
Developedanalyticalmodelforheadcountutilizationfor55persondepartment

IdentityArts 20022006
IdentityArtswasafouryearcreativepartnershipbetweentwofriendsformedtodreamupcontentand
transformativeexperiencesforagenciesandbrands.

FOUNDER/CREATIVEDIRECTORANDEP
ProducedandsoldspeccellphonecourtesyspottoAMCTheaters,generating125MMimpressions
WonBSSP/ConverseGalleryUGCCampaigncompetition
CreatedshortformcontentandintegratedadvertisingpieceswhichairedatlaunchofCurrentTV
DevelopedcreativestrategiesandvisualtemplatesforLiebermanProds,GuthyRenker,Comcast
ProducedmusicvideosforlocalemergingactsVONIVAandBrandiShearer

LeviStrauss&Co
19992001
LeviStraussopeneditsfirsteverflagshipstoreinitshometownofSanFrancisco,amediaintensive
wonderlandofvisualandkineticattractions,intendedtoappealtomillennialswhowerefavoringother
brands

MEDIAATRETAILPRODUCER/CONTENTANDEXHIBITCURATOR
Developedconceptualframework,contentstrategyandproducedcontentfor$20MMFlagshipStore
Representedbrandtonewsmediaduringlaunchphaseofstore
CuratedinstoreeventsandgalleryexhibitionscelebratingemergingartistslikeShepardFairey,
AlbertWatson,StuartPatterson,DavidFlores,andDJCarlCox
Designedandmanagednewsroomlikeeditorialfacilitywhichcreatedcontentonthefly
PartneredwithiFilm,AtomFilmsandResFesttoexhibitemergingUGCcontent

FCBGlobal/SanFrancisco
19941999
FCBincubatedastartupcalledTheAdvancedCommunicationsGroup,whichintroducedexperiential
contentpossibilitiestocurrentandprospectiveclients.

EXPERIENTIALMEDIAPRODUCER
DeliveredbreakthroughpresencemediaprogramsforLevis,WarnerBrothers,Chrysler,Gannett
ProducedepicscaledirecttoconsumerProjectionMediaexperiences
ProducedinnovativeliveeventsforBtoBaudiences

IlluminatedMedia
19921994
IlluminatedMediawasastartupwhichaspiredtobringtheintensityandexcitementofpopconcertstothe
corporateworld,primarilyinservicetoagencypitchesandproductlaunches.

JACKOFALLTRADES:GRAPHICARTIST,PRODUCER,3DANIMATOR
Builtcreativeassetsandwhiletrainingasaproducerforinteractiveexperiences

EDUCATION

CERTIFICATION:LeanSixSigmaGreenBelt2011,AcuityInstitute
POSTGRADUATECOURSEWORK:UCExtension,ArtCenter,SFSUMMSP,AMA
UNDERGRAD:BAArt.SFSU,1993
RECENTHONOR:Finalist,Protohack/SanFranciscoSeptember2014