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The product categories for the groups have been decided by lots. Each
product category has certain uniqueness. A given product category is
being researched by one group in each section enabling comparison. One
topic is a theme based one.
Each group shall apply the concepts/ frameworks /lessons from cases
discussed in class and submit a proposal. This proposal 1 would be
submitted by Jan 27, 2013 by 10.45 am through your Class
Representatives.
The proposal shall use the inputs on MR proposal and allied concepts
discussed in class. Proposal 1 shall not exceed 5 to 7 pages A4 size. This
would enable me to give comments on your outline.
I might give additional inputs for the assignment. No group shall start the
survey etc until I sign of. (I would assume the role of the client and groups
have to satisfy me)