Professional Documents
Culture Documents
Introduction
Handicrafts are unique expressions and represent a culture,
Industry.
Defining Handicrafts:
Definition According to United Nations Educational, Scientific and
Importance of Handicrafts
The Cultural Importance: Handicrafts play very important role in
art, heritage and culture, traditional skills and talents which are
Industrial Policy:
manufacturing units.
Trade Policy:
Tariff-non-tariff Policy:
Except for 9704, all the items under 97 attract a total import
duty of 35.2 per cent. This includes a basic duty of 35 per cent
and a special additional duty of four per cent. Items under 9704
Distribution Channels:
Retailers/Direct Sales:
Wholesalers/Distributors:
E-Commerce:
Industry.
Central Corporations:
Ltd.:
Handicrafts products.
Society Ltd.:
Post Box No. 63, Bhadohi, District Varanasi, Uttar Pradesh, India.
The All India Handicrafts Board (West Block VII, R.K. Puram, New
Delhi- 110022):
110001:
Exhibitions.
Chennai- 600006):
country.
110001).
The Export Credit Guarantee Corporation (Express Towers, 10th
risks.
It was started in 1977 and works for exports and trade promotion
and development.
Private Organizations/Promoters:
Chapter)
855, Mount Road, Madras 600 002, Tamil Nadu; Phone - 838111,
4918943
growth rate of 20% every year and it is one of the most important
shown continuous growth at the rate of 15-20% over the years and
development handsomely.
Industry Analysis
India is a country of rich culture, history and traditions. India is
than 100 people. For instance, Japan, which is at the peak of the
the society.
craft products are done on both large and small scale. Because of
15% over few years and the industry has evolved as one of the
market.
there.
• India’s contribution in world market is 1.2%
• Products are high priced in big and metro cities, which are
class.
training.
castings, metal craft or stone craft, Andhra Pradesh has a wide array
These handicrafts are loved and adored not only by Indians, but
people from all parts of the world. Many inhabitants of the state still
¤ Handi crafts
Many of them evolved from within the state whereas some were
This art form belongs to the nomads and gypsies of Andhra Pradesh.
The embroidery of this form is live and vibrant. Banjaras in Andhra
clothes.
¤ Bidri Craft
are many legends related to its entry and exit into the country and
¤ Bronze Castings
The famous bronze idols were based on the verses from the
aesthetics.
¤ Budithi Brassware
about 100 kms from Hyderabad. The village is famed worldwide for
and stone carving located here, which imparts this ancient skill.
Nagarjunakonda museum.
¤ Kondapalli Toys
powder, enamel gums and watercolors. After the toy is carved on the
wood, a paste made of tamarind, wood and sawdust is applied for
giving further shapes and attaching limbs etc., to the toy. This art
¤ Lacquer Ware
This place is one of the major centers of this craft. The Lacquer craft
reside. They are involved in Niramal arts, in which scenes from the
¤ Veena Manufacturing
famous all over the world for its melody and harmony.
¤ Handlooms
The handlooms of Andhra Pradesh are of excellent quality. It is also
famous for its fine saris all over the world. Every region of the state
¤ Chirala Textiles
The textiles of Chirala are quite famous. The Chirala textile is made
weaving. After the fabric is ready, it is wrapped with wax & clay
¤ Dharmavaram Saris
The Dharmavaram in Andhra Pradesh is famous for silk saris all over
the world. These saris are specially worn on functions. They have
saris are commonly broad having brocaded gold patterns. The borders
also have butta and the pallus of the saris have exclusive designs.
¤ Eluru Carpets
The Eluru in Andhra Pradesh is famous for its woolen pile carpet
industry. This art from was brought to India by the Persians who
Gadwal located in Andhra Pradesh is famous all over the world for its
beautiful saris. The body of the Sari is cotton whereas the border and
pallu are in silk. The cotton and silk fabrics are woven separately and
of andhra Pradesh.
¤ Mangalagiri Sarees
The Mangalagiri saris and dress materials are made from Mangalgiri
Pradesh.
Through centuries old, these crafts and arts without exception have
changing eras and times and till date maintain an enriching and
of the epics and landscapes; the lively and lovely kondapalli toys
and the Bidricraft with silvery contours, have become the cynosure
Folk Paintings
legend behind it. It is said that Lord Narayan was meditating when
celestial dancing girls tried to disturb him with their beauty and
match the beauty of the lady in the painting. The Celestial dancers
were all put to shame when they saw the painting. Lord Vishwakarma
and religion which slowly started to change with time. Though tough
to find now a days, long painted scrolls are the most prized
Warangal District.
Kalamkari is derived from 'kalam' meaning pen and 'kari' means work.
Like all other art forms, this too started with designs of religious
art also flourished under the temple guardianship where it was kept
alive. Earlier the colors for the designs were extracted plants like
indigo and alizarine are used. The main areas in Andhra Pradesh
Wood Carving is among the most complex forms of arts and crafts.
Not only does it require high level of skills, a carpenter needs to have
also made. There are no specific areas in Andhra Pradesh that are
famous for wood carvings. You will finds wooden craft items in all
Hyderabad Pearls
Hyderabad is one city that is extremely modern while still keeping its
age old culture and traditions alive. Pearls in Hyderabad have been a
part of Hyderabad since the time of Nizams. The rich Nizams got
pearls from all around the world. Since then Hyderabad is famously
ear rings, rings etc. You can pick the best pearl studded jewelery for
yourself from the many famous pearl shops in the Charminar shopping
Metal Works
Pradesh. Bronze works and brassware done in the state are famous
all over the country. Statues of gods and goddesses are made of
bronze and for other metal crafts, brass is the main metal. There is a
called Adilabad. It is famous for the fact that no two items are
similar and each has its own speciality. Statues of tribal gods and
figures of many animal are the main features of this art form.
There are not many states in India that come close to giving the same
kind of variety and same level of quality. The culturally rich past of
Andhra Pradesh is still very evident in the arts and craft items, which
SWOT Analysis
Strengths:
diversified culture.
applications.
export.
Weaknesses:
players.
market.
Threats:
South Africa.
in competing countries.
Limitations of Handicraft Industry
• Products are high priced in big and metro cities, which are
class.
craftsmen.
handicraft products.
competition.
of scale.
infrastructure.
craftsmen.
sector performance.
• Awareness should be increased among craftsmen and customers
advertisements.
transportation cost.
chain management.
opportunities.
model:
business
• Test Marketing to test the initial potential of new products in
market
Packaging.
consideration
that are made by hand, or with the use of simple tools. Indian
and subtle elegance. This makes India one of the chief exporters of
categories:
and handicrafts.
industries.
Indian wooden handicrafts are much sought after the world over, and
every year, its share in the international market is not more than two
percent.
society.
CONCLUSION:
The Indian Handicraft Industry stands a unique place among all other
sector in India.
Most of the part of industry operates in rural and semi urban areas
throughout the country and have large and potential in Indian &
growth and evolved as one of the major revenue generator over the
the years and contributes major role for export and foreign
earnings.
Low capital investment, Cheap and skilled labour, Diversified product
set to grow with rapid rate in future and contribute its share towards
35 %
30 %
25 %
Percentage
20 %
15 %
10 %
5%
0%
USA UK G e rm a ny F ra n c e Jap an Ita ly
C o u n try
Political factor:
Countries like USA and UK are fully developed nations and have a
today, the United States is the Largest market for jewelry in the
Cultural factors:
Italy.
But, USA and UK don’t have any fashion industry of their own and
demand is huge.
Not only this, but citizens of USA and UK are fond of being unique
Economical factors:
This clearly means “More the money, more the buying power of
consumers”
ornaments.
Social factors:
market.