consumer. 3. Some time promotion via Van. 4. 3-7% discount depend on quality. 5. One shops have multiuses. 6. Most people buy the products on the basis of word of mouth. 7. Advertisement of branded products on TV. 8. Retailer influence the customer 40- 45% to buy the product. 9. Instead of giving change, they give chocolates. 10. At Haats many small shopkeepers came over there. And they sell their product to consumers