xPERIENCE

ADVERTISING AND SALES AGENCY

PROFILE

PROFILE

Are we tampering with convention?

No, we are working with it.

Thanks for reading

*ACCLAMATIONS
- Business Management (AIWT)
- Training & Assessment (AIWT)
- Business and Entrepreneurship (YALI)
- Leadership (YALI)
- Competitive Strategy (LMU)
- (Current) Library and Information
Studies & Public Administration (UNZA)
+ Substantive work experience as a
Business Management Trainer, and
years of business start-up
understanding, he also has a Creative
content design background.

1.

Emmanuel Mwale
Founder Creative Director

xPERIENCE is an advertising and

sales agency. Our focus is to become
a regional force with a reputation
for creativity, innovation and
reliability.

,
x
.

xPERIENCE brings a distinctive marketing

quality with a face-to-face appeal.
Face-to-face marketing is a function of branding that deals with the consumer on a
direct basis. It is designed to inform and educate prospective consumers and to
persuade them to buy into products and services.

At xPERIENCE, we are a partner

to communicate an innovative
product or service.
Our responsibility on behalf of a manufacturer or
service provider is to create consumer understanding
from nothing.

OUR

Exhibitions
Brand Awareness Project Think Tank
Brand Awareness Project
Implementation and Management
Current Approach Optimization
Creative Content Design
Sales Agents
Radio Infomercial Script Writing
Television Infomercial Script Writing
Social Media Management
Customer Care Services

PERIENCE

Exhibitions
Overcome the skeptics. Prove that it works
When a product is new there is always a general uncertainty about its effectiveness.
Overcoming the skeptics has been one of the major things conventional marketing has failed to do. As
a service provider, you agree that skepticism as a barrier to purchase still exists, and this is beside the
fact that the product in question is a celebrity product , popular by conventional advertising.
xPEREIENCE is the best and most effective ally to take these skeptics, give them something that turns
them from skeptic to supporter. And they become passionate supporters.

OUR STRATEGY
Purpose
To be a trend setter in Advertising and Sales service provision by providing client tailored
services, build relationships and assist clients grow their business
Vision
To provide Advertising and Sales services that exceed the expectations of our valued clients
Vision Statement
To build long lasting and valuable relationships between service providers and clients
Slogan
Advancing relationships
Core Values
We grow through creativity, invention and innovation
We integrate honesty, integrity and business ethics into all of our business
Goals
To build a good reputation in the field of Advertising and Sales, and become key players in
the sector
To play an active role in the advancement of advertising and sales in Zambia
To continually grow and expand in the field of advertising and sales, and develop a strong
portfolio

PERIENCE

Brand Management
Brand Management is generally regarded as a complicated and demanding process, but this is not the
case. Managed properly, it is not only an enriching and rewarding experience, but can also be
surprisingly straightforward and enjoyable. xPERIENCE can provide Brand Management support
throughout the life of a brand. Our focus is on Implementation and Launch.
Branding: Its not in the moment. Its an evolution
If you have a product, then you have categorically figured out accurately its cooperating role in a
consumer's life.
It is time to share that with the consumer.
In order to fire-up prospective consumers to think outside the box, accurate product or service
exhibition is paramount. Print and video promotions can act as a dispatch reaffirming of the quality of
the exhibit. Print and video promotions alone, are answerable to social trends at a particular moment;
manufacturers of a similar product, or providers of a similar service will have comparable
advertisements airing on television, radio and up on billboards at a particular time of the year, and if
looked at carefully, this means, for an old product or service that there will be resistance in market
share growth, and for a new product or service, it will show little or no signs of movement in the
projected growth direction. And the turnover for operational costs only gets higher.
Regardless of how much thought you put into your original ideas, branding should consistently be
perceived as an evolutionary concept; Weather, time, politics and target market economic
performance are plain sounding factors somewhere, but in business they are imperative, they
influence the multiple branding changes that your product will undergo over time, and in that way
affecting sales. When you decide to partner with xPERIENCE, your product begins to meet targeted
returns with automatic precision and by virtue of consumer understanding, your product rebrands
itself ahead of weather, time, politics and target market economic performance, in so doing growing
your market share, boosting sales, creating brand value, cutting advertising costs, and ultimately
modifying your business into a pioneering market trailblazer ahead of the opposition.

|Get rid of the consumer fears, uncertainties and doubts (FUDs). Address those FUDs in your marketing|

For a responsive market dial

+260 966 142 841
e-mail: xperiencetoday@outlook.com

today

Key personnel

paint
Mutale Chisata Chilima
Head of Marketing
- Business Administration (CUZ)
- Work Health and Safety (AIWT)
- National Accounting Technician (ZICA)
- Cert. IV in Training & Assessment (AIWT)
+ He has a wealth of experience in the I.T,
Construction, and Work Health and safety
business arena.

Musonda Mwansa
Finance Manager
- Accounting and Finance (DMI St Eugene)
- Public Management (YALI)
- Business and Entrepreneurship (YALI)
+ He has experience in the provision of
accounting services

PERIENCE