ProjectonMarketing

Management
ProductSelected:ATNANYTIMENOODLES

Introduction

Noodles

Whyhaveyouselectedthisproduct/service?

Competitiveproducts&

UniqueSellingProposition.[U.S.P.]

write5competitivebrandsthatexistinthemarket

writetheirfeaturesandUniqueSellingProposition.[U.S.P.]Youcanpastepictureand
wrappers

Our product and its features &

U.S.P

Whatisthenameofyourproduct?

Enlistitsfeatures.WhatisgoingtobeyourU.S.P

Range of products

Doesyourproducthaveanyrangegivedetailsandfeatures

Permission and licences

Whatpermissionandlicenceswouldberequiredtomaketheproduct?

Page10Page11Page12Page13

Label of product and

socialmessage

Draw the label of productBoth front and Back

Draftasocialmessageforyourlabel.

Tagline and Logo of product

BriefreasonfordesignoflogoanditssignificanceDrawthelogoofproduct

BriefreasonwhytaglinesareusedforproductsDraftatagline

Selling price and profit margins of competitors

StrategyfollowedbyyoucompetitorsforsettingsellingpriceGivereferenceofAppendix
no.MaketabletobeputinendunderAppendix

Pricing of our Product

WhatfactorsareyouconsideringforsettingsellingpriceGivereferenceofAppendix
no.MaketabletobeputinendunderAppendix

Page14Page15Page16Page17

Packaging

ImportanceofpackagingTypesofPackagingPrimary,secondary&
transportationMaterialusedoranyinnovationinpackaging

Channels of distribution

ImportanceofChannelsofdistributionWhichchannellevelwillyouuseZero,One,
TwoorthreelevelReasonforselectingparticularlevelMakediagram

Warehousing

ImportanceofwarehousinginbriefNumberofwarehousesLocationofwarehousesOwn
warehousesorrentedGradingandStandardisation

Page18Page19Page20Page21Page22

Promotion

WaysofpromotingyourproductExplainhowwillyouuse4elementsofPromotion:
Advertising,PersonalSelling,SalespromotionandPublicRelations

Promotion schemes

Anyschemesfor(i)Thewholesaler(ii)Theretailer(iii)Theconsumer

Observations and FindingsConclusionsSuggestionsFuture scope of

studyTransportation

Whatmeansoftransportyouwilluseandwhy?

Page23Page24

AppendixIncludes all tables , questionnaires used for studyTeachers

observation

NameofTeacher:SignatureDate:

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