Professional Documents
Culture Documents
Writing Task:
Write an essay that analyzes and critiques two print advertisements that
sell the same kind of product but appeal to different audiences (for
example, a car advertisement aimed at men and one aimed at women; a
cigarette ad aimed at upper-middle class consumers and one aimed at
working-class consumers; a clothing ad from the New Yorker and one
from Maxim).
You cant assume that the reader can see the ads, so its imperative that
the essay has an effective lead-in to introduce the ads to the reader. You
will need to concisely describe them, and the essay has to assert a thesis
that is an argumentative conclusion about them. The essay has to have
Audience:
Address your paper to peer-scholars who might be curious about your
subject and interested in your analysis and/or findings? But also
imagine your audience as somewhat informed but undecided people
who might take an opposing viewpoint to your own.
Evaluation:
Your essay needs to have a clear purpose with ample detail to support
this purpose, and it should have a recognizable thesis or organizing
idea. It should have a beginning that generates interest, and ending that
provides a sense of closure, and the parts in between should be
arranged in a logical and rhetorically effective sequence. Essays should
demonstrate stylistic maturity and mastery of editorial conventions
(grammatical correctness). Essays must be in MLA format and include
a Works Cited page with at least 3 sources in addition to the two ads.