Professional Documents
Culture Documents
What
is
Problem
Finding?
Problem
Finding:
As
you
observe
the
world,
study
history,
math,
science,
or
read
a
novel
Ask
yourself
o How
might
we?
o What
if?
o Why?
Why
not?
o How?
How
come?
o Why
is
it
the
way
it
is?
Does
it
have
to
be
that
way?
What
is
Empathy?
How
to
Empathize:
Observation:
Be
like
a
fly
on
the
wall.
Watch
what
they
do,
not
what
they
say.
Watch
for
habits,
quirks,
work
arounds.
Be
on
the
look
out
for
patterns.
Observe
similar
users.
Consider
observing
non-users.
o Why
dont
they
ever
go
there;
or
why
dont
they
use
it;
etc.
Interviewing:
Interviewing
is
questioning
a
user
about
their
needs:
o "Tell
me
more
about..."
o "Could
you
tell
me
a
story
about..."
o "What
would
I
find
surprising
about..."
o "Why
do
you
say
that..."
o "Tell
me
more..."
o "How
did
you
feel
when
___
happened..."
o "Why..."
etc.
Never
underestimate
the
power
of
Why?
o Thats
interesting,
tell
me
why
o Why
do
you
think
that
is?
o Why
did
they
decide
to
do
that?
o Why
do
you
think
that
is
important?
o Why
do
you
say
that?
Defining the focus is where
we create needs statements
for the
user.
Do
o Create
a
problem
statement
(DT
Madlibs
see
back
of
card).
o Try
writing
multiple
needs
statements:
you
will
focus
on
only
one,
but
multiple
needs
statements
give
you
more
choices.
o Perform
the
Goldilocks
test:
Not
too
general,
nor
not
too
specific,
but
just
right.
________________________________
(user)
______________________
so
as
to/because
(users
needs)
_______________________________.
(surprising
insights
/
underlying
problems).
Its not about coming up with the right idea; its about
generating the broadest range of possibilities
What
is
Ideating?
How
to
Ideate:
--
Individual
Brainstorming:
this
is
a
safe
space;
there
are
no
bad
ideas.
Document
in
some
way.
--
Group
Brainstorming:
Each
person
shares
his/her
favorite
idea
and
the
group
builds
on
it.
Practice
using
Yes,
and
statements
versus
No,
but.
--
Each
person
also
shares
his/her
wildest
idea
and
the
group
builds
on
them.
Document
in
some
way.
While
you
ideate,
try
starting
with
the
worst
idea
you
can
think
of,
then
consider
these
prompts:
o What
is
the
most
obvious
solution?
o What
if
you
had
unlimited
resources?
o What
if
you
had
no
resources?
o What
if
you
had
superpowers
what
would
you
do?
o How
would
a
6
year
old
child
solve
this?
Guidelines:
--
Capture
everything:
all
ideas
are
good
ideas
and
get
documented.
--
Use
Yes,
and
statements
versus
No,
but.
By
being
positive
in
our
brainstorming,
we
increase
creativity.
Negativity
reduces
our
creativity.
--
Quantity
Counts:
Dont
get
stuck
on
good
or
bad
ideas.
The
more
ideas
the
better!
o Encourage
Wild
Ideas:
use
the
idea
of
Draw
the
idea
that
would
never
work!
o Build
on
the
ideas
of
others:
Shift
from
I
to
We
statements.
--
Which
ideas
are
actionable
what
can
I
do?
Techniques:
--
Sketching
ideas,
mind-mapping,
post-it
notes,
digital
capturing.
--
Utilize
Visual
Thinking
strategies.
Consider
the
Funnel:
How
might
your
ideas
meet
user
needs?
How to Prototype:
One
or
more
innovative
solutions
were
developed
based
on
meeting
the
needs
of
the
user.
Grit
and
determination
were
demonstrated
throughout
the
process
the
team
never
gave
up.
At
least
one
innovative
solution
was
developed
based
on
meeting
the
needs
of
the
user.
Describe
your
process
of
prototyping.
1.
Reflect
on
your
prototyping
process:
what
worked,
what
didnt
work,
and
what
did
you
learn
from
this?
2. How
did
you
or
your
team
demonstrate
grit?
What
specific
strategies
helped
you
persevere?
Could this
work?
How
to
Test:
--
Show
dont
tell:
Put
your
prototype
in
the
hands
of
others
as
much
as
possible
--
or
have
them
experience
your
prototype.
This
can
include
historical
simulations,
character
experiences,
or
products.
--
Watch
and
learn:
Watch
reactions
so
you
can
learn
and
grow
your
prototype.
--
When
something
fails:
Ideate
and
re-prototype
before
you
test
again.
Dont
give
up!
Seize
the
opportunity
to
learn,
grow
and
improve!
--
Qualitative
&
Quantitative:
Realize
that
there
are
different
measures
to
determine
effectiveness.
Each
prototype
test
may
vary
depending
on
the
context
that
we
are
prototyping
for
and
what
the
needs
of
the
users.
1. Which
piece
of
this
project
was
most
difficult
for
you/your
team
and
why?
What
strategies
did
your
team
develop
to
help
with
this?
2. If
you
were
giving
advice
to
another
team
who
was
going
to
do
a
similar
project,
what
would
it
be?
3. Are
there
parts
of
the
design
process
that
remain
unclear
to
you
or
that
you
have
questions
about?
What
are
they?
4. What,
if
anything,
would
you
like
to
share
with
the
users
who
you
developed
this
solution
for?