Professional Documents
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Head Office
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Table of Contents
About H&M
business concept&sustainablility
From Idea to Store
Design & production processes
Fashion for All
Collections & Online Shopping
History
History of H&M
page 2
page 3-4
page 5
page 6
About H&M
Our Business Concept
Fashion and quality at the best
price: Our business concept
is to offer fashion and quality
at the best price.H&M should
always have the best customer
offering
in each
and every
market.
We offer
collections
that are
wide-ranging and varied for
women, men, teenagers and
children.
environment in the
supply chain, the
garment lifecycle and
the communities in
which we are active.
Design Process
Fashion, quality and sustainability all at the core of our design
process.
H&Ms design department employs 160 in-house designers
and 100 pattern makers, as well
as several design assistants and
print designers. Working from our
Head Office in Stockholm, they
create H&Ms wide-ranging and
varied collections.
The team is large and diverse,
representing different age groups
and nationalities who draw
inspiration from every corner
of the globe and a wide variety
of sources. From art, cinema,
maga-zines and music to street
fashion, trade shows and trend
seminars.
All these influences are then
filtered into constantly updated collections full of inspiring
fashion at unbeatable value for
money. Men, women, teenagers
and children should always find
something just for them at H&M
whatever their taste or style.
Our design process is about
striking the right balance between fashion, quality and the
best price. And it always involves
sustainability awareness, that
means a strong consideration
for both people and the environment, all the way from the
sketch book to the customer.
Planning and buying
The right mix of modern basics, current fashion and the
very latest trends.
H&M should always have the
best customer offering in every
market, which means that
each store has to stock the
right pieces a varied range
that inspires customers to both
browse and shop.
Each of our concept teams
consists of designers, buyers,
assistants, pattern makers, a
section manager and a controller, who are together responsible for producing just the right
mix of garments, accessories
and other products. Team
members are all knowledgeable when it comes to fashion
and trends, and keep up to
date with H&M customers and
their interests.
Flexible assortment planning
ensures that each stores
selection feels updated, on
trend and relevant to its customers every day of the year.
Different factors determine the
suppliers manufacture
our products and
generally source fabrics
and other components
needed.
H&M Kids offers children everything from supercool jeans to pretty dresses, in sizes from baby
to 14 years. H&M childrens clothing should be
fashionable and comfortable and is always carefully tested to ensure it meets strict requirements
for quality, function, safety and sustainability. Kids
fashions must be soft on the skin, yet designed to
withstand lively play and rigorous washing.
Women
Men
Divided
History
1947
2004
H&M initiates designer collaborations starting with Karl Lagerfeld. More collaborations
follow with Stella McCartney, Viktor &
Rolf, Madonna, Jimmy Choo & more.
1964
2006
1968
2007
1970s
2008
1980s
2009
1990s
2012
2000
2013
H&M is listed on the Stockholm Stock Exchange. The first store outside Scandinavia
opens in London, in the UK.
Stores open in Germany and the Netherlands. H&M acquires the mail order company Rowells.
The first H&M stores in Russia open. Beijing also gets its first H&M and Lebanon
becomes a new franchise market. H&M
Home is launched.