Professional Documents
Culture Documents
Annotated Bibliography
10/30/14
1. Babin, Barry J., and Eric G. Harris. CB4. Mason, OH: South-Western, 2013. Print.
a. CB4 is an engaging textbook covering the basics and core components of
consumer behavior. This book emphasizes how the recession, green marketing,
and natural disasters impact consumer behavior. Contemporary information is
included to teach the most recent events in business and consumer behavior.
b. This source is perfect for my topic of how advertising has changed consumer
behavior. The book offers an abundance of background information on
consumer behavior and statistics, graphs, and charts to prove various ideas.
Also, it is a full sized textbook and includes much more information than a short
newspaper article or even a published scholarly journal would.
2. Dahl, Darren. "Social Influence and Consumer Behavior." EBSCOhost. N.p., n.d. Web.
1 Nov. 2014.
a. This article focuses on the social influence on consumer behavior. Many topics
are covered, including mimicry and exclusion and the role of social comparison
in consumers. Also, consumers making purchases to enhance status, the impact
of social networking, and the impact on self-esteem of consumers.
b. This source, though valid and interesting, is not too particular to my topic.
There are one or two key points that connect to my topic, but not enough to be
one of the more used sources for my paper.
3. Jayasinghe, Laknath, and Mark Ritson. "Everyday Advertising Context: An
Ethnography of Advertising Response in the Family Living
Room." Http://eds.a.ebscohost.com/eds/detail/. N.p., n.d. Web.
b. Because the study of consumer behavior is all about people, the psychology of
marketing is very important to anything concerning consumer behavior. This
makes this source important for my paper, if for no other reason than
background information into people and consumer research.
6. Webb, Candace. "How to Change Consumer Behavior Through Advertising." Small
Business. Chron, n.d. Web. 01 Nov. 2014.
a. This is a short article breaking down the steps of changing consumer behavior
through advertising campaigns. According to Webb there are five steps. Webb
focuses on solving a problem in the consumers life.
b. Although I will not be doing any advertising, having this information will be
helpful information for my paper. This source focuses more on the advertising,
instead of the consumer. This is different information than I am finding in other
sources.
7. Yakov, Bart, Andrew T. Stephen, and Miklos Sarvary. "Which Products Are Best Suited
to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on
Consumer Attitudes and Intentions." AMA Journals. N.p., n.d. Web. 30 Oct. 2014.
<http://journals.ama.org/doi/abs/10.1509/jmr.13.0503>.
a. This source discusses mobile advertising and includes research determining the
success or failure of various products. It compares the products and the type of
product (for instance, hedonic versus utilitarian) and discusses which is more
successful in mobile advertising.
b. Although it seems far from my topic, this source is actually quite useful for me.
There is an abundance of research done to prove points and many visual aids
included to enhance understanding. This source provides easy to understand
comparisons or advertisements and their result on consumer behavior.
8. Zhao, Guangzhi, Darrel D. Muehling, and Loannis Kareklas. "Remembering the Good
Old Days: The Moderating Role of Consumer Affective State on the Effectiveness of