Strategic Management

Conceptual Framework
MSC 501, IBCS

Strategy
The determination of the long run goals and
objectives of an enterprise, the adoption of
courses of action and the allocation of

resources necessary for carrying out these

goals

Strategic Management
The

art

and

science

of

formulating,

implementing, and evaluating

cross-

functional decisions that enable an organization to

achieve its objectives

Strategy
formulation

Strategy
implementation

Strategy
evaluation

Strategy Formulation
Strategic Intent

Strategy
Formulation

Strategic Choice

Strategic
Alternatives

Strategic Intent
Vision/Mission/Objective
Strategic Decision Making
SWOT Analysis

Environmental Analysis
Corporate Appraisal

Strategic Alternatives
Concentration, integration, diversification,
internationalisation, cooperation, digitalisation,
stability, retrenchment, restructuring
Business level strategies

Strategic Choices

Strategic Analysis

Competitive Strategy
Balanced Score card
Bottom up pyramid

Focusing on strategic alternatives

Analysing strategic alternatives
Evaluating strategic alternatives
Choosing from among the strategic alternatives

Strategic management process

Vision/mission
Corporate Objectives

Strategic Intent

Marketing Audit
SWOT Analysis

Strategic Alternative

Assumptions
Marketing Objectives and strategies
Estimate expected results
Identify alternative plans and mixes

Strategic Choice

Budget
1st Year detailed implementation
program

Measurement &
review

Strategy Implementation
Structural Issues
Non Structural Issues
Mckinsey 7 S framework
Management Of Change

Strategy Evaluation
Strategic Evaluation Process
Control Mechanisms