Makarios Grocery Store

BUSINESS PLAN
JULY 24, 2014

MAKARIOS GROCERY STORE

BUY AND KEEP ON BUYING

DELMAS 95, RUE ORESTRE CHERY

PORT-PRINCE, HAITI
509 3772-2951/ 904 510-9441
rebeccachristarigaud@gmail.com
Owner: Ananias Rigaud

Makarios Grocery Store

BUSINESS PLAN
JULY 24, 2014

I.

EXECUTIVE SUMMARY

Makarios Grocery Store is a sole proprietorship company that is owned by Rigauds

family. The store is located in the center of the capital of Haiti, Port-au-Prince. Makarios
is a nice delicatessens mom and pop grocery store that sells non-perishable and
perishable product to the population and provides effective service. Overall, the service
provided refers to public restroom, international and locals phone calls, orders and free
delivery products. The company contributes to the wellbeing of the residents and
visitors by providing effective products and services at a considerable price, an
agreeable atmosphere so they can feel welcome. The firms mission statement is to help
the population managing their incomes while making effective savings.

The perishable items include milk, vegetables, meat, yogurt, cheese, hot dog etc. and
perishable items like dry beans, grains, pasta, cereals, tea and coffee bags. It also
provides household maintenance and baby items. All sales are registered into the
bookkeeping.
The store has become very useful in the area over the last two years. People that live in
that community are mostly families and single parent, so they have responsibilities and
needs. The company provides difficult-to-find products so people dont have to run
many miles and make deep research to find some products. Over half of the population
has expressed their loyalty toward the store and feel confident to make business with it.
Makarioss business is really unique and special in itself. The first crucial aspect of its
uniqueness is based on trust. Customers believe and trust the products and services
offered. Several aspects contribute to the firms specialty such as the free delivering
merchandise and the survey questionnaire asking about the customers point of view.
Makarios listen to its customers feedback and follow up.
Makarioss income profit has increased over the last two years. These profits are
obviously based on the first opening of the business where everything was new for the
population. Their expectations were high and valuable. Still the company generate
effective revenues.
Beyond these profits Makarios has more realistic and achievable goals for the future.
The short-term goal of the business is to become a broader marketplace, and its long-

Makarios Grocery Store

BUSINESS PLAN
JULY 24, 2014
term goal is to have branches all over the country and to provide all type of products. To
meet these objectives the firm needs to make a loan of $5,000,000.

II.

COMPANY SUMMARY

Makarios Grocery Store is an existing mom and pop sole proprietorship business that
operates quality of goods and services to consumers. It has created in April 2012 and
located in the capital of Haiti Port-au-Prince, Delmas 95, rue orestre chery #57. The firm
has a normal size in larger for a business to operate and a total of four employees. Two
chief executive officers, one manager, and two cashiers. The business targets its market
to different type or level of customers including children, young and adults no matter
their incomes. Makarios grocery store has two years of experience and has generated
rapid growth, high net profit over the last 2 years and build strong relationship with its
customers. Still Makarios has realistic goals to achieve within ten years such as to have
branches in different areas of the country. It has hope in becoming a broader
marketplace in 2018. By that time the business expects to be able to provide different
types of products and services to its customers while operating high revenues and to
have a website so it can provide online services. The firm strives to help the population
to manage their income. The store slogan is Buy and keep on buying.

III.

PRODUCTS AND SERVICES

Makarios Grocery Store provides these types of services and products.

Grocery:
The business offers high quality of product coming from Dominican Republic, Panama,
Curassow and locals products as well. These countries provide higher trading benefits
high quality. The company makes sure that it provides effective, desired and well known
product to the population. These items include: milk, vegetable, meat, cheese, peanut
better, grains and pasta, canned soups, breads, oil, potatoes, beans, spices, butter,
candies, snack, cookies, bakery, etc. These items have a high percentage of demand.
Household Essentials:
In that category the firm offers houses items including: cleaning supplies, vacuum,
bathroom and laundry items, etc. It provides the necessary items for the maintenance
of houses at a considerable price.
Gifts:

Makarios Grocery Store

BUSINESS PLAN
JULY 24, 2014

Gifts are available at the store for any occasion or event. The gift card is limited to a
category of expensive items and services.
Ordering:
People are able to make special order and any type of reservation of items through
phone calls or messages 24/7.
Free Delivery:
The delivery section is at no cost and everywhere which contributes to the uniqueness
of the company.
Service communication:
This service offers the customers the ability to make internationals and locals calls at a
considerable cost. SIM card and plan for cell phones are also available for any type of
company like Digicel or Voila.
Public Bathroom:
Consumers and visitors are welcome to use the public bathroom. Excellent treatment
has been provided.

How its products and services are different from the competitors.

A large majority of the population has raised in Port-au-Prince, and have children
that go to school. So, the strategy that the company is using cover their needs and
expectations. Makarios offers discount on sales and offers that are attractive to
customers. The customer service is one of the strategy, it has built strong
relationship with their customers over the last few years. The overnight and every
day services are also two excellent strategies.
Competitors: Meli Melo Company, Flip Flop Provisions Alimentary, Bondye Bon
Store are some companies that are in general the most direct competition.
Makarioss grocery store compete with a small amount of businesses that offer
similar products but different brands.
The mission statement of this company has a great power on dealing with
competitors. It believes that helping its customers in making savings, and building
loyalty customers will help competing the competitors effectively.

IV.

MARKET ANALYSIS SUMMARY

Makarios Grocery Store

BUSINESS PLAN
JULY 24, 2014
Makarios target market focus on different folks category including families, single parent,
young and adults, located in a small town of the capital of Haiti, Port-au-Price, delmas 95.
Families with children that go to school.
Folks that work all day long and barely have time to go shopping so they need an
overnight store close to them in order to get something at any times.
Unemployment people that need a store where they can make purchase at a lower
price.
People with high income that are looking for quality, valuable, durable, well-known and
specialty products.

Market Segmentation
NON-RESIDENTS

YOUNG PEOPLE AND

UNEMPLOYEED ADULTS

EMPLOYEESD LOCALS FAMILIES

The community has an estimated of 13,000 folks. Family members are likely to make
purchase and become loyal customers than non-residents and unemployment folks.

Makarios Grocery Store

BUSINESS PLAN
JULY 24, 2014

Market analysis
STRENGHTS

WEAKNESSES
OPPORTUNITIES

THREATS

o Loyal customers that have high expectations and believe in

the firm keeps increasing.
o The discount and offers provided during special occasions
are barely provided by the other stores.
o The competitors in that area dont believe in advertising
their products so the aggressive advertising that Makarios
has is one of its strengths.
o Lack of technology.
o New competitors or businesses in the area.
o The business meets its target market needs effectively.
o The good location of the firm. There are enough consumers
to run a business.
o Misfortune of the competitors and lack of marketing plan.
o Security
o Price increasing in the factor of production.
o Competitions.
o Bad record of accounts receivable.
o Lose of customers.

Loyal Customers Growth per rate

Employed
1.16
People families
Unemployed
0.8
young and
adults
Non-residents.
1.33
Total

1.09

Year 2012
6000

Year 2013
7000

3000

2500

1500

2000

10500

11500

Makarios Grocery Store

BUSINESS PLAN
JULY 24, 2014

Target Market Strategy

The market place has been very challengeable over the years. Many different brands
from foreign countries are getting into the market place which is the result of variation
in price, so companies are looking for opportunities that offer more benefits and
accountability. Because of that variation and modification among the items which lead
to a differentiation between the products, the target market tend to be heterogenic.
Makarios offers a variety in product either in brands or quality so people are likely to
experience new product. The community offers a wide access to new entrepreneurs in
terms of increasing business opportunities. The company makes sure that its advertising
strategy works toward its target and values the quality of the products, the considerable
variety in price, and the effective customer service.

Market Needs

The whole population needs a stability and availability of products and services at
different times. Those who are full time workers expect being able to buy something at
any time after work in case they need it, so Makarios meets their expectations by
staying late at night. The trust is one of the need. They need to trust your product in
term of expiration date and how durable is the product before they make any purchase.
More than the half of the population believe in convenience product. Those who are
living paycheck to paycheck are likely to purchase convenience product. Overall
specialty and shopping products are mostly required by the community.

Service Business Analysis

The company ideal relies on building long term relationship with its current customers by
meeting their needs effectively. To make sure products are in stock so customers are able to
find their products anytime they want it. In case a customer doesnt find what he or she needed
the company is able to make fast order in an effort to meet the needs of the customers.
Makarios is the only one company that offers free delivery service to its clients.

V.

Marketing and Performance Strategy

Marketing Strategy:
The company improves its market strategy and makes sure it works toward the
effective target market and the level of competition. This strategy is strongly

Makarios Grocery Store

BUSINESS PLAN
JULY 24, 2014

based on advertising the top brands recognition and to deeply describe its
products and the differences among the competitors. The firm actually uses
flyers to advertise its products and services. The marketing plan set up by the
manager will use TV-show and commercials in the future. Another strategy that
the company has done is personal selling with its customers.
Sales and Pricing Strategy:
Makarios grocery store focus its sales strategy on having the customers coming
back after their purchases by the quality of the products and acknowledge of the
employees. The store basically has two different categories of sales as
mentioned above: Retail sale and Wholesale which lead the company to an
effective in sales. Prices are mostly depending on season and occasion.
Discounts, Specials offer, and sample product contribute to a deep number of
loyal customers coming in the store and to attract new customers. Makarios
store allows order whether by phone calls or messages to serve its clients.

VI.

Management Summary

Makarios Grocery Store is a mom and pop family business runs by three owners. The top
two owners Ananias and Christianie Rigaudare the Chief Executive Officers of the
business. The other owner Rebecca Rigaud is the principal manager.

Ananias Rigaud
Principal Owner

Make purchase
Interview and hire
employees
Analyze the business
operations.

Christianie Rigaud
Secondary Owner

Rebecca Rigaud
Manager

Decide what to
purchase when and
where.
Make the deposits.

Pay taxes
Payroll
Marketing plan
Manage the
bookkeeping

Makarios Grocery Store

BUSINESS PLAN
JULY 24, 2014
External Resources
Hire Purchase
Family finance

Trade credit.
Retained profits: This is the most important external resources of the company.
Own capital and revenues.
Bonds

VII.

FINANCIAL ANALYSIS
START-UP

CASH

$25000

RENT

$4000

PRIMARY LOAN REPAYMENT

$8000

EQUIPMENT

$2000

UTILITIES

$600

INSURANCE

$200

TOTAL

$39800

SALES FORECAST
RETAIL SALE

Sales

Year 2012

Year 2013

Year 2014

Grocery items

$11,500.00

$12,600.00

$14,500.00

Frozen

$7,000.00

$8,000.00

$9,500.00

Drinks

$9,000.00

$9,050.00

$10,300.00

Makarios Grocery Store

BUSINESS PLAN
JULY 24, 2014
Cleaning items
Services
telecommunications

$10,000.00

$12,000.00

$13,500.00

$5,000.00

$6,600.00

$7,000.00

others

$3,000.00

$2,000.00

$2,000.00

Total Sales

$45,500.00

$50,250.00

$56,800.00

Year 2013

Year 2014

WHOLESALE
Sales

Year 2012

Rice

$200,000.00

Pasta

$150,000.00

$200,000.00

$250,000.00

Canned Milk

$180,000.00

$200,000.00

$270,000.00

Sugar

$250,000.00

$300,000.00

$450,000.00

Soap

$75,000.00

$100,000.00

$175,000.00

$270,000.00

$300,000.00

others

$6,000.00

$6,000.00

$6,500.00

Total wholesale

$861,000.00

$1,076,000.00

$1,451,500.00

Full amount of sales

$906,500.00

$1,126,250.00

$1,508,300.00

MAKARIOS GROCERY STORE

Income Statement
Revenues

Year 2012

Year 2013

Year 2014

Makarios Grocery Store

BUSINESS PLAN
JULY 24, 2014
Sales
Cost of goods sold
Gross margin

$
$
$

906,500.00
600,000.00
306,500.00

$
$
$

1,126,250.00
750,450.00
375,800.00

$ 1,347,000.00
$ 920,600.00
$ 426,400.00

Rent expense
Advertising expense
Insurance expense
Utility expense
Repair equipment expense
Salaries expense
Total expenses

$
$
$
$
$
$
$

48,000.00
10,000.00
2,400.00
4,800.00
7,200.00
20,000.00
92,400.00

$
$
$
$
$
$
$

48,600.00
15,000.00
2,450.00
5,000.00
6,000.00
30,000.00
107,050.00

$
$
$
$
$
$
$

49,100.00
15,800.00
2,500.00
5,500.00
6,500.00
40,000.00
119,400.00

Net income

214,100.00

268,750.00

307,000.00

Expenses

MAKARIOS GROCERY STORE

BALANCE SHEET
Current Assets
Cash
Inventory
Prepaid Insurance
Prepaid Advertising

$
$
$
$

Prepaid Rent

10,500.00
300,250.00
1,500.00
600.00
24,300.00

Non-current Assets
Equipment

$10000

Total Assets

347,150.00

Liabilities
$1,600.00

Accounts Payable

$5,000.00

Bond Payable

$6,600.00

Total Liabilities
Owner's Equity
Ending Capital

340,550.00

Makarios Grocery Store

BUSINESS PLAN
JULY 24, 2014
Total L & O.E

347,150.00