GMT PRESENTATION

LINDT COMPANY
Team: Spartons
Mrurnalini
Mahendra yadav
Vineeta
Sambchidambar
Bharani dharan
Abhishek
 Overview

 Lindt & Sprungli

 Major competitors
 Marketing Strategy
 Branding strategy
 Promotional strategy
 Company Overview
 Founded : 1845
 Founder(s) : David Sprungli- Schwarz
Rudolf Sprungli- Ammann
 Head quarters : kilchberg, switzerland
 CEO &Chairman: Ernst Tanner
 Industry : confectionery
 Employees : 7712
 Company History

 Estd in 1845 by David sprungli and his son

Rudolf sprungli.
 Company started as an artisanal sugar bakery
and transformed itself into in innovative
chocolate maker in 1892.
 In 1994 the structure was redesigned and a
kilchberg based holding company was formed.
 Products
 Lindor
 Golden bunny
 Confectionaries
 Block chocolates
 Subsidiaries of Lindt
 Lindt & Sprüngli SA (France)
 Lindt & Sprüngli SpA (Italy)
 Lindt & Sprüngli (Austria)
 Ghirardelli Chocolate Company (U.S.; 98%)
 Lindt & Sprüngli (UK) Ltd.
 Lindt & Sprüngli (Canada) Inc.
 Lindt & Sprüngli (Asia-Pacific) Ltd. (Hong
Kong)
 Lindt & Sprüngli (Australia) Pty. Ltd
 Worldwide Operations
 Australia
 Asia
 Europe
 North America
 Major competitors
 Barrey callebaut -Zurich
 Godiva chocolatier -USA
 Nestle -Switzerland
Growth rate of Lindt
 Market Value
 Market capital
1479 CHF million(INR: 64484Mn)
 Sales Revenue
2937.3 CHF million(INR:128066Mn)
 Operating income
294.7 CHF million(INR: 12848Mn)
 Net income
261.5 CHF million(INR: 9439Mn)
 Total assets
2409.9 CHF million(INR:105071Mn)
 Market communication
 Packaging
 Seasonal confectionaries
 Offerings
 Online services
 Business Strategy
 Branding Strategy
- creating premium distinction
- international expansion
 Promotional Strategy
 Price and Quality
Enjoy the Chocolate!