Professional Documents
Culture Documents
Report
On
CONTENTS
1. About Yes Bank
a. Brand, Vision & Commitment
b. Brand Pillars
2. Organization Structure
a. Introduction
b. Board of Directors
c. Key Management
3. Organization Culture
4. Functionality
5. Conclusion
About YES BANK
YES BANK is pursuing a Brand strategy to build one of the finest financial brands in India. YES BANK
believes that differentiation begins with its service and trust mark embedded in ‘YES’, which represents
the Bank’s fundamental goal of being a highly service-oriented Financial Institution. The endeavor at YES
BANK is to provide an unprecedented Delightful Banking Experience to all its customers.
Rana Kapoor is the Founder/Managing Director & CEO of YES BANK. As a professional entrepreneur,
since 2003, he is progressively establishing a high quality, state-of-the-art private Indian Bank with a
vision of “Building the Best Quality Bank of the world in India” by 2015.
YES signifies -
• The essence of the brand completely by conveying all the values and characteristics - Attractive,
Smart, Simple, Serious, Reliable, Trustworthy, Optimistic, Positive, Efficient, Universal
• Clutter breaking in the banking environment, and affirmative with target clients across business
and market segments
Brand Pillars
The YES BANK brand is being built around 5 Key Brand Pillars, which epitomize the growing
strengths of the Bank. All communication and advertising has been created around these key
Brand Pillars
Growth - YES BANK's core promise is growth, for it's internal and external stakeholders
symbolize in
Say YES to Growth!
Trust - YES BANK's Promoters, Investors and Top Management team, are all of the
highest pedigree with a demonstrated track record, thus inspiring and establishing a Trust
Mark - Say YES to Trust!
Knowledge Driven Human Capital - YES BANK has adopted a knowledge driven
entrepreneurial approach to Banking and offers Financial Solutions beyond the traditional
realm of banking.
YES BANK's top quality Human Capital represents the finest talents in Indian banking
mobilized from India and abroad.
Organizational Structure
YES BANK is having a wide span structure with a decentralized model. The organization is having a
Board of Directors and a control committee. The organization is divided into different section as per the
banking services. The list of services provided by YES bank is –
Corporate & Institutional Banking
Commercial Banking
Small Business Banking
Credit Risk, Business Banking
Cash Management & Direct Banking
International Banking
Investment Banking
Corporate Finance and Development Banking
Retail Banking & Wealth Management - Operations
Food & Agribusiness Strategic Advisory and Research (FASAR)
Responsible Banking
Sustainable Investment Banking
Based upon the services various departmental units are formed, which are responsible for conducting all
the operations of that type. These units are headed by the basic departments of the organization e.g.
Marketing, Sales (Financial Market), HR, International Banking etc.
Below is the list of Board of Directors and the Key Managerial staff of YES BANK.
Board of Directors
Name Designation
Mr. Rana Kapoor Managing Director & CEO
Chairman - Nominations & Governance Committee
Mr. Sipko Schat Non Independent Director
Mr. Wouter Kolff Independent Director
Mr. Bharat Patel Independent Director
Chairman - Investor Relations committee
Chairman - Service Excellence Committee
Mr. S.L Kapur Independent Director
Chairman - Audit & Compliance Committee
Chairman - Board Remuneration Committee
Mr. Arun K Mago Independent Director
Ms Radha Singh Independent Director
Mr. Ajay Vohra Independent Director
Key Management
Designation
Aalok Gupta EVP & Country Head- Credit Risk, Small Business Banking &
Operations Risk Management
Ravi Shankar GEVP & Country Head- Cash Management & Direct Banking
Lovekesh Dev EVP & Country Head- Retail Banking & Wealth Management
- Operations
Rajat Monga Group President- Financial Markets & Chief Financial Officer
Kalyan Chakravarthy EVP & Country Head- Food & Agribusiness Strategic Advisory
and Research (FASAR)
Tushar Pandey EVP & Country Head- Strategic Initiatives & Advisory-
Government (SIG)
Ankush Sambhoo EVP & Country Head- Infrastructure & Network Management