Professional Documents
Culture Documents
The Nurses Station was founded in the summer of 2014 by a group of well-educated and
professional individuals who had a dream to give back to the community that once had supported
them all during their own personal and professional careers. They opened this house with their
number one goal being to help those seeking answers and resources to better their lives for their
future and/or present careers. While their focus was on attracting nursing students and practicing
nurses, we vowed to not turn away other cliental from experiencing the delicious homemade
brewed coffees as their presence was important to the house as well.
This station is located in an urban downtown area that has recently had an influx of
customers due to a new community college opening. They are amongst several other businesses
on the main road. They are within walking distance to the university and hospital, and only a
short bus ride from the community college. This coffee house focuses on nursing students,
however, all students and non-students are welcome. It has public and private areas available.
Wifi capabilities, along with charging stations are available at all tables. There are computers
available for convenience near the back. There are comfortable chairs, tables, couches and warm
fireplaces which help create a relaxing, welcoming atmosphere. While there are other coffee
shops available as Starbucks and Mr. Coffee, our customers continue to choose us because no
other coffee shop in the nearby area supports and encourages them as much as the staff and
existing customers can do at The Nurses Station.
Our stations philosophy is: to mentor, educate and empower all individuals to pursue
personal and professional growth in their area of study, focusing on the nursing field, as well as
having the opportunity to give the tools and resources necessary for all students to reach their
goals and dreams in a warm, welcoming atmosphere.
Our mission statement is: the coffee house has a welcoming, positive, and warm
atmosphere. Opinions, ideas, and values are welcomed and respected. The main focus is quality
of care, and professionalism in an inviting atmosphere by providing the proper resources for
students to reach their goals.
So far, the coffee house has been successful in the way that there are already established
customers as well as new customers on a daily basis. Word of mouth is spreading and therefore
minimal amount of time and money has been spent on advertisement, which means there are
more resources going back into the business to continue to help it be successful.
Our organizational goal is to cultivate an environment that promotes education and
advancement for nurses and nursing students. We will have technology available that surpasses
any other coffee shop in the territory. The public is also welcome to enjoy the most robust and
aromatic coffee in town.
The busser works under the manager and is responsible for cleaning tables, taking plates
and empty cups. They will offer refills on coffee and water. The bussers will offer quick
service, restocking utensils, napkins and other caf needs. The busser will take care of janitorial
duties such as taking out the trash, cleaning the floors, stocking and cleaning the restroom. The
busser will also have computer knowledge and will ensure the computers are up and running. If
there are any computer issues, that information will be shared with the manager.
The cook will clean food preparation areas, cooking surfaces and utensils making
sanitation a priority. They will cook and package food products after they make and bake the
specific food items being prepared. They will wash, cut and prepare foods designated for
cooking and baking. They will be responsible along with the baristas to clean, stock and restock
workstations and display cases.
Job Description:
If Interested:
Since our coffee shop is unique and leans toward the educational purpose of the medical
community, advertising will be a little different. Attached, as Appendix B, C, and D, are advertising
prices of locally, regionally and nationally priced ads. With this business, it will be all local advertising
with it being location and University specific.
For job advertising, we will utilize Craigslist.com, which is free, and we will also use postings at
the local College or University. In addition to those resources, we will also use the Grand Rapids Press
to advertise for jobs. The cost for advertising in the Grand Rapids Press is very economical. For one-thirty (30) day ad online, it would cost $130. For a Fourteen (14) day ad online it would cost $120. With
this combination of ad placements, a job would certainly be filled.
Start-up costs:
~ $1,300 for legal licensing and permits.
~ $3,500 for marketing and grand opening.
~ $2,400 for liability, workmens compensation, and property coverage.
~ $4,000 for space rent.
~ $10,000 for remodeling.
~ $2,500 for utility and phone deposits.
~ $23,700 total for operating space start-up.
Start-up equipment:
~ $6,000 for espresso machine.
~ $900 for coffee maker.
~ $200 for coffee grinder.
~ $18,000 for microwave, toasters, dishwasher, refrigerator, blender, and etc
~ $9,500 for counter top, sink, ice machine, etc
~ $3,000 for service equipment.
~ $13,750 for cash register, security, ventilation, signage.
~ $3,500 for fax machine, CPU, phone, wireless, and furniture.
~ $500 for miscellaneous.
~ $55,000 total for start-up equipment.
Start-up inventory:
~ $6,000 for coffee beans
~ $7,900 for filters, baked goods, salads, sandwiches, tea, beverages, and etc
~ $300 for office supplies.
~ $14,200 total for start-up inventory.
$9.00/hr
4 Cashiers/customer service
$8.50/hr
4 Cook/chef
$8.50/hr
4 Bussers/dishwashers
$8.15/hr
Full-time positions
2 Managers
The budget for positons is determined by the open hours per week. The Nurses Station will be open from
0600 to 1800 Sunday through Saturday (7 days/week). That adds to 98 total hours per week total open
hours and with the 4 positions per part time employees that leaves 24.5 hours/week to be scheduled. The
two full time positions for the two managers will be split between 12 hour scheduled shifts alternating
between 3 then 4 days per week for each manager. The manager positions will be salaried positions.
Weekly pay per position part-time (hourly rate):
Baristas
$220.00/wk
Cashiers/customer service
$208.00/wk
Cook/Chef
$208.00/wk
9
$199.68/wk
$480.00/wk
$4,306.72
Coffee beans*
$6,000.00
$7,900.00
Office supplies*
$ 300.00
Rent*
$4,000.00
Salaries
$4,306.72
$22,506.72
*Estimated from initial start-up costs and may change with demand.
Reference:
Coffee shop business plan (2014). In Bplans. Retrieved November 8, 2014, from
http://www.bplans.com/coffee_shop_business_plan/company_summary_fc.php.
10
Owners/CEO
Management
Team/Team Leads
Cashier/Customer
Service Representative
Barista
Cook/Chef
Busser
APPENDIX A
11
Local
Appendix B
12
Regional
Appendix C
13
National
Appendix D