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Student Name: Berny Raymond

Company Name: Google
Delaware Technical Community College
BUS 101
November 20, 2012

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My company name is Google. The CEO of the company is Larry Page and his salary is $1.
Google is a Delaware corporation with its headquarters located at Mountain View, California.
Google mission is to organize the worlds information and make it universally accessible and
useful. (Google Profile, n.d.) Google competitors are Apple, Microsoft, Amazon, Facebook,
and Twitter. (Deep, 2010) Google start in January 1996 as a research project by Larry Page and
Sergey Brin when they were both PhD students at Stanford University in California. They work
together on a search engine for the colleges servers called BackRub, decided to expand the
search engine further, renamed their creation Google, got their first $100,000 investment
check, and set up an office in a friends garage in Menlo Park, California. Craig Silverstein, a
fellow Stanford computer science gradstudent, was hired to assist build what is now the worlds
biggest search engine. (Google Profile, n.d.) Craig is now Google's technology director. (Google
Profile, n.d.) Google's initial public offering was on August 25, 2004. The opening price was
$85 per share. Since 2001, Google has acquired numerous small companies, often consisting of
new teams and products. On October 9, 2006, Google declared that it would purchase the
popular online video site YouTube for $1.65 billion and retain YouTube as a separate brand. On
May 22, 2012, Google attained Motorola Mobility for $12.5 billion. In June 2012, Google
acquired Meebo as a buddy to Google+ for $100 million.

Google Inc. reported combined revenues of $14.10 billion for the quarter ended
September 30, 2012, boost of 45% compared to the third quarter of 2011. Google Inc. details
its revenues, steady with GAAP, on a gross basis without subtracting traffic acquisition costs
(TAC). In the third quarter of 2012, TAC sum $2.77 billion, or 26% of advertising revenues.
Revenues for the quarter ended September 30, 2012 was $14.10 billion, a raise of 45%
contrasted to the third quarter of 2011. Google revenues were $11.53 billion, or 82% of
merged revenues, in the third quarter of 2012, stand for a 19% increase greater than third
quarter 2011 revenues of $9.72 billion. Google-owned sites produced revenues of $7.73
billion, or 67% of whole Google revenues, in the third quarter of 2012. This represents a 15%
increase larger than third quarter 2011 Google sites revenues of $6.74 billion. Googles
partner sites created revenues of $3.13 billion, or 27% of total Google revenues, in the third
quarter of 2012. This represents a 21% improve from third quarter 2011 Google network
incomes of $2.60 billion. Google profits from outside of the United States totaled $6.11
billion, representing 53% of total Google revenues in the third quarter of 2012, balanced to
54% in the second quarter of 2012 and 55% in the third quarter of 2011. Traffic acquisition
costs, the fraction of revenues shared with Googles partners, enhanced to $2.77 billion in the
third quarter of 2012, compared to $2.21 billion in the third quarter of 2011. TAC as a
percentage of advertising revenues was 26% in the third quarter of 2012, match up to 24% in
the third quarter of 2011. The mass of TAC is reported to amounts ultimately paid to our
network members, which totaled $2.21 billion in the third quarter of 2012. TAC also contains
amounts ultimately paid to sure distribution partners and others who straight traffic to our
website, which totaled $556 million in the third quarter of 2012. Motorola revenues were
$2.58 billion, or 18% of consolidated proceeds in the third quarter of 2012. Operating
expenses, other than cost of revenues, were $4.81 billion in the third quarter of 2012, or 34%

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of earnings, compared to $3.28 billion in the third quarter of 2011, or 34% of revenues. In the
third quarter of 2012, the total cost related to SBC was $762 million, of which $47 million
was reform-related, compared to $571 million in the third quarter of 2011. Interest and other
income, net, was $63 million in the third quarter of 2012, contrasted to $302 million in the
third quarter of 2011. As of September 30, 2012, cash, cash equals, and short-term
marketable securities were $45.7 billion.

Google have many job opportunities for undergraduate and graduate students. Finance
makes new solutions to a googol of challenges and maintains our business on track.
Marketing and Communications be the influence of our people and our creations. Sales and
Account Management change the way companies interact with customers and assist
businesses grow. Technical Client-Facing be the connection between our business and
technology. Sales Operations position the direction for our business and make sure it runs
well. Product and Customer Support turn product innovations into customer solutions.
Recruitment at Google is the first and primary step in the overall HR processes. (Gupta, n.d.)
With their reputation and guarantee that Google holds for thousands of technology
professionals who desire to make Google their second home, more than 1300 resumes are
obtained each day by Google. Hiring the correct people is a key HR attitude at Google, and
the median age of employees at Google is 27 years, making it the youngest workforce across
the industry. (Gupta, n.d.) Google employees are open tremendous opportunities to study and
grow. Professional development opportunities free to all employees include classes on
individual and team presentation skills, content development, business writing, executive
speaking, delivering feedback, management, and leadership. (Gupta, n.d.) Google places out
as being one of the most wanted after and yet one of the most underpaying employers in the
business. (Gupta, n.d.)

The Google Code of Conduct is one of the habits they put Dont be evil into perform.
Its built about the acknowledgment that everything they do in connection with their work at
Google will be, and should be, measured beside the highest potential standards of ethical
business conduct. They place the bar that high for practical as well as aspiration reasons:
Their commitment to the highest standards aids them hire excellent people, build wonderful
products, and attract loyal users. Trust and mutual respect between employees and users are
the foundation of their success, and they are something we need to receive every day. They
expect all of their employees and Board members to understand and follow the Code. Failure
to do so can result in penalizing action, including termination of employment. Google forbids
retaliation against any worker here at Google who reports or joins in an investigation of a
possible violation of their code. Their users value Google not only because they bring great
products and services, but because they hold themselves to a higher standard in how we take
care of users and function more generally. They are dedicated to a supportive work
environment, where employees have the chance to accomplish their fullest potential. Each
Googler is expected to do his or her highest to create a respectful workplace culture that is
free of harassment, intimidation, bias and unlawful discrimination of any type. In working at

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Google, they have a requirement to always do whats best for the company and their users.
When you are in a situation in which competing loyalties could cause you to chase a personal
benefit for you, your friends or your family at the cost of Google or our users, you may be
looked with a clash of interest. All of them should evade conflicts of interest and
circumstances that reasonably there the appearance of a conflict. Google get a lot of press
attention around our novelty and our culture, and thats typically fine. However, company
information that escapes prematurely into the press or to competitors can spoil their product
launches, eliminate our competitive advantage and prove costly in other ways. Google has a
well-deserved reputation for generosity with their employee benefits and openness with
confidential information shared within the company. Their ability to maintain these practices
depends on how good they conserve company resources and protects company assets and
information. Financial integrity and fiscal responsibility are center features of corporate
professionalism. This is more than precise reporting of their financials, though thats surely
important. The money we spend on behalf of Google is not theirs; its the companys and,
ultimately, their shareholders. Each person at Google not just those in finance has a role in
making sure that money is appropriately spent, their financial records are complete and
accurate and internal controls are honored. Google takes its responsibilities to obey with laws
and regulations very seriously and each of them is expected to act in accordance with
applicable legal requirements and prohibitions. While its impossible for anyone to recognize
all aspects of every applicable law, they should understand the key laws and regulations that
apply to their work.

Google have different products that they make. Google Alerts obtain email updates on the
topics of users choice. Google Blog Search locates blogs on the users favorite topics.
Google Book Search is hunt for the text of books. Google Catalogs search and look through
mail-order catalogs. Google Finance seeks out business information, news, and interactive
charts. Google Image Search is look for images on the web. Google Local discovers local
businesses and acquires directions. Google Maps sight maps and get directions. Google News
searches thousands of news stories. Google Web Search provides users the open to billions of
web pages. The products are manufactured at Google and Google offices across the world.
The product is distributed on Google page and through mobile devices.

Google is currently the most dominant search tool on the web, setting the standards that
others try to pursue and better, as yet unsuccessfully. The Google search engine has continued to
produce at a speedy rate since the initial launch in 1998.Google's long-term objectives are to
bring new advertising technology, expand tracking mechanisms, and allow users to search a
larger base of information. Google's short-term objectives are to enlarge the workforce for
anticipated growth, increase further into international markets, and continue developing new
products. Google has an unique culture and policies to advertise innovation. Google's 70-20-10
rule for employees are 70% of employee time is spent on core business, 20% for adjacent areas
such as a Gmail and Google desktop search, and 10% for creativity and freedom to innovate. The
external environment contains three areas: remote, industry, andoperating. Remote affects for

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Google are new laws and regulations, increasing intellectual property claims, and contact to
more information. Industry fears for Google are competitive threats from Yahoo and Microsoft
and new unknown competitors that may be international. Operating issues are the existing ad
base, design of the ads, and decrease advertising budgets of customers. One key to the
accomplishment of Google is the culture of the corporation. Google employees are the greatest
of the best and treated as such. The atmosphere is relaxed, entertaining and laid back which
promotes creativity. Google offers free lunches every day for employees and encourages
involvement in the weekly roller hockey games. The company frequently sponsors employee
outings such as picnics and skiing trips. Finally, Google is openhanded in its compensations to
employees by offering bonuses, stock options and profit sharing. Monitoring strategic projects
must engage contingency planning in the event that Google's existing product offerings become
out of date with the development of new internet devices and in case of a competitive threat. This
can be made by continuous monitoring of rivalry and expanding present product offerings.

Google demonstrates advertisements with the results of each search requested by a user.
Whenever a user clicks on an advertisement, Google gathers a fee from the advertiser .Google
has realized various innovations in the online advertising market that assisted create it one of the
biggest brokers in the market. Using technology from the company DoubleClick, Google can
decide user interests and target advertisements so they are important to their context and the user
that is screening them. Google analytics permits website owners to track where and how people
utilize their website, for example by examining click rates for all the links on a page. Google
advertisements can be located on third-party websites in a two-part program. Google's AdWords
lets advertisers to display their advertisements in the Google content network, through either a
cost-per-click or cost-per-view system. The sister service, Google AdSense, consents website
owners to display these advertisements on their website, and make money each time ads are
clicked. Google earns 99% of its profits through advertising, which are unique because the ads
displayed on a page are applicable to the content of that exact page.

In conclusion, Google is an American multinational corporation which presents internetrelated products and services, with internet search, cloud computing, software and advertising
technologies. Google aims to be a different type of company. Google's organization structure is
mostly functional but also comprises a few geographical organizations. The human resources
function attempts to hire only the most dazzling people. Job candidates obtain difficult tests and
go through an intensive interview process. Google gives a huge suite of internet products and
services. Now Google is far more than a search website and it has expanded to be an enormous
collection of products and services. There is more than 1 billion search demands everyday using
Google web search service. Google affirms they generate revenue primarily by delivering
pertinent, cost effective online advertising. Google has constructed a competitive benefit based
on search engine differentiation. Google's strategies are modernism and concentric
diversification. Google Inc. is a solo product line business search engine technology. Google
have a tall advantage in the differentiation field, but a cost and speed advantage as well. One key
component in the media plan of Google's future will be making searches more significant and
helpful to end users and continue its competitive edge over other search providers by keeping
and growing its user base. Expanding the workforce will help accomplish the long-term objective

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of delivering new advertising technology. Google must maintain and attract the best and the
brightest skill sets to stay at the top of the chain.

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Reference
Google profile - mission statement, history, founders, name, culture & quotes. (n.d.). About.
Retrieved from
http://retailindustry.about.com/od/topusretailcompanies/p/googleprofile.htm

Deep. (2010 January, 24). 10 Toughest competitors of Google in 2010. Buzzom. Retrieved from
http://www.buzzom.com/2010/01/10-toughest-competitors-of-google-in-2010/

Gupta, A. (n.d.). Strategic HR planning at Google. Scribd. Retrieved from

http://www.scribd.com/doc/13286610/Strategic-HR-Planning-at-Google-Inc