Website

Design: Principles of Design

Instructor: Peggy Draver
Student: ___________________________________

CATEGORY

Layout

Navigation

Content

Images
(accessibility)

Graphics

Copyright

Value % Exceeds Expectations 100%

25%

25%

15%

20%

10%

5%

Meets Expectations 70%

Below Expectations 50%

Omitted 0%

The website has an

exceptionally attractive and
usable layout. It is easy to
locate all important
elements. White space,
graphic elements and/or
alignment are used
effectively to organize
material.

The web pages have an

attractive and usable layout.
It is easy to locate all
important elements.

The web pages are

Category is
cluttered looking or
not present.
confusing. It is often
difficult to locate important
elements.

Links for navigation are

clearly labeled, consistently
placed, allow the reader to
easily move from a page to
related pages (forward and
back), and take the reader
where s/he expects to go. A
user does not become lost.

Links for navigation are

clearly labeled, allow the
reader to easily move from a
page to related pages
(forward and back), and
internal links take the reader
where s/he expects to go. A
user rarely becomes lost.

Some links do not take the Category is

reader to the sites
not present.
described. A user typically
feels lost.

The site has a well-stated

clear purpose and theme
that is carried out
throughout the site.

The site has a clearly stated The purpose and theme of Category is
purpose and theme, but may the site is somewhat muddy not present.
have one or two elements or vague.The site lacks a
that do not seem to be
purpose and theme.
related to it.

All images, especially those All images used for

The needs of visually
Category is
that are used for navigation, navigation have an ALT tag impaired Internet users are not present.
have an ALT tag that
that describes the image and ignored.
describes the image and its where it links to so people
link so people who are
who are visually impaired can
visually impaired can use use the website well.
the website well.
Graphics are related to the
theme/purpose of the site,
are thoughtfully cropped,
are of high quality and
enhance reader interest or
understanding.

Graphics are related to the

theme/purpose of the site,
are of good quality and
enhance reader interest or
understanding.

Fair use guidelines are

Fair use guidelines are
followed with clear, easy-to- followed with clear, easy-to-
locate and accurate
locate and accurate citations
citations for all borrowed for almost all borrowed
material. No material is
material. No material is
included from websites that included from websites that
state that permission is
state that permission is
required unless permission required unless permission
has been obtained.
has been obtained.

Graphics seem randomly Category is

chosen, are of low quality, not present.
OR distract the reader.

Borrowed materials are not Category is

properly documented OR not present.
material was borrowed
without permission from a
site that requires
permission

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