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Aarkstore - Dairy Market in I ndia 2014

Dairy Market in India 2014 covers a wide spectrum of concerns in the dairy industry and
identifies several factors impacting the sale of dairy products in India. The report provides a
snapshot of the Indian dairy industry which has witnessed several changes post Operation Flood
era. Dairy sector witnessed spectacular growth during 1971 and 1996 primarily due to integrated
cooperative dairy development programmes conducted by the National Dairy Development Board
(NDDB). Moreover, after 1991, due to liberalization and delicensing, private sector also started
entering the market, which further accelerated its growth. The report also discusses the
opportunities and strengths of the dairy market, and provides an insight into the competitive
landscape. Major players of the Indian dairy market include Gujarat Cooperative Milk Marketing
Federation (Amul), Mother Dairy, Nestle India, Britannia Industries, Hatsun Agro and Heritage
Foods, among others. In addition to this, a number of regional players have also entered the market
in the past few years, thereby making the market more competitive in nature.

In India, cooperatives hold a large share of the organized dairy market, although some small
regional entities have managed to secure their presence in recent years. With the rise in disposable
incomes of Indian consumers, there has been heightened interest in high protein diets. With entities
paying attention to this segment, the sector is set to grow further over the years. Rapid urbanization
and subsequent inclination of consumers towards packaged food products as well as aggressive
marketing campaigns by all the players to break the product clutter are other eminent factors that
31
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October 2014


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Published: Feb 2014 | No. Of Pages: 130 Pages
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have led to considerable growth in this sector. The report also identifies a few pain points within
the industry that pose obstacles to future growth, including poor supply chain, inefficient
distribution facility and rise in packaging costs.

For dairy products, quality standards laid by FSSAI have to be followed by the industry players.
Various government policies that have been formulated for the food processing sector such as FDI,
tax benefits and export promotions are applicable to the dairy category as well.







Table of Contents:

Slide 1: Executive Summary
Macroeconomic Indicators
Slide 2: GDP at Factor Cost: Quarterly (2010-11, 2011-12, 2012-13, 2013-14), Inflation Rate:
Monthly (Jun 2013 Nov 2013)
Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 Jul 2013), Exchange Rate: Half Yearly (Aug
2013 Jan 2014)
Slide 4: Lending Rate: Annual (2008-09, 2009-10, 2010-11, 2011-12), Trade Balance: Annual
(2009-10, 2010-11, 2011-12, 2012-13), FDI: Annual (2009-10, 2010-11, 2011-12, 2012-13)

Introduction
Slide 5: Indian dairy industry Timeline
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Market Overview
Slide 6: Global Dairy Market Overview, Consumption share of milk (2012), Country Ranks
Milk production-wise (2011), Change in Global Protein Consumption (1991-2011)
Slide 7-11: Indian Dairy Market Overview, Market Size & Growth (2012-2020e), Indias share in
global milk production (2012), Production Volume Milk (2007-08 2012-13), Major Milk
Producing Indian States (2012), Milk Producers Share (2012), Market Segmentation (2012), Indias
Milk Product Mix, Value Chain Analysis
Market Segmentation
Slide 12-14: Dairy Market Segmentation Co-operatives and Private Dairies (2012), Rural and
Urban (2012), Liquid Milk and Other Forms (2011), Regular Milk and Premium Products (2012)

Consumer Insights
Slide 15-24: Consumer Insights (2014)

EXIM
Slide 25: Import of Whole Milk Overview, Size [Value-Wise; 20010-11 2013-14(Apr-Sep)
Volume-Wise; 20010-11 2013-14(Apr-Sep)], Major Importing Nations Value Wise (2013),
Import of Skimmed Milk Overview, Size [Value-Wise; 20010-11 2013-14(Apr-Sep) Volume-
Wise; 20010-11 2013-14(Apr-Sep)], Major Importing Nations Value Wise (2013)
Slide 26: Import of Milk Food for Babies Overview, Size [Value-Wise; 20010-11 2013-14(Apr-
Sep) Volume-Wise; 20010-11 2013-14(Apr-Sep)], Major Importing Nations Value Wise
(2013), Import of Yoghurt Overview, Size [Value-Wise; 20010-11 2013-14(Apr-Sep) Volume-
Wise; 20010-11 2013-14(Apr-Sep)], Major Importing Nations Value Wise (2013)
Slide 27: Import of Butter Milk Overview, Size [Value-Wise; 20010-11 2013-14(Apr-Sep)
Volume-Wise; 20010-11 2013-14(Apr-Sep)], Major Importing Nations Value Wise (2013),

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Import of Butter Overview, Size [Value-Wise; 20010-11 2013-14(Apr-Sep) Volume-Wise;
20010-11 2013-14(Apr-Sep)], Major Importing Nations Value Wise (2013)
Slide 28: Import of Ghee Overview, Size [Value-Wise; 20010-11 2013-14(Apr-Sep) Volume-
Wise; 20010-11 2013-14(Apr-Sep)], Major Importing Nations Value Wise (2013), Import of
Fresh Cheese Overview, Size [Value-Wise; 20010-11 2013-14(Apr-Sep) Volume-Wise; 20010-
11 2013-14(Apr-Sep)], Major Importing Nations Value Wise (2013)
Slide 29: Import of Processed Cheese Overview, Size [Value-Wise; 20010-11 2013-14(Apr-
Sep) Volume-Wise; 20010-11 2013-14(Apr-Sep)], Major Importing Nations Value Wise
(2013), Import of Milk for Babies Overview, Size [Value-Wise; 20010-11 2013-14(Apr-Sep)
Volume-Wise; 20010-11 2013-14(Apr-Sep)], Major Importing Nations Value Wise (2013)
Slide 30: Export of Whole Milk Overview, Size [Value-Wise; 20010-11 2013-14(Apr-Sep)
Volume-Wise; 20010-11 2013-14(Apr-Sep)], Major Exporting Nations Value Wise (2013),
Export of Skimmed Milk Overview, Size [Value-Wise; 20010-11 2013-14(Apr-Sep) Volume-
Wise; 20010-11 2013-14(Apr-Sep)], Major Exporting Nations Value Wise (2013)
Slide 31: Export of Milk Food for Babies Overview, Size [Value-Wise; 20010-11 2013-14(Apr-
Sep) Volume-Wise; 20010-11 2013-14(Apr-Sep)], Major Exporting Nations Value Wise
(2013), Export of Yoghurt Overview, Size [Value-Wise; 20010-11 2013-14(Apr-Sep) Volume-
Wise; 20010-11 2013-14(Apr-Sep)], Major Exporting Nations Value Wise (2013)
Slide 32: Export of Butter Milk Overview, Size [Value-Wise; 20010-11 2013-14(Apr-Sep)
Volume-Wise; 20010-11 2013-14(Apr-Sep)], Major Exporting Nations Value Wise (2013),
Export of Butter Overview, Size [Value-Wise; 20010-11 2013-14(Apr-Sep) Volume-Wise;
20010-11 2013-14(Apr-Sep)], Major Exporting Nations Value Wise (2013)

Slide 33: Export of Ghee Overview, Size [Value-Wise; 20010-11 2013-14(Apr-Sep) Volume-
Wise; 20010-11 2013-14(Apr-Sep)], Major Exporting Nations Value Wise (2013), Export of
Fresh Cheese Overview, Size [Value-Wise; 20010-11 2013-14(Apr-Sep) Volume-Wise; 20010-
11 2013-14(Apr-Sep)], Major Exporting Nations Value Wise (2013)
Slide 34: Export of Processed Cheese Overview, Size [Value-Wise; 20010-11 2013-14(Apr-
Sep) Volume-Wise; 20010-11 2013-14(Apr-Sep)], Major Exporting Nations Value Wise

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(2013), Export of Milk for Babies Overview, Size [Value-Wise; 20010-11 2013-14(Apr-Sep)
Volume-Wise; 20010-11 2013-14(Apr-Sep)], Major Exporting Nations Value Wise (2013)
Slide 35: Export of Dairy Spreads Overview, Size [Value-Wise; 20010-11 2013-14(Apr-Sep)
Volume-Wise; 20010-11 2013-14(Apr-Sep)], Major Exporting Nations Value Wise (2013),
Export of Condensed Milk Overview, Size [Value-Wise; 20010-11 2013-14(Apr-Sep) Volume-
Wise; 20010-11 2013-14(Apr-Sep)], Major Exporting Nations Value Wise (2013)

Drivers & Challenges
Slide 36: Drivers and Challenges Summary
Slide 37-45: Drivers
Slide 46-50: Challenges

Government Rules & Policies
Slide 51: Government Rules & Policies Summary
Slide 52: Food Safety and Standards Act 2006, Food Safety and Standards (Licensing And
Registration Of Food Businesses) Regulations 2011
Slide 53: Food Safety And Standards (Contaminants, Toxins And Residues) Regulations, 2011,
Food Safety And Standards (Packaging and Labeling) Regulations, 2011
Slide 54: Food Safety And Standards (Food Products Standards And Food Additives) Regulations,
2011, Food Safety And Standards (Prohibition And Restrictions On Sales) Regulations, 2011
Slide 55: Government Policies

Government Participation
Slide 56: Government Participation Summary
Slide 57: Fiscal Incentives for Food Processing Sector

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Slide 58: Other Initiatives
Slide 59: Dairy Development Programmes
Slide 60: National Dairy Plan

Trends
Slide 61: Key Trends Summary
Slide 62-68: Major Trends in the Market

Competitive Landscape
Slide 69: Porters Five Forces Analysis
Slide 70: Competitive Benchmarking, Public Trading Comparables (2013)
Slide 71-73: Competitive Benchmarking, Key Ratios of Top 3 Companies Operational Basis (FY
2012)
Slide 74: Competitive Benchmarking, Key Ratios of Top 3 Companies Financial Basis (FY 2012)
Slide 75-109: Major Public Players
Slide 110-127: Major Private Players

Strategic Recommendation
Slide 128: Strategies
Slide 128: Miscellaneous

Appendix
Slide 129: Key Ratios Description

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Slide 130: Sources of Information

List of Tables
Market Overview
1. Country Ranks Milk production-wise (2011)
2. Major Milk Producing Indian States (2012)

Drivers & Challenges
1. Commodity- wise distribution of cold storage capacity (2012)

Trends
1. PE Investment

Competitive Landscape
1. Public Trading Comparables
2. Company Profiles (All Companies)
a. Company Information (All Companies)
b. Products and Services (All Companies)
c. Key People (All Companies)
d. Shareholders of the Company (Private Companies, Gujarat Cooperative Milk Marketing
Federation Ltd.)
e. Key Financial Performance Indicators (Public Companies)
f. Key Ratios (Gujarat Cooperative Milk Marketing Federation Ltd.)

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g. Business Highlights (All Companies)

Appendix
1. Key Ratios Description
2. Sources of Information

List of Figures
Macro Economic Indicators
1. GDP at Factor Cost: Quarterly (2010-11, 2011-12, 2012-13, 2013-14)
2. Inflation Rate: Monthly (Jun-Jul 2013 Oct-Nov 2013)
3. Gross Fiscal Deficit: Monthly (Feb 2013 Jul 2013)
4. Exchange Rate: Monthly (Aug 2013 Jan 2014)
5. Lending Rate: Annual (2008-09, 2009-10, 2010-11, 2011-12)
6. Trade Balance: Annual (2009-10, 2010-11, 2011-12, 2012-13)
7. FDI Annual (2009-10, 2010-11, 2011-12, 2012-13)

Market Overview
1. Consumption share of milk
2. Change in Global Protein Consumption (2011)
3. Market Size & Growth (2012-2020e)
4. Indias share in global milk production (2012)
5. Production Volume Milk (2007-08 2012-13)

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6. Market Segmentation (2012)
7. Milk Producers Share (2012)
8. Indias Milk Product Mix

Market Segmentation
1. Milk Procurement Break-up (2011-12)
2. Share of Consumer Expenditure on Dairy Products (2012)
3. Consumption Share of Milk (2012)
4. Consumption Pattern Liquid Milk and Other Forms (2011)
5. Consumption Pattern Regular Milk and Premium Products (2012)

Consumer Insights
1. Profile of Respondents Age Wise (years) (2014)
2. Consumption Share of Dairy Products (2014)
3. Frequency of Consumption (2014)
4. Milk Consumption Share Vegetarians (2014)
5. Milk Consumption Share Non-vegetarians (2014)
6. Consumption Pattern (2014)
7. Preference-wise Share of Both Category (2014)
8. Share of Product Consumption (2014)
9. Preference Wise Share of the Factors (2014)
10. Consumers Purchasing Points (2014)

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11. Preference-wise Share of the Brands (2014)
12. Budget Allocation for Dairy (Monthly) (2014)
13. Share of Various Promotional Media (2014)

EXIM
1. Import of Whole Milk Overview, Size [Value-Wise; 20010-11 2013-14(Apr-Sep) Volume-
Wise; 20010-11 2013-14(Apr-Sep)], Major Importing Nations Value Wise (2013)
2. Import of Skimmed Milk Overview, Size [Value-Wise; 20010-11 2013-14(Apr-Sep) Volume-
Wise; 20010-11 2013-14(Apr-Sep)], Major Importing Nations Value Wise (2013)
3. Import of Milk Food for Babies Overview, Size [Value-Wise; 20010-11 2013-14(Apr-Sep)
Volume-Wise; 20010-11 2013-14(Apr-Sep)], Major Importing Nations Value Wise (2013)
4. Import of Yoghurt Overview, Size [Value-Wise; 20010-11 2013-14(Apr-Sep) Volume-Wise;
20010-11 2013-14(Apr-Sep)], Major Importing Nations Value Wise (2013)
5. Import of Butter Milk Overview, Size [Value-Wise; 20010-11 2013-14(Apr-Sep) Volume-
Wise; 20010-11 2013-14(Apr-Sep)], Major Importing Nations Value Wise (2013)
6. Import of Butter Overview, Size [Value-Wise; 20010-11 2013-14(Apr-Sep) Volume-Wise;
20010-11 2013-14(Apr-Sep)], Major Importing Nations Value Wise (2013)
7. Import of Ghee Overview, Size [Value-Wise; 20010-11 2013-14(Apr-Sep) Volume-Wise;
20010-11 2013-14(Apr-Sep)], Major Importing Nations Value Wise (2013)
8. Import of Fresh Cheese Overview, Size [Value-Wise; 20010-11 2013-14(Apr-Sep) Volume-
Wise; 20010-11 2013-14(Apr-Sep)], Major Importing Nations Value Wise (2013)
9. Import of Processed Cheese Overview, Size [Value-Wise; 20010-11 2013-14(Apr-Sep)
Volume-Wise; 20010-11 2013-14(Apr-Sep)], Major Importing Nations Value Wise (2013)
10. Import of Milk for Babies Overview, Size [Value-Wise; 20010-11 2013-14(Apr-Sep)
Volume-Wise; 20010-11 2013-14(Apr-Sep)], Major Importing Nations Value Wise (2013)

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11. Export of Whole Milk Overview, Size [Value-Wise; 20010-11 2013-14(Apr-Sep) Volume-
Wise; 20010-11 2013-14(Apr-Sep)], Major Exporting Nations Value Wise (2013)
12. Export of Skimmed Milk Overview, Size [Value-Wise; 20010-11 2013-14(Apr-Sep)
Volume-Wise; 20010-11 2013-14(Apr-Sep)], Major Exporting Nations Value Wise (2013)
13. Export of Milk Food for Babies Overview, Size [Value-Wise; 20010-11 2013-14(Apr-Sep)
Volume-Wise; 20010-11 2013-14(Apr-Sep)], Major Exporting Nations Value Wise (2013)
14. Export of Yoghurt Overview, Size [Value-Wise; 20010-11 2013-14(Apr-Sep) Volume-
Wise; 20010-11 2013-14(Apr-Sep)], Major Exporting Nations Value Wise (2013)
15. Export of Butter Milk Overview, Size [Value-Wise; 20010-11 2013-14(Apr-Sep) Volume-
Wise; 20010-11 2013-14(Apr-Sep)], Major Exporting Nations Value Wise (2013)
16. Export of Butter Overview, Size [Value-Wise; 20010-11 2013-14(Apr-Sep) Volume-Wise;
20010-11 2013-14(Apr-Sep)], Major Exporting Nations Value Wise (2013)
17. Export of Ghee Overview, Size [Value-Wise; 20010-11 2013-14(Apr-Sep) Volume-Wise;
20010-11 2013-14(Apr-Sep)], Major Exporting Nations Value Wise (2013)
18. Export of Fresh Cheese Overview, Size [Value-Wise; 20010-11 2013-14(Apr-Sep) Volume-
Wise; 20010-11 2013-14(Apr-Sep)], Major Exporting Nations Value Wise (2013)
19. Export of Processed Cheese Overview, Size [Value-Wise; 20010-11 2013-14(Apr-Sep)
Volume-Wise; 20010-11 2013-14(Apr-Sep)], Major Exporting Nations Value Wise (2013)
20. Export of Milk for Babies Overview, Size [Value-Wise; 20010-11 2013-14(Apr-Sep)
Volume-Wise; 20010-11 2013-14(Apr-Sep)], Major Exporting Nations Value Wise (2013)
21. Export of Dairy Spreads Overview, Size [Value-Wise; 20010-11 2013-14(Apr-Sep)
Volume-Wise; 20010-11 2013-14(Apr-Sep)], Major Exporting Nations Value Wise (2013)
22. Export of Condensed Milk Overview, Size [Value-Wise; 20010-11 2013-14(Apr-Sep)
Volume-Wise; 20010-11 2013-14(Apr-Sep)], Major Exporting Nations Value Wise (2013)

Drivers & Challenges
1. Aggregate Consumption (INR tn) (2005, 2015e, 2025e)

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2. Aggregate Disposable Income (INR tn) (2005, 2015e, 2025e)
3. Growth in Urban Population (2001-2011)
4. Indias Share of Global Population
5. Growing Population (2005-2030e)
6. Total Bovines (2003-2007)
7. Total Cattle (2003-2007)
8. Total Buffalos (2003-2007)
9. Confectionery Market (2010-2015e)
10. Ice Cream Market (2011-2014e)
11. Ready to Eat Food (2010-2017e)
12. Growth in Television Industry (2010-2015e)
13. Development of Print Media (2009-2014e)
14. Number of Convenience Stores in India (2009-10 2011-12)
15. Number of Hypermarkets in India (2009-10 2011-12)
16. Organized Retail Market Space (2010,2020e)
17. Growth of Malls in India (2010-11, 2011-12)
18. Demand-supply Gap of Feed And Fodder (2012-13)
19. Future Power Demand-Supply Scenario (2007-2017e)
20. Demand Supply Gap ~ 17%
21. Mode of Transportation of Perishables
22. Crude Oil Prices (Apr 2012-March 2013)


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Competitive Landscape
1. Competitive Benchmarking Key Ratios of 5 Major Companies Operational & Financial Basis
(2011-2012)
2. Company profiles (All Companies)
a. Ownership Structure (Private Companies; Gujarat Cooperative Milk Marketing Federation Ltd)
b. Financial Snapshot (Gujarat Cooperative Milk Marketing Federation Ltd.)
c. Key Business segments (Public Companies)
d. Key Geographic segments (Public Companies)

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