20 Oct 2014 - Booo announced at a private event during Dutch
Design Week the Smart Booo, which marks the first step of the company into the smart home market. It's a light switch, but done the Booo way said Fernando Arias, CEO of Booo at the Smart Booo premiere last Monday at the Blue Collar Hotel in Eindhoven. The launching event was presided by the Mayor of Eindhoven, Rob van Gijzel, who highlighted the innovation in lighting, technology and design of the young locally based company.
Smart Booo is a round stone-like device that fits in your palm. Right out of the box, you can approach Smart Booo to the lamps you want to control with it. Smart Booo then remembers the lights you selected. From then on, by placing Smart Booo on any surface you can tap it to put your lights on or off, and rotate it to dim the lights up or down. Smart Booo is also magnetic and it comes in different colors and finishes - matt and glaze.
Another feature of Smart Booo which has gone less advertised is its so called "natural dimming" function. Smart Booo ingeniously makes your lights go warmer when you dim them down - you're relaxing - and whiter when you dim them up - you're working. It does this without making you activate extra buttons or functions.
Intelligent Home or Smart Home is a term that refers to the application of technology into your home. "This can be intimidating, because we live already surrounded by technology. So we think that a recent trend like controlling light bulbs from your smartphone is not a substitute for traditional lighting. First something more simple - and which has been there for one hundred years - needs to be rethought: the light switch on your wall. said Fernando Arias to the crowd of different city officials, retailers, architects and curious minds gathered Monday at the Blue Collar Hotel in Eindhoven.
Smart Booo will sell for 120! when launched in Europe by early 2015, and 130$ in the USA by that same time. It works out of the box when used with Booo light bulbs and lamps, and can be used with any existing lamp or ceiling spot with the use of an available adaptor. Further pricing and availability will be published soon.
Press site (high resolution images & videos) - Booo.com/pr