Rachel Taylor

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H: 1263 Union City Rd. Ft. Recovery, OH | T: 419-852-0478 | E: taylor.ann.rachel@gmail.com
Im an ambitious marketing professional with a passion for creating strategic communications
and innovative marketing strategies to maximize brand exposure for my clients. Due to family
commitments, my career has been on pause while I took the opportunity to care for my twins.
Now ready to resume my marketing profession, I am seeking a position where I can illustrate
my broad experience of digital marketing, communications, and sales.

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PROFESSIONAL EXPERIENCE
MARKETING COORDINATOR, STRATACACHE
September 2010 to February 2014
Created corporate-wide marketing materials including press releases,
whitepapers, case studies and sales presentations for STRATACACHE and
subsidiaries (Optika, SuperLumin, and enVu)
Monitored and communicated with customers/editors via social media outlets
Created and submitted RFPs
Conducted industry research on the latest trends within the marketplace
Developed and managed media, client, and prospect lists
Created copy for trade show collateral, corporate brochures, product data
sheets, advertorials, Q&A articles, and blog posts
Coordinated pre/post trade show activities including creating online company
listings, scheduling press briefings, organizing press kits, and creating follow-up
email communications
Managed advertising campaign from researching media outlets, finalizing
contracts and payments, ad creation, lead generation, and monitoring campaign
success
MARKETING INTERN, CLEAR CHANNEL COMMUNICATIONS
2010
Created sales presentations, collateral and radio commercials
Ran research reports to track industry competitors
Conducted follow-up sales assistance to prospective clients
COMMUNITY EVENTS INTERN, NATIONAL YOUTH ADVOCATE PROGRAM
2009
Produced strategic marketing plan to increase foster parent referrals
Coordinated open house event to increase awareness
Designed company branded advertisements for distribution to local community
EDUCATION
WRIGHT STATE UNIVERSITY - DAYTON, OH
Bachelor of Science, Business
Major: Marketing, Minor: Economics
Member of: Alpha Lambda Delta Honor Society, Beta Gamma Sigma
and American Marketing Association

For additional information, I
welcome you to view my
online portfolio at
taylorannrachel.weebly.com

COMPUTERS
Skilled in Microsoft Word,
Excel, PowerPoint,
Outlook, Cision, and
Vertical Response
SKILLS
Excellent communication
skills, both oral and
written
Published author in digital
signage industry
magazines
Experienced in market
research and award
writing
Excels in fast-paced,
deadline driven
environments with strong
attention to detail