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KUEC LinkedIn Results Summer 2014

As of August 4, 2014
Company Page Goals: Company Page Results:

Gain 35 new followers while retaining
starting follower count of 515.
Increase average engagement by 0.30%
from 0.95%.
Gain 10 interactions and 50 clicks.
Post about 3 times a week, with at least 1
article share and 1 content post.




Gained 35 new followers, raising the
overall follower count to 550.
Increased average engagement by 0.45%
to 1.40%.
Gained 15 interactions and 106 clicks.
Posted about 4 times a week, with at least
1 article share and 1 content post.

Results based on engagement analysis in
Google Analytics and LinkedIn page insights

Conclusions:

The current followers of the KU Edwards Campus LinkedIn company page respond more readily (based
on average engagement increases) to content that presents a clear call to action as opposed to content
that simply provides information. The audience also responded well to the use of relevant images
accompanying each post that are captivating and appealing. In the below Spotlight section are some
examples of posts that utilized these tactics well.

Analytics:

515
530
550
490
500
510
520
530
540
550
560
Followers
Follower Increase
June 10th July 8th August 4th
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0.95
1.3
1.4
0
0.2
0.4
0.6
0.8
1
1.2
1.4
1.6
Engagement Percentage
Engagement Increase
June 10th July 8th August 4th
0
7
15
0
2
4
6
8
10
12
14
16
Interactions
Interaction Increase
June 10th July 8th August 4th
0
35
106
0
20
40
60
80
100
120
Clicks
Click Increase
June 10th July 8th August 4th
3

Spotlight:

The following screenshots of posts on the KU Edwards Campus LinkedIn company page had the highest
levels of engagement:


Spotlight Post #2:


4

Spotlight Post #2:



5

Spotlight Post #3:



6

Spotlight Post #4:



7

Spotlight Post #5: