FACULTY OF ACCOUNTANCY, FINANCE AND BUSINESS

BACHELOR IN ECONOMICS
BBDM3133
INTERNATIONAL BUSINESS MANAGEMENT
COURSEWORK SPECIFICATIONS
Lecturer/Tutr! M"# Preet$ Mut$%r% Y%c&
E'%$(! )reet$'ut$%r%*+%c,#t%rc#e,u#'*
Cur"e O-er-$e.!
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3# A""e"" 5e* $""ue" 0 $1ter1%t$1%( &u"$1e"" )er%t$1"#
COURSEWORK ASSESSMENT
A""e""'e1t!
Coursework: 40%
Examination: 60%
9 Stu,e1t" %re re:u$re, t %c/$e-e % '$1$'u' 0 ;< '%r5" =;</1<<< $1 r,er t
)%"" t/e cur"e.r5 re:u$re'e1t"#
M%r5" %re %((c%te, &%"e, 1!
Coursework M%r5"
! Mi"#term Test ><
$! %rou& Written Re&ort
? Com&an' resear() ><
*! C+ass ,arti(i&ation 7<
? %rou& "is(ussion
? Tutoria+ -uestion in (+ass &resentation

TOTA.
00
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ASS/%NMENT RE0U/REMENTS
COURSEWORK 1 Mi"#term Test 240 %3
1# Stu,e1t" %re re:u$re, t %1".er % C%"e Stu,* @ue"t$1"#
3# T/e t)$c" c-ere, $1c(u,e T)$c 1 %1, T)$c ; ="u&6ect t c/%14e" &* (ecturerA!
COURSEWORK $ 1 %rou& Written Re&ort 240 %3
%ui"e+ines 4or 5rou& 4ormation
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'e'&er8" 1%'e#
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RE0U/REMENTS
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8! 9ate o4 su:mission: Week 8 2"urin5 tutoria+ session3
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,ena+t' 4or .ate Su:mission
A++ +ate su:mission wi++ :e im&ose" a &ena+t' o4 0% o4 t)e tota+ written
assi5nment marks on "ai+' :asis!
WARN/N%;
Stu"ents w)o are (au5)t 4or &+a5iarism wi++ )a7e to re#"o t)e entire
assi5nment wit)in a week! A maximum o4 <0 marks wi++ :e awar"e" 4or
se(on" re&ort su:mission!
Re&ort +a'out
! C-er )%4e# re4er to A&&en"ix /
$! P(%4$%r$"' "t%te'e1t H re4er to A&&en"ix //
*! A""e""'e1t Gr$, 0r 4ru) %""$41'e1t
4! T%&(e 0 c1te1t"
<! C1te1t 0 re)rt
6! Re0ere1ce"
=! A))e1,$ce"
Assessment Criteria
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A&&en"ix ///#
COURSEWORK * 1 C+ass ,arti(i&ations 2$0%3
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A""e""'e1t Gr$, $1 A&&en"ix />#
ASS/%NMENT /NSTRUCT/ONS
1. Select ONE product or services available in Malaysia and produced by Malaysian companies.
2. Select ONE foreign cu1tr* r 0re$41 '%r5et t e1ter $1 r,er t '%r5et t/e )r,uct
r "er-$ce"#
3. Prepare and submit a group assignment addressing the following scenario:
You are a team managing activities for a brand product or services! on an international level. "n order to
harness the benefits of standardi#ation$ your company wants to use the Malaysia based product you
chose as it is$ in the foreign country. %e wants you to present a report analysing whether that is possible.
&hen doing so$ 'eep in mind that the company(s aim is to standardi#e as much as possible and adapt as
little as necessary.
)he group assignment report should analyse whether*how the Malaysian product would wor' in the
foreign mar'et. +ey components of the report will be:
, -nalysis of how the Malaysia products or services wor's in the Malaysia conte.t target group$ culture
etc!. Malaysian mar'et analysis and description about the product or services chose.
, -nalysis of the foreign country environment and to compare between the foreign mar'et chosen to the
Malaysia environment$ in relation to 'ey issues affecting the mode of entry of the product or services
, - clear argument describing any elements of the product that can be 'ept as they are i.e.$ standardi#ed!
and which ones would need to be modified i.e. locali#ed!. )he elements to consider are: product
features$ target group$ culture and promotions activities.
)he argument put forward should be based on considerations derived from theory discussed in the
analysis of the foreign country(s environment.
/verall$ the report should also reflect the group(s awareness of$ understanding$ and application of the
theories and framewor's discussed in course. )hese should be referenced to academic te.tboo's and*or
0ournal articles and not to lecture materials.
)he written report will be evaluated based on the -ssessment 1rid in Appendix III.
A,,EN9/? /
TUNKU A@9U. RA6MAN UN/>ERS/TA CO..E%E
ACA9EM/C AEAR: $04B$0<
MAA $04
@@9M*** /NTERNAT/ONA. @US/NESS MANA%EMENT
%ROU, RE,ORT CO>ER S6EET
Tutr$%( Gru)! IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII
Lecturer8" N%'e! IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII
Tutr8" N%'e! IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII
Gru) Re)rt Det%$("
T)$c %1, @ue"t$1 J! IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII
Su&'$""$1 D%te! IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII
I')rt%1t Nte! Su&'$""$1 0 Gru) Re)rt $" t/e re")1"$&$($t* 0 t/e "tu,e1t"#
Te%' Me'&er8" Det%$("
Stu,e1t"8 N%'e Stu,e1t"8 ID N# Te%' Nu'&er
STUDENT NAME STUDENT ID NO# TEAM NUMBER
1
#
7
#
3
#
>
#
Tt%( M%r5" =>< '%r5"A! IIIIIIIIIIIIIIIIII
A&&en"ix //
TUNKU A@9U. RA6MAN CO..E%E
ACA9EM/C AEAR: $04B$0<
MAA $04
@@9M*** /NTERNAT/ONA. @US/NESS MANA%EMENT
,.A%/AR/SM STATEMENT
Re%,, c')(ete %1, "$41 t/$" "t%te'e1t t &e "u&'$tte, .$t/ *ur 4ru) re)rt#
We c1Kr' t/%t t/e "u&'$tte, .r5 %re %(( ur .1 .r5 %1, %re $1 ur .1 .r,"#
N%'e =B(c5 C%)$t%("A Re4# N# S$41%ture
1# IIIIIIIIIIIIIIIIIIIII IIIIIIIIIIIIIIIIIII IIIIIIIIIIIIIIIIIIII
7# IIIIIIIIIIIIIIIIIIIII IIIIIIIIIIIIIIIIIII IIIIIIIIIIIIIIIIIIII
3# IIIIIIIIIIIIIIIIIIIII IIIIIIIIIIIIIIIIIII IIIIIIIIIIIIIIIIIIII
># IIIIIIIIIIIIIIIIIIIII IIIIIIIIIIIIIIIIIII IIIIIIIIIIIIIIIIIIII
Pr4r%''e! IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII
Tutr$%(Gru)! IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII
D%te! IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII
Area of
Assessment
Mark
weigh
tage
80%-100%
A
75%-79%
A-
60%-74%
B+, B, B-
50%-59%
C+, C
40%-49%
C-,
1%-!9%
"
Marks
Co#erage of
$%estion
&e'e#an(e of
$%estion
15% Com)rehensi#e
*ntire'+ re'e#ant
with goo,
-%stifi(ations
Broa,
&e'e#ant with
goo,
-%stifi(ation
&easona.'e
/ot a'wa+s
,ire(t'+
re'e#ant
0n(om)'ete
0n('%,es
irre'e#ant
materia'
1ag%e
o not
a,,ress
$%estion or
#ag%e'+
a,,ress the
$%estion
Com)'ete
ina.i'it+ to
%n,erstan,
an, answer
$%estion
2tr%(t%re an,
('arit+ of
,is(%ssion
15% 3oo,
C'ear
3oo, an, ('ear
,is(%ssion with
re'e#ant an,
)re(ise origina'
tho%ght
3oo,
C'ear
3oo, an, ('ear
,is(%ssion with
somewhat
re'e#ant
origina' tho%ght
&easona.'e
4a(ks
5re(ision
4a(k of
)re(ision in
,is(%ssion
witho%t
origina'it+
&easona.'e
0n(om)'ete
/ot )re(ise an,
no origina'it+
5oor
/o ('ear
2tr%(t%re
/o
str%(t%re
Co#erage
a))ro)riate
rea,ing
*6tent of
wi,er
rea,ing
7n,erstan,in
g (ontent of
rea,ing
5% 8i,e (o#erage
e#i,en(e of wi,er
rea,ing
0,eas from so%r(es
(aref%''+ an,
a((%rate'+
e6)'aine, ,in
(onte6t an,
a(hie#e s+nthesis
2o'i, (o#erage
3oo, gras) of
essentia' items
3oo,
%n,erstan,ing
with a((%rate
e6)osition
2ome
(o#erage f
essentia'
rea,ing
2ome
%n,erstan,ing,
.%t
in(om)'ete
an, %n('ear
e6)'anations
0na,e$%ate
(o#erage9
rea,ing
Conf%se,
e6)osition with
ina((%ra(ies
2'a#ish
fo''owing of
one or two
te6ts
Conf%se, an,
%na.'e to see
ke+
(onne(tions
an, fai's to
gras) (onte6t
Minima'
rea,ing
1er+
(onf%se,
Corre(t
referen(ing9
o(%mentati
on
9grammati(a'
errors
5% 1er+ few, no
grammar,
)%n(t%ation an,
s)e''ing errors:
4imite, or no
(om)ose,
senten(es or
)aragra)hs: 8e''
str%(t%re an,
4imite, or no
grammar,
)%n(t%ation an,
s)e''ing errors:
4imite, or no
(om)ose,
senten(es or
)aragra)hs:
8e'' str%(t%re
;((asiona'
grammar,
)%n(t%ation
an, s)e''ing
errors:
4imite, or no
(om)ose,
senten(es or
)aragra)hs:
2ome grammar,
)%n(t%ation an,
s)e''ing errors:
"ew )oor'+
(om)ose,
senten(es or
)aragra)hs, .%t
,o not ,etra(t
from rea,ing or
/%mero%s
grammar,
)%n(t%ation
an, s)e''ing
errors: )oor'+
(om)ose,
senten(es or
)aragra)hs:
,iffi(%'t to
*6tensi#e
grammar,
)%n(t%atio
n an,
s)e''ing
errors:
)oor'+
(om)ose,
senten(es
Su& tt%( !
smooth f'ow
.etween ma-or
)oints or
)aragra)hs
5ro)er (itation of
re'e#ant so%r(es:
)ro)er referen(ing
an, (itation
formats <=ar#ar,
st+'e>
an, smooth
f'ow .etween
ma-or )oints or
)aragra)hs:
5ro)er (itation
of re'e#ant
so%r(es: )ro)er
referen(ing an,
(itation formats
<=ar#ar, st+'e>
*as+ to rea,
an,
%n,erstan,
2ome
im)ro)er
(itation of
re'e#ant
so%r(es
%n,erstan,ing
4itt'e (itation of
re'e#ant so%r(es
rea, or
%n,erstan,
/o )ro)er
(itation of
re'e#ant
so%r(es:
or
)aragra)hs
: ,iffi(%'t
to rea, or
%n,erstan,
/o )ro)er
(itation of
re'e#ant
so%r(es:
A&&en"ix />
C+ass ,articipation Assessment Grid
$0 Marks
?he fo''owing r%.ri( wi'' .e %se, for the e#a'%ation of ('ass )arti(i)ation@ /ote that the (om)onent areas are 'iste,
on the 'eft (o'%mn, an, 'e#e's of )erforman(e are 'iste, a(ross@ ?his 'isting (an he') +o% .etter )re)are in making
meaningf%' (ontri.%tion to ,is(%ssions an, (o%rse a(ti#ities@ ?his e#a'%ation is marke, as A0 )oints@
Criteria Marks Allocation Marks
Frequently Sometimes Rarely Never
5 3-4 -! "
# $evel o% en&a&ement in class
'5 marks(
2t%,ent
fre$%ent'+
(ontri.%tes to
('ass .+ raising
han,, 'istening to
others, offering
i,eas an,
(omments, an,
asking $%estions
2t%,ent
o((asiona''+
(ontri.%tes to
('ass .+ raising
han,, 'istening to
others, offering
i,eas an,
(omments, an,
asking $%estions
2t%,ent rare'+ raise,
han,, 'isten to )eers an,
rare'+ (ontri.%tes to
('ass an, offers i,eas or
(omments an, asking
$%estions
2t%,ent ne#er raise, han,,
'isten to )eers an, rare'+
(ontri.%tes to ('ass an,
offers i,eas or (omments
an, asking $%estions
!# $evel o% en&a&ement )*ile
)orkin& in small &roups
'5 marks(
2t%,ent
fre$%ent'+ work
effe(ti#e'+ with
other st%,ents in
a sma'' gro%)
a(ti#ities an,
(ontri.%tes
)ositi#e'+ to the
gro%)
2t%,ent
sometimes work
effe(ti#e'+ with
other st%,ents in
a sma'' gro%)
a(ti#ities an,
(ontri.%tes
)ositi#e'+ to the
gro%)

&are e#i,en(e of
st%,ent working
effe(ti#e'+ with other
st%,ents in a sma''
gro%) a(ti#ities an,
(ontri.%tions to gro%)
/o e#i,en(e of st%,ent
working effe(ti#e'+ with
other st%,ents in a sma''
gro%) a(ti#ities an,
(ontri.%tions to gro%)

3# +e*avior
'5 marks(
"re$%ent
e#i,en(e of
res)e(tf%'
.eha#io%r
,is)'a+e, in ('ass
an, a'wa+s
shown
enth%siasm in
('ass
;((asiona'
e#i,en(e of
res)e(tf%'
.eha#io%r
,is)'a+e, in ('ass
an, sometimes
show enth%siasm
in ('ass
&are e#i,en(e of
res)e(tf%' .eha#io%r
,is)'a+e, in ('ass an,
'ess interest in ('ass

isres)e(tf%' .eha#io%r
,is)'a+e, in ('ass an, ,o
not ha#e interest in ('ass
A))e1,$2
III
Assessment
%ri"
TOTAL
4# ,reparation
'5 marks(
*#i,en(e of
st%,ent fre$%ent'+
.eing )re)are,
for ('ass with
t%toria' $%estions
an, other
re$%ire, ('ass
materia's
*#i,en(e of
st%,ent
o((asiona''+
.eing )re)are,
for ('ass with
t%toria' $%estions
an, other
re$%ire, ('ass
materia's
&are e#i,en(e of
st%,ent .eing )re)are,
for ('ass, sometimes
witho%t t%toria'
$%estions an, other
re$%ire, ('ass materia's
2t%,ent not )re)are, for
('ass, witho%t t%toria'
$%estions an, other
re$%ire, ('ass materia's
Su- total