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Working with MKT - OGIP

We dont have a second chance


to make a first impression!
Why oGIP ?

Financial
Sustainability




LC Growth



Experience &
Know How


How the EP flow
with sinergies
Works?
oGIP Sinergy with Marketing!
MKT Strategic Synergy Rol
Campaign planning, education, support on execution
Guarantee message alignment
Work with proper content/endorsement partners (supporters and
enablers)
Tracking and strategies in follow up of enrolled
How to cooperate with oGIP
Provide/share access to possible channels for promotion
University partnership focused on communication support
Not just sell oGIP but negotiate the access to official spaces
Specific mailing
Managing possible detractors (fire fighting)
share lists of selection feedback (clearness on why the final sale didnt happen)
Upselling

How it works in your
LC?
1
2
3
4

UNDERSTAND
--------
FOCUS



CUSTOMIZE

ATTRACT
--------
CONVERT
--------
CLOSE
DELIGHT

-------------------------


SHOWCASE

PRODUCT EVOLUTION CUSTOMER FLOW
OGX +
MKT
MKT +
OGX
MKT + OGX
MKT
PRODUCT-CUSTOMER FLOW

UNDERSTAND
--------
FOCUS

oGIP Side
MKT side
Supply &Demand
Carreers focus
GCPs & BCPs
Universities Cooperations
Contacts of Promoters
NPS Review

University segmentation according with
carreer focus
Students profile
Current main channels for promotion
Students Database
Possible universities, students
organizations to partner with
Events

UNDERSTAND
--------
FOCUS

Info you must have for proper promo planing
Segment Focus
Universities and possible allies in order to reach this segment
Contacts for showcasing collection
Clarity of Universities cooperations and current stage of it
% of promoters and detractos from the program
Main self selected issues
ATTRACT
--------
CONVERT
--------
CLOSE
Aligned Promotion
Value proposition
Clarity of information
Country and projects alignement
Virality
Online strategies to keep us
relevant
Virtual Culture
1
2
.
Physical Sales
Applicants Follow Up
Referidos Strategies
Best Sellers on Spot
Moments of Truth
Have a portfolio at your office
Guarantee all members have the proper
training and knowledge

ATTRACT
--------
CONVERT
--------
CLOSE
3.
4.
ATTRACT
--------
CONVERT
--------
CLOSE
Automatic
reply
Conversion
Embassadors
24 hours
contact
1.
2.
3.
DELIGHT
-------------------------

SHOWCASE

NPS Tracking
Reintegration
Events
OPS and IRS
Alignment
1.
2.
3.
NPS Tracking
1.
Monthly track:
Track of self sellected issues to confirm and align value
proposition
Insights from comments to check possible
improvements
Get contacts of promoters to guarantee showcasing
1.
Reintegration Events
2.
Plan reintegration events in order to
guarantee showcasing collection and sell IXP
(EP to take TMP XP)
OPS Alignment
3.
Have a common standard session in OPS to ask them
showcasing material and specify kind and quality of
those.
oGIP Campaign
Management
1. Define the target and goals
2. Define Channels
3. Create Timeline and final responsible
4. Use national promotional material
5. Follow up and convert!
Campaign Management
Step 1
Define main segments to target and goals
Example:
Business majors and Education majors for GIP Teaching

What is our realization goal?
What is our application goal?

Backwards planning example
#applications
100
#LEADs in progress
(Raises)
40
#Matches
30
Marketing OGX
OGX & Marketing
Main
Responsible
*The final goal of marketing is attracting the # of applications I need to the
national website.
Step 2. Define the channels (example)
Virtual Channels

-Facebook
-Twitter
-Email Blast
-University webpage
Physical Channels

-Info sessions
-Info boot
-Events
-Classroom presentation
-Language Institutes

Step 3.
After you define the specific virtual and physical channels, define the timeline and the
final responsible of every action, and a lot of follow up!
Step 3: Timeline and main responsible
Example
October 1
st
: Infosession (OGX Team)
October 2
nd
: Info boot (OGX Team)
October 3
rd
: Global Village ( MKT Team)
October 6
th
: Flyering (MKT Team)
October 7
th
: Email Blast: MKT Team
October 8
th
: First round of interviews (OGX
Team)


Social Media:
1 post on facebook page every day
1 post on twitter every day
OGX: define content, and MKT define
graphics.

Step 4: Resources for oGIP Campaign
oGIP Campaign
Materials
Selling Tools
Step 5: Follow up and convert
Contact applicants via email (in 24 hours after
application)
After 2 days of no response, contact calling or texting

Book interview with in 2 days

send more information about the programs before
interview.
Update status on national application form