Selling to IT Students

IT Profiles are Information Technology (Software

Programming, Computer Science)
Traineeships can be in:
Web application development
Database management
Software development
Programming
Mark
20 years old
Engineering Student
IT Student Market Segmentation
1. Top Profiles
Choose the segments where you can be the best in the
AIESEC network.
Work with the professors of the university to define top
student profiles of your college!!!!
Web Apps Developer
Mobile Apps Developer
Software development
Unique Profile
S&D
Software Development
Alliances
Work with Youth Organizations
Search the top youth organizations in your universities
Get in touch Understand needs
Product Development together

Work with other Organizations
Based on your top profiles
Associations/ Institutions
Access to massive amount of people

You can do many things but! The End objective is GIP Success!
Channel
Define the faculties you can source this top profiles
Work with professors
Work with Student Opinion leaders Prove AIESEC + needs
Surveys in the students Define their Needs


How efficient is the access you have ? How it can evolve?
Promotion Partnership with University
IT conference
Stay Connected
You will overcome the IT OGIP challenge if you
manage to stay connected with a bigger pool of
potential students, and understand the market

IT students INTERESTED in AIESEC IT Internships, are
open to get info about new Internship opportunities!
Supply Management
Partnership with entities that are focusing on
market segments that responds to your supply
and timeline
Create together top profile
Check National Partners!
Promotion Messages
Process
Identify
needs
Find our
selling
point
Tailor our
message
Sell AIESEC
to IT
Students
Promotion Messages
First of all we need to understand their needs:
They are IT students or engineers looking for practical experience which
is not offered by their course
Are looking for international experiences in their field
Can take time off from their academics and tend to be open to any part
of the world for their internships
They understand that despite their knowledge in technologies, they need
soft skills, management skills, teamwork skills and they need to develop
themselves in the non-IT sphere.
We need to make sure that IT/Engineering students
know that we understand them
Identify needs
Promotion Messages
What is our selling point?
We offer practical internships in their field (IT TNs)
We offer the chance to do this in an international environment
We offer involvement in AIESEC which will build their soft skills,
management skills, teamwork skills, and all in the real world not
virtual spaces
We offer leadership opportunities that can give them an advantage
over their peers
We offer them to be involved in Projects (many internships
require or prefer experience in project management)
How do we specifically sell to IT profiles?
Find our selling
point
Promotion Messages
How to communicate our offers?
Lets keep business language out of it!
Internships provide you with work experience and supervised work experience
and set you aside from the rest when graduating university (apply the knowledge
gained at university)
We provide you with the soft skills as well as management and project
management skills
Public speaking; leadership; negotiation; decision making;
active listening; problem solving
What do we say when promoting?
Tailoring our
message
Promotion Messages
Practice!!
Sell to Mark
20 years old
2
nd
year university
30 hours classes per week
Engineering student
No practical work experience
Information Technology
Who can you talk to?
-IT professional clubs
-IT networking events
-Talks to the engineering schools
-Always take sample JDs and as much
detail as possible

Online, more massive in terms of
projects:
-Facebook
-Twitter
-Email students
-AIESEC in the school website with
specific projects like TCS
Others:
-Showcase professional
experience and type of
companies.
Events:
-Talk in career fairs
Direct, go to the point
Analytical
All about the value
proposition
IT student
Profile


What channels or platforms do we use?
Social Media/Online Promotion
Facebook create a FB group/event for your LC giving information about AIESEC as well
as when the information session is
Twitter create a twitter account and tweet daily/twice per day!
Website make sure your AIESEC website is up-to-date and contains current information,
you could also contain sample TN forms
Physical Promotion
Go!!! Physically go to the faculties, have a table with AIESEC representatives who catch
students attention and tell them about the key things we offer (refer previous slide)
Lecture presentations get faculty/professor approval to go into the
lecture and do a short (1-2 min) speech about AIESEC, remember to
include the website address!

How do we sell?
Sell to IT
Students
What platforms do we use continued
Events
Hold an internship fair Have a room booked near the classrooms, promote it
and have sample internships up on the wall, with returned trainees telling about
their experience. Parallel to this run information sessions in the other part of the
room, 20 mins quick intro to AIESEC
Get a professional in to run a seminar/workshop on a topic that will interest TT
students, at the end do an AIESEC Spiel and have a form for them to sign up to
How do we sell? Sell to IT Students
They want to know specifics, show them Sample
Opportunities!
Project: UplinkIT GmbH - 6 months

Location: Kaiserslautern, Germany

Description: The UplinkIT GmbH provides customers with customized
solutions for web and mobile development, and professional IT consulting
services. Their goal is to advise strategically and assist companies in all
aspects of sustainable and create customized solutions for them.
You will be working in software development, Frontend Development
with JavaScript, Backend Development with PHP and Further training in
the team where you will work.

Benefits: $1200 monthly.
Information Technology in Germany
Project: Tata Consultancy Services TATA

Description: TCS is a multinational information technology service, consulting and
business solutions company headquartered in India, the Intern will get involved in
business requirements analysis and convert into solutions. You will be developer of
Java/J2EE and working with software development.

Requirements: Information Technology Background, network, and data base
management.

Benefits: $550 monthly, attend learning and development events, personal workspace.

More info: india.aiesecus.org

Information Technology - India
Lets Recruit top EP IT Profiles
form your Universities!