Professional Documents
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March 2011 www.coatingsworld.com Coatings World
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COATINGS WORLD Coatings World (ISSN 152-711-29) is published monthly by Rodman Publications, Inc., 70 Hilltop Road, Ramsey, NJ 07446 USA. Phone: (201) 825-2552; Fax (201) 825-
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COLUMNS
International Coatings Scene ....................................30
Latin America BASF Promotes Top Suvinil Marketer in Brazil
Europe BASF Pioneers Coatings Technology Research
China Intellectual Property Protection
ADVERTISING SECTIONS
Classified Ads ............................................................103
Advertising Index......................................................105
46 Automotive Coatings:
On the spot with Red Spot
50 Toward a Clean Energy Future:
A Q&A with Chad Holliday
54 Testing Equipment
58 The Surfactants Market
61 ECS 2011 Exhibitor Showcase
68 Focus on China:
A Profile of Guangdong Carpoly
80 2011 Company Capabilities: A Special
Yearly Supplement to Coatings World
DEPARTMENTS
Editors Page ................................6
As We Go To Press ......................8
Index to Companies....................8
Fresh Paint ................................10
Patents ......................................22
Financial News ..........................24
Market Reports ........................26
New Products ............................40
Industry News ..........................71
Suppliers Corner........................76
People ........................................78
Final Coat ................................106
68
March 2011 Vol. 16, No. 3 Table of Contents
5 TOC0311.qxp:TOC 3/4/11 3:06 PM Page 5
W
hen fnal 2010 fgures were tallied, China at long last surpassed
Japan to become the worlds second-largest economy. Japans econ-
omy was worth $5.474 trillion at the end of 2010. Chinas economy
was closer to $5.8 trillion. After nearly three decades of phenomenal growth,
at its current rate, experts see China replacing the U.S. as the worlds top econ-
omy in roughly a decade.
The U.S. economy is approximately three times the size of the Chinese
economy. However, while Chinese growth has been truly impressive in recent
decades, with the rapid overtaking of Japanand in recent years passing Ger-
many, France and Great BritainChina remains a very poor country in per
capita terms.
The International Monetary Fund estimates that GDP per head of the pop-
ulation is almost $34,000 in Japan, while in China it is roughly $7,500. Here
China is more on par with nations like Algeria, El Salvador and Albania. In the
U.S. per capita income is estimated at $46,000.
Eswar Prasad, Tolani Senior Professor of Trade Policy at Cornell Univer-
sity and author of Emerging Markets: Resilience and Growth Amid Global
Turmoil says:
There are virtually no historical parallels for a country that is so large
and dominant in absolute terms and yet lags far behind many other countries
in terms of per capita income and other indicators of development. There is
still a yawning gap in per capita income levels between China and the ad-
vanced economies and, even at present growth trajectories, it will take a gen-
eration for China to achieve the level of development of advanced economies.
However, there is little doubt that China is reshaping the global economy,
which is quite remarkable for an economy with such a low per capita income.
Although its economy is still only one-third the size of Americas, China passed
the U.S. last year to become the worlds largest market for passenger vehicles.
General Motors says it sold more cars and trucks in China last year than it
did in the U.S. for the frst time in its 102-year history. The company sold 2.35
million vehicles in China. Thats about 136,000 more than it sold in the U.S.
China also passed Germany last year to become the worlds biggest exporter.
Scores of global companies are making a more aggressive push into China.
However, this does not come without risk. Dan Watson, Coatings Worlds
China correspondent returns this month to talk about intellectual property
theft. We all know it is a serious issue. Dan wonders if American companies
are turning a blind eye to the IP theft issue in exchange for profts. Its an in-
teresting conversation piece. You can read Dans insights beginning on page 34.
As always, let me know your thoughts on the issue and I will publish them in
a future issue.
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China Becomes Worlds
Second-Biggest Economy
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A Rodman Publication
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ART DEPARTMENT
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INTERNATIONAL CORRESPONDENTS
Sean Milmo (Europe)
Charles W. Thurston (Latin America/Americas)
Dan Watson (China)
CONTRIBUTING EDITORS
Phil Phillips
EDITORIAL ADVISORY BOARD
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BASF and X-rite have launched an
innovative solution for the color coating
of tablets. The collaboration provides a
smart color management offering for
pharmaceutical formulators to measure
and calibrate colors effciently, and
produce high quality flm-coated tablets.
The solution combines BASF Kollicoat IR
Coating Systems with X-Rites XTH
ColorEye Handheld Spectrophotometer.
BASFs Kollicoat IR Coating Systems are
an innovative modular system of seven
base colors. The base colors are designed
to be combined easily to produce instantly
recognizable tablets in hundreds of
different shades. Customers can beneft
from its high quality, fexibility and
effciency to remain agile and responsive
in the fast-moving markets.
PPG PMC announces global
price increases
PPG Industries protective and marine
coatings (PMC) business is raising prices
globally, as permissible by contract. As
economies recover from the global reces-
sion, prices for basic commodities such as
copper are increasing at alarming rates,
said Thomas Mauck, PPG vice president,
protective and marine coatings. Also,
prices for epoxy and other processed raw
materials that PMC uses are rising to ac-
count for the high costs of basic com-
modities. Based on current information
and conditions, we forecast these infa-
tionary trends will continue during 2011.
Henkel to raise prices for
industrial adhesives
Against the background of rising raw mate-
rial costs, and with immediate effect, Henkel
is implementing a price increase for certain
product groups of its industrial adhesives. In-
crease amounts will vary based on market
segment and technology. On average, the
price increases will range from 10 to 25 per-
cent. The price increase is attributable to on-
going escalation of raw material costs over
the last 15 months, especially affecting oil
and natural gas based products, the company
said. Continuous spikes in global demand,
coupled with capacity constraints in primary
chemical, rosin and resin feed stocks, have
further tightened supply, have driven raw
material prices upward. For this reason,
Henkel said further price increases will be-
come necessary in the following categories:
hotmelts, polyurethane, water-based adhe-
sives and surface treatment products. CW
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New Solutions for Color Coating Tablets
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Index to Companies
This index gives the starting page for a department or feature with a signifi-
cant reference to a manufacturer of paint, coatings, adhesives and sealants.
Subsidiaries are indexed under their own names.
AkzoNobel. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 24, 40
BASF . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8, 10
Bayer MaterialScience . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
Biocoat . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
Diamond Vogel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
Euclid Chemical Co. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
GMM Development Ltd. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Guangdong Carpoly Chemical Co., Ltd. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 68
Helios Group. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Henkel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
Honeywell Electronic Materials . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
International Paint . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Jotun . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
Keco Coatings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Leighs Paints . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
Medi-Solve Coatings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
PPG . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8, 10, 40
Red Spot Paint & Varnish Co. Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46
Resene . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
RPM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
Rust-Oleum. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
Seal-Krete . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
Sherwin-Williams . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 24, 106
Solrac Coatings (Jiaxing) Co. Ltd. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Tikkurila . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Valspar. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 24, 40
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BASF Future Business GmbH and Medi-
Solve Coatings LLC have formed a col-
laboration in the feld of antimicrobial
coatings for catheters and other minimally
invasive medical devices. This collabora-
tion combines Medi-Solves proprietary
AquaCoat coating technology with BASF
Future Business proprietary HyGentic sil-
ver-based antimicrobial additive platform.
According to BASF, in the area of medical
devices materials, it is expanding its port-
folio by forming partnerships with inno-
vative companies such as Medi-Solve
Coatings LLC. New functional materials
for medical applications not only improve
the standard of medical care for an aging
population, but also address important
economic needs, such as the cost pressure
in the healthcare system. Medi-Solve
Coatings will be using its proprietary and
patented coating technology to apply
BASFs HyGentic antimicrobial additives
to dialysis catheters, PICC lines and other
catheters known to have high infection
rates in clinical applications. This collab-
oration is designed to beneft clinicians
and patients around the world by reduc-
ing possible sources of infection and im-
proving the standard of care.
RPM acquires synthetic ber
manufacturer
Through its subsidiary The Euclid Chem-
ical Company, RPM International Inc. has
acquired PSI Packaging, Inc. (PSI), a pro-
ducer of micro- and macro-fbers for the
ready-mixed and pre-cast concrete mar-
ket. With headquarters and manufactur-
ing located in LaFayette, GA/USA, PSI has
annual sales of approximately $6 million.
PSI, which was founded in 1999 by its
four current owners and executive off-
cers, will become part of Euclid Chemical,
a unit of RPMs building solutions group
that serves construction markets world-
wide. PSI will provide both a complemen-
tary product line to existing Euclid
Chemical fber products, as well as manu-
facturing capacity and expertise.
PPG launches online solar
reectance index tool for cool
roofs
PPG Industries coil and extrusion coat-
ings group has launched an online tool
that helps architects and building owners
select the best cool roof coating color,
based on refectance, for new and retroft
building projects. Users can compare hun-
dreds of cool roof coating colors, many
registered with Energy Star or the Cool
Roof Rating Council (CRRC), by visiting
coolcolorsdatabase.ppg.com and entering
available or desired data for one of more
of the following criteria: product code;
product name; color description; l*a*b*
color space value; solar refectance
(TSR/SRV); thermal emittance (TE); solar
refectance index (SRI); and Energy Star
and/or CRRC listing. Based on the crite-
ria provided, the selector tool generates a
report with data tables and color swatches
for all matching cool roof coating colors.
Users also can review the full menu of En-
ergy Star- and CRRC-listed cool roof col-
ors from PPG by clicking the search
button. Scott Moffatt, PPG director of
marketing for coil and extrusion coatings,
said the color selector is designed to
streamline the specifcation process. We
understand how diffcult it is for architects
and specifers to sort through manufac-
turers catalogs and industry listings to
fnd the right colors and products for their
projects, he said. This tool enables them
to expand the search process and acceler-
ate it at the same time.
AkzoNobel opens new
industrial coatings plant for
coil and plastic coatings
AkzoNobels plan to accelerate growth
and increase revenue in India to 1 billion
within the next fve years has been under-
lined by the offcial opening of a new in-
dustrial coatings plant near Bangalore. The
facility, which will produce coil and spe-
cialty plastic coatings, is located in
Hoskote on an existing AkzoNobel site
that already manufactures marine and
protective coatings, automotive coatings
and powder coatings. The technologies
most in demand include laser-etch coatings
for the automotive industry, soft-touch
technology for smart phones and coil coat-
ings for high performance steel and alu-
minum construction markets. The new
Bangalore facility will be capable of man-
ufacturing up to 18 million liters per year,
with scope for further expansion. The ad-
ditional capacity will also boost the com-
panys ability to meet the growing demand
in India and neighboring countries. Ak-
zoNobel currently employs approximately
1,500 people in India and operates six pro-
duction facilities, two research laborato-
ries and roughly a dozen sales locations,
representing activities from across all coat-
ings and specialty chemicals businesses.
Helios strengthens operations
in Slovenia
Helios Group has opened a car refnishing
coatings center and a production plant for
water-based coatings in Domzale, Slove-
nia. The coatings manufacturer also
opened a center for metal coatings in
Medvode, Slovenia. Helios invested 14
million in the three projects. Additional
resources will be invested in the produc-
tion plant for water-based coatings and
the car refnishing coatings center until
2012. Currently the production capacity
of decorative and car refnishing water-
based coatings is 500 tons per month.
GMM opens facility in India
GMM Development Limited has opened a
new manufacturing facility located in
Ahmedabad, India. The new GMM India
facility includes a technical development
center, full-scale coatings production area,
and offces for administration, sales and
fnance. This operation will produce non-
stick coatings and industrial coatings for
the local Indian market, as well as for the
export market globally. Beyond the main
facility, GMM has also purchased an ad-
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BASF and Medi-Solve Coatings collaborate
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ditional seven acres of adjacent
land for future expansion. The
company expects to employ
more than 100 people in India
within a few years.
Keco Coatings opens
industrial facility
Keco Coatings has acquired a second fa-
cility for the companys highperfor-
mance coating operation in Indianapo-
lis, IN. Keco plans to invest $1 million
in the facility and hire 50 employees by
2013. The new jobs will include engi-
neering, management, customer service
and manufacturing positions. The
40,000 square foot facility on the citys
west side is adjacent to the downtown
Certified Technology Park. Keco cur-
rently employs 25 people at its down-
town Indianapolis facility and 20 people
at its Statesville, NC location. The ex-
pansion allows the company to capital-
ize on the opportunities available in the
domestic and international markets it
serves, as well as enhance its highvol-
ume coating capabilities. Keco will offer
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Chinas TiO2 prices continue to increase in 2011
The Chinese chemical consulting company CCM International Limited
predicts Chinas TiO2 prices will continue to increase throughout 2011.
Though the domestic market slowed down at the start of winter,
Chinas TiO2 prices maintained stability as of January 2011, supported
by rising raw materials prices and strong export volume, the rm said.
As it is well known, there is a global titanium feedstock supply
shortage. As a result, prices of titanium feedstock soared in 2010.
Compared with January 2010, the average CIF price and average do-
mestic ex-factory price for the whole year of 2010 increased by 49.9
and 44 percent, respectively (FIGURE 1).
In the short term, the reinvesting titanium feedstock projects can-
not be launched, which will not help to alleviate the short supply of ti-
tanium feedstock. Meanwhile, contributing more than 40 percent of
Chinas titanium feedstock import volume, Vietnam is to strengthen
its management of mineral exploitation and licensing mineral ex-
ploitation through auctioning exploitation rights. In addition, the Viet-
nam government will collect a fee from individuals and organizations
that are licensed to explore minerals. Owing to the short supply, Chinas
TiO2 producers or mining traders have to bid in the spot abroad.
Hence, prices of titanium feedstocks are predicted to continue to
increase in 2011, which will sustain TiO2 prices.
In 2011, Chinas TiO2 export volume is expected to continue grow-
ing strong which will also boost the prices of Chinese TiO2. Thanks to
the short supply of TiO2 outside of China and the frequent price hikes,
more and more European and American consumers source TiO2 from
China, which has led China to be a TiO2 net exporter since May 2010.
As of October 2010, China exported a total of 255,323 tons of TiO2.
This represents a 109.9 percent year-on-year increase.
In 2011, besides a 40,000-ton capacity expansion of Tiwest Joint
Venture (a joint venture of Tronox and Exxaro in Australia), there is not
any new incremental TiO2 production capacity outside of China. Ac-
cordingly, the short supply situation of TiO2 in the European and Amer-
ican markets will not alleviate much in 2011.
Owing to the continuous tight supply in the Western markets, the
global Big 5 TiO2 producersDuPont, Cristal, Huntsman, Tronox and
Kronosall announced price hikes for their worldwide TiO2 products in
January 2011, by USD200/t to USD300/t. This round of price hikes will
push more consumers to adopt Chinese TiO2 for substitution, to cut cost.
In general, there is a USD250-350 gap between Chinas average ru-
tile ex-factory price and average CIF price; and a USD300-450 gap be-
tween the actual transaction FOB price and average CIF price (FIGURE
2). Hence, the CIF prices of Chinas import TiO2 are expected to range
in USD2500/t to USD2700/t in 2011. Chinas import TiO2 average CIF
price reached USD2530/t in October 2010 while there was not price in-
crease announcement during November and December last year.
Though Chinas TiO2 prices will be driven by the increasing inter-
national prices and the rm export volume, the downturn demand in
the domestic market and the newly launched production capacity will
offset the extent of price increases. Owing to the downturn demand,
some producers reduced their anatase TiO2 price in December 2010.
Accordingly, Chinas rutile prices are optimistically expected to keep at
the current level for the remainder of 2011.
However, domestic demand for TiO2 will certainly rebound after
the Chinese New Year and keep growing driven by the start of pro-
moting building materials in the countryside and expanding urbaniza-
tion. In a word, Chinas TiO2 prices will keep the uptrend through
2011, following global TiO2 prices.
CCM is dedicated to market research in China, Asia-Pacic Rim and
global market. Visit www.cnchemicals.com for more information or
contact econtact@cnchemicals.com.
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its signature Kephos process at
the new facility, which was de-
veloped for performance racing
applications as a replacement
for black oxide and anodizing. Kephos
attributes include superior abrasion re-
sistance and corrosion resistance, achiev-
ing up to 192 hours salt spray resistance
per ASTM B-117 when applied at a one-
half micron coating thickness, the com-
pany said. Founded in 1979 and
headquartered in Indianapolis, IN, Keco
Coatings specializes in custom services
such as research and development pro-
totype and distinct production cate-
gories. It is one of 22 DuPont Telflon
licensed industrial applicators (LIAs) in
the U.S. Industries Keco serves include
aerospace, lighting, packaging, food,
glass, automation, transportation, filtra-
tion, pharmaceutical and performance
racing. The range of technologies KECO
offers include a full line of signature
products, with applications of
nonstick liquids and powders, con-
ductive non-stick, dry film lube, ceramic,
corrosion resistant, plasma, thermal bar-
rier and Kephos.
MicroBlend enters
Latin America
MicroBlend Inc. has entered the Latin
American market with the installation of
its paint dispensing systems in Sodimac
stores in Colombia. Sodimac is the lead-
ing home improvement retailer in Latin
America. They currently have 100 large
format locations in Colombia, Chile, Ar-
gentina and Peru and expansion contin-
ues throughout Latin America. The
MicroBlend partnership strengthens Sodi-
macs leadership in the architectural paint
market. Sodimac pioneered the use of
captive brands in paint retailing in Latin
American with the introduction of Glam
Kolor brand paints initially in their
Chilean locations. MicroBlend has in-
stalled the latest version of its patented
Paint Factory system, introducing the
paint industry and the Sodimac stores to
several new innovations to its technolo-
gies. The latest version of the Paint Fac-
tory system provides higher dispense
capacity. Orders from one quart to 1500
gallons can be made quickly without spe-
cial advance ordering or planning. Sodi-
mac has expanded the Glam Kolor brand
choices in quality levels to three, doubled
the number of sheens available and now
offer over 50,000 new colors.
Tikkurila completes the
divestment of its powder
coatings business
Tikkurila has completed the selling of its
powder coatings business. All shares in
Tikkurila Powder Coatings, a Russian
industrial coatings company, were trans-
ferred to Teknos Group Oy on January
26, 2011. The sales and purchase agree-
ment was signed in December 2010, and
an approval for the transaction has been
received from the competition authori-
ties. Tikkurila divested its industrial
powder coatings business, because it is
not a part of Tikkurilas core business.
After the transaction, Tikkurila has no
powder coatings related operations. The
revenue of the sold company was 2.4
million in 2010, and it employs approx-
imately 50 people. The transaction does
not have a significant impact on the fi-
nancial result or balance sheet of the
Tikkurila Group, according to the com-
pany. Tikkurila is the leading decorative
paints company in Russia, where it op-
erates four paint factories after the trans-
action. The products are sold under the
brands of Tikkurila, Teks, Finncolor and
Gamma in over 5,000 retail outlets.
Tikkurila has approximately 1,500 em-
ployees in Russia.
AkzoNobels powder prices
surge in Europe
AkzoNobel Powder Coatings Europe
West will increase prices between 8.5 and
19 percent. This rise is in response to
continued shortages in raw material sup-
plies and the associated increase in raw
material costs. Gordon MacLeman, man-
aging director of Powder Coatings Eu-
rope West said since the beginning of last
year industry began witnessing strong in-
creases in the price of a broad range of
raw materials used in the production of
powder coatings.
During the last couple of months
this situation has dramatically deterio-
rated in a manner which could not be
foreseen, he said. Depending upon the
technology base of the product, the raw
materials prices have increased by be-
tween 20 and 70 percent. This is not ex-
pected to improve as demand in rapidly
developing economies increases. This is
an unprecedented situation in Europe,
and many powder coatings companies
are experiencing difficulty in maintain-
ing full supply. AkzoNobel Powder
Coatings enjoys a strong global position
which has so far enabled the consistent
supply of product but even we are now
beginning to face real problems with the
availability of raw materials.
AkzoNobel Powder Coatings has
worked hard over the last two years to ag-
gressively attack its own cost base, ac-
cording to MacLeman, which has resulted
in radical restructuring. Over the last 18
months the frm has downsized a number
of factories and has closed two produc-
tion units, as well as taking signifcant job
losses in the non-manufacturing part of
the business.
While we will continue to save cost
in all business areas we have no choice
but to recover some of the many raw ma-
terial increases, he said. Unfortunately
we believe we will see continued short-
ages and raw material price increases for
a number of years to come. We must act
now to protect our customers supplies
and to ensure the survival of our com-
pany and the industry.
BASF relocates polyurethane
systems business unit
BASF is moving the manufacturing of its
offshore subsea insulation PUR systems to
Houston, Texas. The move brings BASF
closer to its Gulf Coast subsea insulation
customers, reduces delivery times and im-
proves upon technical service and cus-
tomer responsiveness. Making a capital
investment in the Gulf Coast customer
base is a critical step toward implement-
ing our strategy of sustainable customer
success, said Jim Lausch, manufacturing
director for BASF Polyurethane Solutions.
BASF Polyurethane Systems are used in a
variety of mercury-free solutions supplied
to the offshore industry, including subsea
thermal insulation, structural elastomers,
pipe pigs and rigid foam.
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BASF Coatings hosts
28 vocational school
teachers at its
international conference
Whether for repairing damage to the fn-
ish, refnishing scratches or fulflling cus-
tomers needs for tuning jobs, professional
bodyshops are in demand around the
globe. Unfortunately, however, uniform
quality standards are not yet in place
everywhere. To close this gap, BASF Coat-
ings is committed to high-quality training,
particularly with its STAMPP training pro-
gram. The company recently hosted an in-
ternational conference for vocational
school teachers for the frst time at its
Mnster production site. Twenty-eight
school principals and teachers travelled to
the site from Sweden, Denmark, Norway,
France, Austria, Germany and Russia. Its
often hard for teachers to remain in touch
with industry. At our conference, the
teachers were able to communicate inten-
sively with experts, said Kevin McDer-
mott, head of the Coatings Refnish
Academy. The program, for example, in-
cluded a lecture on the latest innovations
in the branch. In addition, the participants
learned about state-of-the-art multiwork
places and went on a guided tour of BASF
Coatings Color Design Studio Europe.
STAMPP, which stands for STimulate and
revAMp the Paint Profession, is a pro-
gram designed to publicize the spraypaint-
ing profession and to encourage young
people to choose this high-tech career
path. BASF has a close cooperation with
vocational schools and bodyshops. The
company provides up-to-date and com-
prehensive learning materials for the one-
year training program. STAMPP allows
the trainees to specialize in the trade of au-
tomotive refnishing after they complete
their basic technical training. The syllabus
is based on European standards and it is
adapted to the individual countries.
International Paint
drives up prices
International Paint Ltd. is set to initiate
product price rises in response to spiral-
ing global raw material costs. During
2010 the cost of raw materials critical to
the manufacture of both our marine and
protective coatings product ranges in-
creased signifcantly, said Paul Westcott,
marine and protective coatings commer-
cial director. We have attempted to min-
imize the impact on our customers for as
long as possible by leveraging our buying
power and driving internal cost saving
measures. Unfortunately the increase in
costs shows no sign of abatement and
therefore regrettably we now have little
choice but to initiate a program of prod-
uct price rises.
A familiar infationary cycle is being
repeated across a broad spectrum of raw
material markets due to both supply and
demand dynamics. On the supply side, a
number of factors are at play including
shortages in raw material feedstocks, gen-
eral destocking in the supply chain, re-
duced raw material manufacturing
capacity and supply outages. Demand is
being driven by emerging market
economies in most cases from industries
outside of the coatings market and as ever
the price of oil remains a key driver. In ad-
dition to the tight supply and demand dy-
namics prices are being fueled by investor
activity in the commodity spot markets.
A number of raw materials key to the
manufacture of both marine and protec-
tive coatings products have been affected
by the infationary drivers including,
epoxy resins, titanium dioxide, solvents,
copper and other metals.
Valspar buys Brazilian
coatings maker
Valspar Corp. has bought a Brazilian
manufacturer of powder coatings used in
appliances, building products, transporta-
tion and other general industrial markets,
the company announced Tuesday. Isocoat
Tintas e Vernizes Ltda. serves customers
in Brazil, Argentina and Colombia. The
company, which is located in
Araariguama, state of So Paulo, had
2010 sales of approximately $34 million,
Valspar. Isocoat further strengthens
Valspars presence in the fast-growing
coatings markets in Latin America, said
Gary Hendrickson, Valspar president and
chief operating offcer.
NAD recommends Sherwin-
Williams modify no-VOC
claims for Harmony Paints
The National Advertising Division (NAD)
of the Council of Better Business Bureaus
has recommended that The Sherwin-
Williams Company, maker of the Har-
mony line of paints, modify or discontinue
advertising claims that the Harmony paint
line is completely free of VOCs.
NAD, the advertising industrys self-
regulatory forum, reviewed express and
implied claims made by Sherwin-
Williams in website and print advertis-
ing following a challenge by Benjamin
Moore & Co.
Benjamin Moore challenged the ex-
press claims:
No-VOC formula.
Zero-VOC formula.
Formulated without silica and without
VOCs for better indoor air quality.
NAD also reviewed the implied claim
that the full line of Sherwin-Williams Har-
mony paints, including base paint and
paint containing color, contain no VOCs.
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For purposes of this challenge only, both
parties agreed that a zero VOC or no
VOC claim is substantiated if the VOC
content of the paint contains less than fve
grams per liter VOC.
In this case, NAD considered the Sher-
win-Williams representation that, based
on its Material Safety Data Sheets and
Technical Data Sheets, certain colors in its
Harmony line would exceed the fve
grams per liter VOC threshold when its
deep base paint was mixed with con-
ventional colorants, but the majority of
the paints in its Harmony line would yield
less than fve grams per liter.
NAD also reviewed evidence that in-
cluded the results of testing commissioned
by Benjamin Moore on selected colors of
Harmony brand paint. The results of that
testing indicated that, after the addition of
conventional colorants to Sherwin-
Williams deep base paint, VOC levels
ranged from 42 to 112 grams per liter for
Coating VOCs (used by air quality dis-
tricts to determine whether or not a paint
is in compliance with the limits set by the
districts rules.)
Sherwin-Williams questioned the test-
ing and maintained that because the ma-
jority of its paints in the Harmony line fall
below the fve grams per liter threshold,
its zero-VOC claims are substantiated as
to its entire line of Harmony paints.
Following its review of the evidence in
the record, NAD determined that the Sher-
win-Williams claim of zero-VOC was a
line claim for the full line of Harmony
paints after the addition of colorants.
The evidence in the record, NAD noted,
demonstrates that not all of the paint col-
ors in the Harmony line perform as prom-
ised when Sherwin-Williams Deep Base is
mixed with conventional colorants.
NAD recommended that the claim be
discontinued or modifed to clearly con-
vey to consumers that there are exceptions
to the line claim by clearly and conspicu-
ously disclosing that the addition of con-
ventional colorants to Harmony Deep
Base paint may result in higher levels of
VOCs for some colors.
Sherwin-Williams, in its ad-
vertisers statement, said the
company is disappointed that
the NAD did not agree with its position
that both consumers and the industry un-
derstand zero-VOC claims to pertain
only to the majority of colors in a paint
line, as opposed to being a 100 percent
line claim. However, out of respect for
the self-regulatory process, Sherwin-
Williams will accept the NADs decision
and will take the NADs findings into
consideration in its future advertising for
Harmony.
Valspar publishes industrial
maintenance products catalog
Valspars new Industrial Maintenance
Product catalog offers a complete line of
premium Valspar industrial paints includ-
ing enamels, fuorescents and specialty
paints such as traffc, zone marking, tractor
and implement paints. Also featured are
Valspars professional grade primers and
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paints as well as the Cabot line of
siding and deck stains. A highlight
of the catalog is the new profes-
sional latex program, which offers
premium quality paints that are specifcally
formulated to meet the needs of the pro-
fessional painter. In addition to hiding and
superb touch-up capabilities, Valspars pro-
fessional latex paints have low splatter, are
washable and are low odor/low VOC for-
mulated, the company said. Valspars In-
dustrial Maintenance Products catalog
features detailed information, color charts
and photos of premium quality products,
including: industrial high-solids spray
paint; fuorescent, high heat, zinc primer
and hammered spray paints; industrial
enamel and armor anti-rust; specialty
paints such as tractor and implement,
marking and traffc, zone marking, latex
feld marking, barn and fence, siding and
roof, porch and foor and heavy-duty alu-
minum; professional latex paints and
primers; all-purpose enamel spray paints
and appliance epoxy; sealers; and Cabot
deck and siding stains.
BMW recommends BASF
Coatings automotive
renish products for
dealers and bodyshops
BASF Coatings automotive refnish prod-
ucts were approved by BMW for 30 coun-
tries across the globe. This means that
BMW recommends the paint manufac-
turer for its bodyshops and dealers. The
two companies are linked by a long-estab-
lished cooperation in the refnishing sector.
BMW has already used BASF Coatings
automotive refnish products since 1984.
In addition to the paints, BMW bodyshops
also utilize BASF Coatings services in-
cluding training, bodyshop audits or com-
puter-assisted color management. The new
agreement is valid until the end of 2012.
New Zealand rms collaborate
to develop waterborne paints
from sustainable raw materials
Industrial Research Ltd. (IRL), the only
Crown Research Institute mandated to
support New Zealand industry, and paint
manufacturer Resene have joined together
on a project to develop waterborne paints
based on resins made from sustainable
raw materials. Dr. Simon Hinkley is the
lead chemist on the collaboration. A year
ago, the proposal won Resene $1 million
in R&D services in IRLs Whats Your
Problem New Zealand? competition.
IRL scientists and Resene technical
staff have created a novel-binding ingre-
dient using a polymer derived from a
readily available and highly renewable
feedstock produced in New Zealand.
They will soon be applying for a patent.
We have generated a novel, derivatized
polymer mixture that not only confers
properties crucial for a paint binder, but
also allows laterreactivity in the paint pro-
moting hardening, flm forming and other
desirable characteristics, said Hinkley.
We are creating a new ingredient that
must utilize simple and readily scaled
processes, so it cant involve complex or
costly chemistry, Hinkley said. Existing
technologies have been around for a long
time and are refned to a high level. Ours
has to compete with that.
Hinkley said there are still signifcant
hurdles to overcome before production
and commercialization are underway.
These include two critical technical chal-
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Solrac Coatings (Jiaxing) Co., Ltd.,
becomes IKEAs ofcial supplier
IKEA, the Swedish international home
products company and the worlds largest
furniture retailer, recently added Solrac Coat-
ings (Jiaxing) Co., Ltd. to its stable of liquid
coatings suppliers, of which there are only
ten worldwide. Based in the Zhejiang area in China, Solrac Coatings (Jiaxing) is the Chinese
arm of Productos Solrac, S.A., which is headquartered in Barcelona, Spain. The company
manufactures high technology waterborne coatings.
Solrac supplies its waterborne processes to furniture manufacturers in China. This latest
deal helps to establish Solrac Coatings (Jiaxing) Co., Ltd. as being technologically on par with
the major international coatings companies that dominate the industrial coatings sector.
Wood coatings manufacturer Solrac was founded in 1942 and has been active in markets
in France, Portugal and Romania before entering Asia.
China has a strong wood coatings market, particularly for parquets and furniture. In 2008,
it represented 6.4 millions of tons of coatings, according to IRLs, A Prole of the Chinese
Paint Industry. After a conscientious analysis, Solrac group decided in 2007 to invest a part
of its human and nancial capital to build a factory in China.
The 5,000 square meter factory is fully equipped with the most up to date technology,
which enables coatings production capacity of 2,500 tones a year.
Being part of IKEAs suppliers is a huge quality step for Solrac, said Javier Gallach Ca-
ballero, manager, Solrac Coatings (Jiaxing) CO., LTD. This client requires effort and dedica-
tion, and the ve-year plan suggested by the
Chinese government to protect the environment,
will help the change from solvent products to en-
vironmentally friendly products.
Solracs policy is entirely focused on water-
borne products because of their high quality and
their environmentally-friendly production, Ca-
ballero said. Step by step our clients focus on high
quality nished products instead of cheap prod-
ucts. Until a year ago, in China, the market share
for waterborne products was centralized on IKEA
and a few manufacturers working also in European and North American markets. The mar-
ket is progressively more oriented to waterborne and low VOC products. In order to meet this
demand, Solrac is positioned in China.
IKEA store in Chengdu, China.
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19
lenges to ensure the material meets the
specifcations for a paint binder ingredient.
We also have to make sure our ingredi-
ent is compatible with all the other things
that go into your average pot of paint, of
which there are potentially thousands of in-
dividual materials in the fnished product,
Hinkley said. The binder must also be sta-
ble in the pot and on the wall, cost effective
to produce and economic to export.
In 2011, Resene plans to launch a new
eco range of paints that use the new in-
gredient, with the frst products expected
to be for walls and ceilings.
While the original IRL/Resene collabo-
ration was an 18-month-long project, the
partnership will continue with the Founda-
tion for Research, Science and Technology
providing funding for a $2.6 million dollar
project that will run over the next four
years. That project, co-funded by Resene,
will allow the team to develop its technol-
ogy to produce high-performance paints.
AkzoNobel becomes a full
technology partner of
McLaren Group
AkzoNobel has become a full technology
partner to the McLaren Group after ex-
panding and extending the current relation-
ship with Vodafone McLaren Mercedes. The
announcement of the deal coincided with the
launch in Berlin of the new MP4-26 For-
mula 1 car, which now features the Ak-
zoNobel logo on the rear wing end
plate.mThe two companies have been work-
ing together since 2008, when AkzoNobel,
through its Sikkens brand, became the off-
cial supplier of paint solutions to the Voda-
fone McLaren Mercedes Formula 1 team.
Under the new four-year agreement, Ak-
zoNobel will work closely with McLaren
Racing to further develop its extreme envi-
ronment technology for use in Formula 1
and wider industrial applications. The new
MP4-26 features a sophisticated high gloss
Sikkens system and will be driven by former
champions Jenson Button and Lewis Hamil-
ton. The frst Grand Prix of the 2011 season
takes place in Bahrain on March 13.
MingYang Wind Power Group
names PPG Best Supplier
China Ming Yang Wind Power Group
Co., Ltd. (Mingyang Wind Power Group),
named PPG Industries Best Supplier
during its Annual Supplier Conference,
recognizing the high quality of PPGs coat-
ings products, customer service and tech-
nical support. Mingyang Wind Power
Group is the largest non-state-owned or -
controlled wind turbine manufacturer in
China, and the only one with shares
traded on the New York Stock Exchange.
It specializes in designing, manu-
facturing, selling and servicing
megawatt-class wind turbines. As
a global provider of integrated
solutions to the wind energy industry, PPG
offers proven technical and sales support
to customers such as Mingyang Wind
Power Group, with whom PPG has
worked since 2007. CW
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BASF 0710PT2Tech Profile.qxd:Layout 1 2/11/11 4:00 PM Page 1
BASF 0710PT2Tech Profile.qxd:Layout 1 2/11/11 4:00 PM Page 2
Patent No. U.S. 7,776,960 B2
PPG Industries has obtained a patent for an
epoxy functional polymer comprised of the
reaction product of a terpene and an epoxy
functional monomer wherein the terpene is
comprised of 10% to 60% weight of the
total solids weight of the polymer.
Reactive Surfaces extends its
novel biocide technology
patent portfolio in the U.S.
and abroad
Reactive Surfaces has expanded its exist-
ing active ingredient patent portfolio on
ProteCoat bio-based anti-microbial addi-
tive technology with grants in the U.S. and
Australia of several patents covering coat-
ing compositions containing these non-
toxic biocides. The issued claims vary in
scope depending upon the jurisdiction,
but generally relate to coating composi-
tions comprising one or more antimicro-
bial peptides in a coating such as a paint,
and include multi-layer resin systems as
well as temporary coatings. The claimed
coating compositions include architectural
coatings (wood and masonry coatings),
industrial coatings (automotive, can,
sealant and marine coatings), as well as
specifcation coatings (pipeline, traffc
marker, aircraft and nuclear power plant
coatings). More specifcally, the claimed
compositions comprise antimicrobial pep-
tides (with both antifungal and antibac-
terial functionalities, as well as the
capability to kill spore forms of both) in a
suffcient amount to inhibit or prevent the
growth of a microbe on a coated surface.
The claimed biocides are naturally occur-
ring, non-toxic and readily biodegrade-
able amino acid polymers generally
comprising six to 25 amino acids capable
of being admixed into a binder, including
thermoplastic and thermosetting binders.
Paint for detection of
radiological or chemical agents
Patent No. U.S. 7,780,912 B2
Lawrence Livermore National Security
has received a patent for paint on a sur-
face that warns of radiological or chemi-
cal substances comprised of a paint
operatively connected to the surface, an
indicator material carried by the paint
that provides an indication of the radio-
logical or chemical substances, wherein
the indicator material includes scintilla-
tion material, and a thermo-activation
material carried by the paint.
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Hydrophobic coatings patent awarded
Patent No. U.S. 7,670,684
Corrosion-resistant, more environmentally acceptable coatings have been real-
ized by Sergiu Gorun, PhD, associate professor of chemistry at New Jersey In-
stitute of Technology (NJIT). The "Functional Coating Compositions of
Perfluoroalkyl Perfluoro-Phthalocyanine Compounds" discloses a new self-con-
tained subclass of molecules. These new materials are comprised of organic
scaffolds with metal centers, which can be applied as either an opaque or trans-
parent hydrophobic coating. "A combination of properties has been achieved
based on the presence of a metal in the molecular structure without compro-
mising the desired robust, hydrophobic features," Gorun said. "Consequently,
these coatings are more versatile than previous materials since most metals can
be incorporated." The new composition avoids exposing humans to the can-
cerous effects of heated petroleum-based products, which may make the new
compositions more environmentally acceptable than current well-known coat-
ings. Since all carbon-hydrogen bonds have been eliminated and replaced by
perfluorinated carbon chains or fluorine, the new molecules exhibit a high ther-
mal stability as compared to petroleum-derived materials. The coatings work by
maintaining a low-energy surface that resembles a lotus leaf in its property to
repel water, despite the presence of metal centers. Since water does not wet the
surface, any exposed area covered by the coating will not be subject to water
binding, thus preventing the onset of corrosion. This new chemical configura-
tion also mitigates the destructive effect of oxygen, the culprit that ages organic
materials. The absence of any carbon-hydrogen bonds in NJIT's new coating re-
moves the pathway for oxygen to destroy the new molecules. Interestingly, the
use of certain metals in the center of the composition enables the coatings to
use the sun's radiation for the photo-physical activation of oxygen from air. Ac-
tivated or singlet oxygen is good for maintaining a clean surface. It won't de-
stroy the robust coating, thus contributing to its overall protective effects. The
potential applications for these new materials are broad. U.S. Army researchers
are interested in these coatings for military and commercial applications: pre-
venting the corrosion of vehicles and related hardware as well as applying the
coatings to surfaces as a self-cleaning repellent for chemical and biological con-
taminants. On-going collaborative research is focused on using the materials as
biocidal coatings for medical instruments or hospital walls or as an optical coat-
ing that allows surfaces to change color under the influence of electrical
currents. One industrial application includes the photocatalytic oxygenation
of molecules.
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Nippon Paint receives patent
for pigment dispersion
Patent No. U.S. 7,780,778 B2
Nippon Paint Co., Ltd. has received a
patent for a pigment dispersion consist-
ing of a first pigment made of a coloring
pigment having a primary average parti-
cle diameter of 200 nm or smaller, or
made of carbon black having an average
particle diameter of a structure of 100
nm or smaller, and a second pigment
made of barium sulfate having a primary
average particle diameter of 55 nm or
smaller, a pigment dispersant and a
medium. The first pigment and the sec-
ond pigment are combined so that a
value of (acid amount-base amount) of
one pigment becomes positive, and a
value of (acid amount-base amount) of
the other pigment becomes negative, the
combined first and second pigments
being dispersed in the medium in the
presence of the pigment dispersant, and
the pigment dispersant being a nonionic
or anionic pigment dispersant.
Imerys Pigments patents
method for separating mixture
of nely divided minerals
Patent No. U.S. 7,780,779 B2
Imerys Pigments, Inc. has been granted a
patent for a composition comprised of
kaolin having a particle size distribution
such that at least 90% of the kaolin has a
particle size of less than approximately 1
m and a median particle size (d50) rang-
ing from 0.25 m to less than 0.35 m,
having an Fe2O3 content in an amount
less than approximately 0.8% by weight
relative to the total solids content, and a
GE brightness of at least 91, the kaolin
being derived from a crude kaolin having
Fe2O3 in an amount of at least 1.0% by
weight, relative to the weight of the crude
kaolin and a titania content of at least
1.5% by weight, relative to the weight of
the crude kaolin.
BASF Coatings patents
colloidally dispersed metallic
bismuth coating
Patent No. U.S. 7,781,054 B2
BASF Coatings GmbH has been granted
a patent for a coating on a metallic sub-
strate prepared from a thermally cur-
able, organic-based aqueous coating ma-
terial comprised of a colloidally dis-
persed metallic bismuth, present in an
amount between from 0.01% to 2.5%
by weight, based on total amount of the
coating, and at least one alkanemono-
carboxylic acid having at least 5 carbon
atoms in the alkane and the alkane con-
sists of the alkane, wherein the col-
loidally dispersed metallic bis-
muth is provided from at least
one salt of bismuth that is pres-
ent in an amount greater than
an amount of the at least one alka-
nemonocarboxylic acid in the coating
material and wherein the bismuth pres-
ent in the coating provides heavy corro-
sion protection. CW
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AkzoNobel reported a revenue increase of
12 percent for the year 2010 to 14.6 bil-
lion. EBITDA increased 16 percent to
1,964 million, with EBITDA margins up
at 13.4 percent. Total 2010 net income in-
creased 165 percent to 754 million. Rev-
enue growth was driven by a six percent
volume increase across its three business
areas as demand recovered, particularly in
high growth markets. For the fourth quar-
ter, volumes were up three percent, pric-
ing improved four percent and EBITDA
rose three percent to 377 million. The
total net income amounted to 162 mil-
lion. Raw material prices increased in
2010, particularly in the second half of the
year. The company expects 2011 prices to
increase further. Pricing and cost reduc-
tion actions are ongoing. Net debt de-
creased from 1,744 million at year-end
2009 to 936 million at year-end 2010,
mainly due to the National Starch divest-
ment generating 1 billion of cash. Net
cash from operating activities was 519
million (2009: 1,220 million) refecting
investment in working capital facilitating
growth and higher restructuring payments
in 2010. In September 2010, the company
announced a simplifed dividend policy,
stating that it intends to pay a stable to
rising dividend. In line with this policy,
AkzoNobel is proposing a fnal dividend
of 1.08, which would make a total 2010
dividend of 1.40, up four percent from
1.35 in 2009. Our 2010 performance
marks the frst year of delivery of our new
strategy. All business areas have reported
strong revenue growth, increased prof-
itability, improved sustainability perform-
ance and higher returns on invested
capital, said CEO Hans Wijers. Ak-
zoNobels revenue in high growth mar-
kets, currently representing around 40
percent of our total, grew more than 20
percent, outperforming the market in
2010. In our mature markets, revenue in-
creased close to ten percent, further evi-
dence that our medium-term growth plans
are on track. Broad demand improvement
in both mature and high growth markets
for specialty chemicals led to a full-year
EBITDA increase of 27 percent. Perform-
ance coatings delivered a solid perform-
ance, supported by volume growth and
selective acquisitions, although EBITDA
margins were impacted by higher raw ma-
terial costs. Double-digit revenue growth
for decorative paints was achieved in Asia
and Latin America, with lower volumes in
mature markets.
RPM reports scal 2011
second-quarter results
RPM International Inc. reported that on
a pro-forma basis, improvements were re-
alized in net sales, net income and earn-
ings per share for its fscal 2011 second
quarter ended November 30, 2010. Prior-
year pro-forma results assume that the de-
consolidation of its Specialty Products
Holding Corp. (SPHC) and subsidiaries,
which eliminated approximately $300
million in annual revenues from the com-
panys industrial segment beginning June
1, 2010, occurred before fscal 2010. Net
sales, net income and earnings per share
all posted improvements. Net sales grew
5.3 percent to $826.3 million from
$784.5 million, while net income was up
2.3 percent, to $48.8 million from $47.7
million a year ago. Consolidated EBIT
grew 2.7 percent, to $89.4 million from
$87.1 million in the year-ago second quar-
ter. On a prior-year pro-forma basis,
which offers a better comparison to cur-
rent-year actual results, RPMs industrial
segment continued a trend of year-over-
year sales increases on the strength of our
businesses concentrated in maintenance,
repair and infrastructure, while our con-
sumer segment faced the challenges of
tough comparisons following record re-
sults in the fall of 2009. Both segments re-
main challenged by higher raw material
costs, mainly due to capacity reductions
by suppliers, which has exerted down-
ward pressure on our gross margins, said
Frank Sullivan, chairman and CEO. On
an as reported basis, RPMs net sales of
$826.3 million were down 3.8 percent
from the $858.7 million reported in the
fscal 2010 second quarter. Net income
was off 12.7 percent, to $48.8 million
from $55.9 million in the year-ago second
quarter. Consolidated EBIT dropped 4.1
percent to $89.4 million from $93.4 mil-
lion a year ago. Industrial segment sales
grew eight percent to $582.5 million in
the fscal 2011 second quarter from
$539.2 million a year ago. Industrial seg-
ment EBIT increased 0.7 percent, to $68.7
million from $68.2 million in the fscal
2010 second quarter. Industrial sales
growth in the second quarter continued to
beneft from strong sales comparisons in
corrosion control coatings and high per-
formance polymer fooring, while domes-
tic and international sealants lines
continued to struggle in the face of weak
new construction markets, Sullivan said.
RPMs consumer segment had a 0.6 per-
cent decline in net sales to $243.8 million
from $245.2 million in the fscal 2010 sec-
ond quarter. Consumer segment EBIT fell
14.4 percent, to $27.3 million from $31.9
million a year ago. Our consumer lines
maintained or grew their market share,
despite challenges in their end markets
and tough prior-year comparisons, said
Sullivan.
Valspar reports weak
results for rst-quarter
The Valspar Corporation reported its re-
sults for the frst-quarter ended January
28, 2011. First-quarter sales totaled
$842.4 million, a 25.3 percent increase
from the frst quarter of 2010. Net income
for the frst quarter was down to $33.4
million in 2011 from $33.9 million in
2010. Results for the quarter were in line
with our expectations, said William
Mansfeld, Valspar chairman and CEO.
Our Australian paints acquisition and
the continued success of our pricing and
new business efforts drove our double-
digit top line growth. Looking ahead, we
24
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AkzoNobel reports strong fourth quarter results
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remain focused on addressing continuing upward pressure on
raw material costs through pricing and pro6ductivity.
Sherwin-Williams reports fourth quarter results
The Sherwin-Williams Company released its fnancial results for
the fourth quarter and year ended December 31, 2010. Com-
pared to the same periods in 2009, consolidated net sales in-
creased $296.8 million, or 18.6 percent, to $1.90 billion in the
quarter and $682.2 million, or 9.6 percent, to $7.78 billion in
the year due primarily to higher paint sales volume, acquisitions
and selling price increases. Acquisitions increased consolidated
net sales 8.7 percent in the quarter and 3.4 percent in the year.
Net sales in the Paint Stores Group increased 8.6 percent to
$999.3 million in the quarter and increased 4.1 percent to $4.38
billion in the year due primarily to selling price increases and
improving domestic architectural paint sales to residential re-
paint contractors and DIY customers. Paint Stores Group seg-
ment proft increased to $134.8 million in the quarter from
$119.9 million last year and increased to $619.6 million in the
year from $600.2 million last year. Net sales of the Consumer
Group increased 6.2 percent to $255.0 million in the quarter
and 5.9 percent to $1.30 billion in the year due primarily to im-
proving demand at some of the segments retail, industrial and
institutional customers. Segment proft increased to $26.1 mil-
lion in the quarter from $4.6 million last year and increased to
$204.0 million in the year from $157.4 million last year. The
Global Finishes Groups net sales increased 46.4 percent to
$640.1 million in the quarter due primarily to acquisitions,
higher paint sales volume, and selling price increases. Net sales
increased 26.5 percent to $2.09 billion in the year due primarily
to acquisitions, higher paint sales volume, and favorable cur-
rency translation rate changes. Segment proft in the quarter in-
creased to $28.8 million from a loss of $1.1 million last year
due primarily to reduced asset impairment charges, increased
paint sales volume, and selling price increases, partially offset
by dilution from acquisitions. Segment proft increased in the
year to $123.7 million from $65.0 million last year due prima-
rily to increased paint sales volume, a reduction in asset im-
pairment charges, and favorable currency rate changes, partially
offset by dilution from acquisitions. We are pleased that all of
our operating segments achieved sales and operating proft
growth on a year over year basis in this continuing uncertain
environment. Our operating segments continue to control costs
and have implemented price increases to offset the current raw
material increases, said Christopher Connor, chairman and
CEO. Over the past year, our Paint Stores Group continued to
focus on gaining business in all markets and product lines while
maintaining customer service in a diffcult raw material envi-
ronment. Consumer Group improved their operating results
through increased sales, realizing the benefts from prior year
site rationalizations, and maintaining good cost control. In the
Global Finishes Group, we continue to be pleased with the
growth in architectural, OEM and automotive fnishes sales vol-
ume. The Sayerlack and Acroma acquisitions are performing to
expectations. CW
24-25 FinancialNews0311:Financial News 3/4/11 9:32 AM Page 25
Propylene is one of the most important
starting products in the petrochemical in-
dustry. The new study from Ceresana Re-
search forecasts a dynamic development
of the global demand for propylene,
namely an increase of more than 20 mil-
lion tons by 2017. Sales of propylene
reached their peak value of over $90 bil-
lion in 2008, said Oliver Kutsch, the
president of the market research institute.
This level will be surpassed as soon as
in 2012.
An important factor, which will impact
the global propylene market, is the mas-
sive capacity expansions for propylene
and downstream products in the Middle
East and China. Middle East countries ex-
hibit the largest increases in propylene
production and demand. Ceresana Re-
search expects that supply and demand in
these countries will have doubled by
2014. However, the Asia-Pacifc region
will continue to dominate the market and
generate more than 45 percent of all de-
mand. China is rising to become the great-
est propylene consumer worldwide and
will most likely edge out the U.S. to take
over second place in 2011.
The most important buyers of propy-
lene include manufacturers of polypropy-
lene who account for nearly two thirds
of all demand. Polypropylene is one of
the best-selling plastics, second only to
polyethylene. The largest consumer is the
automobile industry. Polypropylene has
a very wide range of applications and is,
for example, also needed for the manu-
facturing of packaging films, bottle caps,
fiber ropes as well as for bicycle helmets
and nappies.
The second-largest propylene market
consists of producers of acrylonitrile,
followed by propylene oxide. The pro-
duction of cumene accounts for about
5.5 percent of the global demand for
propylene. Acrylonitrile is mainly used
to produce acrylic fibers, which are
processed into textiles. The derivatives of
propylene oxide are needed as raw ma-
terials for the manufacturing of products
like polyurethane, lacquers and adhe-
sives, polyester resins, cooling agents,
antifreeze and solvents. Cumene is
mainly used to manufacture phenol and
acetone, and is therefore also a pre-prod-
uct for bisphenol A, phenol resins,
caprolactam and methyl methacrylate.
The market study by Ceresana Re-
search analyzes the world market for
propylene including demand, production,
imports, exports, revenues and prices are
examined, including forecasts up to 2017.
Particular emphasis is put on the 55 coun-
tries where propylene is produced. The in-
vestigated application areas include
polypropylene, acrylonitrile, propylene
oxide, cumene, isopropanol, acrylic acid,
2-ethylhexanol, and n-butanol. The buy-
ers guide lists 137 profles of all large
propylene manufacturers. The study is
now available in English or German from
Ceresana Research. For more information
visit www.ceresana.com/en/market-stud-
ies/chemicals/propylene/ CW
U.S. market for wood
preservative chemicals
to reach $567.4M
The United States and Europe represent
major markets for wood preservative
chemicals. The markets witnessed a de-
cline in demand during 2008-2009, pri-
marily because of the slump in the macro
economy. However, the markets bottomed
out of the recession and displayed signs of
recovery by 2010. Factors such as a re-
bound of business in the real estate sector,
demand in the existing wood housing and
decks segments, and growing domestic de-
mand for coatings are likely to steer
growth for wood preservative chemicals.
The increasing use of high-value durable
coatings offering the benefts of hassle-free
cleanup is also likely to add to the de-
mand. Moreover, use of wood coatings in
indoor applications, consistent manufac-
ture of pressure-treated lumber, construc-
tion-related repair activities, and product
upgrading would further bolster the de-
mand for wood coatings. This and other
information is available in a new market
report by Global Industry Analysts Inc.
Decking represents the largest end-use
application for wood preservative chemi-
cals in the United States. Fencing and rail-
road products represent other major
end-use applications for wood preserva-
tive chemicals. However, revenues for
wood preservative chemicals from the
landscape-products end-use segment are
projected to register fastest growth from
2007 through 2015. In terms of volume
sales, creosote and pentachlorophenol
product segments dominate the U.S. wood
preservative chemicals market.
The interior wood application seg-
ment, driven by the revival of the housing
sector and an increase in the purchase of
residential products, is likely to increase
demand for various wood-protection
products compared to the exterior seg-
ment. Demand for wood-protection prod-
ucts is expected to stem from various
interior wood applications such as wood
cabinets and wood fooring. On the other
hand, growing performance and environ-
mental issues are major factors driving
gains for greener or superior-value wood
preservatives. Growing concerns over the
emission of VOCs has paved the way for
the launch of various eco-friendly solu-
tions such as radiation-cured coatings,
water-based coatings and powder coat-
ings. Moreover, coatings that come with
other enhanced performance features,
such as the ability to be used for dual pur-
poses, and improved durability are also
grabbing the attention of the consumers.
Development of wood preservatives with-
out the use of harmful or toxic materials
such as copper, arsenic or chromium is
also on the rise.
The research report, Wood Preserva-
tive Chemicals: A U.S. & European Mar-
ket Report, provides a comprehensive
review of current market trends, the im-
pact of the recession on the markets, key
26
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The Propylene Market Recovers
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growth drivers, product overviews, end-use applications, envi-
ronmental and regulatory issues, recent product introductions,
recent industry activity, and profles of major and niche global
and regional market participants.
For more details about this report, visit
www.strategyr.com/Wood_Preservative_Chemicals_Market_Rep
ort.asp
Megatrends will be key to future growth
for chemicals and materials markets
Seismic shifts in economies, politics, culture and climate and their
convergence have thrown up global megatrends. These mega-
trends present opportunities for companies of all sizes. The chem-
ical industry recognizes this as much as any other. Many of the
strategies being set by the worlds top chemical companies are
now based on an understanding of these global megatrends.
Megatrends are global, sustained and macroeconomic forces
of development that impact business, economy, society, cultures
and personal lives, thereby defning our future world and its in-
creasing pace of change. Frost & Sullivans ongoing research pro-
gram identifes, defnes and evaluates megatrends and their future
implications for a range of businesses and markets, including the
chemicals and materials industry.
Megatrends will have a profound impact on the future di-
rection of the chemicals and materials industry, said Frost &
Sullivan industry principal Brian Balmer. For instance, the
growth of mega cities will stimulate growth for many chemical
products such as glazing with added acoustic insulation, and ma-
terials such as plastics and adhesives that enable the production
of more compact home appliances.
Over the longer term, continued urbanization in developed
countries will result in demand for more materials that con-
tribute to making healthier buildings, such as odor-neutraliz-
ing paints.
Similarly, social trends, in particular for more environmen-
tally sustainable solutions, will be the single biggest factor af-
fecting future chemicals demand, said Balmer. The
development of plant-based feed stocks in place of crude oil will
be the most important trend in chemicals to 2020, driven in part
by consumer demand led by social trends.
The impact of social concerns over sustainable and renewable
materials will spur the development of second-generation biofu-
els, produced using algae as a feedstock. This will remove the
issue over competing with food crops.
Products designed for modern and future lifestyles part of
Generation Y use a wide range of innovative chemicals, said
Balmer. These include structural materials such as engineering
plastics for more compact and more feature-packed convergent
devices such as smart phones, composite materials for lighter,
stronger sports equipment and eco-friendly materials for bio-
sourced, recyclable, reusable or bio-degradable packaging.
Product areas that will emerge at the forefront in future due
to the impact of megatrends range from nanomaterials, smart
materials and sustainable/renewable materials to organic elec-
tronics, biotechnology and carbon fber and engineered natural
A new generation of even more
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26-28 MarketReports0311:Market Reports 3/4/11 9:34 AM Page 27
fbers. Their growing presence
will, in turn, have ramifcations
for several chemicals.
For instance, the rise of nan-
otechnology has a role to play in plastics,
paints, cosmetics and many other felds of
chemistry. Similarly, the rise of organic
electronics will underline the appeal of
polymeric materials, which are electrical
conductors or semiconductors that enable
a wide range of devices, such as clothing
with embedded electronics, e-paper and
wallpaper that also provides lighting.
If you are interested in more informa-
tion on Frost & Sullivans study, Impact
of 2020 Megatrends on Chemicals, send
an e-mail to:
Katja Feick at katja.feick@frost.com. CW
28
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Despite an economy that remains sluggish overall, a majority of
senior executives in the chemical industry expect their compa-
nies to be back to pre-recession revenue levels by the end of
this year, and four out of ten expect their companies to be in-
volved in some sort of merger and acquisition activity within
the next 12 months. However, the bad news is that its not at
all clear that chemical companies are effectively employing the
right operational tools and methods, including business-ana-
lytics ones, to achieve the kind of growth they want to achieve
now that theyre nally getting back to even. Thats accord-
ing to a survey of 88 chemical company CEOs, presidents and
other senior-level executives released by AlixPartners LLP, the
global business-advisory rm.
When the economy turned south a couple of years ago,
chemical companies, especially
compared to companies in many
other industries, responded quite
well by cutting costs and driving
leaner operations, said Bob Sul-
livan, managing director of Alix-
Partners and co-lead of the rms
Global Chemical Industry Practice.
And of course, there are still
benets to be realized on that
front, as there always is in any in-
dustry. But the name of the game
now is the top lineeverything
from improving pricing, to improving customer relationships,
to improving employee productivity. Thats where chemical
companies are going to sink or swim from here on out. How-
ever, at this point it would appear that many are content to
just tread water.
The survey found that 53 percent of companies expect to
reach pre-recession revenues by the end of 2010, and 42 per-
cent of respondents said they think its either very or some-
what likely their companies will be involved in a major
acquisition, merger or takeover in the next 12 monthsand
for executives from large chemical companies that number
was 54 percent. Moreover, approximately three out of ve re-
spondents said that their companies performance in prot
growth has increased over the past three years. However,
those companies without formal growth targets were less
likely to report an increase; 55 percent of companies with no
or informal growth targets reported an increase in prot
growth, versus 62 percent of companies with formal, meas-
urable growth targets.
As in chemistry itself, coming up with the right mix of el-
ements to spur growth in the chemical industry, be it organic
growth or acquisitive growth, is a delicate balance, said
Mike Sinoway, managing director of AlixPartners and leader
of the firms Global Growth Services Practice. Achieving that
right balance is nearly impossible without crystal-clear visibil-
ity into both your market and inside the operations of your
own company.
The AlixPartners survey found that chemical processing
companies see the year ahead as indeed being very much a
growth-oriented one. When asked to name their top three pri-
orities for the next 12 months,
43 percent cited innovation and
40 percent said revenue
growth. By comparison, just 34
percent cited cost reduction.
Additionally, despite the appar-
ent interest in M&A in the year
ahead, 56 percent said they
view organic growth as either a
critical or major revenue
engine as well.
One way in which compa-
nies might improve their growth
prospects is more effective business analytics, and the survey
results indicate that industry executives agree. Thirty percent
of those surveyed said they expect their companies to increase
spending on business analytics in the year ahead, while only
three percent plan to decrease spending in this area.
In todays competitive environment, taking on a growth
agenda without the visibility that sound business analytics pro-
vides is like stepping into trafc with a blindfold on. You might
make it across the street, but then again you might not, said
Bob Noe, managing director of AlixPartners and lead of the
rms Global Strategic Information Management Practice.
And more and more, the issue today isnt so much whether
your company has analytical systems but rather are you get-
ting the most out of those analytics for the money youve put
into them? For many companies, thats a question that remains
perpetually unanswered.
SURVEY: 42% of chemical companies expect M&A in 2011
26-28 MarketReports0311:Market Reports 3/4/11 9:35 AM Page 28
Project11:Layout 1 2/25/11 5:53 PM Page 1
by Charles W. Thurston
Latin America Correspondent
thurstoncw@rodpub.com
B
ASF has promoted Eugnio Luporini
Neto, previously its top marketer for the
Suvinil line, to vice president of architec-
tural sales and automotive refnishing in South
America. Suvinil recently celebrated its 50th
year in the Brazilian market, under BASF own-
ership for much of the last decade.
Suvinil is already one of the top brands in
Brazils architectural segment, and multifac-
eted marketing campaigns recently led by Neto
are helping raise its profile even further. The
company claims to hold 60 percent of the pre-
mium range market for architectural paint in
the country.
The Suvinil brand was recently ranked the
third most recognized among 72 major brands
featured in a recent survey by Arcoweb. It is
very important for us that Suvinil is among the
most remembered brands, and apart from being
an inspiration, it shows that the work we have
done is recognized by the public, said Neto.
Similarly, upon achieving second place out of
120 companies competing for the title of Most
Innovative Companies in Brazil 2010, Neto
said, To be among the most innovative compa-
nies in Brazil further encourages us to always
seek the best for our customers. The competi-
tion was organized by Epoca Negocios maga-
zine, and feted by U.S. consultant A.T. Kearny.
Suvinil produces its own research as well. Last
year, the company interviewed more than 8,000
consumers in 49 cities ahead of the launch of its
Your House, Your Pride! sales campaign.
The green zone is a major target for Suvinil.
During the past year, Neto helped Suvinil posi-
tion within the Sustainable Apartment project
in Sao Paulo, promoted by green consultant
SustentaX Engenharia de Sustentabilidade. Pur-
suing LEED principles set out by the U.S. Green
Building Council, the Sustainable Apartment
project brought together materials and goods
suppliers which had secured a SustentaX seal of
Green approval. A model apartment in Sao
Paulo featured an all-green construction and
decoration approach, for which Suvinil quali-
fed over a dozen of its products, including low-
VOC paint.
Green marketing is also utilized in the com-
panys automotive refnishing business, which
Neto also now heads. BASF currently holds an
estimated 30 percent share of the Brazilian re-
fnishing segment, which has a national value of
about $150 million, Valor Economico suggests.
Last year, BASF predicted short-term double-
digit growth in the segment.
Another tangent of the Suvinil marketing
strategy is professional training for resellers and
professional painters. Last year, Neto staged ap-
proximately 170 separate training events to help
such collaborators offer the best Suvinil prod-
uct for the application.
Recent Suvinil product launches include the
Menos Sujeira, or less mess, Suvinil sub-line,
which features less brush or roller dropage and
a less noticeable odor during application. Suvinil
also rolled out 13 new color tones for this line,
which is available in all shades within the com-
panys SelfColor system.
Suvinil production is centered at the com-
panys So Bernardo do Campo location, near
the city of So Paulo, the largest production site
for BASF paints and coatings in Brazil, the com-
pany said. Capacity at the site is 330 million
liters of coatings, paints and resins, including au-
tomotive OEM coatings, automotive refnishes,
industrial coatings and the Suvinil brand.
Apart from domestic sales, Suvinil also ex-
ports to Paraguay, Venezuela, Cuba, Bolvia and
several African countries. CW
30
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Coatings World www.coatingsworld.com March 2011
BASF Promotes Top Suvinil Marketer in Brazil
International Coatings Scene Latin America
One of Brazils top
brands continues to
grow under new
leadership.
The Suvinil brand was recently ranked the third
most recognized among 72 major brands in Brazils
architectural segment.
30 LatinAmerica0311:International Coatings Scene 3/4/11 9:35 AM Page 30
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The Valspar Corp. has promoted Gary
Hendrickson to CEO, succeeding William
Mansfeld. Valspar
has reported that
Hendrickson will
take over the job on
June 1. He currently
is president and
chief operating off-
cer of the company,
positions he has
held since 2008.
Mansfeld will con-
tinue as chairman, the company said.
Hendrickson joined Valspar in 1994. He
held positions for Valspar in Australia and
Hong Kong before leading its consumer
business in 2005.
AkzoNobel hires top executive
for decorative paints business
in China
AkzoNobel has appointed Lin Liangqi as
the new managing director, decorative
paints for China and North Asia. He was
most recently CEO at Philips Lighting
Greater China and has held several key
roles within the
company, which he
joined in 1994.
Liangqi has exten-
sive experience in
China and India
and in his new role
will help increase
the Dulux brands
market share over
the next fve years.
Dr. Bernhard Dttmann to
become Lanxess CFO
The supervisory board of Lanxess AG
agreed recently to revoke the contract of
Matthias Zachert, member of the board
of management and CFO, as of March 31,
2011. Zachert had requested the board to
do so accordingly. In his current function,
he has been a member of the board of
management since 2004. Dr. Bernhard
Dttmann, previously member of the
board of management and CFO of Beiers-
dorf AG, Hamburg, has been appointed
member of the board of management and
CFO of Lanxess AG as of April 1, 2011.
Gelest makes key
appointments
Gelest, Inc. has appointed Janis Matisons
senior technical manager, who will report
to Jerry Larson, vice
president R&D. In
addition Jonathan
Goff has been ap-
pointed manager,
silicones R&D and
Yun Mi Kim has
been named techni-
cal service manager.
As senior technical
manager, Matisons
is responsible for the development of in-
novative material and polymer technolo-
gies. He has been involved in applied
chemical research for more than 30 years,
specializing in mate-
rials, polymer- and
silicon-based re-
search. Matisons
has published more
than 400 scientifc,
technical and con-
ference articles. He
also has participated
in 28 major indus-
try-academic collab-
orative grants resulting in more than
two-dozen patents, the formation of three
spinoff companies, and the launching of
79 products into the marketplace.
As manager, silicones R&D, Goff is re-
sponsible for leading the efforts of the sil-
icones research and
development group
at Gelest. He joined
the company in
2009 as a polymer
d e v e l o p m e n t
chemist, working to
develop new silicone
products. Goff has
co-authored 16 pub-
lished papers on sil-
icones and other polymeric materials.
As technical service manager Kim is
responsible for leading Gelests technical
service group, and specializes in surface
modification and silicon chemistry. She
joined Gelest as an application chemist
in September 2006. Kim began her pro-
fessional career as a research chemist at
Kudko Chemical Ltd. in South Korea,
specializing in epoxy resin systems and
hardeners. Kim has
published seven pa-
pers and holds two
patents.
Company vet-
eran Edward Kim-
ble has been
promoted to prod-
uct manager, sili-
cones, and Barbara
Tsuie has been pro-
78
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Coatings World www.coatingsworld.com March 2011
Valspar appoints Hendrickson CEO
P
e
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Gary Hendrickson
Lin Liangqi
Industry veteran Stu Aronson
passes away
Stuart Aronson, age 69, passed away
on January 23, 2011. A veteran of
the industry for more than 40 years,
Aronson held positions at Neville
Chemical, Polyvinyl Resins (now
DSM), SP Morell, Focus Chemical
and, most recently, as an account
manager for Palmer Holland. He was
a member of SACI, FSCT and Balti-
more Society for Coatings Technol-
ogy, and served on the Board of
Directors of the New York Society for
Coatings Technology as the Employ-
ment Chairman. Aronson is survived
by his wife Eileen, two daughters, a
stepdaughter, a stepson and four
grandchildren.
Janis Matisons
Johnathan Goff
Yun Mi Kim
Edward Kimble
78-79 People0311:People on the Move 3/4/11 10:26 AM Page 78
March 2011 www.coatingsworld.com Coatings World
|
79
moted to product manager, silanes and
metal-organics. Both report to Joel Zazy-
czny, vice president, Silanes, silicones and
metal-organics.
As product manager, silicones, Kim-
ble is responsible for the development of
new business for Gelests polymeric ma-
terials. He joined Gelest in 1998 in the
companys development group. There-
after, he assumed
positions of in-
creased responsibil-
ity until he was
promoted to pro-
duction supervisor,
then to applications
and polymer devel-
opment manager in
2004. In this posi-
tion, he headed
Gelests silicone
R&D group, working to develop new
siloxane-based polymers, until he was
assumed his current position.
As product manager, silanes and metal-
organics, Tsuie is responsible for the de-
velopment of new business for Gelests
wide range of functional and non-func-
tional alkyl silane compounds and for the
companys greatly expanded range of
metal-organic compounds for materials,
polymers and synthesis. She joined Gelest
following a successful 10-year tenure at
Equistar Chemicals (now LyondellBasell)
in Cincinnati, OH.
Arkema Emulsion Systems
hires North American
marketing manager
Arkema Emulsion Systems has an-
nounced the addition of John Hiel as the
new North American marketing man-
ager. Hiel will be responsible for pro-
gram management, strategy and tactics
across the region for all of the companys
emulsion product lines. He has 20 years
experience in the industry, including po-
sitions with both BASF, where he was in-
dustry manager for performance
chemicals in the Coatings division, and
with LORD Corporation.
Stephane Ryff joins U.S.
Zinc and Votorantim
Metais to spearhead zinc sales
in Europe
U.S. Zinc and Votorantim GmbH, both
subsidiaries of Votorantim Metais, have
named Stephane Ryff regional sales
manager-Europe for both companies.
Based in Austria, Ryff will be responsi-
ble for U.S. Zincs zinc oxide sales and
Votorantim GmbHs zinc metal sales
throughout Europe. Having spent the
last 15 years in sales and marketing
management, Ryff most recently worked
for three years as European marketing
and communication manager for Invista
Resins & Fibres in Hattersheim, Ger-
many, a leader in plastic manufacturing.
Throughout his career, he has held nu-
merous sales, marketing and strategy po-
sitions with manufacturers including
Mondi Group, Alcan, Iggesund Holmen
Group and Aptar. CW
P
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Barbara Tsuie
78-79 People0311:People on the Move 3/4/11 10:26 AM Page 79
80-81 CCLead0311:International Coatings Scene 3/4/11 3:17 PM Page 80
Company Capabilities 2011 www.coatingsworld.com Coatings World
|
81
Finding the Right Partner is the Key to Success
In business as it is in life, finding a partner you can trust is vital. As the global coatings marketplace becomes tougher to
navigate, forming alliances is more important than ever. As a coatings manufacturer, a good relationship built with a supplier
can help propel your company to the next level, while one thats less than perfect can leave your operations on loose ground.
If you are looking for a supplier (or two) to get your company to the next level, start your search here in our annual
Company Capabilities issue. This special advertising supplement to Coatings World contains a select list of raw material and
equipment suppliers to the global paint and coatings market. Inside you will find companies with expertise and products that
can help you meetand hopefully succeedyour customers needs. Good luck!
Tim Wright Editor
Contents
Company ...............................................Page
BASF Corporation ..................................................82
BYK USA Inc ..........................................................84
Celanese..................................................................86
Chuen Huah ...........................................................88
Conn & Company ..................................................89
Hoover Color Corp.................................................90
Inkmaker Dispensing Systems ..............................................91
Micro Powders, Inc. ................................................92
Shamrock Technologies Inc .....................................94
Sun Chemical ..........................................................96
Troy Corporation....................................................98
80-81 CCLead0311:International Coatings Scene 3/4/11 3:17 PM Page 81
82
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Coatings World www.coatingsworld.com Company Capabilities 2011
BASF Corporation
Company Capabilities 2011
HEADQUARTERS
100 Campus Drive
Florham Park, NJ 07932
Tel: 800-962-7829; Fax: 800-971-1123
E-mail: ColorsEffectsCustomerCare@basf.com
Web site: www.basf.us/coatingsindustry
Company Description
As the worlds leading chemical company, BASF helps formula-
tors of architectural, industrial and automotive coatings deliver
sustainable, eco-effcient solutions that meet or exceed perform-
ance requirements. BASF supports the needs of coatings manu-
facturers with a depth and breadth of technologies and
cross-functional teams with expertise in chemistry, applications
and formulations.
Markets Served
BASF Corporation, headquartered in Florham Park, New Jersey,
is the North American affliate of BASF SE, Ludwigshafen, Ger-
many. We serve paint and coatings companies in North and
South America, Europe and Asia with a broad network of global
and regional capabilities, including manufacturing, sales and
marketing and technical service.
Technologies
We provide virtually every ingredient that a coatings manufac-
turer needs including resins, binders, latex, crosslinkers, pigments
and colorants, effect pigments, antioxidants, light stabilizers,
photoinitiators, and formulation additives. Among our priorities
is a focus on sustainable solutions e.g. low and zero VOC prod-
ucts, APEO-free and formaldehyde-free materials, low energy
curing, replacement of heavy metal pigments, and latex with
minimal environmental impact.
Technical Services
The combination of technology platforms, combined with our
deep expertise in chemistry, applications and formulations, helps
us to convert your customers challenges into solutions. BASF
offers local expert support capabilities from sites in Charlotte,
NC; Newport, DE; and Wyandotte, MI.
Major Product Brands
Resins, Binders, Latex, Crosslinkers
Acronal
Optive
and Plastopal
MP binders
Laropal
aldehyde resins
Pigments & Colorants
Aurasperse
, Aurasperse II
stir-
in dry pigments for machine and in-plant applications
Cinquasia
and Paliogen
, Sicopal
and Sicotan
near infrared
(NIR) refecting pigments for heat management
Orasol
and Neozapon
effect pigments
Glacier
UV absorbers
Darocur
photoinitiators
Dispex
and Viscalex
rheology modifers
Irganox
has an exten-
sive and innovative product range and is committed to providing
consistent quality products, excellent customer service and su-
perior technical support to its customers.
A dedicated and experienced technical staff, which is backed
by the technical service laboratory, is ready and willing to assist
customers in any way possible. The customer service department
will immediately direct all inquiries to the appropriate technical
expert for assistance. A worldwide network of customer service
representatives is available to respond to all global inquiries.
Markets Served
Micro Powders supplies paint and coating manufacturers world-
wide through an extensive network of sales representatives and
distributors. All MPI sales personnel offer technical assistance
and quick delivery from local stocks. Micro Powders specialty
additives are used in wood fnishes, industrial fnishes and coat-
ings, including waterborne, solvent, powder, UV and reactive sys-
tems. In addition, Micro Powders markets include the printing
ink, personal care and automotive industries.
Technologies
Micro Powders specializes in developing innovative micronized
wax additives, using advanced wax technologies, to meet the for-
mulators needs. In addition to innovative chemistry, the particle
size of the micronized waxes is carefully controlled using laser
diffraction analysis in order to ensure consistent particle size uni-
formity from batch to batch. Unique stir-in wax additives such
as AquaBead
, Polyfuo
and Microspersion
, Fastogen
Super, Indofast
, Palomar
, Perrindo
and
Quindo
, SunBrite
,
SunFast
and Symuler
,
SunGEM and SunMICA
Wet-State Peservatives
Troykyd
Defoamers
Troythix
Rheology Modifers
Troysol
Dispersants
Troymax
e
d
s
WWW.COATINGS WORLD.COM
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UHMW Poly
w w w . c o n n b l a d e . c o m
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Pigments/Additives Blades
Grinding
Employment
48 Classifieds0311.qxp:Classifieds 3/3/11 7:26 PM Page 48
104
|
Coatings World www.coatingsworld.com March 2011
Products & Services
Equipment for Sale
Coatings World
For info on placing classifed ads
please contact Patty Ivanov
Phone: 631-642-2048
Fax: 631-473-5694
patty@rodpub.com
C
l
a
s
s
i
e
d
s
Business Opportunity
Your Ad
Should Be
Here!
For more information on
placing an ad contact
Patty Ivanov
patty@rodpub.com
631-642-2048
48 Classifieds0311.qxp:Classifieds 3/3/11 7:26 PM Page 49
March 2011 www.coatingsworld.com Coatings World
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105
A
d
v
e
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t
i
s
i
n
g
I
n
d
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x
Company Name Page Phone Fax Website
Blairgowrie Associates, LLC. ...................101...................602-539-2683...............................................www.blairgowrieassociates.com
Buhler .......................................................23....................763-847-9900.............................................................www.buhlergroup.com
Buhler Inc..................................................33....................763-847-0280...............763-847-9909.................www.buhlergroup.com/ink
Burgess Pigment Company .......................15....................478-552-2544...............478-552-4274..................www.burgesspigment.com
BYK USA Inc. ...........................................85....................203-265-2086...............203-284-9158.....................................www.byk.com
Chemark Consulting.................................79....................910-692-2492 ..............910-692-2523 ..............www.chemarkconsulting.net
Conn & Company....................................77....................814-723-7980...............814-723-8502 ..........................www.connblade.com
DOW Coating Materials .........................9,11...................800-447-4369...............989-832-1465.........................www.dow.com/hiding
DOW Corning ...........................................3 ............................................................................................www.dowcorning.com/coatings
Guangdong Carpoly Chemical Group......13..................86-750-3578000
Heubach Ltd. .............................................7....................800-HEUBACH.............215-736-2249......................www.heubachcolor.com
Keim-Additec Surface GmbH...................27..............+49 (0) 67 63/93 33-0.........................................................www.keim-additec.de
King Industries..........................................25....................203-866-5551...............203-866-1268 ....................www.kingindustries.com
Little Joe Industries...................................57....................908-359-5213...............908-359-5724...............................www.littlejoe.com
Munzing ................................................Cov. 4.................973-279-1306...................................................................www.munzing.com
Nitro Quimica........................................20-21.................................................................................................www.nitroquimica.com.br
Red Devil Equipment Co. .........................17....................800-221-1083...............763-533-0015 .............www.reddevilequipment.com
Sartomer ..................................................19....................610-363-4100...............610-363-4140.............................www.sartomer.com
Shamrock Technologies Inc....................Cov. 2.................973-242-2999...............973-242-2536 .......www.shamrocktechnologies.com
Shijiazhuang Goldenfish Paint .................37 .................86 311 85233805.........86 311 83035061...................www.goldenfish.com.cn
Star-up Pigment.........................................79................+86-571-8217 1888......+86-571-82170887................www.staruppigment.com
Trust Chem USA........................................4 .....................401-398-7301...............401-398-7321......................www.trustchemusa.com
Yeun Liang Industrial & Co., Ltd.............45..................+886-7-6161234 ..........+886-7-6160000 ..............................www.ylresin.com
Company Capabilities
BASF Corporation .................................82-83..................800-962-7829...............800-971-1123..............www.basf.us/coatingindustry
BYK USA Inc..........................................84-85..................203-265-2086...............203-284-9158.....................................www.byk.com
Celanese .................................................86-87..................972-443-3913.................................................www.Celanese-Emulsions.com
Chuen Huah Chemical Co., Ltd. ..............88..................+886-7-6217177 ..........+886-7-6220593................................www.chctw.com
Conn & Company....................................89....................814-723-7980...............814-723-8502 ..........................www.connblade.com
Hoover Color Corp ..................................90....................540-980-7233...............540-980-8781........................www.hoovercolor.com
Inkmaker Dispensing Systems...................91 ................+39 011 984 00 44..............................................................www.inkmaker.com
Micro Powders, Inc. ...............................92-93..................914-793-4058...............914-472-7098....................www.micropowders.com
Shamrock Technologies Inc....................94-95..................973-242-2999...............973-242-2536 .......www.shamrocktechnologies.com
Sun Chemical .........................................96-97..................800-543-2323...............513-681-5505 .......................www.sunchemical.com
Troy Corporation...................................98-99..................973-443-4200...............973-443-0843.............................www.troycorp.com
Ad Index0311.qxp:Ad Index 3/4/11 4:30 PM Page 49
T
he Sherwin-Williams Company hosted a career day for
59 Chicago State University (CSU) science students who
came to learn about the requirements of R&D based ca-
reers with the 144 year old global paint and coatings company
and its chemical suppliers. The gathering was co-sponsored by
TH Hilson, Cabot Corporation and the CSU Department of
Chemistry and Physics. The events purpose was to identify po-
tential recruits for the coatings industry and be supportive to the
next generation of scientists.
Several elected leaders were on hand to inspire the students
who have committed to an intense course of study. Dignitaries in-
cluded Alderman Anthony Beale (9th Ward, Chicago), Illinois
State Senator James Meeks (15th District), Illinois State Repre-
sentative Constance Howard (34th District) and Illinois State
Representative Thaddeus Jones (29th District).
In addition to offering formal presentations and tours, a del-
egation of current employees interacted with the science majors
regarding career requirements, responsibilities and local and
global opportunities.
Tiffany Garrett, a scientist with Sherwin-Williams for 14
years, expressed enthusiasm for her research and development
work. Each day brings new technical challenges to be met, al-
lowing me to dig deeper into the chemistry of coating products,
she said. The process of innovation is exciting for me. I get a
charge out of seeing formulas Ive worked on enhance the con-
sumers overall experience and sense of quality.
The students also met John Griffn, a Chicago State University
graduate, who has been a Sherwin-Williams chemist for 32 years.
Griffn majored in music with a minor in chemistry. Ive built a
great career at Sherwin-Williams because the company invests in
well-trained people and provides excellent resources for research
and development. That combination makes for an extremely stim-
ulating work environment. Griffn pointed out that Sherwin-
Williams retains many of its employees for decades. The company
has been recognized as one of the best employers in the nation.
The students were treated to a rare behind-the-scenes tour of
the technical coatings lab and paint manufacturing plant located
at Sherwin-Williams south Chicago facility.
Dr. David Kanis, department chair of chemistry and physics
at Chicago State University said, Sherwin-Williams provided an
inspirational and energizing experience for our students. They
were so impressed.
In an innovative partnership, Sherwin-Williams and its sup-
pliers are teaming with the university to develop a chemistry cur-
riculum that will customize academic training for the next
generation of professionals in the paint and coatings industry. In
addition, students will be eligible for internships and full-time em-
ployment opportunities at the paint company and its suppliers.
Sherwin-Williams thrives because of its commitment to
people and research and development, said Gale Murphy,
Sherwin-Williams vice president of research and development
global finishes group. The innovations and continuing ad-
vancements of Sherwin-Williams products are rooted in the
high caliber of our scientifically trained employeestheir ex-
pertise and creativity. It is very rewarding to present the paint
and coatings industry to these young science majors and watch
their eyes light up as they discover the career opportunities that
are within their reach. CW
106
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Coatings World www.coatingsworld.com March 2011
Opening a Door to a Bright Future
F
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Pictured in front center, from left, in green jackets are student representatives and TH Hilson president Lori Hilson Cioromski, Sherwin-Williams
vice president Gale Murphy and Charles Kowalewski of Cabot Corporation.
106 FinalCoat0311:Final Coat 3/4/11 10:27 AM Page 106
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