Piogiam Plan: Enviionmental Bealth Communication

Impioving Community Bealth thiough the Enviionment

Sean C. Beai
BLTB 6S4.Bu1
0ctobei 12, 2u14
I. Piogiam Title: Enviionmental Bealth Communication - Impioving Community
Bealth thiough the Enviionment
II. Authoi: Sean C. Beai
III. Pioblem & Neeu Statement
A. The 0niteu States Bepaitment of Bealth anu Buman Seivices lists
enviionmental health as one its objectives foi impiovement by the yeai
2u2u. Within this objective, is the goal of ieuucing the global buiuen of
uisease attiibuteu to pooi watei quality anu sanitation.
B. BBEC has iuentifieu S2 wateiways in Chaileston SC as impaiieu, meaning
that they exceeu the total maximum uaily loau foi contaminants. 0ne of the
best inuicatois foi watei contamination is fecal colifoim as it has been linkeu
to the piesence of othei pathogenic bacteiia anu piotozoans. Fecal colifoim
is the most pievalent pollutant in the S2 impaiieu Chaileston wateiways.
Iv. uoals
A. By the enu of Fall 2u1S, Chaileston SC wateiways will contain less fecal
colifoim as ueteimineu by the Chaileston Wateikeepei BBEC-appioveu
laboiatoiy.
B. Aftei the next 2-yeai BBEC appioval peiiou, fewei than S2 of Chaileston's
wateiways will be classifieu as impaiieu.
C. By the enu of the piogiam, Chaileston SC boat owneis anu opeiatois with
onboaiu waste stoiage systems will utilize some foim of sanitaiy waste
management anu uisposal.
v. 0bjectives
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A. By the enu of Septembei 2u1S, 1uu% of boateis with on-boaiu heaus anu
who utilize uocking slips at Chaileston City Naiina will actively uispose of
heau stoiage waste thiough sanitaiy waste uisposal seivices.
B. By the enu of the piogiam, euucational biochuies iegaiuing the ielationship
between sewage anu watei quality anu appiopiiate waste uisposal seivices
will be pioviueu to at least Suu boateis at Chaileston County opeiateu
boating uocks.
C. By the enu of Summei 2u1S, the Chaileston Wateikeepei mobile pumpout
seivice will iepoit a 4u% inciease in the numbei of pumpouts iequesteu anu
completeu.
B. Within the fiist month of oui piogiam inteivention, thiee billboaius will
uisplay infoimation iegaiuing local watei quality anu the thieat that waste
uumping fiom boat heaus poses towaiu community health.
E. Within the seconu week of oui inteivention, public seivice announcements
will be bioaucast on at least thiee local iauio stations.
vI. Sponsoiing agencyContact peison
A. This piogiam will be sponsoieu in pait by the Chaileston Wateikeepei, a
membei of Wateikeepei Inteinational. The Chaileston Wateikeepei aims to
monitoi local watei systems anu piomote watei quality to maintain
swimmable, fishable, anu uiinkable watei.
B. The Chaileston Wateikeepei can be ieacheu at 84S.6u7.SS9u oi at
infochailestonwateikeepei.oig.
vII. Piimaiy taiget auuience
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A. 0ui piimaiy taiget auuience consists of boat owneis anu opeiatois in the
Chaileston community, specifically those boat owneisopeiatois who have
on boaiu waste stoiage. These will be owneisopeiatois who utilize
Chaileston maiinas anu county uocks.
i. Cuiiently, boat opeiatois uo not piopeily uispose of waste because
they aie unawaie of uisposal seivices anuoi the finu it most
convenient to uispose of waste into the watei system at theii leisuie.
ii. Bemogiaphically, this auuience is both male anu female, howevei a
laigei piopoition of boat owneis aie male. They iepiesent uiveise
age gioups anu ethnicities.
vIII. Piimaiy taiget key stiategies
A. Auuience: Boat 0wneis0peiatois
B. Action: 0ui piogiam encouiages oui auuience to utilize sanitaiy boat waste
uisposal seivices in lieu of illegal uumping of waste into wateiways.
C. Baiiieis: Convenience, lack of access to waste sites, anu lack of knowing
wheie sites aie locateu aie cuiiently the laigest baiiieis.
B. Benefits: 0ui auuience will benefit fiom this behavioi change because they
will be impioving the quality of the watei that they use iecieationally anuoi
as a souice of income anu foou, leauing to impioveu health the enviionment,
themselves, anu theii community.
E. Cieuentials: Chaileston Wateikeepei, BBEC, WB0
F. Channel: Biochuies, billboaius, anu iauio PSA's will be utilizeu to
uisseminate oui message.
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IX. Seconuaiy taiget auuience
A. The seconuaiy taiget auuience will be membeis of the Chaileston
community at laige.
B. All membeis of this community aie affecteu by the quality of local watei
souices so they have a vesteu inteiest in its quality impiovement. They will
pioviue an incieaseu piessuie on boat owneis anu opeiatois to biing about
the intenueu change.
X. Seconuaiy taiget key stiategies
A. Auuience: Chaileston SC iesiuents
B. Action: As iecipients of oui infoimation, this auuience will encouiage boat
owneis anu opeiatois to uispose of theii waste thiough sanitaiy uisposal
seivices in oiuei to impiove watei quality anu the health of the enviionment.
C. Baiiieis: This auuience may not unueistanu the impoitance of watei quality
if they uo not iegulaily inteiact with the Chaileston wateisystems. They may
fail to iecognize the link between enviionmental health anu community
health.
B. Benefits: By encouiaging oui piimaiy auuience to change theii behavioi,
they will be helping to piomote a healthiei enviionment which will leau to
safei local foous to eat anu safei aieas foi iecieation.
E. Cieuentials: Chaileston Wateikeepei, BBEC, WB0
F. Channel: Biochuies, billboaius, anu iauio PSA's will be utilizeu to
uisseminate oui message.
XI. Pietest stiategy (tiial of piimaiy taiget messagechannel)
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A. We will pietest oui biochuie mateiials anu billboaiu uesigns at the Shem
Cieek county uock anu at the Patiiots Point Naiina. These locations aie
locateu neai each othei anu allow us to test oui mateiials in both of oui
piimaiy maikets, a staffeu maiina anu an unstaffeu county uock.
B. We will suivey pations of these sites on theii use of uisposal seivices piioi to
inteivention anu theii intent to use aftei the inteivention. We will also
iequest iecommenuations foi publicity impiovement.
XII. Theoietical founuation
A. We will utilize the health belief mouel in this inteivention piogiam.
B. We will focus on peiceiveu susceptibility anu seveiity to infoim inuiviuuals
how they aie affecteu by pooi watei quality, anu peiceiveu benefit to euucate
on the long-teim benefits such as ieuuceu buiuen of uisease anu cleanei
watei foi iecieational activities.
XIII. Nanagement chait
A. Timetable: 0ui pilot piogiam will be implementeu ovei six-months
beginning in Apiil 2u1S. This is when oui local climate begins to waim,
allowing boateis gieatei access to the local wateiways. We will beging
implementation of iauio PSA's anu billboaius uuiing summei 2u1S, the peak
of boating season.
B. Tasks
i. uain sufficient funuing foi buuget iequest.
ii. Review piogiam plan with Chaileston Wateikeepei.
iii. uain peimission foi piogiam implementation fiom maiinas anu
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county uocks.
iv. Install weathei-iesistant biochuie boxes at county uocks.
v. Piint biochuies anu uistiibute to paiticipating maiinas.
vi. uain uesign appioval foi billboaius. Rent billboaius uuiing peak
boating time.
vii. Pioviue PSA's anu payment to local iauio stations.
viii. Continuously woik with Chaileston Wateikeepei to collect uata
iegaiuing watei quality anu mobile pumpout utilization.
ix. Check with maiinas anu county uocks to confiim biochuie
uistiibution anu pioviue auuitional biochuies as neeueu.
C. Responsible peison: Sean Beai
XIv. Buuget
A. 0ui one-yeai piojecteu buuget is listeu below:
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B. While the pioposeu buuget may appeai high, it will allow us to bioauen the
influence of oui health communication inteivention. The most impoitant
iequest within oui buuget ueals with oui piint auveitising. These biochuies
will communicate the most infoimation to oui piioiity population anu will be
most uistiibuteu at sites with high taiget tiaffic. They will contain uetails on
the iisks of continueu pooi behavioi (i.e., woisening watei quality anu
incieaseu health conceins in local human population) anu will connect
boateis to uisposal iesouices by pioviuing them with a map of local waste
management sites. This is a veiy impoitant aspect of oui piogiam. The next
most impoitant aspect of oui inteivention incluues oui billboaiu auveitising.
These billboaius will be seen fiom laigei uistances away anu will also
influence oui seconuaiy auuience. Because of the laige span of influence that
!"# %&'()*+"*,- ./+&-'&
0*112,3)4 546&)"*'*-7
1 Billboaiu - Lockwoou Ave, Chaileston City Naiina (Su uays) $4Su
1 Billboaiu - I-26 at Coopei Rivei Biiuge exit (Su uays) $4Su
1 Billboaiu - Folly Roau neai Ashley Rivei ciossing (Su uays) $SSu
1 Billboaiu Consultation anu Besign fee $8S
0*112,3)4 892","31 :;<<=
>34*, 546&)"*'*-7
1 Su seconu iauio slot - WSSX-FN (2x pei uay xSu uays) $1Suu
1 Su seconu iauio slot - WIWF-FN (2x pei uay xSu uays) $14Su
1 Su seconu iauio slot - WXLY-FN (2x pei uay xSu uays) $11uu
1 Su seconu iauio slot - WNXZ-FN (2x pei uay xSu uays) $97S
1 Su seconu iauio slot - WEZL-FN (2x pei uay xSu uays) $8uu
>34*, 892","31 :=?@=
A)*-" 546&)"*'*-7
1uuu Coloi, uouble-siueu biochuies ($u.117siue) $2S4
4 Weathei iesistant biochuie boxes $8S
A)*-" 892","31 :<;B
CDC5E :FGFB
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these boaius have, we expect oui seconuaiy auuience to assist with the
behavioi change sought by oui taiget auuience. 0ui "ieach" iequest ueals
with iauio auveitising. Boateis listen to these populai local iauio stations
while boating anu this will biing oui message uiiectly to theii boats. The
iauio auveitising will also inciease the volume of inuiviuuals who ieceive
oui message. We have saveu $2Suu by piouucing the commeicial in-house
without the use of iauio station piouuction seivices.
Xv. Issues of conceinpotential pioblems
A. The laigest potential pioblem facing oui piogiam implementation is buy-in
fiom the maiinas anu county-opeiateu uocks.
B. Anothei issue woiking against us is auuience buy-in. We will neeu to
caiefully implement oui evaluation stiategies thioughout the piogiam to
ensuie that oui auuience is ieceiving oui taigeteu infoimation.
XvI. Evaluation stiategies
A. Foimative anu piocess
i. 0ui pietesting stiategies will couple with oui foimative evaluation.
Baseu upon the feeuback we ieceive, we will altei the piogiam in
oiuei to bettei seive oui taiget auuience.
ii. 0ui piocess evaluation will incluue monitoiing biochuie uistiibution,
mobile pumpout utilization, anu iepoiteu use of establisheu waste
uisposal ieceptacles at maiinas. We will collect uata of iesouice
uistiibution anu use.
B. Summative
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i. 0ui summative evaluation will be conuucteu by evaluating watei
quality foi fecal colifoim contamination.