Valley Forge Fitness

1
VALLEY FORGE FITNESS

VISION
Valley Forge Fitness
1 Valley Drive
Fresno, California 93611
FAITH FOCUS
Where i ron sharpens i ron
Tom Canterbury, Kristen Riker, Glenn Schumann,
John Van Dam, & Clair Waggener
2
Table of Contents
Table of Contents....2
Mission Statement.....4
Purpose Statement & Target Audience.....5
Why Fresno, California?.6
City Comparisons.............................................................................................................................. 7
Strategic Plan & Elevator Speech.....8
Facilities of Merit..........9
ADA Compliance........9
Proposed Floor Plans......9
New Facility Features.........9
Needs Assessment....9
Gantt Chart..... .9
Facility Comparison, Literature Review & Interviews..... 10
Budget........11
Construction Phases & Components of Planning Process......12
SWOT Analysis...13
Critical Construction Documents.......13
Program Development..13
Policy & Procedure Manual....13
Liability Waiver..13
Professionals...13
Common Terms..13

Appendices A: Facilities of Merit....14
Appendices B: ADA Compliance..16
Appendices C: Proposed Floor Plans....17
Appendices D: New Facility Features......19
Appendices E: Needs Assessment.20
Appendices F: Gantt Chart..21
Appendices G: SWOT Analysis.....22
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Table of Contents

Appendices H: Critical Construction Documents23
Appendices I: City Comparison......25
Appendices J: Budget....29
Appendices K: Maps & Facility Location.......34
Appendices L: Marketing
Fundraising, Sales, & PR....37
Social Media & iPhone App Development......40
Appendices M: Membership Fees..43
Appendices N: Program Development...44
Appendices O: Policy & Procedure Manual.45
Appendices P: Liability Waiver...46
Appendices Q: Professionals....47
Appendices R: Common Terms...48

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Mission Statement:
to strengthen The Valley Community while achieving sustained
physical & mental excellence through Vision, Faith, & Focus
Vision Statement:
to rehabilitate & improve physical, spiritual & mental health for
The Valley Community with special emphasis on the senior citi-
zens, wounded warrior soldiers, able bodied & disabled fitness in-
dividuals.
Core Values:
As iron sharpens iron, so one person sharpens another.

VISION:
To promote & provide healthy lifestyles for members of The Valley
Community
FAITH:
Not only nurturing our bodies but also our mental & spiritual
health
FOCUS:
Concentrating on improving healthy lifestyles within The Valley
Community

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Purpose Statement:
Valley Forge Fitness, located in Fresno-Visalia California, will provide a two-story, twenty
-five acre fitness & rehabilitation center located in the Valley of California. Valley Forge
Fitness, VFF specifically is targeted towards the Valley Community citizens such as:
wounded warrior soldiers, senior citizens, youth, able bodied & disabled fitness individu-
als. VFF

hopes to provide premier world-class fitness, recreation, & education facilities
for persons with physically disabling conditions, wounded warriors, & fitness individuals
alike. VFF plans to provide a service to The Valley Community with programs & healthy
lifestyle improvements through our state of the art facility including:
Aquatics Center with two heated pools
Fieldhouse with three hardwood courts and a track
Fitness Center
2 Rock Climbing Wall
Administrative Offices
Conference/ Class Rooms
4 Racquetball Courts
4 Aerobics Rooms
ADA Compliant Locker Rooms
Therapy, Rehabilitation & Performance Center

Target Audience:
Valley Forge Fitness, VFF, specifically is targeted towards the Valley Commu-
nity citizens such as: wounded warrior soldiers, senior citizens, youth, abled
bodied & disabled fitness individuals.

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Why Fresno, California?

Fresno, California is a destination that offers world-class attractions, arts,
sports, dining and lodging opportunities. For residents and tourist, the small-
town experience with beautiful country drives, wine tasting and outdoor ad-
ventures is conveniently located within the city limits. Fresno also has diverse
cultural experiences from
museums and restaurants
to festivals and celebra-
tions. Better know as
Californias Playground,
Fresno is among one of the
most diverse communities
on the western seaboard
and offers one of the most
beautiful scenic views of
the United States. To be
such a tourist and residential location, traffic flow and routes around the city
are easily accessible. Valley Forge Fitness will be located directly next to I-20
interstate, with easy access for out of city commuters, one block from Calvary
World Outreach, and in the heart of mainstream businesses. The State of Cali-
fornia houses the largest amount of military bases in the United States with 52
Army, Navy, Marine, Air Force, Coast Guard and National Guard reserves. Being
such a large military hot spot, we plan of offer world class training and reha-
bilitation centers for our Wounded Warriors.

7

Fresno, CA Baton Rouge, LA Savannah, GA
Population 505,882 230,058 139,491
Climate 63.3F 67.7F 66.3F
Demographics See Appendices See Appendices See Appendices
Veteran Population See Appendices See Appendices See Appendices
Employment/Salary Mean
Unemployment: 14%
Salary: $43,223
Unemployment: 6.5%
Salary: $36,917
Unemployment: 8.5%
Salary: $33,332
Cost of Housing $221,700 $275,000 $334,904
Building Cost Residential $96/sq. ft $106/sq. ft $97/sq. ft
Building Cost Commercial $147/sq. ft $98/sq. ft $102/sq. ft
Recreational/Sport Opportunities
MLB Affiliates, Yosemite
National Park (Hiking)
LSU Athletics, City Parks &
Recreation
Hockey, Baseball, Football,
Auto Racing
Public Transportation
International Airport,
Amtrak, Bus System
Metro Airport, CATS,
LA Swift
DOT, Ferrys, Cabs,
Streetcar
City Comparisons:

Note From The Mayor:
Fresno proudly boasts over 300 days of sunshine each year, making our area a
prime destination for outdoor recreation of all kinds. We also offer an outstanding mix
of shopping, dining, and entertainment choices. Whether youre looking for wide open
spaces, small town charm, a trendy urban vibe or something in between, youll find it
here in the City and County of Fresno.
We look forward to seeing you!
Ashley Swearengin
Mayor of Fresno
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Strategic Plan :
Valley Forge Fitness, located in The Valley of Fresno California will provide a pre-
mier world-class facility that encompasses fitness facilities for all individuals alike. VFF
not only is affordable for individuals, families & senior citizens but is also targeted to sup-
port our troops returns home from overseas. Along with state of the art Fitness Centers,
Aquatics & Aerobic Classrooms, we offer a Therapy, Spa & Rehabilitation Center that will
be available for military, senior citizens & abled bodies alike. We plan to strategically
market and develop Valley Forge Fitness through the local communities through our mis-
sion of healthy mind, spirit and body.

Elevator Speech:
Located in the heart of The Valley, driven by sports enthusiast, Valley Forge
Fitnesss goal is to rehabilitate & improve physical, spiritual & mental health
for The Valley Community with special emphasis on the senior citizens,
wounded warrior soldiers, able bodied & disabled fitness individuals. The
VFF is based upon 3 main goals: Vision, Faith and Focus. Through Vision,
Faith and Focus our members improve their overall wellbeing of mental,
spiritual and physical fitness.
Val l ey For ge Fi t nes s i s Where I r on Shar pens I r on
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See Appendices A on page 14 to read about our Facilities of Merit.
See Appendices C on page 17 to see our proposed floor plan for both floors.
Facilities of Merit
ADA Compliance
See Appendices B on page 16 to view our list of ADA compliant amenities.
Proposed Floor Plan
New Facility Features
See Appendices D on page 19 to view our list of new facility features.
Needs Assessment
See Appendices E on page 20 to view our Needs Assessment.
Gantt Chart:
See Appendices F on page 21 to read about our Facilities of Merit.
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Facility Comparison:
In comparison to the four facilities of merit that are located within a 150 mile
radius of Fresno, California we conclude that there is a need for our proposed
facility (VFF) in the area. Centerpoint athletic club is the closest in relation-
ship to what we will offer. The separation will be the size of the facility as Cen-
terpoint is 45,000 sqft and the VFF facility will be 115,000 sqft.

Literature Review:
www.athleticbusiness.com
http://www.fresno.gov/default.htm
http://www.city-data.com/city/Fresno-California.html
http://www.playfresno.org

Interviews:
Brandon Sevedge, University of Alabama Director of Facilities
Charlie Orr, - Architect
Payton Holley, Project Estimator Caddell Construction
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Budget Valley Forge Fitness

TOTAL BUDGET $41,123,456.99

BUILDING COST
Construction Cost of Gross Building Area
Total Building Cost $26,730,247.04
Building Site work $2,056,172.85
Design Contingency $2,056,172.85
CONSTRUCTION COST $30,842,592.74
Soft Cost
Furniture, Furnishing, and Equipment $2,056,172.85
Professional Fees, Expenses, and Misc. $4,112,345.70
Other Project-Related Cost $2,056,172.85
Project Contingency $2,056,172.85
SOFT COST $10,280,864.25
TOTAL CONSTRUCTION COST $41,123,456.99
Using the 75/25 rule:
BUILDING COST $20,047,685.28
LEISURE/REC/SPORTS OFFERINGS $6,682,561.76

TOTAL SQUARE FOOTAGE 30% OPEN SPACE FACTORED IN 157,118
TOTAL BUILDING COST $19,994,000
ESTIMATED COST PER SQUARE FOOT $127.25
TOTAL OFFERINGS COST $6,740,500

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Construction Phases:
Programming Phase: Deciding what to build
Design Phase: Including schematics & cost estimates
Construction Phase: Contract & Scheduling for completion
Occupancy Phase: Finishing & Moving in

Components of the Planning Process:
Planning focuses on setting goals and objectives and then devel-
oping the plan to reach those goals and objectives. Planning Proc-
ess involves both short term and long term goals and is a constant
challenge produced by changing circumstances. As for the Plan-
ning Process for Valley Forge Fitness, Strategic, Operational and
Functional Plans were implemented to accomplish organizational
structure, marketing plans and objectives for VFF.

Our Or ga ni z at i onal Goal s I nc l ude:
Maintain a 95% retention rate for current members
Attract 100 new members every year
Minimize the number of customer complaints to five per week

Valley Forge Fitness also prides themselves in the fact managers
develop objectives based upon involvement from all employees. As
a team, we develop realistic, achievable and motivating objectives
for our customers and employees.
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Critical Construction Documents:
See Appendices G on page 22 to view our list of strengths, weaknesses, opportuni-
ties, and threats.
See Appendices H on page 23 to view our construction documents that are
critical to the Construction Phase.
See Appendices N on page 44 to read about our programs within the community.
Program Development:
Policy and Procedure Manual:
See Appendices O on page 45 to read about our current policies and procedures.
SWOT Analysis:
Liability Waiver:
See Appendices P on page 46 to view our current liability waiver.
Professionals and Common Terms:
See Appendices Q & R on pages 47 & 48 to view our list of definitions for common
terms and professionals.
14
Centerpoint Athletic Club (45, 000 Sq. Feet)
Premier athletic club located in the Fresno area. Classes and programs to
satisfy total fitness needs. Variety of memberships offered (month to
month, single, couple, family, & senior packages available. Some of the fa-
cilities include fitness class, Lap pool, Racquet ball / hand ball courts,
weight room and cardio machines, gymnasium and a massage center avail-
able. The only facility in the area that has all of these things under 1 roof.
Child care is also available for children from 6 weeks old to 12 years of age.
Group classes available and variable times to the members.
GB3 : George Brown Sports Club
Large fitness area with separate cycling rooms as well as Pilates, Zumba, &
kickboxing classes at no extra cost. 75 ft indoor pool and sauna. 3,000 sqft
daycare with toddler area and 2 level climbing maze (minimal fee). 2 loca-
tions in the Fresno area, no listed square feet of the facility.
Facilities of Merit
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Fort Washington Fitness
Fitness Center with classes, Personal Trainers, Fitness Equipment, & a Spa.
The classes include Cycling, Yoga, Pilates, Zumba, Kick Boxing, Boot Camp,
and a 6 pack Abs Program. This is a well respected fitness facility in the area
of Fresno. Extravagant entrance with a very upscale feel to it. Mainly target-
ing the local community who wants to stay in shape! Day care facility, the
membership rates are not public rather more on a person to person basis.
Fresno State Student Rec Center
Student Rec at Fresno State opened its doors in February 2006. The mission
is to provide quality recreational opportunities, experiences, and facilities for
the university community. The facility includes a 50 meter lap pool available
for fitness, 2 large gyms with a track and that is on the 2nd level of the gym.
There is a fitness area that has both cardio and strength equipment. Group
fitness classes are available as well as intramural sports. The facility is avail-
able to both students and faculty, not the public.
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ADA Compliance:

Space Allowance and Reach Ranges
Accessible Route
Protruding Objects
Ground and Floor Surfaces
Parking and Passenger Loading Zones
Curb Ramps
Ramps
Stairs
Elevators
Platform Lifts (Wheelchair Lifts)
Windows
Doors
Entrances
Drinking Fountains and Water Coolers
Water Closets
Toilet Stalls
Urinals
Lavatories and Mirrors
Bathtubs

Shower Stalls
Toilet Rooms
Bathrooms, Bathing Facilities, and
Shower Rooms
Sinks
Storage
Handrails, Grab Bars, and Tub and
Shower Seats
Controls and Operating Mechanisms
Alarms
Detectable Warnings
Signage
Telephones
Fixed or Built-in Seating and Tables
Assembly Areas
Automated Teller Machines
Dressing and Fitting Rooms
Saunas and Steam Rooms
Benches
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Pr opos ed Fl oor Pl an:
1s t Fl oor
18
Pr opos ed Fl oor Pl an:
2nd Fl oor
19

New Facility Features:

All Season Sports Camps
BodPod
External Building
Frisbee Golf
High Ropes/Team Building Course
Instructional Offerings
20 iPad Units
iPhone Mobile App
Mobile Medical Aid
Multi -Purpose Fields (turf)
Outsourcing Recreational Sports
P90x Corporate License
Personal Training/Boot Camps
Racquetball/Squash
Therapy Rehabilitation and Performance Center
Virtual Cardiovascular Adventure
Virtual Golf
8 Wii Fit Stations
Wrestling/Karate/MMA
Xbox 360 Virtual Shooting
Yoga Holistic Health Room
Zumba
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NEEDS ASSESMENT

SUMMARY
A needs assessment was done to assess the needs of the community in Fresno-Visalia, California for both
individuals and as a community. Specific considerations were given to the disabled community, with an
emphasis on war veterans. The needs assessment set out to determine what exactly the facility should
accomplish; the following questions were posed to members of the community:
1. How satisfied are you with the current facility options in the Fresno-Visalia area?
2. Where are the services most lacking at those facilities?
3. If you could ask for one thing in a new facility what would it be?
4. How much of a facility should be designed for Fitness/Leisure and how much of the facility should be
designed for sport?
5. What program offerings would you most want from a new facility?

CONCLUSIONS
After speaking with a demographically diverse panel of more than thirty members of the community our
group came up with some critical conclusions about the needs of the community:
First and foremost, it became evident that despite the community featuring a multitude of Fitness
Centers, there does not appear to be a facility that adequately addresses the needs of the community;
in particular, there is the general feeling that not enough is being done for the disabled veterans pre-
sent in the community.
In addition to being a ADA compliant facility that accommodates the needs of the disabled, the com-
munity seemed to share the opinion that the facility needed to be balanced in terms of Fitness/
Leisure and Sport; this was the initial plan for the facility and these results only reaffirmed that opin-
ion.
There was not a consistent response in terms of what program offerings were a necessity, and there-
fore it is essential for the facility to offer a multitude of programs and sports (including virtual
sports/activities) that cater to these diverse interests and needs.

RECOMMENDATIONS
Following the completion of the needs assessment it is our recommendation to continue developing the
facility as planned to accommodate a diverse community both in terms of demographics, physical abili-
ties, and interests. It will be the goal of the facility to fill the obvious needs of the community in terms of
an All-Inclusive facility that will provide all the services required of the community in a central location.
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GANTT CHART:
22
SWOT Analysis:
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111745093
Phillip Tarvin
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Fresno California
Population, 2012 estimate 505,882 38,041,430
Population, 2010 (April 1) estimates base 496,009 37,253,956
Population, percent change, April 1, 2010 to July 1, 2012 2.0% 2.1%
Population, 2010 494,665 37,253,956
Baton Rouge Louisiana
Population, 2010 229,493 4,533,372
Savannah Georgia
Population, 2010 136,286 9,687,653
VALLEY FORGE FITNESS VALLEY FORGE FITNESS
City Comparison:
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Fresno California
Persons under 5 years, percent, 2010 8.9% 6.8%
Persons 65 years and over, percent, 2010 9.3% 11.4%
Female persons, percent, 2010 50.9% 50.3%
White persons, percent, 2010 (a) 49.6% 57.6%
Black persons, percent, 2010 (a) 8.3% 6.2%
American Indian and Alaska Native persons, percent, 2010 (a) 1.7% 1.0%
Asian persons, percent, 2010 (a) 12.6% 13.0%
Native Hawaiian and Other Pacific Islander, percent, 2010 (a) 0.2% 0.4%
Persons reporting two or more races, percent, 2010 5.0% 4.9%
Persons of Hispanic or Latino origin, percent, 2010 (b) 46.9% 37.6%
White persons not Hispanic, percent, 2010 30.0% 40.1%
Living in same house 1 year & over, percent, 2007-2011 80.9% 84.2%
Foreign born persons, percent, 2007-2011 21.3% 27.2%
Language other than English spoken at home, percent age 5+, 2007-2011 42.4% 43.2%
High school graduate or higher, percent of persons age 25+, 2007-2011 74.6% 80.8%
Bachelor's degree or higher, percent of persons age 25+, 2007-2011 20.1% 30.2%
Veterans, 2007-2011 22,690 1,997,566
Mean travel time to work (minutes), workers age 16+, 2007-2011 21.0 27.0
Housing units, 2010 171,288 13,680,081
Homeownership rate, 2007-2011 49.3% 56.7%
Housing units in multi-unit structures, percent, 2007-2011 33.4% 30.8%
Median value of owner-occupied housing units, 2007-2011 $223,900 $421,600
Households, 2007-2011 156,724 12,433,172
Persons per household, 2007-2011 3.07 2.91
Per capita money income in the past 12 months (2011 dollars), 2007-2011 $19,978 $29,634
Median household income, 2007-2011 $43,440 $61,632
Persons below poverty level, percent, 2007-2011 25.9% 14.4%
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Baton Rouge Louisiana
Native Hawaiian and Other Pacific Islander, percent, 2010 (a) Z 0.0%
Veterans, 2007-2011 13,037 314,677
Housing units, 2010 100,801 1,964,981
Households, 2007-2011 88,063 1,675,097
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Savannah Georgia
Native Hawaiian and Other Pacific Islander, percent, 2010 (a) 0.1% 0.1%
Veterans, 2007-2011 11,112 702,919
Housing units, 2010 61,883 4,088,801
Households, 2007-2011 52,088 3,490,754
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Budget Valley Forge Fitness
TOTAL BUDGET $41,123,456.99
BUILDING COST
Construction Cost of Gross Building Area Total Building Cost $26,730,247.04
Building Site work $ 2,056,172.85
Design Contingency $ 2,056,172.85
CONSTRUCTION COST $30,842,592.74
Soft Cost
Furniture, Furnishing, and Equipment $ 2,056,172.85
Professional Fees, Expenses, and Misc. $ 4,112,345.70
Other Project-Related Cost $ 2,056,172.85
Project Contingency $ 2,056,172.85
SOFT COST $10,280,864.25
TOTAL CONSTRUCTION COST $41,123,456.99
Using the 75/25 rule:
BUILDING COST $20,047,685.28
LEISURE/REC/SPORTS OFFERINGS $ 6,682,561.76
ITEMIZED BUILDING COST
ITEM SQ. FT. COST
1 Vestibule 250 $ 32,000
1 Lobby/Lounge 2,500 $ 350,000
1 Control/Cashier 200 $ 25,000
1 Vending 100 $ 12,000
1 Concession 300 $ 35,000
1 Juice Bar 200 $ 42,000
1 Juice Bar Storage 200 $ 25,000
1 Men's Restroom 250 $ 32,000
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1 Women's Restroom 250 $ 32,000
1 Babysitting 550 $ 68,000
1 Babysitting Storage 50 $ 8,000
1 Babysitting Restroom 50 $ 8,000

TOTAL PUBLIC SPACES
4,900 $ 669,000
1 Mechanical Space 3,500 $ 400,000
1 Electrical 500 $ 55,000
2 Janitor 100 $ 15,000
2 Elevator 200 $ 130,000
2 Elevator Machines 200 $ 30,000

TOTAL BUILDING SUPPORT
4,300 $ 630,000
1 Office Suite C 6,000 $ 775,000

TOTAL ADMINISTRATION
6,000 $ 775,000
2 Locker Room B 11,200 $1,750,000
1 Family Change 5,600 $ 45,000
1 Control Desk/Issues 1,200 $ 175,000

TOTAL USER SUPPORT
18,000 $1,970,000
1 Large Fitness Center (194) 11,500 $2,800,000
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TOTAL FITNESS AREAS
11,500 $2,800,000
1 Multipurpose A 1,600 $ 300,000
2 Multipurpose B 5,600 $ 900,000
1 Multipurpose C 4,500 $ 650,000

TOTAL AEROBICS/DANCE/COMBAT
11,700 $1,850,000
1 Multipurpose Storage B 2,800 $ 450,000

TOTAL STORAGE AREA
2,800 $ 450,000
1 8 Lane 25 Meter Pool 9,000 $2,225,000
1 Leisure Pool with lap 12,600 $2,750,000

TOTAL NATATORIUM/POOL/AQUATICS CENTER
21,600 $4,975,000
1 3 Court Gym w/Track 29,000 $3,500,000

TOTAL MULTIPURPOSE GYMNASIUM
29,000 $3,500,000
2 Racquetball Courts (4 total) 3,200 $ 550,000
2 Climbing Walls 1,800 $1,000,000

TOTAL ACTIVITY ZONE
5,000 $1,550,000
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1 Classroom A 800 $ 125,000
2 Classroom B 2,760 $ 400,000
1 Classroom D 2,000 $ 235,000
1 Storage 500 $ 65,000
TOTAL CLASSROOM/MEETING ROOMS
6060 $ 825,000

TOTAL SQUARE FOOTAGE 30% OPEN SPACE FACTORED IN 157,118

TOTAL BUILDING COST $19,994,000

ESTIMATED COST PER SQUARE FOOT $127.25

ITEMIZED OFFERINGS LIST
OFFERING COST
ADA Compliance Specialist $ 62,000
AED (5 units) $ 14,000
All-Season Sports Camps $ 89,000
BodPod $ 25,000
Cross-Fit (15 stations) $ 41,000
External Building $ 215,000
Frisbee Golf $ 39,000
High Ropes/Team Building Course $ 385,000
Instructional Offerings $ 490,000
Ipad (20 units) $ 12,000
Iphone App Development $ 6,500
33

Instructional Offerings $ 490,000
Ipad (20 units) $ 12,000
Iphone App Development $ 6,500
P90X Corporate License $ 6,000
Personal Training/Boot Camp $ 170,000
Paint Ball $ 145,000
Racquetball/Squash $ 155,000
Skylights $ 275,000
Table Tennis $ 92,000
Therapy, Rehab, and Performance Center $ 875,000
Virtual Cardio Adventure $ 295,000
Virtual Golf (2 units) $ 125,000
Wii Room (5 stations) $ 375,000
Wrestling/Karate/MMA $ 354,000
Xbox 360 Virtual Shooting $ 150,000
Yoga-Holistic Health Room $ 145,000
Zumba $ 5,000
TOTAL OFFERINGS COST $6,740,500
34
Competitive Fitness Facilities in Fresno Area
35
Veteran Services in Fresno Area
Military Presence in Fresno Area
36
Location of Valley Forge Fitness:
1 Valley Drive
37

Fundraising:
Apply for a grant from the Wounded Warrior Project to help support
our wounded veterans at VFF

Each year Wounded Warrior Project
(WWP) evaluates applications

from organizations that seek to enhance the lives of post 9-11 wounded
veterans through programmatic activities aimed at improving mental
health and wellness, exposing warriors to new opportunities for physical
fitness and activity, connecting wounded veterans with their peers, and
enhancing economic empowerment and independence among wounded
veterans all in an effort to help foster healthy readjustment to civilian
life.
Interested organizations completed a letter of interest and were sub-
sequently invited to submit a full application. Those receiving funds were
chosen based on shared mission, core values, and focus in WWPs four
core programmatic areas: mind, body, economic empowerment, and en-
gagement.

Though the grant program, WWP has funded 45 different organizations,
totaling more than $3 million.
WWPs 18 programs and services provide much needed support for
injured service members, offering a strong foundation for their recovery.
There are many great organizations that provide unique and highly spe-
cialized services that we want to help make more widely available, Nard-
izzi said. Many of these groups have limited funding and offer important
specialized services while others provide programs to underserved areas
of the country.

38
Sales

Giveaway Opportunities:
Share posts and check in to the gym on Facebook for a chance to win swag
with VFF logo
Retweet on Twitter and tag VFF for a chance to win swag
Tag VFF on Instagram with a photo of your workout (must be at our gym)
for a chance to win

Competitions:
Crossfit (must be member of Valley Forge Fitness to participate) where
winner will have quickest completion time
First place winner receives gym membership for a year, along with Nike Fu-
elBand, sports bag, t-shirt, towel, and water bottle with VFF logo
Second place receives 6 month membership, t-shirt, and water bottle
Weight Loss (must be member of Valley Forge Fitness to participate) where
winner will lose the most body fat; requires BMI testing with BodPod
First place winner receives gym membership for a year, along with Nike Fu-
elBand, sports bag, t-shirt, towel, and water bottle with VFF logo
Second place receives 6 month membership, t-shirt, and water bottle
39

June 6, 2013 Press Release
Category:
Teaser:
Fresno, CA March 19, 2013 Most people dont realize that theyre walking around with a personal fitness coach right in their pocket or
purse. Valley Forge Fitness, the new location to gain exciting fitness experience, has announced the arrival of the free VFF mobile app. The
app provides users the ability to automatically track calories burned, access custom workouts, access manual strength tracking and GPS,
connect with VFF on social networks, along with many more features.
The VFF app is an extension of the brands VFF website, VFF.com, which allows users to choose their preferred workouts, fitness goals and
machine settings from the comfort of their home so that personalized options can be instantly accessed at the gym. The first fitness equip-
ment app available for Apple iOS mobile platform, the VFF app will easily sync with cardio equipment.
Tracking Calories Burned, In Real Time
When plugged into compatible cardio equipment, the VFF app allows users to set their target goals and see calories burned in real-time on
their smart phone screen. As they workout, exercisers are also motivated by watching their calories burned meter fill up in real time.
Maximizing Personalized Training
To take training to the next level, exercisers can set up and save workout routines from home on the VFF website and quickly pull up the
program via the app once they arrive at the gym. From choosing their favorite cardio machine and setting training intervals, to selecting a
calories burned goal and training schedule, users can personalize workouts to best fit their preferences. They also have the option to
share their results on Facebook and connect with friends via the apps buddy feature.
Exercisers also can take advantage of their personal trainers expertise via the buddy feature, which allows trainers to customize and send
personalized workouts to clients, who can then upload them right to the equipment at the gym. Trainers can set the target length of a work-
out and specific intervals, or even enter advanced targets such as calories burned and optimum heart rate. In addition, trainers can receive
the workout results report after a workout is complete so they can keep their clients motivated and on track.
About Valley Forge Fitness
Valley Forge Fitness, located in Fresno-Visalia California, will provide a two-story, twenty-five acre fitness & rehabilitation center located in
the valley of California. Valley Forge Fitness, VFF, specifically is targeted towards the Valley Community citizens such as: wounded war-
rior soldiers, senior citizens, youth, able & disabled fitness individuals. VFF hopes to provide premier world-class fitness, recreation, & edu-
cation facilities for persons with physically disabling conditions, wounded warriors, & fitness individuals alike. VFF plans to provide a ser-
vice to The Valley Community with programs & healthy lifestyle improvements through our state of the art facility including:

Aquatics Center with two heated pools
Fieldhouse with three hardwood courts and a 200-meter track
Fitness Center
Rock Climbing Wall
Administrative Offices
Conference Rooms
Rehabilitation Center

Valley Forge Fitness Mobile App Creates Ultimate Gym Experience
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Facebook
Twitter
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Instagram
YouTube
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Valley Forge Fitness iPhone App
Development :
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Single Membership Fee: $35 per month $85 per month

Family Membership Fee: $65 per month $135 per month
(4 or more related individuals)

Couples Membership Fee: $45 per month $100 per month

Veteran & Activity Duty Military Fee: $20 per month $70 per month

Senior Citizens $25 per month $75 per month
(65 years or older)
Membership Amenities:
VFF Services Silver Membership Gold Membership
Cardio & Weight Room Access

Lockers

Child Care
(Available for $2 per child at 1 hour
time increments)

BodPod Access

Personal Training
(Available at $15 per session)

Massage Benefits

Pool Access

Rock Climbing Access

Unlimited Group Exercise

Spa/Therapy/Rehabilitation Center

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Program Development
Location, Location, Location!
Being located in Fresno California, our facility is not only in an area with a fantastic cli-
mate but also located in an area near multiple military bases, giving veterans a conven-
ient opportunity for rehab or just exercise. Within the 150 mile radius of our facility there
is little competition for what we are going to be offering all in one building.
VFF In The Community!
The program offering will be available for the entire Fresno-Visalia area. By catering to
the needs of the citizens we will strengthen the spirit and promote healthy lifestyles to
the community members. With over 20 program offerings that range from swimming
class to virtual golf we will be looking to engage the public in various activities that will
keep them both active and entertained.

Social Media & Technology
The VFF will provide the latest equipment that will provide its members with an experi-
ence like no other. From Wii Fit to out latest iPad applications there will be something for
everyone. By using our Facebook we will be able to tap into all generations and get news
and mailing out to the public in a efficient way. Twitter will allow us to give instant up-
dates on health tips for the different types of people that we serve. By using the technol-
ogy and social media we will be able to engage all our different members as well as keep
them up to date on our programs.
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Procedure Manual:
I. INTRODUCTION
i. Introduction
ii. Standards of Ethical Conduct
iii. Regulation of the Facility
iv. Essential Functions and Responsibilities of Each Position
II. PROGRAMS
i. Goals for the Facility
ii. Requirements for Membership
iii. Philosophy
iv. Course Offerings Titles / Availability
v. Course Descriptions
vi. Requirements to Become a Full-Time Instructor
vii. Requirements to Become Part-Time Instructor
viii. New Program Procedures

III. EMPLOYEE POLICIES
i. Work Attendance
ii. Code of Conduct
a. Sexual Harassment Policies
aa. Procedures for Reporting
b. Child Abuse Policies
bb. Procedures for Reporting
c. Drug and Alcohol Policies
cc. Testing Policies
iii. Dress Code
iv. Health Insurance
v. Liability Insurance
vi. Health Records
vii. Certification Requirements
viii. Reference Material
IV. MEMBER POLICIES
i. Code of Conduct
a. Sexual Harassment Policies
aa. Procedures for Reporting
b. Child Abuse Policies
bb. Procedures for Reporting
c. Drug and Alcohol Policies
ii. Dress Code
iii. Health Insurance
iv. Liability Insurance
v. Member Health Records
vi. Member Clubs
vii. Reference Material
viii. Complaint Procedures
V. APPENDICES
i. Contracts
ii. Confidentiality Forms
iii. Release Forms
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Li a bi l i t y Di s c l a i mer
For
Va l l ey For g e Fi t ne s s
Valley Forge Fitness does not provide liability insurance for the protection of individuals, groups, organiza-
tions, businesses, spectators, or others who may participate in any physical activity, recreation & events.

In consideration for your participation in any form of physical activity, recreation & events the individual, group, organiza-
tion, business, spectator, or other, does hereby release & forever discharge Valley Forge Fitness, & its officers, board, & em-
ployees, jointly & severally from any and all actions, causes of actions, claims & demands for, upon or by reason of any dam-
age, loss or injury, which hereafter may be sustained by participating.

This release extends and applies to, & also covers & includes, all unknown, unforeseen, unanticipated & unsuspected injuries,
damages, loss & liability & the consequences thereof, as well as those now disclosed & known to exist. The provisions of any
state, federal, local or territorial law or state providing substance that releases shall not extend to claims, demands, injuries,
or damages which are known or un-suspected to exist at this time, to the person executing such release, are hereby expressly
waived.

I hereby agree on behalf of my heirs, executors, administrators, & assigns, to indemnify Valley Forge Fitness & its officers,
board & employees, joint & severally from any & all actions, causes of actions, claims & demands for, upon or by reason of any
damage, loss or injury, which hereafter may be sustained by participating in any physical activity, recreation & event.

It is further understood & agreed that said participation in any activity is not to be construed as an admission of any liability
and acceptance of assumption of responsibility by Valley Forge Fitness, its officers, board, & employees, jointly & severally,
for all damages & expenses for which Valley Forge Fitness, its officers, board & employees, become liable as a result of any
alleged act of the parade participant.

Name of Organization Name of Individual Responsible (Print)

Address Phone

Signature Date

All participants must complete this Liability Disclaimer to be eligible to participate in the parade.

Return completed form with Entry Form to:
ATT: Administration
1 Valley Drive
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Professionals:
Professionals & Sport Facilities
Aquatic Design Engineer Person who designs swimming pools and natatorium spaces
Architectural Design This person works with architects and engineers during the initial
concept/schematic design phases to integrate building systems (mechanical, electrical,
plumbing, and structural) into the building concept
Building Manager Supervises all contractors and works with the entire design team to
ensure that the project can realistically be built within the allocated budget. Further, this
person is charged with keeping costs down and ensuring the project stays on schedule.
Interior Architect This is a licensed architect specializing in interior space design.
Interior Decorator- This is a specialist in accessories and color schemes for upholstery
Interior Designer This is a specialist in space planning, interior casework, furniture, in-
terior finishes, and furnishings.
Landscape Architect This is an architect specializing in vehicular and pedestrian circula-
tion as well as foliage and site grading.
Land Use Planner This person recommends the best spot for a facility and develops site
design documents for master plans, and analyzes a sites location and related physical
constraints.
Project Architect This person converts concept, schematic designs into construction
documents and coordinates the site, architectural, specialty, and engineering disciplines.
Project Engineer Working with the project architect, the project engineer integrates the
building systems with the design.
Project Manager This person directs all of the personnel assigned to the project, includ-
ing designers, architects, engineers, and consultants. He or she is heavily involved during
the feasibility study phase and manages ongoing financial tasks such as budgets and
schedules. The project manager hosts regular project meetings, reviews design details
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Common Terms:
Design and Construction Overview
Change Order Change orders are formal documents ordering changes in the construc-
tion plans. These changes originate from any of the following requested by owner, site
conditions, fire marshal, building inspector, contractor, document omission, or document
error.

Turnkey Advantages: Total cost commitment known in advance, very competitive proc-
ess, builder responsible for all errors, little administration work required by client, the
proposal is a single package, and time frames can be dramatically compressed Disadvan-
tage: Builder is in control of all project actions, unless client produces detailed list of re-
quirements, little control over product and process, power of design team reduced as
working for builder, liability issues become cloudy as design team, and quality of end
product can be compromised

Boilerplate- generic document that uses standard language and a fill-in-the-
blank format; A contrast that addresses how the expenses and profits will be
divided between the promoter and the facility or event manager.

Cost Analysis an estimation of the revenue and expenses of an event.

Documentation completing detailed records that describe an event.

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