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(UNITED BREWERIES LTD.

1857 - Mr. Thomas Leishman formed United


Breweries Ltd.

1947 - Mr. Vittal Mallya became the first


Chairman of Indian Origin.

1974 - International beer exports began to


Aden and Middle East.
To be the recognized leader in our
target markets.
To be the preferred employer
wherever we operate.
To recognize the value of our human
assets.
To be the partner of choice for
customers, suppliers, and other
creators of innovative concepts
Beverage
Alcohol
Pharmaceuticals
Aviation
Fertilizers
International
Trading
Media
Construction
The UB Group, is the market leader in
both Spirits & Beer business in the
country.

The Group has a turnover of Rs. 5900


Crores. (approx.)

An PBT Growth of 266% in 2005 –


2006.

Publishes World’s 2nd Costliest


Beer
• 50% market share nationally.
• Sold in over 52 and also on
international flights.
• Every third beer sold in India is
Kingfisher.
• India’s 1st global consumer brand –
Kingfisher.

Spirits
Picture 4
Beer

Airlines

Fashion
Collection

Sports

Swimsuit
Picture 7

Classificati
ons
• Lager: It is stored for a specified period
before being bottled or canned.

• Pilsner: A type of lager beer, it is light


with 3.0 - 3.8% alcohol and has a medium
hp flavor.

• Ale: Top fermented, this kind of beer has


distinct hop aroma. The alcohol
content is around 4 - 5%.
Picture 2

• Stout: Dark with burnt flavor and


strong malt aroma; it is heavily hopped
and contains 5 - 6.5% alcohol.

• Porter: This is less dark than stout,


even less hopped and is somewhat
sweet. Alcohol content is around 5%.

• Creamy Ale: A highly carbonated beer


that is produced by a combination of Ale
and lager.

• Malt: A strong flavored, high alcohol


Market Share
& Growth
BEER MARKET SHARE In
INDIA (2006)

COBRA 9% Others 5%

UB 50%
SAB Miller 36%
KINGFISHER BRAND MARKET
SHARE (BEER) (2006)

Other UB
COBRA 9%Others 5% Brands 21%

SAB Miller 36%


UB Kingfisher
Brand 29%
3
KINGFISHER BRAND GROWTH
(BEER)
HECTOLITRES (IN MILLIONS)

2.5

1.5

0.5

0
1985 1990 1995 1997 1999 2000 2001 2003 2005 2006
Making A Mark
Strategies……
Changing Shopping
Experience
• Tying up with large department stores like
Foodworld for retailing its Beers.

• In association with number of Very Classy,


Up-market & Stylish bars & lounges.

• Aggressive Advertising at Outlets & Pubs.

• Better Retailing outlets to be opened under


Kingfisher Brand.
Acquisition……
the Mantra

• On a Shopping Spree to acquire world know


Beverage Brands, hence developing Brand
Name & existent Product market.

• Venturing into other Business with same


Brand name, hence increasing Brand Name &
Publicity.

• Acquisitions of other businesses also


helping Brand Growth.
Strate
Fighting
Competitions
Presently distributing 5 brands of Beer in India
after an entry in 2000.

• Haywards
• Royal Challenge
• Castle Lager
• Knock Out
• Foster
Fighting
Competitions
Building distribution Channels.

Massive Brand Development Strategies being


applied.

Steeping into Men’s Fashion apparels


Collections.

Planning to Launch Italian No.1 Beer in Indian


Massive Shopping Spree
(Acquisitions)

• 2 Highest selling Brands of Shaw Wallace


(INDIA).

• Foster Brand In India

• Other Small & Big Breweries in India &


other Parts of World
Strate
Distinct
Strategy

 Niche Market Oriented.

 Varied Flavors.

 Launched India’s First Ever Low Cal Beer.

 India’s First ever View of Fruit Flavored


Beverages.

 Promoting itself Worldwide as Brand of India,


Analysi
……
s Kingfisher
Beer
Kingfisher’s
Competitive
Advantage
• Professional Managed
• Seasoned Professionals with Significant
Industry Experience
Initiatives Least Vulnerable
Planned for to Policy Volatility
Integrating into due to Large
Retailing MANAGEME Spread
SEGME
NT TEAM
VALUE NT –
CHAIN MARKE
OWNERS T
BRANDING LOCAL
HIP PRESE
SOURCIN
NCE
MANUFACTU G
• Strongest RING
TECHNOLOG • Optimal, as
Brand
Y almost
• Significant completely
Upgradation Locally Sourced
• Largest Manufacturing Space
• Maximum Capital Utilization
• Strongest Worldwide Distribution
System.
• Huge Finances backing
from UB Group
• Oldest & Largest Player
In India
• Worldwide known
Brand

• Different Brands under Same


Company
• High Concentration on Strong Beer
• Few Relaxation of
Rules
• Reduction in
Taxes
• Brand Extension
Benefits

• High Taxes & Regulations

Prohibition on Advertising
• Indian Culture is a Major
Hindrance
• Many International Player Entering In
Suggestions /
Recommendations
• Tying up with More number of large
department stores for retailing its Beers.

• Entry into Low Cal & Varied Flavor Market.

• Development of New & Innovative


Packaging i.e. use of Pet.

• Double Branding UB’s Regional Brands.

•Royalty Club for Classy & Up-market Bars &


Source of
Information

• Secondary Source of Collection

Magazines

News paper

Internet / Online.

www.kingfisherworld.com (Online)