Experience

Digital Marketing Account Strategist, Dex Media

April 2017-Present
Manages the product lifecycle of over 200 clients across the nation. I implement and monitor digital
marketing and advertising campaigns for clients, monitor SEM & SEO performance, identify areas of
opportunity for leads, monitor client budgets, create and measure email marketing campaigns, and
curate content for various social media channels.

Media Research Associate, Meltwater

July 2014-July 2015
1759 W. Campbell Road Was responsible for keeping the media contact database current and expansive by researching media
Garland, TX 75044 outlets to discover and contact journalists and bloggers. I worked on specific projects relevant to the
561-818-7667
development of Meltwater’s media contact database. Helped bring the national bounce back rate down
by 50% since my start date.

Communications Intern, Florida Department of Education

February 2014-May 2014
Created content for the Commissioner’s blog, edited press releases and assisted the Communications &
External Affairs staff with public relations and administrative needs.

PR Representative, Rent the Runway

August 2013-May 2014
As the first Florida A&M University PR Rep for RTR, I helped build and maintain Rent the Runway’s
image, reputation and influence through various media outlets. I also worked with the Rent the Runway
campus team and the Office of Student Activities to organize events. One of my most memorable
collaborations was the Maybelline x RTR campaign, where I created and measured an email marketing
campaign that ended up in seeing a 40% increase in student memberships.

Assistant Marketing & Promotions Director, Cumulus Broadcasting

May 2012-October 2013
Helped the promotions director with day-to-day tasks, such as preparing prizes for listeners and
preparing for remotes. I also collaborated with program directors to create contests and giveaways for
their stations.

Lifestyle Writer, College Lifestyles

December 2012-May 2013
Wrote weekly articles pertaining to sorority life and leadership that were posted to the College Lifestyles
(collegelifestyles.org) website. I also utilized SEO to generate hits for the site.

Event Execution
I’ve had the privilege of working over 30 events during my career. One of my most proud moments was
when I provided event support for the 2014 Billboard Women in Music Luncheon, where I escorted
talent (Taylor Swift, Ariana Grande, from backstage to the main stage. I also worked the 2010 Jordin
Sparks Super Bowl Experience, where I escorted talent (Jason Derulo & Jordin Sparks) and prepared
sponsor bags for attendees.

Education
B.S. in Public Relations - Florida A&M University, Tallahassee, FL

M.S. in Communications - Syracuse University, Syracuse, NY

References
Dr. Bettye Grable Jill Maiolfi Dot Ealy

Associate Professor, FAMU Client Success Manager, WalkMe Market Manager, Cumulus

850-212-2255 562-212-2277 850-201-3005