Fall 10 Design Workshop Series

Logo Design and Illustrator Basics

February 18, 2012 Ben Denzer, Brendan Chou
Today
All About Logos

Illustrator Tutorials

Hands-on Design
What is a Logo?
Graphic used to prompt instant visual recognition
Origins of Logo Design
Cylinder seals & coins

Typography, posters

Brand differentiation

Bass Triangle (1876)

Victorian arts

Arts and crafts movement

Modernism
Logo Designers
Paul Rand


Saul Bass


Ivan Chermayeff & Tom Geismar
Types of Logos Saul Bass
http://www.visualnews.com/2012/01/27/att-archives-logo-re-design-video-pitch/#more-33949
hup://www.vlsualnews.com/2012/01/27/au-
archlves-logo-re-deslgn-vldeo-plLch/
#more-33949
hup://www.vlsualnews.com/2012/01/27/au-
archlves-logo-re-deslgn-vldeo-plLch/
#more-33949
Lettermark
Wordmark
Brandmark
Combination Mark
Why are Logos Important?
Visual Names
Symbolic representation of an organization

Capstone of Brand
Logos are the pinnacle of a companys Brand

Logos become the organization
What Makes a Good Logo?
Simple/Clear
Legible
Clarity of Meaning
Relevant
To market, industry, purpose
Memorable
Timeless
Avoid Trends
Distinctive/Unique
Versatile
hup://cooper.edu/
What Makes a Good Logo?
Simple/Clear
Legible
Clarity of Meaning
Relevant
To market, industry, purpose
Memorable
Timeless
Avoid Trends
Distinctive/Unique
Versatile
Logo Design Process
Concept

Sketch

Refine
Examples
Vector Graphics
Mathematical expressions

Doesnt lose quality upon scaling






Software: Adobe Illustrator
Illustrator Tutorial
Goal:
Learn basic tools.
Create a logo through composition of shapes.
Keep Designing!
Logos are everywhere, pay attention to them.

Seek out others work.

Enter design competitions
Logosauce.com

Practice
Make fake logos
Experiment
hup://brandlng10000lakes.com/lndex