Perceptual Mapping

Analyse scale proxscal

Define Model Proximities(Mostly dissimilarities)
Maximum = (N-1)
Proximity transformations (ratio)
Plots Stress and common space
IN Scree plot see where we r getting the least value. In the example given we get it at 3, so we get 3
dimensions. It represents the stress value which is the opp of R2 value.






Now do the factor analysis on the data.
Analyse dimension reduction
Descriptives Statistics Univariate descriptives
Initial Solution
Correlation matrix Coeff
KMO value
Scores Save as variables
Display factor score efficient matrix
Do the complete steps of the factor analysis. Name the factors accordingly.
Draw the graphs. In the data tab Graphs Legacy Dialogs Scatter plot Simple Scatter
y-axis one factor
x-axis another factor
Set markers by Brands
OK