A Study of “The Marketing Activity of

“Vijaya Bank”

Submitted By
Shetty Durgaprasad.D

Under the guidance of

Mr.Sudhir.M
Asst. Professor

Justice K.S. Hegde Institute of Management

NITTE-57411
15/12/09
 DECLARATION

I, Shetty Durgaprasad.D of First Year MBA hereby declare that this project titled “The
Marketing Activity of Vijaya bank” has been contributed by me during the year 2009-2010
under the valuable guidance and supervision of Mr.Sudhir.M, Professor, Justice K.S. Hegde
Institute of Management, NITTE, in partial fulfillment of the requirement for the award of
Master of Business Administration degree.

I also declare that this mini project report is the result of my own sincere efforts and that has not
been submitted earlier to any other university for the award of any degree/ diploma/ fellowship.

Place: Mangalore

Date: 15/12/09

Mr.Shetty Durgaprasad.D

Justice K.S. Hegde

Institute of Management,

NITTE.

ACKNOWLEDGEMENT
I wish to acknowledge my specific indebtness to the Director “Justice K.S. Hegde Institute of
Management”, who made this opportunity to perform a mini project as a part of MBA degree
Course.

I wish to extend my Sincere Gratitude towards all the bank managers of VIjaya bank for their
kind co-operation, to specify Mr.K.Ganesh Acharya bank manager of Kinnigoli for his
constant guidance and support..

I am extremely grateful to Mr. Sudhir M. Project guide for his valuable guidance and best
possible help during the course of study.

My special thanks and remembrance to my father Late Dayanand.G.Shetty

Special Thanks to my friends for their co-operation and suggestions throughout this project.

CONTENTS
SI Chapters PAGE NO
NO
1 Executive summary. 1

2 Research design. 3-4

3 Industry profile. 6-17

4 Company profile. 19-28

5 Data analysis and findings. 30-32

6 Conclusion. 33

Annexure 35-38