Syllabus

Basic Module
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Introduction To Google Adwords
Basics O Google Interace
How To Set !" Google Adwords Account
Ad Creation
Ty"es O Ads# Te$t% Banner% &ideo%
Dynamic'''
Google # Ad (olicy ) And Its *imitation'
Ty"es O +etwor, In Google Adwords #
-Searc.% Dis"lay/
How To Set Geo Targeting
BID0s And Its Ty"es
Ad Deli1ery and Its Role In Ma,ing
Cam"aign Successul
2eywords And T.eir Role 3it. Dierent
Matc. Ty"es
Billing (rocedure Associated 3it. Adwords
Ty"es O (ayments In Google
Ste"s O Structuring A Cam"aign
How To Increase 2eywords 4uality Score
How To Reduce Cost (er Clic,
Bounce Rate And Its Demerits
O"timi5ing Cam"aign% Account # *anding
"age
De1ice Management
How To Run Ads On Google Searc. (artners
Ad1ance Module
Google Ad Discounter
Fre6uency Ca""ing # How To Ca" On a
(articular I( address For +umber O
Im"ressions'
Re mar,eting ) Its Beneits
!se O Dis"lay (lanner
O"timi5ing Ad (osition
Clic, T.roug. Rate -CTR/ # How To Increase
It'
Im"ortant Tabs *i,e # Auction Insig.t%
O""ortunities Tab% Searc. Term etc'''
My Client Center -MCC/
How To Connect 7$isting Account wit. MCC
How To Create +ew Account wit. MCC
Transer An MCC Account To An Indi1idual
Account
Ty"es O Access 3e Can Gi1e
Google 7ditor # A Magic Tool
2eyword Diagnosis Test
Searc. +etwor, Bidding # C(C 8 C(M 8 7C(C
8C(A etc''
How To Select A Fle$ible BID Strategy
Ste"s In1ol1ed In C.anging 2eyword Bidding
Automated Rules # How To Set Rules
Site *in,s And Its !ses
3A( Mobiles Ads
Google Analytic ) Its Im"ortance
Google Merc.ant Account
Real Time 3indow
Billing Issues
Tric,s
How 9ou Can Run One 3ebsite Multi"le
Times On Google
How To (aste One Account To Anot.er
How To Access Google Adwords Account
3.en +o Internet Is A1ailable
How To Bloc, I( Address To (re1ent Fa,e
Clic,s
Com"lementary
Faceboo, (romotion
9a.oo ) Bing (romotion
How To Create An 7ecti1e (age On FB And
How To Increase *i,es''
Online Mar,eting OR Digital Mar,eting OR Internet
Mar,eting Are Ha1ing T.e Same Meaning 3it.
Dierent 3ords' Del.i +CR Introducing T.ousands
O Internet Mar,eting :obs On Daily Basis'