Professional Documents
Culture Documents
Service Providers
Current Scenario
ØMatrimonial sites are now the 13th most
popular mainstream online activity
ØOver 12 million Indians use online
matrimonial searches
Source : Compete.com
According to Ranking.com
Shaadi.com – 477
JeevanSathi.com – 1317
BharatMatrimony – 2215
SimplyMarry - 11701
(The lesser the rank - the better of course)
People Count-Monthly
Group of 15 portals
Extremely popular amidst South Indians and for other
regional services
A reason why someone would visit BM before Shaadi
is:
- Good advertising by BM
- Word of Mouth
The Search is again simple and efficient.
Displays results without having to register
Too aggressive while Marketing themselves
India's anti-monopoly watchdog, Monopolies and
Restrictive Trade Practices Commission (MRTPC) asks
to stop success Ads to matrimony website
Bharatmatrimony.com
ISO 9001:2000 certification
Matrimony Xpress: blogging platform
JeevanSathi comes from the stable of
InfoEdge, i.e. it is a Naukri.com group
company
Most traffic at least in India
Too many paid membership options -18!
Promoted by TimesGroup
Leading off-line matrimonial service
Great position to be eventual leaders if they
can utilize the newspaper matrimonial
classifieds
Simple tactic –
◦ show the benefit of a free listing on
SimplyMarry.com
◦ when a person buys a listing for the matrimonial
classified in the newspaper , later on try to
convert him into a paid online customer
Analysis of the Ads
Shaadi.com
Target Audience: Youth looking forward to
marriage in the near future
Ad emphasis: Finding the right partner
Ad execution:
◦ Fun and enjoyment
◦ Ads based on real life examples
◦ Animation based ads
Key message: Helping today's youth in
making the right decision in marriage
Reason to believe: Ad presentation
synchronizes with the youth mind set
BharatMatrimony.com
Target Audience:
◦ Parents looking for a match for their children
◦ Youth looking forward to marriage in the near future
Ad emphasis: Right combination of cultural and
modern values
Ad execution:
◦ Endorsement to movies
◦ Regional portal ads: websites dedicated to individual
states
Key message: Finding a match with the perfect
blend of modern and traditional values
Reason to believe: Ad presentation depicts
present scenario; a spouse who understands
you and your family needs
SecondShaadi.com
Target Audience:
◦ Parents looking for a remarriage option for their
children
◦ Close family members and friends
◦ Individuals – divorced or widow/widower
Ad emphasis: Giving marriage a second chance
Ad execution:
◦ Emotional and sensitive
◦ Very realistic approach
Key message: To convince people for remarriage
Reason to believe: High appeal to the concerned
segment
Our Brand
Brand Name: marriage4nri.com
Target Audience: Providing a dedicated
marriage portal for NRIs
◦ Huge Market potential
◦ No major players in the market
Brand Positioning:
◦ Credibility and authenticity
◦ Huge data resource for the customer
Brand Image:
◦ Trusted and reliable source of information
◦ Availability of other extended services
◦
Recommendations
Services and Features
Services:
◦ Verification and stamping of profiles
◦ Online dating services
◦ Astrological/Horoscopes matching
◦ Wedding planning services
◦ Honeymoon packages
◦ Sending gifts, cards etc
◦ Providing online counseling
Features:
◦ Country specific orientation
◦ Matchmaking as per: Community, Religion,
Country, Occupation
◦
Thank You