MARATHA MANDIR'S

BABASAHEB GAWDE INSTITUTE OF MANAGEMENT STUDIES

Fiat motors and its IMC plan in india

Name Roll Number
Roston Dsouza B-8
Rakesh kamble A-13
Saumil mehta A-22
Presented to : Prof. Shilpa mam
what is integrated marketing communication
and its important in motors industries.
management concept that is designed to make all
aspects of marketing communication such as
advertising, sales promotion, public relations, and
direct marketing work together as a unified force,
rather than permitting each to work in isolation.
Its important
holistic approach to communication in marketing
marketing both online and offline
Relationship communities and event marketing
Consumer-generated content models
INTEGRATED MARKETING COMMUNICATION
1. Print

2. Broadcast

3. Interactive

4. Outdoor

5. Strategic Planning

6. Media Planning

7. Brand Partnership

About FIAT motors in india


way back, in the year 1899, a group of investors from Italy, including the famous
entrepreneur Giovanni Agnelli, founded an automobile manufacturing company called
as the Fabbrica Italiana Automobili Torino (F.I.A.T.)





IMC plan of FIAT MOTORS
1. Interactive

http://www.fiat-india.com a highly interactive and engaging site designed to
further enhance FIATs digital footprint.

Established an all new 24/7 call centre to connect with consumers and respond
quickly to their queries.

2. print :
CAR Magazines
News papers
Hoardings

3. Broadcast



What
is PR?
activities include
speaking at
conferences,
winning industry
awards, working
with the press, and
employee
communication.
Part of IMC
Managing flow
of information
between
organization &
public
maintain a certain
point of view about
the company, its
leadership,
products or of
political decisions