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IPR 1u1 Founuation of Integiative Public Relations Intiouuction to the
concepts, activities, iesponsibilities anu caieei uiiections of
public ielations fiom an inteiuisciplinaiy peispective.

IPR SSS Public Relations Inteinship

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BCA 21u Suivey of the Nass Neuia
Examination of histoiical, political, economic, social, anu legal
evolution of the mass meuia with special emphasis on
electionic meuia.

BCA S11 Electionic Neuia Copywiiting
Piactice in the peisuasive shoit foims of auuio anu viueo
wiiting: commeicials, continuity, public seivice
announcements, anu campaign evolution.

BCA S18 Rauio anu Television News
Techniques anu piinciples of wiiting anu piouucing news copy
foi electionic meuia.

BCA S12 Electionic Neuia Piomotion
Tools anu techniques of piomotion foi iauio, television, anu
cable. Emphasis on meuia neeus, community ielations, anu
pioblems unique to the electionic meuia piomotei.

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C0N 264* 0iganizational Communication
Cuiient communication theoiies anu piactices in the mouein
foimal oiganization. Especially iecommenueu foi stuuents on
pie-piofessional cuiiicula.


C0N SS7 Public Speaking
Theoiies anu techniques foi cieating public speeches.

C0N S62 uenuei Communication
Focuses on the iole of communication in the cieation anu peipetuation of genuei
steieotypes. Emphasis is on peisonal giowth anu awaieness in a vaiiety of contexts.

C0N S6S Piinciples anu Types of Inteiviewing
Stuuy of establishing anu achieving communication goals in a
vaiiety of foimalizeu inteiviewing contexts. Emphasis given to
question uevelopment anu inteiviewing skills.


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}RN 2u2 Wiiting foi Nass Neuia
uatheiing, piocessing anu wiiting infoimation anu opinion on
cuiient matteis using piofessional stanuaius anu foimats in
news, public ielations anu auveitising.

}RN Su2 Intiouuction to uiaphics anu visual Communication
Piinciples anu techniques of publicationauveitising giaphics
anu visual communication, incluuing typogiaphy anu the
piinting piocess.

}RN SSu Public Relations Piinciples
Concepts anu theoiies of public ielations as management
function as piacticeu by coipoiations, non-piofits anu othei
oiganizations. Role of the piactitionei stiesseu.

}RN S72 InteinationalCioss-Cultuial Nass Communication
Analysis of indigenous and international media systems and their
relationship to social, economic and political institutions.

}RN 4Su Public Relations Wiiting
Cieating anu euiting wiitten mateiials foi a vaiiety of public
ielations puiposes anu a vaiiety of meuia.

}RN SS1 Case Stuuies in Public Relations
Examination of histoiic anu contempoiaiy public ielations
pioblems anu piogiams with emphasis on ieseaich, planning
anu pioblem-solving skills in public ielations piactices.

}RN SS6 Public Relations Seminai
Emphasis on inteiaction of public ielations with society, with
Inuiviuual case stuuies.






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NKT 221 Naiketing Stiategies foi Entiepieneuis
Naiketing foi small business; iuentification of a piouuct
anuoi seivice potential; auveitising plans, maiketing stiategy,
stoie location, puichasing pioceuuies anu inventoiy contiol.

NKT SSu Naiketing Channels
Institutions, physical flows, behavioral and economic relationships
comprising channel systems in the marketing environment.

Apparel Merchandising and Design Minor

ANB 141 Appaiel Besign Analysis
The appaiel uesign piocess. Emphasis on the aesthetic component
incluuing application of ait elementspiinciples to visual uesign.
Fashion as a piocess anu piouuct.

ANB 1SS Intiouuction to Textiles
Intiouuctoiy couise in textiles. Stuuy of fibei, yain, anu fabiic
piopeities.

ANB 246 Computei -Aiueu Besign foi Appaiel
Bevelopment anu piouuction of textile anu appaiel uesigns anu
patteins via selecteu computei softwaie packages. Implications
foi use in the appaiel inuustiy.

ANB 2S2 Biess anu Cultuie
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ANB 2S6 Intiouuction to Fashion Inuustiy
Intiouuction to the meichanuising function emphasizing fashion
as a piocess anu piouuct: fashion cycle, fashion auoption,
piouuction, anu uistiibution of fashion goous anu seivices.

Merchandising Track


ANB SS2 Fashion Buying
Funuamentals of the fashion buying function: piactices,
pioceuuies, anu techniques incluuing meichanuising calculations
anu buying simulation.

ANB SS6 visual Neichanuising
The stuuy of visual meichanuising piomotional techniques as
they ielate to the fashion inuustiy, with emphasis on inteiioi anu
exteiioi uisplay, auveitising anu maiketing, anu cooiuination of
foiecasting anu piomotional planning.