Advertising/IMC

Ad agencies
Prepared by: Asad Hassan Butt
Types of ad agencies
In-house ad agency
Creative boutique
Media buying agency
Full service ad agencies
Interactive ad agencies
Departments in ad agency
Accounts
Creative
Media buying
Production
Finance
Art Department

Departments in ad agency
Accounts
GAD (Group account director)
Assistant Manager
Client / Account Services Executive
Creative
Creative Director
Copywriter
Creative executive
visualizer

Departments in ad agency
Media buying
Media manager
Media Buyer / booker
Media Executive
Delivery boy(s)
Production
Production Manager
Asst. Production Manager
Delivery boy(s)
Finance
Finance Manager
Finance executives

Departments in ad agency
Art Department
Art Director
Graphic Designer(s)
Art work developer(s)
Calligrapher


How ad agency works?
Creative Brief
What is this project?
Who is it for?
Why are we doing it?
What needs to be done? By whom? By when?
Where and how will it be used?
Creative Brief should have
Background summary
Overview
Drivers
Audience
Competitors
Tone
Message
Visuals
Details
people