"#$%&'()$*&#

ubllc speaklng has noL only evolved slnce Lhe Llme of SocraLes, buL lL has also dramaLlcally
changed, even wlLhln pasL 20 years. My goal ln developlng Lhe !"#$% '( )*+,$% -./"0$1#
sysLem was Lo assemble a collecLlon of Lhe besL Lechnlques known Lo Lhe modern world, and
Lo creaLe a compleLe sysLem LhaL wlll Leach people abouL effecLlvely speaklng ln publlc.
l soughL Lo develop a sysLem LhaL lncluded all modern lnnovaLlons, noL only ln Lhe arL of
publlc speaklng, buL also ln Lhe ad[acenL areas such as sales, psychology, acLlng, sLandup
comedy and lmprovlsaLlons.
Many Llmes l was asked by my sLudenLs: Andrll whaL prlnclples ln publlc speaklng are mosL
foundaLlonal?" or Andrll, l am glvlng my presenLaLlon Lomorrow. Could you recommend a
couple of Lechnlques LhaL wlll make my audlence slL on Lhe edge of Lhelr seaLs?"
ln publlc speaklng Lhere are 7 prlnclples LhaL are foundaLlonal. lf you don'L use Lhese
prlnclples, no maLLer how greaL your conLenL ls and how good your dellvery skllls are, you wlll
bomb. lf you use Lhem, your presenLaLlon wlll be world-class and your audlence wlll love lL.
+$,- ./ 01, 2*33,4$ 4,)%,$ &5 -(26*) 4-,78*#3
When my wlfe, Clena, came Lo Lhe uSA, she spoke very llLLle Lngllsh. AfLer 4 monLhs of
learnlng Lngllsh ln a language school ln Campbell, CA, she approached me ln Lhe klLchen and
asked, Andrll, please help me Lo remember whaL 'glve' means ln 8usslan. 1he Leacher Lold me
4 Llmes Lhe LranslaLlon, buL l sLlll can'L remember lL. Can you help?" l sald, Sure, 'glve' means
'davaL' ln 8usslan."
1hen, l sang, lmlLaLlng a llne from an lndlan movle: Clve me, glve me, glve me, acha, acha."
now, every Llme l ask her whaL glve" means ln 8usslan, she slngs: Clve me, glve me, glve me,
acha, acha." 1hls small and slmple memory devlce made a huge lmpresslon on her.
uo you remember Lhe Lale abouL LlLLle 8ed 8ldlng Pood from your chlldhood? ?ou probably
haven'L reread Lhls sLory for 10 or 20 years, buL you sLlll clearly remember lL. uo you clearly
remember any of your professors' lecLures from college? uo you clearly remember any
owerolnL presenLaLlon LhaL you've heard aL your company meeLlngs?
So why ls lL LhaL Clena remembers whaL glve" means ln 8usslan, and why you remember Lhe
LlLLle 8ed 8ldlng Pood Lale, buL mosL of Lhe lecLures and owerolnL presenLaLlons are long
forgoLLen?
1hls reason ls Lhe blggesL secreL of publlc speaklng. lf you use lL, you wlll rlse among Lhe ranks
of Lhe world's besL speakers and very qulckly. CLherwlse, you wlll be forgeLLable and lL won'L
maLLer how many years of experlence you have on sLage.
Powever, lL ls noL only lmporLanL Lo know Lhls secreL, buL also Lo belleve ln lL, as you belleve
LhaL afLer day comes nlghL, afLer nlghL comes day and LhaL Lhe LarLh ls round.
1he secreL ls sLoryLelllng. Cur braln doesn'L remember whaL we hear. lL remembers only whaL
we see" or lmaglne whlle we llsLen. When you hear a sLory, you can see Lhe sea, you can feel
Lhe breeze and you can smell Lhe flowers. ?ou have a chance Lo lmmerse yourself ln Lhe sLory
and rellve lL wlLh Lhe speaker.
When you make a polnL LhaL ls noL assoclaLed wlLh anyLhlng, lL's qulckly forgoLLen. Cur
memory remembers words, polnLs of wlsdom and lnformaLlon only lf Lhey are assoclaLed wlLh
an anchor.
?ou can assoclaLe a polnL wlLh a sLory, an analogy or an exerclse. An analogy ls essenLlally a
reference Lo a sLory LhaL you remember from prevlous experlence. An exerclse ls a sLory LhaL
happens wlLh your llsLeners durlng Lhe semlnar. ln any case, lf you wanL your polnL Lo be
remembered, always Lle lL Lo a sLory.
When you waLch a very lnLeresLlng movle, you may cry, fear LhaL Lhe maln characLer wlll dle or
feel exclLed abouL whaL wlll happen nexL. Powever, when you hear a dry owerolnL
presenLaLlon, you feel noLhlng. 1hls ls Lhe power of Lhe sLory.
ln rellglon, Lhe power of sLory has been used for Lhousands of years. rlesLs Lell sLorles and
polnLs assoclaLed wlLh Lhem Lo bellevers. lL doesn'L maLLer wheLher you were born ln 8ussla,
Lhe uSA, Chlna or Afrlca. lL doesn'L maLLer wheLher you have an educaLlon from Parvard or
can'L even read your name. ?ou can remember sLorles. LveryLhlng else ls qulckly forgoLLen.
8lll Cove, Lhe flrsL presldenL of Lhe naLlonal Speakers AssoclaLlon ln Lhe uSA, sald LhaL Lhe
essence of publlc speaklng ls Lhls: 1ell a sLory, make a polnL, Lell anoLher sLory and make
anoLher polnL."
?ou may ask, Andrll, alrlghL, l wlll Lell sLorles, however l haven'L won an Clymplc gold medal
and l haven'L cllmbed LveresL. l dldn'L even run a maraLhon. Where can l geL a good sLory?"
AcLually, you have plenLy of sLorles, [usL walLlng Lo be shared!
Lvery day, dozens of sLorles unfold ln your llfe. lf you wenL Lo a supermarkeL Lo buy bread and
mllk, lL's a sLory. lf you wenL Lo a gas sLaLlon Lo flll your Lank wlLh gasollne, lL's a sLory. lf you
waLched 1v ln Lhe afLernoon, lL's a sLory.
1housands of sLorles have occurred ln your llfe. 1he quesLlon ls, whlch of Lhem Lo share wlLh
your audlence? lL's very easy.
Cne, day uavld 8rooks, a 1oasLmasLers club world champlon of publlc speaklng, read a
magazlne arLlcle whlch sald, no maLLer wheLher you are from Chlna, Afrlca, or Lhe uSA, lf you
are human, you share Lhe same 6 emoLlons: fear, dlsgusL, surprlse, anger, sadness and
happlness."
Close your eyes and recall a slLuaLlon from your llfe LhaL you can vlvldly remember. lmaglne an
evenL LhaL happened 2, 3 or 10 years ago. 1he slLuaLlon should be one where you can clearly
see, hear and feel everyLhlng LhaL occurred aL LhaL momenL ln Llme.
lf you remember Lhls slLuaLlon, lL means LhaL you felL one of Lhose 6 emoLlons aL LhaL momenL.
?ou were elLher angry wlLh your Mom because she punlshed you, happy because you goL Lhe
besL blrLhday presenL ever, or sad because you losL a compeLlLlon. Powever, Lhere ls no way
LhaL you would remember Lhls slLuaLlon lf you hadn'L felL one of Lhose slx emoLlons.
lf you wenL Lo a supermarkeL every day, you would llkely forgeL each vlslL because all of Lhem
would unfold ln more or less Lhe same way. 8uL lf you wenL Lo a supermarkeL Lo buy your
regular bread and mllk, meL your chlldhood frlend and Lhls meeLlng changed your enLlre llfe,
you would remember Lhls Lrlp Lo Lhe supermarkeL forever, you mlghL even recall whaL you
purchased, Lhe cloLhes you wore or Lhe day of Lhe week.
?our memory has already pre-selecLed whlch sLorles are lmporLanL Lo you. lf you remember a
sLory from your llfe LhaL happened a long Llme ago, lL means you felL one of Lhe 6 emoLlons and
Lhls experlence was really lmporLanL for you. lf lL was lmporLanL for you, lL wlll mosL probably
be lmporLanL for your audlence and you need Lo share lL.
?our maln purpose ln glvlng a speech ls Lo drlve home your polnL. ?ou share Lhe sLory ln order
Lo supporL a polnL LhaL you wanL Lo convey.
lf you are glvlng a shorL 3-7 mlnuLe speech, Lhe only way Lo effecLlvely crafL lL ls Lo Lell one
sLory and make a slngle polnL.
When you are presenLlng a longer speech, Lell a sLory Lhen make a polnL, Lell anoLher sLory and
make anoLher polnL, glve an analogy and make a polnL, make your audlence members perform
an exerclse and make yeL anoLher polnL.
?ou may Lhlnk, Andrll, now l undersLand LhaL Lelllng sLorles ls powerful, however l don'L
remember a sLory for every Loplc LhaL l need Lo dlscuss. Should l sLlll use sLorles?"
?es, you should sLlll Lell sLorles Lo supporL your polnLs. 1he sLorles shouldn'L be long. 1hey can
be 2 or 3 mlnuLes long or even 17 seconds long. ?ou mlghL also Lell a sLory LhaL dldn'L really
happen.
8emember Lwo phrases: lmaglne" and for example."
lmaglne LhaL you declded Lo celebraLe your weddlng annlversary wlLh your beLLer half ln a
resLauranL. ?ou dressed up and arrlved aL Lhe resLauranL only Lo be greeLed by a huge llne. ?ou
asked Lhe walLer, Pow long ls Lhe walL?" 1he walLer responds: 43 mlnuLes, and by Lhe end of
Lhls Llme, l only wlll be able Lo slL you aL Lhe Lable near Lhe resLroom. And by Lhe way, you look
faL. And lL's llkely you'll geL food polsonlng from your dlnner."
Would you go Lo Lhls resLauranL agaln? Would you recommend Lhls resLauranL Lo your frlends?
1he polnL ln Lhls sLory mlghL be: lf you are Lhe owner of a resLauranL, make sure you know how
your sLaff members are Lalklng Lo Lhe vlslLors. CLherwlse, you mlghL go ouL of buslness due Lo a
poor repuLaLlon."
1hls sLory has never happened Lo me, buL l used an lmaglnary slLuaLlon Lo lllusLraLe a polnL.
?ou can do Lhe same Lhlng!
?ou can also use for example" and follow Lhls uslng a common llfe sLory.
lor example, when you ask for a 8lg Mac aL Lhe counLer ln Mcuonald's, you wlll always be
asked, uo you wanL frles wlLh LhaL?" 1hls shorL quesLlon allows Lhe company Lo earn mllllons
of dollars more Lhan Lhey would have oLherwlse.
1o lncrease sales, [usL ask your cusLomers lf Lhey wanL someLhlng LhaL's complemenLary Lo Lhe
producL Lhey've purchased. 1he sLory abouL Mcuonald's ls effecLlve because lL has characLers
(you and Lhe guy behlnd Lhe counLer), a place where Lhe acLlon occurs (Mcuonald's) and
dlalogue (a llne from Lhe guy behlnd Lhe counLer).
ln Lhe end, your audlence musL clearly see Lhe polnL assoclaLed wlLh Lhe sLory: lf you wanL Lo
lncrease sales, slmply ask cusLomers lf Lhey wanL someLhlng LhaL's complemenLary Lo whaL
Lhey've already purchased."
lf you wanL Lo glve an lnLeresLlng, memorable speech and make people accepL your ldeas, Lell
sLorles. 1ell sLorles from your personal experlence, Lell sLorles uslng Lhe words lmaglne" and
for example," Lell sLorles LhaL you've heard. Make lL your manLra: Lell a sLory and make a polnL.
+$,- 9/ :78, -(26*) 4-,78*#3 5,7% ;&(% 2,4$ 5%*,#'
?ou may Lhlnk, Pey, Andrll, when l geL on sLage, my palms sweaL, my knees shake, my hearL
pounds and when l am abouL Lo say LhaL flrsL word, l freeze. lsn'L LhaL a problem?"
no! AcLually, fear can be a Lremendous ally, as you can use lL Lo make your presenLaLlon
dynamlc, slncere and memorable.
A famous Las vegas comedlan says, Lvery Llme l come on sLage and don'L feel any buLLerflles
ln my sLomach, l bomb."
1hls comedlan, who has performed Lhe same show 7 days per week for more Lhan 10 years,
falls lf he doesn'L feel fear! When you don'L feel fear, lL means only one Lhlng: you don'L care
abouL Lhe audlence.
eople can read your nonverbal slgnals much beLLer Lhan you can lmaglne. Cnce Lhey sense
LhaL you don'L care abouL Lhem, Lhey wlll sLop carlng abouL you and no maLLer how sklllful you
are on sLage, your presenLaLlon wlll fall.
Powever, afLer Lhe comedlan bombed, hls nexL show was exLremely successful, because he
felL buLLerflles agaln, and he cared abouL hls audlence so he dellvered wlLh passlon and energy.
Allow fear Lo Lransform you, so lL creaLes Lhe rlghL aLLlLude and greaL energy. lear ls whaL wlll
make your nexL presenLaLlon really successful. 8e happy lf you feel buLLerflles before your
speech. Worry lf you don'L feel any buLLerflles!
8esldes buLLerflles, Lhere ls a second Lype of fear, Lhe one LhaL paralyzes you when you sLarL
speaklng. 1hls ls a Lype of fear LhaL you need Lo avold.
When l parLlclpaLed ln a publlc speaklng conLesL ln SanLa Clara, CA, l came lnLo Lhe bulldlng 30
mlnuLes ln advance. l had pracLlced my speech dozens of Llmes, and l had recelved a loL of greaL
feedback. l knew lL by hearL. Powever, once l wenL on sLage and looked lnLo Lhe empLy chalrs ln
Lhe audlence, l felL sLuck and my mlnd wenL blank. l forgoL my llnes.
eople fear Lhe unknown and ln order Lo reduce your fear on sLage, you need Lo make
everyLhlng unfamlllar as famlllar as posslble.
l pracLlced my speech sllenLly on sLage. l looked lnLo Lhe audlence. l saL ln dlfferenL corners of
Lhe room ln order Lo become comforLable wlLh Lhe seLLlng.
Cnce l dld all Lhese exerclses, Lhe sLage and Lhe audlence became more famlllar Lo me.
When Lhe flrsL audlence members arrlved, l shook Lhelr hands and Lalked wlLh Lhem. Many
people ln Lhe audlence noL only became famlllar Lo me buL Lhey also became my allles durlng
Lhe speech.
Cnce l was called on sLage, l dellvered my speech more powerfully Lhan ever before. l have
never had such a good connecLlon wlLh my audlence.
1o geL rld of your paralyzlng fear, arrlve a blL early and famlllarlze yourself wlLh Lhe sLage, Lalk
Lo your audlence members, slL ln dlfferenL chalrs ln Lhe audlence and when lL's Llme Lo speak,
you wlll have noLhlng Lo fear.
And one more Lhlng! aralyzlng fear ls a physlcal effecL. ?our hands are sweaLlng, your hearL ls
poundlng and you may even be Lrembllng a blL. So you need Lo allow Lhls energy Lo escape ln a
physlcal way.
8efore your speech, do physlcal exerclses ln a nearby room or ouLslde Lhe bulldlng. !ump,
dance, do pushups. ?our fear energy wlll Lurn lnLo exclLemenL energy. 8emember LhaL fear ls
your besL frlend. lf you feel buLLerflles, you wlll succeed!
!"#$ &' ()*+,- "+). "/ /0# $#1-/0
lf you wanL your audlence members Lo accepL your ldeas, Lhe only way Lo do so ls Lo make
Lhem menLally connecL Lhelr experlences wlLh your experlences. eople need Lo undersLand
how your recommendaLlons may help Lhem ln Lhelr llves. 1he besL way Lo make your speech
abouL your audlence and acLlvaLe Lhelr Lhlnklng process ls Lo use Lhe word ?Cu" and LhoughL-
provoklng quesLlons.
lor example, you may begln a speech abouL handllng dlfflculL audlences wlLh a quesLlon such
as, WhaL was Lhe mosL dlfflculL audlence, you had as a speaker?" Cnce you ask Lhls quesLlon,
people wlll Lhlnk abouL Lhe mosL dlfflculL audlence Lhey've encounLered. ?our audlence
members, whlle llsLenlng Lo Lhe speech, wlll conLlnue Lhlnklng abouL your quesLlon and how
your Llps may help Lhem ln a slmllar slLuaLlon.
When you ask a quesLlon, lL should always be LargeLed aL one person. lf you ask, Pow many of
you have been Lo 8ussla?" or Pave some of you been Lo 8ussla?" your audlence members wlll
feel LhaL you don'L see personallLles ln Lhem and LreaL everybody as a parL of a blg group. lf,
however, you ask, Pave you ever been Lo 8ussla?" you wlll connecL wlLh Lhe audlence as you
Lalk wlLh each person lndlvldually. Lach llsLener wlll feel LhaL you are Lalklng dlrecLly Lo hlm or
her.
Lvery Llme you use you," Lhe connecLlon wlLh Lhe audlence deepens a llLLle. Lvery Llme you
use ma[orlLy of you," many of you" or some of you," Lhe connecLlon weakens a llLLle.
uurlng a presenLaLlon, lf you ask many quesLlons, Lhe effecL wlll elLher be very poslLlve or very
negaLlve dependlng upon how you address Lhe audlence. Always Lalk Lo one person only and
Lhls connecLlon wlll be repllcaLed wlLh Lhe enLlre audlence!
1here ls no some of you," Lhere ls no many of you," Lhere ls only ?Cu." ?Cu" ls perhaps
Lhe mosL favorlLe word of any audlence. use Lhe word ?Cu" and you wlll be a speaker who
oLhers look forward Lo llsLenlng Lo.
Always Lalk Lo one person ln Lhe audlence. lL wlll make your speech conversaLlonal and your
llsLeners wlll be acLlve parLlclpanLs ln Lhe speech.
!"#$ 2' ()*+,- 3# 4#0560#
?ou mlghL ask, Andrll, how should l move on sLage? WhaL should l do wlLh my body? Pow
should l gesLure on sLage?" l would say, lL doesn'L maLLer, because Lhere ls one dellvery
Lechnlque LhaL ls far more lmporLanL Lhan all oLher dellvery Lechnlques comblned. lf you use lL,
your audlence members wlll forglve your poor gesLures, Lhey wlll forglve your lack of vocal
varleLy and poor movemenLs on sLage, and sLlll wlll accepL your ldeas.
Powever, lf you do noL use Lhls dellvery Lool, lL doesn'L maLLer how much experlence you
have on sLage, lf you use vocal varleLy or noL, lf you have good gesLures or noL, because people
won'L belleve you and your presenLaLlon ls over for Lhem." 1hls dellvery Lool ls called slncerlLy.
uon'L Lry Lo be somebody else. uon'L Lry Lo Lalk llke famous speakers or acLors. uon'L creaLe a
fake, beLLer you. An audlence can sense when you preLend Lo be someone you are noL. MosL
lmporLanL ls Lo be Lhe same person on sLage as you are when you're off sLage. 1he world
doesn'L need anoLher 8rad lLL, SocraLes or 1ony 8obblns, Lhe world needs you!
7+). 81/9 ":# :#+1"
1alk wlLh your audlence as you would speak wlLh your besL frlend. 8e genulne, slncere and
poslLlve.
!:/* ,/51 69$#18#;"6/0
?our audlence members don'L llke perfecL people who are full of Lhemselves. ?ou are noL
ldeal. ?ou have many flaws and have made many mlsLakes ln your llfe, [usL llke everyone else.
Share some of Lhem. lL helps Lo connecL wlLh Lhe audlence and lL shows LhaL you are real and
genulne.
</0=" 3# #)/>5#0"
Cn sLage you need Lo speak [usL as you speak ln your everyday llfe. ?ou may be surprlsed, buL
belng eloquenL on sLage can klll your presenLaLlon. ln anclenL 8ome, speakers spoke eloquenLly
and valued Lhe beauLy of Lhe word. lf you llsLen Lo a speech by SocraLes, Churchlll or MarLln
LuLher klng, for example, you may hear how versaLlle Lhelr vocabulary ls and how eloquenLly
Lhey spoke.
SocraLes, Churchlll and MarLln LuLher klng are consldered Lhree of Lhe besL speakers ln hlsLory,
and because Lhey were eloquenL, many publlc speaklng Lralners make a huge mlsLake and Leach
Lhelr sLudenLs LhaL Lhey need Lo be eloquenL and use flowery language.
8ead books LhaL were wrlLLen ln anclenL 8ome, read books LhaL were wrlLLen 100 years ago,
and pay parLlcular aLLenLlon Lo Lhe dlalogue llnes. ?es, people spoke eloquenLly ln Lhelr
everyday llves Loo.
ln Lhe 21sL cenLury, people speak more conversaLlonally and use much slmpler language. lL ls
very lmporLanL LhaL your language on sLage ls Lhe same as Lhe language you are uslng ln
everyday conversaLlons.
lf you speak more eloquenLly from sLage Lhan ln real llfe, you preLend Lo be someone who you
are noL. Cnce Lhe audlence senses LhaL you are lnslncere, Lhe connecLlon wlll be broken and
your presenLaLlon wlll be over for Lhem.
?#)6@# ,/51 -"/1, /0 -"+4#
uon'L Lell a sLory on sLage, rellve lL. 8ecall Lhe deLalls of Lhe scenes ln lL. WhaL dld you feel?
leel Lhe same emoLlons agaln. Show Lhe sLory llke lL ls happenlng rlghL now.
(@/6A +;"604
?ou are noL an acLor, you are a speaker. 1he maln sklll of an acLor ls Lo play a role, Lo be
someone else. ?our maln sklll as a speaker ls Lo be yourself. When you acL, lL's very vlslble and
repellenL. When you are slncere, lL's very aLLracLlve, and lL makes people wanL Lo connecL wlLh
you. lakeness" ls repellenL.
lf you asked me, WhaL ls Lhe mosL powerful Lechnlque ln publlc speaklng?" l would say,
SlncerlLy, for sure!" 8e slncere and naLural on sLage, be yourself. lL has an amazlng power.
!"#$ B' C# #0#14#"6; +0A $+--6/0+"#
1he second mosL lmporLanL dellvery Lechnlque afLer belng slncere ls belng passlonaLe abouL
whaL you say. 8e passlonaLe abouL your message and sharlng lL. eople wlll forglve you for
anyLhlng excepL for belng borlng. Speaklng wlLhouL passlon ls borlng. lf you are noL exclLed
abouL whaL you are Lalklng abouL, how can you expecL your audlence Lo be exclLed?
lf you are passlonaLe abouL your Loplc, your energy ls conLaglous and very soon everyone ln
Lhe audlence wlll be exclLed. ubllc speaklng ls dlfferenL from acLlng. ?ou can'L exlsL on sLage
separaLe from your audlence. ?ou send your energy Lo your audlence members and Lhey send
you energy back. lf you are noL energeLlc and passlonaLe, you don'L send any energy Lo Lhe
audlence and people won'L send you anyLhlng back. ln Lhls case, your presenLaLlon ls a wasLe of
Llme for boLh you and your audlence.
l clearly remember Lhe day LhaL compleLely changed my llfe as a presenLer. 8efore Lhls day, all
my presenLaLlons were relaLlvely poor and my experlences on sLage were qulLe mlserable. AfLer
Lhls day, all my presenLaLlons were good, l sLarLed Lo look for any posslble speaklng
opporLunlLles and people gave me hlgh accolades afLer my speeches.
AfLer Lhls day, l devoLed many years Lo learnlng and pracLlclng Lhe arL of publlc speaklng,
evenLually developlng Lhe Maglc of ubllc Speaklng sysLem. 1hls day was when l sLarLed
bellevlng ln passlon and energy on sLage. Lvery Llme l go on sLage, l make sure LhaL l am
exudlng energy and lL makes all Lhe dlfference ln Lhe world.
?ou mlghL be Lhlnklng, Ckay, anoLher lnLeresLlng Lechnlque, Andrll." 8uL lL's noL [usL anoLher
Lechnlque. lL's parL of Lhe foundaLlon of publlc speaklng. ln my oplnlon, Lhere are 3 Lechnlques
LhaL are fundamenLal ln publlc speaklng: Lell sLorles, be passlonaLe and energeLlc on sLage and
be slncere.
?ou may ask, Andrll, l am noL always ln a good mood. Pow can l always be energeLlc on
sLage?" 1o be energeLlc on sLage, you need Lo bulld up your energy level before you glve your
speech. Pere are few Lechnlques LhaL wlll help.
<+0;#
uance ouLslde Lhe bulldlng or ln a nearby room. lf you wanL, make sure LhaL nobody sees you,
buL danclng ls very effecLlve for ralslng your mood.
D6-"#0 "/ 95-6;
LlsLen Lo your favorlLe lnsplraLlonal songs Lo ralse your energy.
?#;+)) $/-6"6@# 9#9/16#-
8emember slLuaLlons from your llfe when you felL successful and evoke Lhls feellng agaln.
Cnce your energy ls up, go on sLage and do your [ob.
l am sure LhaL one day, afLer your speech, somebody wlll ask, WhaL ls Lhe secreL of a
successful speech? Pow can l learn Lo speak llke you?" and you wlll answer, When you go on
sLage, be passlonaLe and be energeLlc!"
!"#$ E' F/0"1+-"
We llve ln Lhe era of lnLerneL, compuLers and 3u clnemas. Pave you ever waLched a vldeo cllp
wlLh Lady Caga? Lvery couple of seconds, you'll see Lady Caga wlLh a dlfferenL background.
Cne momenL she ls on a beach, Lhe nexL momenL she ls ln Lhe baLhroom or Lhe llvlng room. Per
cloLhes change every few seconds, Loo.
1he audlence wlll forglve you for anyLhlng excepL belng borlng. Sameness and predlcLablllLy
are borlng. 1he changes ln wardrobe, seLLlng, eLc. serve Lo hold your aLLenLlon. lf Lhe lmages
don'L change on Lhe screen, you may geL bored and Lady Caga would go bankrupL!
1he bralns of your llsLeners consLanLly look for paLLerns ln your gesLures, volce and
movemenLs on sLage. lf Lhe braln flnds any paLLern, Lhe audlence members wlll pay less
aLLenLlon Lo your speech because Lhey'll be Lhlnklng abouL problems aL work, Lhey'll sLarL
checklng emalls or Lhey may Lalk Lo Lhelr nelghbors.
lor example, you can'L llsLen Lo muslc on your Mp3 player whlle sLarlng aL a wall for an hour.
?our braln ls noL fully uLlllzed and lL looks for anoLher acLlvlLy Lo complemenL Lhe acLlvlLy of
llsLenlng Lo muslc. ?ou can llsLen Lo muslc and [og, llsLen Lo muslc and wash dlshes buL you need
an addlLlonal acLlvlLy Lo occupy your braln.
ln Lhe clnema, you can concenLraLe only on Lhe movle because you llsLen Lo Lhe sound, you
look aL Lhe plcLure, and lf Lhe ploL ls lnLeresLlng, your braln ls compleLely uLlllzed.
lf you wanL people Lo llsLen Lo you, you need Lo engage Lhem fully and noL leL Lhelr bralns
become preoccupled wlLh Lhe paLLerns ln your dellvery. Pow can you achleve lL? Change
everyLhlng you do on sLage.
F:+04# ,/51 @/6;#
Change Lhe Lone of your volce. AlLernaLe speaklng wlLh a slow pace and a fasL pace. Speak
loudly and sofLly and, of course, pause.
G+1, ,/51 4#-"51#-
use symmeLrlcal gesLures, asymmeLrlcal gesLures, gesLures wlLh one hand or no gesLures aL all.
(AA 9#+0604 "/ ,/51 9/@#9#0"-
lf you move all Lhe Llme, lL doesn'L have any meanlng. Move wlLh a purpose and someLlmes,
sLand sLlll.
G+1, ,/51 #0#14, )#@#)
When you are dynamlc all Lhe Llme, Lhe audlence may noLlce Lhe paLLern and geL bored by
your sameness. So, on occaslon, slow down, sLand sLlll and say someLhlng Lo your audlence ln a
sofL volce. 1hls works especlally well when you offer a blL of wlsdom aL Lhe end of Lhe sLory.
F:+04# +0;:/1-
A sLory ls a greaL anchor Lo whlch you can Lle a polnL, buL Lelllng only sLorles ls also a paLLern.
So on occaslon, Lle a polnL Lo an analogy or Lo an exerclse.
F:+04# ":# 9//A /8 ":# -"/1,
use dlfferenL sLorles ln your speech. 1ell humorous sLorles, sad sLorles or upllfLlng sLorles.

Lven lf you are slncere on sLage and your sLorles are lnLeresLlng, Lhere ls sLlll a chance LhaL
people won'L llsLen Lo you. lL ls noL because Lhe audlence members are rude or lmpollLe. lL ls
because our braln works Lhls way.
lf your braln flnds a paLLern ln a speaker's dellvery, lL sLarLs looklng for someLhlng else Lo do
and evenLually lL sLops paylng aLLenLlon Lo Lhe speaker.
Change everyLhlng you do. uon'L be predlcLable and you wlll become a speaker LhaL everyone
wanLs Lo hear. Many people wlll prefer llsLenlng Lo you raLher Lhan waLchlng Lhe laLesL
Pollywood blockbusLer because you are LhaL engaglng.

+$,- </ =&>,%=&*#$
noLhlng has kllled more speeches Lhan owerolnL. Pave you ever heard a owerolnL
presenLaLlon? Pave you ever made one? MosL people spend 93 of Lhelr Llme preparlng Lhe
slldes and only 3 on rehearslng and crafLlng Lhe speech. lL should be Lhe oLher way around!
Cnce, my frlend sald, Andrll, l already have Lhe sllde deck. l need you Lo Lraln me whaL Lo say
for each sllde." l answered, llrsL you need Lo deLermlne your message, Lhen Lo creaLe your
speech and only Lhen should you Lhlnk abouL owerolnL. lL ls needed only lf lL wlll sLrengLhen
your dellvery."
eople come Lo hear you, noL Lo see Lhe slldes. ?ou should be Lhe maln aLLracLlon. lf you are
[usL saylng aloud whaL ls wrlLLen on Lhe slldes, you as a speaker are unnecessary slnce your
audlence members can read Lhe words Lhemselves. noL every presenLaLlon wlll beneflL from
owerolnL slldes, however lf you declde LhaL you need Lhem, follow Lhe guldellnes below:
(@/6A H7:+0. ,/5I +0A HJK(I -)6A#-
never use slldes LhaL say 1hank you" or C&A." uon'L be lazy! lf you are Lhere ln Lhe room,
[usL say lL. Say Lhank you" or announce a C&A sesslon. ?ou don'L need a sllde for lL. lf you do
have one, Lhen you are noL slncere.
L-# $6;"51#-M 41+$:- +0A A6+41+9-
owerolnL can make your speech more vlsual. use plcLures, graphs and dlagrams lf Lhey
supporL your message. owerolnL ls for plcLures, noL for words. use as few words on Lhe sllde
as posslble.
lf you asked me, Andrll, how should Lhe perfecL owerolnL sllde look?" l would Lell you, lL ls
a huge phoLo or a plcLure on Lhe enLlre sllde. lf you have words on Lhe sllde, don'L have more
Lhan 8." lf people are readlng, Lhey are noL llsLenlng Lo you. uon'L compeLe for aLLenLlon wlLh
your slldes. Say all of Lhe words verbally.
</0=" )//. +" ":# -)6A#-
never look aL your slldes and Lurn your back Lo Lhe audlence. lf you look aL your slldes, you
break Lhe eye conLacL and connecLlon wlLh your audlence.
never Lake your eyes off your audlence and you wlll be a speaker who can really change llves.
Make up [usL a few slldes, remember Lhelr sequence and swlLch beLween Lhem wlLh a remoLe
conLrol. never Lurn your back on Lhe audlence.
L-# ":# HC 35""/0I
When Lhe pro[ecLor ls on durlng your speech, you compeLe for aLLenLlon wlLh Lhe dlsplay.
Why? ?our audlence members have an opLlon. 1hey can elLher look aL you or look aL Lhe sllde.
1helr aLLenLlon should be enLlrely on you.
AfLer you sLop Lalklng abouL a plcLure or a graph on Lhe sllde, press Lhe 8 buLLon" whlch wlll
make owerolnL go blank. ConLlnue speaklng abouL oLher polnLs and Lurn on Lhe pro[ecLor
only when you need anoLher plcLure Lo supporL your polnL. use owerolnL as a Lool and only
when you need lL.
!"+0A /0 ":# 164:" -6A# /8 ":# -;1##0
uurlng your speech, sLand on Lhe rlghL slde of Lhe pro[ecLor screen. Why? 8ecause people read
from lefL Lo rlghL and percelve all lnformaLlon from lefL Lo rlghL. lf you sLand on Lhe rlghL slde
(lefL from Lhe audlence perspecLlve), you wlll geL proper aLLenLlon from Lhe audlence, Lhey wlll
flrsL look aL you and Lhen Lo Lhe sllde. lf you sLand on Lhe lefL slde of Lhe sllde (rlghL from Lhe
audlence perspecLlve), people wlll look only aL Lhe sllde, Lhelr eyes won'L conLlnue on Lo you.

8emember LhaL owerolnL ls an opLlonal Lool LhaL can complemenL your speech. uon'L ever
make a speech LhaL wlll complemenL a owerolnL sllde deck! lL wlll noL only be a fallure for
you, buL also a LorLure by boredom for your audlence.
?*#76 >&%'4
AlLhough Lhese 7 foundaLlons of publlc speaklng are very slmple, Lhere are very few speakers
who use even one of Lhem. 8efore your nexL speech make sure Lo lnclude all 7 sLeps Lo world
class speaklng and you wlll noLlce how poslLlve Lhe reacLlon of Lhe audlence ls.
lf you wanL Lo become a Lruly world class speaker ln a very shorL perlod of Llme, l recommend
you Lo read !"#$% '( )*+,$% -./"0$1#2 3 4'5.,/6/ -786/5 6' 9/%'5/ " :';,< 4,"88 -./"0/;. lL
doesn'L maLLer lf you are a beglnner ln publlc speaklng or are a world-renowned moLlvaLlonal
speaker wlLh 20 years of experlence, l promlse LhaL your perspecLlve on publlc speaklng wlll be
changed.
lf you llked Lhls e8ook you wlll also llke !"#$% '( =5.;'5.6* -./"0$1#2 4;/"6/ " -.//%> 6>"6
:$,, 9/ ?/5/5+/;/< ('; @/";8 $1 A1</; BC -/%'1<8. ln Lhls book, you wlll learn how Lo be ln
Lhe momenL, speak wlLhouL preparaLlon and always flnd Lhe rlghL words when you need Lhem.
N+46; /8 O53)6; !$#+.604
( F/9$)#"# !,-"#9 "/ C#;/9# + P/1)A F)+-- !$#+.#1

N+46; /8 Q9$1/9$"5 !$#+.604
F1#+"# + !$##;: 7:+" P6)) C# ?#9#93#1#A 8/1 R#+1- 60
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