Employee Motivation in Apollo Tyres Ernakulam

A STUDY ON EMPLOYEE MOTIVATION IN APOLLO TYRES LTD, KALAMASSERY
S.A.S SNDP YOGAM COLLEGE, konny

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SYNOPSIS
The project entitled A STUDY ON EMPLOYEE MOTIVATION with
reference to Apollo Tyres Ltd, Kalamassery. The objectives of the study are
to find out the motivational factors provided by the Apollo Tyres. The
study was conducted in 50 employees of Apollo tyres in different
department. Questionnaire is used for collecting data.

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INTRODUCTION
Management is supposed to get the work done by the subordinates
towards the attainment of the common goals. This is the most function of
the management to inspire and stimulate the personal with zeal to do the
work for accomplishment of organizational objectives. In other words its
motivation of the people. a successful management knows that the issue of
direction however well conceived does not mean that they will follow in its
true spirit. He should also know that motivation as an un ending process and
the management has to provide for the employees constantly.
According to Dattom. E.MC farland, motivation refers to the way in
which urges, drivers, aspiration, striving or needs direct, control or explain
the behavior of human beings. Davor defined motivation as the stimulation
of any motion or desire operating upon ones will and promoting or driving
into action.

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REVIEW OF LITERATURE
MOTIVATION-DEFINITION
According to datum E.MC far land motivation refers to the way in
which urges, driver, aspiration. Striving or needs direct, control or explain
the behavior of human beings.
Diver defined motivation as the stimulation of any motion or desire
operating upon ones will and promoting or driving into action.
TYPES OF MOTIVATION
Positive motivation
It s also known as incentive motivation is the pull mechanism. it is
generally based on reward. Its the process of attempting to influence
others to do your will through the possibility of again or reward.
Negative motivation
Its also known as fear motivation because it is based on fear. Fear
cause persons to act in certain way are afraid of the consequences, if they
dont fear.

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Extrinsic motivation
Its concerned with external motivation which employees enjoy such as
pay, promotion, status, job security, working conditions etc
Intrinsic motivation
Its concerned with internal motivation such as recognition power,
participation and advancement.
Self-motivation
Before one can motivate the other, one must himself, by setting certain
objective and goals oneself motivation is necessary because motivation
other if the he is motivated.
Group of motivation
Nothing can be done no act can be undertaken\, no decision made, no
think process bought to area conclusion unless and until the act of
communication is made an inherent part of the under taking.
Role of motivation
Motivation is one of the factors affecting individual performance. An
organizational facility will go waste in the lack of motivated people to
utilize these facilities effectively.
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High performance
Motivated employees put higher performance than other employees.
Motivated employees worked at maximum of of their ability.
Low-employee turn over
Motivated employees stay in the organization for long period of time.
Low absenteeism
Motivated employees are not frequently taking leave. So absenteeism
in the organization is low.

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HISTORY OF APOLLO TYRES
Incorporated In 1972, Apollo tyres has a network of 119 officers across
and 5500 employees across location. Its manufacturing units are located in
perambra in Kerala, limda in Gujarat and Rajasthan in Maharashtra. The
company exports tyres to the USA, Europe, china, Africa, the Middle East,
Pakistan & south East Asia through the Apollo tyres international. The
European rubber journal has rated Apollo tyres as the sixth fastest growing
tyre company in the world.
In November 2003, Apollo tyres entered into a joint venture with Michelin
the world number one tyre manufacture with operations in over 170
countries. The JV, called Michelin Apollo Tyre Pvt,Ltd, will be the vehicle for
the manufacturing marketing and sales of truck and bus radial tyres.
There is a power in your neighborhood thats unstoppable, a power that
shines like the sun and a power you can trust when an the road, always. A
power that is leading the way for all tyre manufacturing companies in India
and across the globe. Join us in the journey to the world of Apollo tyres.
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GENESIS
There lies a legend behind every success story and ours goes back a long
way to ancient Greece. Named after the Greek sun god, Apollo has created a
niche for itself in the tyre market. After three decades of consistent growth
today, Apollo shines as India premier tyre manufacturing and Distribution
Company.
The history of Apollo as a company goes back to the early seventies,
when hardnosed MNCS and Indian tyre majors dominate the tyre industry.
Despite incurring heavy losses in the initial year, mainly due to the fact that
all tyre major in those days had light production capacities as compared to
the market demand, Apollo came back as strong player backed by strong
production and marketing strategies.
Thank to its state of the art technology goal oriented people and clear
adventurous vision of the top management, Apollo is today a name to
reckon.

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COMPANY PROFILE
Company vision
To be a leader in the Indian tyre industry and significant global player,
providing customer delight and enhancing share holder value.
Core values
C - Care for customer
R - Respect for associates
E - Excellence through teamwork
A - Always learning
T - Trust mutually
E - Ethical practice
INTRODUCTION ABOUT THE ORGANIZATION HISTORY OF THE CONCERN
Apollo, named after the Greek sun god has created a remarkable identify
for itself in the tyre market so that the name itself has become synonymous
with brand, in its constant pursuit of excellence, Apollo has come a long way
up of the corporate gradient. The history of Apollo the company can be
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tracked back to the seventies, when hardnosed MNCs and Indian tyre
majors dominated the tyre Industry.
Since its incorporation in 1972, Apollo has suffered huge losses in its
infant years, owing to the fact that all tyre majors had high production
capacities as compared as compared to the market demand.
Within a decade through backed by its strong production and marketing
strategies, Apollo had catapulted itself among the top tyre companies of the
country. Thanks to its state of art technology, goal oriented people and clear
adventures vision of the top management.
Apollo has become a name to reckon with not just in the nylon but also in
the radial tyre segment. Change is something Apollo as a corporation has
always been comfortable with and never feared years ago, with a view of
position itself in the perineum tyre segment, Apollo decided to price its
brand reasonably higher than its brand reasonably higher than its
competitors. It thus targeted a customer segment for which price was almost
a non-issue. The key criterion was product benefit. Premium branding led to
the development of the niche that composed those who looked from the
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best tyre and not necessarily the best bargaining. This made the company
less vulnerable to reversionary trends in the year to come.
MISSION
A major focus would also be on exports, which are taken care by Apollo
Tyre International. Apollo tyres limited are a high performance company and
the leading Indian tyres.
APOLLO TYRE LTD A PROFILE
Apollo tyres Ltd, incorporated in the year 1962 in collaboration with
general tyres International Corporation USA (Now owned by M/s continental
AG Germany the fourth largest tyre company in the world.) is one of the
fastest growing tyre companies in India. The co-operate head quarters is
located at New Delhi and its registered office is at Cochin.
Near Cochin and in Linda near Baroda. The company also has a tube
factory installed at Rajangaon near Pune in the state of Maharashtra.
The first manufacturing unit, which is located in perambra, at trichur
district, Kerala, commenced commercial production of automatic tyres,
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tubes and flaps in the year 1977. The company was bagged down by a loss of
Rs. 27.8 crores form 1977 to 1981. It was in 1982 that Apollo formulated and
put into action series of pragmatic project generation policies geared
towards turn around.
A dynamic news manager team under the leader ship of vice chairman MD
Mr. Omkar S. kanwar took over the helm of commercial affairs. The
objectives were redefined with emphasis growth through quality product
and services, aggressive market penetration and expense
containments.in1984 Apollo tyres ltd wipe out entire accumulated. Loss
even posted a {project of RS.57 lakhs BIFR banded over premier tyres ltd
(the plant is situated at kalamassery near cochin) to Apollo tyres Ltd on the
17
th
April 1955 and products are being made in Apollo brand name with this
achievement the company has expected its management base to emerge as
the No;1 tyre company in India. In 95-96 apollo clocked turnover Rs. 1250
crores.
Today an Apollo tyre Ltd is the fastest growing and most profitable tyre
company in India. The Co. manufactures and sells wide range of tyre and
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tubes and also flaps. Apollo tyres is the No;1 truck and passenger tyres in
India.
The company is also a major manufacture of light commercial vehicle and
tractor tyres. The company produced the to branch like storm XTT and mile
star XTT which spell quantity and quality, which is a reflection of class to
serve the needs of the customer Apollo tyre has been ranked ax the 16
th

larger and 7
th
fastest growing company in the world by the European*
rubber journal, considered as an international authority.
Board of/Directors
Onkar S Karvvar -
K.Jacob Thomas -Chairman & managing/Directors Kerala Govt. Nominee
L. radha Krishnan
MRB punja
Neeraj kanwar - Chief operating officer and whole time Director
Nimesh N. Kampani
O.P Gupta
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Raja R.S, Kanwar
Shardul S. shroff - Kerala Govt. Nominee
V.S Oberoi - Chief manufacturing & SPC) whole time director
P.N. Wahal - company secretary
Fraser and Ross - Auditors
Employee Strength of the Company
After the takeover of premier tyre Ltd., Atl ceased former marketing
decision as well as its sales depose. Present employee strength of the
company is 1400.
Management of Apollo Tyres Ltd
The major tyre manufacture with the largest no; of management.
Professionals in India have been India have been in path of exercising a
never management is always alert take any challenge in the environment.
Because of their efficient marketing dynamism and Strategies they could
freely float in the market despite of cyclical depression in the industry.
Manufacturing
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Tyre is high performance composite product. The raw materials used for
its management are rubber, nylon, steel, tyre, cord fabric, carbon black and
composed mix where rubber is mixed with required additives. After so many
process like fabric clipping, calendaring, squeegee applications, bead
preparations etc, it assembles all the compounds into semi finished products
into semi finished products called green tyres. Tyres after press writing are
kept under high pressure to help shape retention and to reduce growth in
service.
Human Resource
The ATL is well equipped with [personnel having skills at all levels enough
to meet competitive challenges. The management to cope up with changing
scenario conducts training programmers. Company is providing all faculties
fir metal and physical vigor of the employees. There are about 1400
employees working in Apollo tyres Ltd.
Apollo tyres aims to achieve a turnover of $ 1 billion by 2005-2006 our
corporate objectives n support of this are;
Employees Satisfaction
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Customer delight
Revenue growth
Operating margin improvement
SWOT analysis of Apollo tyres strength
Industry leader in trade and bus tyre segment
Superiors product quality
Strong brand equity
Over 500 qualified professional with y employees age of 35 years .
Superior under standing of market.
Largest distribution network in the industry
Quick response to market needs
Bench mark for managing efficiencies in Indian industry
Managing facilities near major markets.
Weakness
Low pressure in radial market
Opportunities
Estimated 12% growth in annual demand
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Opportunities for low cost capacity enhancement through take over
and mergers.

Threats
External

Introduction of truck radicals in the market
Cheap imports from china and south East Asian countries.
Internal
Rising cost of inputs.

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INDUSTRY PROFILE
Growth of tyre industry in India the tyre industry began to grow in India
may divide into three phases. In the first phase multinationals came to India
&started selling tyre. The first among them was fire store, followed by either
multinational like good year, dunlop etc.
In the second phase the multinational started their production in India &
they became first generation tyre manufacturer in India. Among the first
generation tyre, dunlop was the first company that started their domestic
production at Calcutta.
The third phase of India tyre industry began when Indian companies
started producing tyre, which came to be called as second generation tyre
the important among them are MRF tyres, PREMIER tyres, good year tyres,
CEAT tyres etc. they started production in the sixties later in the 1970 s he
third generation tyres started their production. The main third generation
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tyres are Apollo, VIKRANT, JK MODI tyres etc. all the tyre companies, which
started operation after70s and the tyre companies which are yet to start
production are classified under the leadership style of fourth generation.
Notable among them are S.KUMAR, RADO, SREECHAKARA, BIRLA tyres etc.
market leaders in the Indian tyre industry are MRF, JK, CEAT, APOLLO,
GOODYER tyre. They are updating their strategies in order to hold market
shares & invade others.
INDIAN TYRE INDUSTRY
Tyre made in india can be broadly classified as cross play & radial. The
body of a tyre called carcass on casting is made up of layers of rubber coated
nylone on rayon fabric called plies the main difference between these two
types is the direction is which the ply cords are arranged and the type of
reinforcement medium used. In a cross ply tyre the, cords run across each
other or diagonally to the outer surface of the tyres. On the other hand in a
radial tyre the cords done radically from bead to bead at 90 degree angles to
the rim or along the out of surface of the tyre.
In a cross ply tyre the major reinforcement materials used are rayon &
nylon tyre lords. In a radial tyre the reinforcing medium are polyester, nylon,
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fiber glass & steel. As such there is a substantial price difference between
cross ply and radial tyre. Radial tyres are 10-15% costly compared to the
cross ply ones & naturally, in india they sell less than the cross ply ones.
The radial tyre provide certain advantage like better vehicle control,
longer tyre life, cooler running and better road holding & lower fuel
consumption. They even reduce the occurrence of flat. Even then radial tyres
have not really caught on these because road condition are unsuitable for
radial tyres.
More over as against radials the cross plies can be retreated twice during
the life time of the tyre and given the cost of a new tyre it comes cheaper.
The over loading conditions in the truck light at & heavy commercial vehicles
is one of the factors responsible for none popularity of radial is these
segment.
Radial tyres account his only 5% of the total Indian tyre production as
against 60-80% is the development countries. The extent of radialicaton is
highest , at almost in the truck tyre segment which constitute about 75% of
the total value in production. The industry is looking at radializaton as one of
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the ways to service in this falling market conditions. They are expecting 55-
60% radicalization is expected to attain only 13-15% by that time.

THE RAW MATERIALS
The type industry is material intensive raw material accounts for almost
70% of the production cost. The main raw materials for tyre are rubber
[natural & synthetic], carbon black, and nylon tyre cord& rubber chemicals.
The tyre segment accounts for a major chunk of total rubber
consumption, and is increasing, its share whereas, is developed nations, the
highly radicalized tyre industry consumer more of synthetic rubber than
natural rubber [the ratio is 80:20 ]in India it is just the opposite .
The important raw materials used are:
Natural rubber
Synthetic rubber
Nylon tyre cord[NTC]
Carbon black
STORAGE MATERIAL IN APOLLO TYRES
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LPG, naphtha, diesel, furnace oil, rubber processing oil, sapphire,
carbon black, rubber.

QUALITY STANDARDS
ISO 9001
Is an international standard on quality management system issued by ISO
[International organization for standardization] head quartered at Geneva?
This, model is an exhaustive quality standard that describes the quality
assurance systems in design, development production sales and servicing of
products
QS 9000
Defines the fundamental quality systems expectations of CHYSLER,
FORD, GENERAL MOTORS or other OEM customers subscribing to the
document for their internal and external suppliers of productions and
service part and materials.
The seven documents needed for the QS 9000 program are
QS 9000 Quality System Requirement[QSR]
Advanced products Quality planning [APQP
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Failure Mode and Effects Analysis [FMEA]
Measurement System Analysis [MSA]
Statistical Process Control [SPC]
Production Part Approval process [PPAP]
Quality system assessment [QSA]

Goal
Develop fundamental quality system that provide for continuous
improvement emphasizing defect prevention & of variation and
waste is the supply chain so as to ensure customer satisfaction

Shift System
There are three shifts
General shifts -9 AM to 5PM
A shift -7AM to 3 PM
B shift -3 AM to 11 PM
C shift -11 PM to 7 AM
Saturday 9AM to 1PM
Awards;
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First tyre company in the company to get ISO 9001 Certification
October 94 one of the few tyre manufactures with QS 9000
Certification march 2001

1.4 PRODUCT PROFILE
Product range
Apollo tyres established itself as a manufacture of tyres of the highest
quality in India; the company has always concentrated on high performance
passenger, truck and tractor tyres. Today it supplies to niche markets of all
types of tyre for trucks, tractors, buses, light commercial vehicles and
passenger car.
Domestic product range
1. Truck tyres
a) Hercules load star
b) Haw lug
c) Load star super
d) Mile star
e) Hum safer XC plus
f) XT-7, XT-9
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g) Flash
h) Amar
i) Amar premium
j) Amar express
2. Passenger car tyre

a) Amazer steel
b) Storm
c) Armour
d) Gripper
e) Celebrity
f) Panther
g) Hunter
h) Radial tyre
3. LCV Tyre
a) Load star
b) Lancer
4. Two wheeler tyres
a) Black cat
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b) Ace
5. Anima driven vehicle[ADV]
a) Bhim
b) ADV
c) ADV PLUS
6. Tractor tyres
a) Krishak .E
b) Krishak
c) Power haul
d) Sarpanch TF
e) Kissan TF
7. Tractor trailer tyres
a) Rider T.T
b) Super amar T.T
c) Truck plus T.T
d) Dhruv T.T
e) Haul track T.T

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ORGANIZATIONAL CHART APOLLO TYRES LTD
KALAMASSERY

Unit head
Association manager
Group manager HR
Assistant manager
security

Association
manager
Executive
reception
Associate manager safety
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FLOW CHART OF PRODUCTION PROCESS

Raw materials
Compound mixing
Ageing
Extrusion
Cooling
Rolling
Squeegee application
Beed filtering
Beed winding
Tyre building
Tyre curing/press
Post curing inflation
Inspection
Fabric dipping
cooling
calendaring
Ply cutting/bias cutting
Squeegee calendering
Beed rolls
FG stores
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OBJECTIVES

1. The study the factors motivating the employees of the company.
2. To know about the satisfactory level of motivating factors.
3. To know about the employees opinion regarding the safety and welfare
measures provided for them.
4. To other suggestion for motivating the employees of the company.

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RESEARCH METHODOLOGY
Research in common parlance refers to search for knowledge .one can
also define research as a scientific and systematic search for pertinent
information on a specific topic. In fact research is an art of scientific
investigation. The advanced learners dictionary of current English lays
down the meaning of research as a care full investigation or inquiry
especially through search for new fact in any branch of knowledge. In
short, the search for knowledge objective and systematic methods of
finding solution to a problem to research.
RESEARCH DESIGN
a research design is the arrangement of condition for classification and
analysis of data in a manner that aims to combine relevance to the
research purpose with economy in procedure. In fact, the research
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design is the conceptual structure within which research is conducted. A
constitutes the blue print of the collection, measurement and analysis of
the data.

DESCRIPTIVE RESARCH DESIGN
In this research, the researcher used descriptive research design. A
descriptive research design is concerned with the detail description of
certain functional variables and characteristics of a problem situation. The
major purpose of this research is the description of the state of affairs and
its exists in present.
SOURCES OF DATA
Sources of data can be classified into two ways,
Primary data
Secondary data
Both primary and secondary data collected for the purpose of study.

PRIMARY DATA
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It refers to the first hand information which is original in character that
an investigator himself collected from the respondent.
Primary data required for the study where generated from individuals,
structures, questionnaire and also from the discussion made with people.
In this research the researcher collect primary data through interview
and questionnaire method.

SECONDARY DATA
The secondary data are those which have already being collected by
someone else, so which have already passed through the statistical
process. The main source of secondary data collection is
a) Books
b) Journals
c) Internet
SAMPLING

If the information is collected only from a representative part of
[sample] the population/universe, we can say that the data are collected
through sampling.

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SAMPLING TECHNIQUES
In this project convenient sampling method is used for selecting
respondent. In this method the investigator choose the sample unit on the
basis of accessibility.
CONVENIENT SAMPLING
The convenient sampling techniques used in this project. A convenience
sample is obtained by selecting a convenient population unit. As the name
implies in this method, the researcher choose the sample units on the
basis of convenience or accessibility. This form of sampling is commonly
using the man of the street form for interviewing at time his associates
may be interviewed sample because they are accessible. It is one of the
important non random sampling.
SAMPLE SIZE
A sample size of 100 samples is selected for the study.
TOOLS OF DATA
The researcher obtained the response from these respondents by using
structured and open and closed ended questionnaire. The techniques
used for analysis and interpretations are percentage analysis pictures,
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graphical representation like bar diagrams, pie diagrams, column graph,
pyramid chart etc
DATA PROCESSING AND ANALYSING INSTRUMENT
The data collected has been tabulated and the percentage of the
respondents for each factor has been calculated using tally mark
operation. Datas collected has been converted into quantitative figure.
The percentage of analysis has been done to draw the conclusion.
PERCENTAGE ANALYSIS
Percentages refer to the special kind of ratio. Percentages are used in
making comparison between two or more series of data it can also used
for compare the relative terms, the distribution of two or more series of
data. The easy and simplicity of calculating the general understanding of
its purpose and the universal applicability of the percent statistic have
made it most widely and standardize tool researchers.
Since the percentage reduced everything to a common based and
thereby allows meaningful comparison to make with the data. The
percentage analysis is conducted by dividing number of respondents with
tool population of sample.
Percentage = No. of respondent
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Total no. of population 100

LIMITATIONS
1) The study was limited to particular number of employees in the mill.
2) It was very difficult to stipulate a time for workers because the workers and
the staff was very busy with their routine work.
3) In complete response from the respondent is the major limitation of the
study.

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1. The spirit of help and co-operation is
TABLE-1
Satisfaction level

Number of
employees
percentage
Low 5 10
Medium 35 70
High 10 20
Total 50 100

Inference

From the table shows that 70 % of the workers have
medium level of help and co-operation in the organization, 20% of
workers have and 10% f workers have low level of help and co-operation
on the organization.

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Graph-1

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2. Discussion on personal problem with superior is
TABLE-2
10
70
20
low Medium High
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Satisfaction
level
Number of
employees
Percentage
Low 10 20
Medium 25 50
High 15 30
Total 50 100

INFERENCE
From the table shows that 50% of workers have medium level and 30%
have high level and have 20% have low level

Graph-2

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3. Encouragement from your superior to discuss about company affairs;
20
50
30
Low Medium High
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TABLE-2

Satisfaction level Number of
employees
Percentage
Low 10 20
Medium 25 50
High 15 30
total 50 100

INFERENCE
From the table shows that 50% of workers have medium level 30% have a high
level, 20% receive low level of encouragement.

Graph-3
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20
50
30
low medium high
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4. The effect of outstanding performance on the involvement in making
decision is;
TABLE-4

employees
Percentage
Low 10 20
Medium 25 50
High 15 30
Total 50 100

INFERENCE
From the table shows that 50% have medium level, 30% have high level
and 20% have low level involvement in decision making

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Graph-4

20
50
High , 30
Low Medium High
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5. The effect of job performance on higher pay is;
TABLE-5

employees
Percentage
Low 10 20
Medium 25 50
High 15 30
Total 50 100

INFERENCE
From the table shows that 20% have low, 50% have medium and 30% have high
chance for higher pay on the basis of job performance.

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Graph-5

20
50
30
Low Medium High
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6. The effect of outstanding performance on receiving special reward and
recognition is
TABLE-6
Satisfaction
level
Number of
employees
Percentage
Low 25 50
Medium 15 30
High 10 20
Total 50 100

INFERENCE
From the table shows that 50% of workers receives low level, 30%
receive medium level and 20% have high effect of outstanding
performance on receiving special reward and recognition.

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Graph-6

50
30
high , 20
low medium high
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7. The effect of job performance on receiving promotion is
TABLE-7
Satisfaction
level
Number of
employees
Percentage
Low 30 60
Medium 10 20
High 10 20
Total 50 100

INFERENCE
From the table shows that 60%have low, 20% medium and 20% have high chance
on receiving promotion on the basis of job performance.

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Graph-7

60
20 20
low medium high
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8. The encouragement from your superior to be innovate is;
TABLE-8
employees
Percentage
Low 25 50
Medium 15 30
High 10 20
Total 50 100

INFERENCE
From the table shows that 50% have low, 30% have medium and
20%have high encouragement from superior innovation.

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Graph-8

50
30
high, 20
low medium high
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9. Adequate involvement of subordinates in decision making is;
TABLE-9

employees
Percentage
Low 15 30
Medium 30 60
High 5 10
Total 50 100

INFERENCE
From the table shows that 60% have medium, 30% have low and 10% have high
involvement of subordinates in decision making.

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Graph-9

30
60
10
low medium high
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10. Team spirit is;
TABLE-10

employees
Percentage
Low 5 10
Medium 10 20
High 35 70
Total 50 100

INFERENCE
From the table shows that 70% have high, 20% have medium and 10% have low
team spirit.

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Graph-10

10
20
high , 70
low medium high
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6

11. Whether adequate safety measures are provided;
TABLE-11
employees
Percentage
Low 5 10
Medium 35 70
High 10 20
Total 50 100

INFERENCE
From the table shows that 10% have low, 70% have medium 20% have high level
adequate safety measures.

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Graph-11

10
70
high, 20
low medium high
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8

12. Whether adequate welfare measures are provided;
TABLE-12
employees
Percentage
Low 10 20
Medium 30 60
High 10 20
Total 50 100

INFERENCE
From the table shows that 20% have low, 60% have medium and 20%have high
level of welfare measures.

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Graph-12

20
60
high, 20
low medium high
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0

FINDINGS
1. Most employees have a medium level spirit of help and co-operative in the
organization.
2. Most of employees discuss their personal problem with superior
3. Most of employees have medium level of satisfaction about the
encouragement from superior to discuss company affair.
4. Most of employees have medium chance in making decision on the basis of
outstanding performance.
5. Most of employees have medium chance for higher pay on the basis of job
performance.
6. Most of employees have low chance of receive reward and recognition on
the basis of outstanding performance.
7. Most of employees have low chance on receiving promotion on the basis of
job performance.
8. 50% of employees receive low encouragement from superior innovation.
9. Most of employees have the involvement of sub-ordinates decision making
10. Most of employees have high tem spirit
11. Most of employees have medium level of the safety measures
12. Most of employees receive medium level of welfare measures
13. 50% employees have high level satisfaction with the tools and equipments
in the organization.

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SUGGESTIONS
1. Employees should be given an opportunity in decision making. This helps to
boost their interest in implementing it
2. In order to increase the workers satisfaction the company should try to
improve the overall working conditions and other facilities.
3. Management should try to increase the safety and welfare measures for
the employees
4. On the basis of better job performance, higher pay, reward and
promotional opportunities should be given to employees. This motivational
technique helps to increase the competition among employees and this
makes them to work more.

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CONCLUSION
The topic entitled A STUDY ON EMPLOYEE MOTIVATION was conducted in
Apollo tyres Ltd., Kalamassery. Primary data was collected through questionnaire.
Secondary data was collected from various published source. It was revealed from
the study that there exist good them spirit and co-operative between employees
in the organization organization certain motivational techniques like reward,
participation in decision making, promotional opportunities etc by providing
motivational techniques enable the organization to achieve more.

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QUESTIONAIRE
Name;
Age;
Department;
1) The spirit of help and co-operation in your organization is;
Low Medium High
2) Discussion on personal problem with superior is
Low Medium High
3) Encouragement from your superior to discuss about company.is
Low Medium High
4) The effect of outstanding performance of the involvement discussion is
Low Medium High
5) The effect of job performance of higher pay is
Low Medium High
6) The effect of outstanding performance on receiving special reward and
recognition is
Low Medium High

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7) The effect of job performance on receiving problem is
Low Medium High
8) The encouragement from your superior to be innovate is
Low Medium High
9) Adequate involvement of subordinate in decision making is
Low Medium High
10) Years spirit
Low Medium High
11) Whether adequate safety measures are provided
Low Medium High
12) Whether adequate welfare measures are provided
Low Medium High

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BIBLIOGRAPHY
Stephen. P. Robin Organizational Behavior
Prentice hall of India Pvt .Ltd
New Delhi
1
st
Edition
Bhason .M.L Human Resources Management
Ammol Publications
New Delhi 1992
2
nd
Edition
Kothari C.R Research Methodology
New Delhi 1992
2
nd
Edition
Information from Apollo tyres Ltd., Kalamassery
Website
www.Apollotyres.com

Employee Motivation in Apollo Tyres Ernakulam

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A STUDY ON EMPLOYEE MOTIVATION IN APOLLO TYRES LTD, KALAMASSERY

S.A.S SNDP YOGAM COLLEGE, konny

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