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OUTDOOR ADVERTISEMEN T
Broadcast advertising:
Television, Radio and the Internet
Outdoor Advertising: Billboards, Kiosks, Tradeshows and Events
Covert Advertising:
Advertising in Movies
Public Service Advertising:
Advertising for Social Cause
OUTDOOR
ADVERTISEMENT
Constant Exposure
Longevity
Enhances the Effectiveness of Other Media
DISADVANTAGES OF
OUTDOOR ADVERTISEMENTS
Outdoor advertising is a glance medium. At best, it only draws
2-3 seconds of a reader's time.
Messages must be brief to fit in that 2-3 second time frame.
Ninety-five percent of the time, either the message or the
audience is in motion.
The nature of the way you have to buy outdoor advertising
(usually a three month commitment) is not conducive to a
very short, week-long campaign.
CREATIVE ADZ
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Company Name: Schwartz Media
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Company Name: X cingular
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Company Name: Bengamin Moore Paints
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Company Name: Formula Tooth care by Ogilvy & Mather
Company Name:
?
Olay
Olay anti-
ageing
Q U E S T IO N S & A N S W E R S
S E S S IO N