Public Relation Dilemma # 1

Unilever Pakistan in a self-created PR Crisis

In this situation of crisis at Unilever and being the head of Public Relations, we will be applying following
two strategies to safe brand name of Unilever with a minimum cost.

Strategy 1:
Take minimum or no responsibility of this incident on Unilevers shoulder
Action Plan
- Unilever was the sponsor of the show, whereas it was produced by Mindshare
- Public knows the name of Unilever but they are not aware of Mindshare since its an ad agency
- All the happening of incident will be put on mindshares part after taking them in confidence
- The stance will be clear the Unilever provided all the funds for the requirements but mindshare
was not able to take the pre-cautionary and safety measures
- A very small part of the incident will be taken on Unilever shoulder that Unilever didnt made
sure that security measures are taken

Strategy 2:
Make positive image of Unilever out of the incident
Action Plan
- Since Saads family has beard the main loss of the incident, therefore Unilever will compensate
them
- Unilever will pay a lump sum amount to the family equal to Saads 10 years of salary from their
CSR budget
- Saads elder son will be given job at Unilever after completion of his education
- This whole activity will be publicized through Media, highlighting the compensation not the
incident



Submitted By: Kashif Shaikh 29963