Christy Smith, M.A.

802 SE 19th Terr, Gainesville, FL 32641 | 352-222-9234 | Christyjanay@utexas.edu

Education
M.A. | SPRING 2014 | UNIVERSITY OF TEXAS - AUSTIN
Major: Advertising
Focus: Strategy
B.A. | FALL 2009 | UNIVERSITY OF FLORIDA
Major: Advertising
Minor Sociology

Experience
ANALYTICS/STRATEGIC PLANNING INTERN | PUBLICIS KAPLAN THALER | JUNE 2014-AUGUST 2014
Learning and utilizing Google Analytics as well as social listening tool Netbase to conduct research and real-time analysis on P&G
brands; Charmin, Oral-B and Bounty
Making recommendations for brands based on analytic data; completing campaign tags for online media tracking
Completed trend and competitive analysis for Oral-B and Charmin brands,
One of three strategists on client intern project for Citi Bike
Received Google Analytics certification
SOCIAL MEDIA/PUBLIC RELATIONS INTERN | COHN&WOLFE | AUGUST 2013-MAY 2014
Conducting social media monitoring for the ExxonMobil account
Creating weekly and monthly reports updating ExxonMobil on several news coverage topics, events, and new business ventures ;
conducting agency POV reports; conducted war room monitoring
Tracking responses on Twitter and Facebook regarding ExxonMobils recent activity, including Arctic drilling and emergency response
tactics
Creating original social media content for ExxonMobils newest branding initiative, Energy Lives Here
GRADUATE RESEARCH ASSISTANT| UNIVERSITY OF TEXAS - AUSTIN | FEBRUARY 2013-MAY 2013
Developing and conducting in-depth content analysis research regarding the cultural context of little cigarillo advertising on social
media
Learned to code content analysis data
Conducted recruitment activities and focus groups
CLEINT SERVICE SPECIALIST| NAYLOR PUBLICATIONS| JUNE 2011-MAY 2012
Providing support services to the publishing department; assisting with client pitches and new business
Drafting proposals and agreements for new print and online projects, coordinating completion of client start-up materials and media
kits
Handling logistics, scheduling Naylors presence at association trade shows and providing clients with sales and revenue share updates
MEDIA COORDINATOR| NAYLOR PUBLICATIONS| JULY 2010-JUNE 2011
Managed the advertising sales accounts of over 10 representatives; keeping track of publication budgets and schedules
Client liaison for regional and national association publications
Processing and proofreading artwork for placement in print and online publications
FREELANCE PR ASSISTANT| BRUNET GARCIA| MAY 2010-JULY 2010
Assisted agency with the Florida Department of Transportations Click it or Ticket Campaign
In charge of reaching out to several reporters and newspapers for media coverage of events
Contacting social awareness groups for distribution of press releases and media kits, using social media to disperse campaign
initiatives
Activities
MAIP Internship Program (June 14)
Black Graduate Student Assoc. (Aug 12 May 14)
Advertising Graduate Council (Aug 12 May 14)
Interests
Jewelry design
Horror Novels
Live music
Travel

Skills
Google Analytics
Netbase, Social Radar, Radian 6
Basic HTML,CSS and JavaScript


Page 2