1. Home and Personal Care (Home Care and Personal Care) 2. Foods and Beverages 3. Cigarettes 4. Alcohol These categories can be divided in sub categories. Lets take one by one: 1a. Household Care: It can be divided into the following categories Fabric wash - Laundry soaps and Synthetic detergents Household cleaners - Dish/utensil cleaners, floor cleaners, Toilet cleaners, Air fresheners, Insecticides and Mosquito repellants, Metal polish and Furniture polish 1b. Personal Care: It can be divided into the following categories Oral Care- Toothpaste Skin Care- Creams, Lotions, Gellies Hair Care- Hair Oil, Shampoos Personal Wash - Soaps Cosmetic & Toiletries Talcums Deodorants Perfumes Paper Products - (tissues, diapers, sanitary) Shoe care 2a. Foods Confectionary Staples/ Cereals Bakery products - Biscuits, bread, cakes Snack food Chocolates Ice cream Processed fruits Vegetables Meat Dairy products Branded flour, rice, sugar 2b. Beverages Tea Coffee Juices Bottled water Health beverages Soft drinks