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FMCG Product Categories

There are mainly 4 product categories in FMCG:


1. Home and Personal Care (Home Care and Personal Care)
2. Foods and Beverages
3. Cigarettes
4. Alcohol
These categories can be divided in sub categories. Lets take one by one:
1a. Household Care: It can be divided into the following categories
Fabric wash - Laundry soaps and Synthetic detergents
Household cleaners - Dish/utensil cleaners, floor cleaners, Toilet cleaners, Air
fresheners, Insecticides and Mosquito repellants, Metal polish and Furniture polish
1b. Personal Care: It can be divided into the following categories
Oral Care- Toothpaste
Skin Care- Creams, Lotions, Gellies
Hair Care- Hair Oil, Shampoos
Personal Wash - Soaps
Cosmetic & Toiletries
Talcums
Deodorants
Perfumes
Paper Products - (tissues, diapers, sanitary)
Shoe care
2a. Foods
Confectionary
Staples/ Cereals
Bakery products - Biscuits, bread, cakes
Snack food
Chocolates
Ice cream
Processed fruits
Vegetables
Meat
Dairy products
Branded flour, rice, sugar
2b. Beverages
Tea
Coffee
Juices
Bottled water
Health beverages
Soft drinks

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