COURSE CODE

COURSETITLE
FAREASTERN UNIVERSITY
INSTITUTE OF ACCOUNTS, BUSINESS AND FINANCE
BUSINESS ADMINISTRATION
DEPARTMENT
COURSE SYLIIIBUS
: CSR& GG
: CorPorate Social Responsibility and Good Governance
COURSE PRE-BEQUISITE : PRNMKT
-
Principles of Marketing
(3 Units)
COURSE CREDIT
: Three (3.00) units
COURSEDESCRIPTION
i
This course is designed to inform and stimulate thinking on issues of ethics and social responsibiliry
encountered in business. The material covered is intended to prepare students to recognize and ntanage
ethical and social responsibilicy issues as they arise, and develop organization
prograns forthe w-r;'lfare of
the community, enviionment ind well-being better known as a Corporate Social Responsibility
(C:SRJ' The
overall course objectives are to increase awareness of the ethical dimension of business conduct, to
contribute insighi into the professional standards and responsibilities of students in their future careers; to
develop analyti--cal skills for identifying and resolving ethiial and social responsibility issues in business; and
to p.".ti.. decision making about ethical and social responsibility issues'
GENERAI COURSE OBJECTIVE:
CSR is a course on Marketing that the objective is to educate the student regarding CRS and the usage ofit
in sustenance of sustaining the profitability while maintaining humanitarian concern'
WEEK
LEARNING OBIECTMS
FOCAT POINTS
/
TOPICS
Week 1 r To orient the students the overview and
what should be expected for the whole
semester
. To discuss the course requirements and
grading system
r To explain the different class room and
university
policies
r To boostself-esteem
r Course Orientauon
r Textbook, References and Online Resourr:es
r Course Requirement
r GradingSystem
r Classroom Management
r Policy onAttendance
r Poliry on Academic IniegritY
o Policy on non-solicitation ofFunds
. GradingSystem
Week 2 r To define stakeholder and understand their
importance,
r To distinguish between primary and
secondary stakehoiders.
. To discuss the global nature of stakeholder
relationships.
r To explore how sakeholder relationships
are integral to social responsibility'
r Chapters 7 &2
-
Sirategic Management of
Stakeholder RelationshiPs
r Stakeholders defined
. Stakeholder Issues and Interaction
o Performance with Stakeholders
r Development of Stakeholder Relationships
. lmplementing a Stakeholder PerspecLive in
Social ResponsibilitY
r Link Between Stakeholder Relationships &
Social ResponsibilitY
Week 3 . To define corporate governance
r To describe the history and practice of
corporate
governance
r To examine key issues to consider in
designing corporate governance sysrcms
. To provide information on tJre future of
corporate governance
o To define Corporate Social Responsibility
r Distinguish key components of the term
responsibilitY
. Chapter 3
-
Corporate Governance &
CorPorate Social ResPonsibilitY
. Corporate Governance Defined
r HistoIJ ofCorporate
()overnance
r Corporate Governance and Social Responsibility
r Issues in Corporate Grlvernance Systems
. Corporate Governanc+ around the world
r Future ofCorporate Governance
r Corporate Social Resp,onsibility defined
r Ethics and Social Responsibility
Week 4 o To understand the rationale for
government regulation of business
r To examine the key legislation tlat
structures the legal environment for
business
.
To analyze the role of regulatory agencies
in the enforcement of public policy
r To describe the government's approach for
lesal and ethical compliance
.
Chapter 4
-
Legal, Regulatory, & Political
lssues
o Governmenfs Influence on Business
o Business's Influence tln Covernment andi Politics
. The Government's Strategic Approach fc'r Legal
and Ethical Compliance
To define and describe the importance of
business ethics
To understand the diverse and complex
nature of existing and emerging ethicai
I SSUeS
To discuss the individual factors that
influence ethical or unethical decisions
'l'o
provide an overyiew of the need for an
organizational ethics program
To consider crucia! keys to developmeni of
an effeciive ethics program
To examine effective implernentation of an
ethics program
To discuss employees as ;^lakeholders
To exami ne thc economi c, l egal , cthi r:al , and
philantlrropic responsibilities related to
employees
'Io
describe an employer of choice and the
ernployer of choice's relationship to social
responsi Lri l i ty
I'o describe cuslomers as stakeholders
'l'o
investigate consumer proteeion laws
To exanri ne si x consumer ri ghts
To discuss the implenrerrtation of
resoonsibilities to consumers
Chapter 5
-
Business Ethics and Ethical
Decision Making
The Nature ofBusiness Ethics
Foundation of Business Eithics
Ethi cal Issues i n Busi nes;;
Understanding the Ethicrrl Decision-Mal<irrg
Process
Chapter 6
-
SErategic Apploaches to
Improving Ethical Bah:rvior
The Need for Organizaticnal Ethics Progrants
Code of ConcXuct
Ethics training and cornr runication
Establishing Systems to lvlonitor and Enforce
Ethi cal Standards
Chapter 7
-
Employee Relations
Employee Stakeholders
Responsibilities to Ernpi, ryees
Strategic Implementatio.:r of, Responsibilities to
Emplovees
Chapter B
-
Consr.rurer FLelations
Consumer Stakehoi ders
Responsi bi l i ti es to Consr rmers
Strategic Implementatio n of Responsibilities to
Consumers
Chapter 9
-
Comrnunity Relations and
StTategic Philanthropy
Cornnrun i ty Stal <ei tol der,;
Respo nsibilities to the C, rmmunity
Corporate Ptriianthropy
Strategi c Phi l anthropy and Soci al Responsi bi l i ry
Stakeholders in Strategir: Philanthropy
Benefits of Strategic Phil anthropy
o
a
!
I
Week 5 PiTEi,IMiNARY EX,AMINATION
Weel<7
a
o
a
3
o
o
c
e
Week I
Week 9
Week 10
Week 11
o
I
o
e
o
o
o
a
a
3
?
a
I
q
t
6
o
' l' o
describe tire colninunit-v as stakeholder
To discuss the ccmnlurlit' ,. relations
functions
' i' o
rlistinguisir betvreen stl:ategic
i rhi l ant hropy
and cause-rel at ed l narkct i ng
To identily the benefits o!' strategic
' r l r i l l r t l r r n n t r
' l' o
eqalain the key factors in iniplementing
strategic philanthropy
' lo
exalrnine the nature and characterisrics
of t echnol ogy
To expl ore t he economi c i mpact ot i soci eFy
' fo
exarrtine the technology' s infltrrnce on
soci et y
MXB
-TEF.M
EXTXMXNATIOF{S
o
' l' o
exanrine the imilact of enrrironinental
pol i cy and regul at i ons
o To riiscuss a strategic approach to iesp' ond
t o el l vi ronment al i ssues
' to
dcfi ne cul tural i ntci !;gencc anl i i L;
i mportance
'Io
rliscuss the global naEure of naiiollal
competitiveness
To
er:l mi i re the !moortance oi ' nati otr.rl
^ ^ n r n a t i l i r r o ! 1 a c e
v v r . r
H !
e . ! J r e I v e v
To d,.;scribe the role of busiues:t in glcbal
derveliprnent
Week 15 FINAL IiXAMiNATIGIi
Chapter 10
-
T'echnoiogY Issues
The Nature of Technol ot;y
Technology's influence c,n the Econorny
'f
echnology's Influence
(r
n Society
Stratsgic inrplernentatio n of Responsib!lity
Ter:hnology
^.
a
3
o
e
o
Chapter 11
-
Sustainaitj,lity Issues
Gi obal Envi rorl ment I ssl res
Envj ronnt ent al Poi ! cy ar, ci Regul at i on
A.lternative iinergy
Bt rsi ncss Response t o . St , st ai nabi l i t y I ssues
Strategic Inrplententatio n of Environrnental
Responsi bi l i t y
Chrp{erl2 -s""ioi n*pu"tibility in u CtoUut
Envi.r'onmertt
Cul tural Intel l i gence
GIobal Stakeholdet's
Natiortal Cornpetitivene ;s
Global Development
Cl cbal Rt:pcrti ng l ni ti at.ve
Writiren exan!
o
t
o
o
COURSE REQUIREMENT:
TEXTBOOK:
REFERENCES:
ONLINE
/
URL:
Ferrell 0,C,, Thorne, Debbie, Ferell, Linda
[2011)'
Social Responsibility and Business'
International Edition, Cengage
Harffnan, Laura, Des]ardins,
foe, [2011J.
Business Ethics: Decisian Making
for
Personal Inazgrity &
Social Resp onsibility, Mc Graw-Hill
Harvard Business Review on Greening Your Business-Profitably (20 t1). C & E
Dahlstrom, RoberL
[2011).
Green marketing. NBS
London, Manuel.(2010),Social entrepreneurship : how to start successJitl corporate social
responsibility and. community-based initiatives
for
advocacy and changeRoutledge.
Blanding Michael. (2010). The Coke Machine: The Dirty Truth Behind the World's Favorite'
Sofidrink Cengage
Forsyth, Patrick. (2010). Successful Time Manogement: Learn to Prioritize; Maximize Perfiormance
[Sunday
Times Creating SuccessJ
Porter, Michael, (2009), Harvard Business Review on Corporate Respottsibility
Chandler, David, (2009). Strategic Corporate Social Responsibiltty: Stakeholders in a Globctl
Environment
Lee, Nancy,
t2009).
Corporate Social Responsibilily: Doing the Most Got.rdfor Your Company and
Your Cqwe
Boatright,
fohn
R, (2007)Ethics and the conduct ofbusiness. Pearson Prentice Hall'
Maximiano,
fose
Mario 8.(2007). Business ethics and corporate social responsibili$. Anvil.
http ://search.epnelcomIEBSCO)
POLICY ON ATTENDANCE
A. There are no excused absences. According to the rules of the Commission on Higher Education, every s;tudent is
required to attend no less than 8070 of all class periods in a given subject to earn the curresponding units. Twenty
p"i."ot (200loJ of the periods are deemed more than sufficient to take care of emergencies such as illness o r death in
the family, and similar circumstances,
B. Students are required to attend class punctually and regularly. A studentwho absents himself due to illlless must
submit a physician's certification of his illness, or if absent for some reasons, he must present an excuse lertter from
his parents or guardian. Any student who accumulates more than the maximum number of absences tole:rated in a
given subject disqualifies himself from earning any unit of it, and causes himself to be dropped automatit:ally from
the classes with a final mark of 5.00 (FailureJ.
POTICY ON ACADEMIC INTEGRITY:
Anchored on the core values of Fortitude, Excellence and Uprighhress, Far Eastern University
[FEU)
believes that its students,
administration, faculty and staff should demonstrate academic integrity at all times, Acadenric integrity mearu; that the
members of the entire academic community adhere to the fundamental values of honesty, hard worK originality, respect and
responsibility, FEU stuclents are expected to always adhere to the highest standards of academic rlxcellence,
FEU students are expected to demonstrate beliefs, attitudes and behaviors associated with acadelnic honesty. Thus, all acts of
academic dishonesty in FEU are not tolerated. Academic dishonesty comes largely in two forms: r:heating and plagiarism, It
is considered a maior offense subject to disciplinary actions if students cheat or plagiarize their w'ork.
Cheating is broadly defined as getting unauthorized help on an assiSnmen!
quiz or examination. The fbllowing are
considered as acts of cheating:
'
Copying from another shrdent during a test or examination, with or without his/her loowledge;
.
Allowing anotler student to coPy his/her work;
.
Using unpermitted notes during a test or examination;
'
Having in one's possession written notes or electronic devices during a test or examination;
t
Geting guestions or answers from someone else who has already taken a test or examination;
.
Turning in work done by someone else;
'
Taking a test or examination for another studenc
.
WriUng or providing an assignment for anotler student'
plagiarism
is alother form of academic dishonesty. All FEU students are expected to turn in work that is a product of their
owiefforts, study and research. Thus, copying woik of otlters (in whole or in part) and claiming it as one's own is c'onsidered
an act of plagiarism, A work is also plagiarized if the student did not properly cite or acknowledge the sources or references
for his/hir ivork One must remember that plagiarism is identified not through intent but through the act itself' The
following are considered acts of plagiarism:
.
Repeating someone else's words verbatim without acknowledgement;
i
Presenting someone else's ideas without acknowledgemen!
.
Paraphrasing, translatin& or summarizing someone else's ideas without acknowledgement;
.
Improperly acknowledging of sources, as with incomplete/imprecise documentation;
.
Ha;in; oni's work done by someone else or having one's vrork substantially revised by someone else.
POTICY ON NON-SOLICITATION OF FUNDS:
All official fees ofthe University are collected through the Cash Department Students should not pay any additional fees such
as those for tlckets, enh'ance fees, transportation fees, hand-outs, readings, quizzes or tests to an1' faculty or sAffmember of
the University.
NElI
Comp onofGradesl
A. COMPUTATION OF PERJODIC GRADES
CI,ASS S DING
o Average Quizzes
(AQ)
o Class Participation (CP)
o
[PEx/MEx/FEx
50
100 % TOTAT
B. COMPUTATION OF ISTPREIIMINARY
1sr
p6 =
fiQ (300/o) + CP
[20%)
+ PEx (500/o)
C. COMPU ION OF zND PRELIMINARY
zNDpc
=
AQ (300/oJ + CP
[20%)
+ MEx
[50%oi
MG
=
1n PG (1/31 + Zuo PG
[2/3)
D, COMPU ION OF 3RD PRETIMINARY
3nop(
=
de (300/o) + CP (20o/o) +FEx (50%o]
FG
=
MG
[1/3)
* 3RDPG (2/3)
E. TRANSMU rION OF FINAL GRA.DE.(FG)
75olo Pasging Base Zero
Prepared by:
a;:'*A{,?**-
MS,KAROTINE
t. PALPA
Assistant Progrilm Head ,
MM
Approved by:
MR.GER.ilID t.V&IIIR
Associate Deau IABF
30
20
SYSTEM
[1sr
PG)
:(zilD PG) AND
; (3RD PG) AND G E (FG)
DR.
JOSELITO
P
Program Head,
DR CETITO C.
Dean, IABF