Class III

International
 Esomar
ESOMAR the world association of research professionals, unites 4000
members - both users and providers of opinion and market research -
in 100 countries.
American Marketing Association
Marketing research best practices and articles.
IMRI
International Marketing Research Information - the database, and the
worldwide directory of market research agencies, publishers and
professionals.
MRIA-ARIM
Marketing Research and Intelligence Association (Canada).
Research Info
A US national organization of marketing research professionals and
firms.
The Market Research Society
With over 8,000 members in more than 50 countries, it is the world's
largest international membership organization for professional
researchers.
Limitations of Marketing Research

 It tends to be fragmentary

 Becomes superficial and faulty because of
the people who use the tools without
proper training

 Absence of meaningful dialogue between
marketing management and marketing
research team

 It is not an exact science

Threats to Marketing Research
 Unprofessional and unethical
marketing surveys can seriously
jeopardize publics unwillingness to
cooperate in surveys

 Excessive interviewing

 Lack of consideration and abuse of
respondents

 Use of marketing research as a sales
Marketing Research Department
For make or buy decisions 7 factors are


involved
1.Economic factors Aspirin
2.Expertise Availability
3.Special equipment
4.Political Considerations
5.Legal Considerations
6.Administrative facets
7.Confidentiality requirements