FINAL REPORT ON

A Study on the Customer Perception of Private utua!

Funds " Strate#ies to attract investors$
At
A REPORT S%&ITTE' IN PARTIAL
F%LFILLENT OF T(E RE)%IREENTS OF &A PRO*RAE
+CLASS OF ,--./
INC ASI0 ANNA NA*AR1
UNDER THE GUIDANCE OF
Prof. R. JAYAPALAN
Faculty Member
INC ASIM, ANNA NAGAR.
Submitted By
S1(EALAT(A
!NBCA"#$
MBA %&""!'&""()
CERTIFICATE
T*i+ i+ t, certi-y t*at t*e Ma.a/eme.t T*e+i+ titled 0A STUD1 ON
THE CUSTOMER 2ERCE2TION ON 2RI3ATE MUTUA4
FUNDS 5 STRATEGIES TO ATTRACT IN3ESTORS6 Submitted
by S. HEMA4ATHA, E.r,ll N,. !NBCA"#$ duri./ +eme+ter I3 ,-
t*e MBA 7r,/ram %T*e Cla++ ,- &""() emb,die+ ,ri/i.al 8,r9 d,.e
by *er.

Faculty Su7er:i+,r
Name %i. ca7ital+) Mr.R. ;A1A2A4AN
De+i/.ati,. FACU4T1 SU2ER3ISOR
Cam7u+ ICFAI NATIONA4 CO44EGE,
ANNANAGAR, CHENNAI
Ta2!e of Contents
DEC4ARATION
AC<NO=4EDGEMENTS
ABSTRACT
INTRODUCTION
INDUSTR1 2ROFI4E
COM2AN1 2ROFI4E
OB;ECTI3ES
4IMITATIONS OF THE STUD1
RESEARCH DESIGN > METHODO4OG1
RE3IE= OF 4ITERATURE
EM2IRICA4 ANA41SIS
DATA AN41SIS AND INTER2RETATION
S=OT ANA41SIS
FINDINGS
SUGGESTIONS
CONC4USION
ANNE?URE
REFERENCES
'ECLARATION
I *ereby declare t*at t*e 7r,@ect 8,r9 e.titled 0A Study on
the C%STOER PERCEPTION ON PRI3ATE %T%AL
F%N'S " STRATE*IES TO ATTRACT IN3ESTORS6
+ubmitted t, t*e ICFAI NATIONA4 CO44EGE, i+ a rec,rd
,- a. Ori/i.al 8,r9 d,.e by me u.der t*e /uida.ce ,- Mr.R.
;A1A2A4AN, Faculty Member, ICFAI NATIONA4
CO44EGE, ANNA NAGAR a.d t*i+ 7r,@ect 8,r9 8a+ .,t
7er-,rmed ,. t*e ba+i+ -,r t*e a8ard ,- a.y De/ree ,-
di7l,ma>a++,ciate +*i7>-ell,8+*i7 a.d +imilar 7r,@ect i- a.y.
24ACE
DATE %S.HEMA4ATHA)
AC4NO5LE'*EENT
I am /rate-ul t, my Faculty /uide r1R1 6A7APALAN -,r *i+
9i.d c,,7erati,. i. t*e c,m7leti,. ,- my 7r,@ect. He *a+ *el7ed me
by /uidi./ t*i+ T*e+i+ a.d by t*e m,ral +u77,rt t, d, my 7r,@ect.
I am /rate-ul t, AHSBC, C*e..aiB -,r /i:i./ me a c*a.ce t, 8,r9
-,r t*eir c,m7a.y.
I am :ery /rate-ul t, my 2are.t+, Hu+ba.d, Dau/*ter+, a.d re+t
,- my -amily member+ -,r t*eir ble++i./+ a.d c,,7erati,. at e:ery
+ta/e ,- my 7r,@ect. A.d my +7ecial t*a.9+ t, my -rie.d+ -,r t*eir
c,.+tructi:e +u//e+ti,.+, 8*ic* *el7ed me t, im7r,:e my 7r,@ect
a.d ma9e it m,re 7r,-e++i,.al.
I t*a.9 eac* a.d e:ery 7er+,. 8*, i+ re+7,.+ible directly ,r
i.directly i. t*e c,m7leti,. ,- my 7r,@ect +ucce++-ully.
4a+t but .,t lea+t my +alutati,.+ t, G,d almi/*ty 8*, *a+
ble++ed me t, be +ucce++-ul all t*r,u/* my li-e.
24ACE
DATE %S.HEMA4ATHA)
C(APTER 8 9
91 A&STRACT
,1 PRO&LE I'ENTIFICATION
A&STRACT
T*e 7r,@ect deal+ 8it* t*e +tudy ,- Cu+t,mer+ 2erce7ti,. ,-
7ri:ate mutual -u.d+ 7articularly i. HSBC, C*e..ai.
T*e +tudy al+, -,cu+e+ t, -i.d t*e i.:e+t,rB+ ,7i.i,. ab,ut t*e
mutual -u.d+ ,--ered by t*e c,m7a.y.
T*e 7r,duct+ a.d +er:ice+ ,--ered by t*e c,m7a.y are
e:aluated a.d rec,mme.dati,.+ are +u//e+ted t, im7r,:e
t*em.
It i.te.d+ t, -i.d t*e +trate/ie+ ,- t*e c,m7a.y t, attract
i.:e+t,r+ i. mutual -u.d+.
T*i+ +tudy i.te.d+ t, -i.d t*e c,.-ide.ce ,- cu+t,mer+ i.
HSBC mutual -u.d+ t*r,u/* a Cue+ti,..aire.
T*i+ +tudy i+ carried ,ut t, 9.,8 t*e /r,8t* ,- mutual -u.d+
i. t*e 7ri:ate +ect,r +i.ce UTI *ad t*e m,.,7,ly -,r a l,./
time.
Hy7,t*e+i+ i+ -,rmed t, -i.d i- t*e +am7le ta9e. re7re+e.t+ t*e
7,7ulati,.B+ deci+i,..
4ater a. a.aly+i+ i+ d,.e t*r,u/* c*art+ a.d table+ a.d re+ult+
are tabulated.
C*i +Cuare a.d Ra.9 C,rrelati,. met*,d+ are u+ed t, -i.d t*e
+am7li./ e--ecti:e.e++.
T*e -i.di./+ are .,ted a.d a77r,7riate rec,mme.dati,.+
/i:e.
PRO&LE I'ENTIFICATION
T*e ,ri/i. ,- t*e mutual -u.d+ i.du+try /,e+ bac9 t, t*e time 8*e.
mutual -u.d 8a+ i.tr,duced by UTI i. t*e year D($#. T*,u/* t*e
/r,8t* *a+ bee. relati:ely +l,8, it accelerated +i.ce D(E! 8*e.
t*ere 8ere 7layer+ ,ut+ide t*e UTI, 8*, e.tered t*e i.du+try. I. t*e
7a+t decade, I.dia. mutual -i.d i.du+try *ad +ee. a remar9able
im7r,:eme.t b,t* Cuality 8i+e a.d Cua.tity 8i+e. Be-,re t*e e.d ,-
t*e m,.,7,ly i. mar9et, t*e A++et+ U.der Ma.a/eme.t %AUM) 8a+
R+.$! billi,..
Entry of Private Sector
T*e 7ri:ate +ect,r e.try t, t*e -u.d -amily rai+ed t*e AUM t, R+.
F!"b. i. Marc* D((# a.d till A7ril &""F, it reac*ed t*e *ei/*t ,-
D,GF"b.. 2utti./ t*e AUM ,- t*e I.dia. Mutual Fu.d+ I.du+try i.t,
c,m7ari+,., t*e t,tal ,- it i+ le++ t*a. t*e de7,+it+ ,- SBI al,.e,
c,.+titute le++ t*a. DDH ,- t*e t,tal de7,+it+ *eld by t*e I.dia.
ba.9i./ i.du+try.

T*e mai. rea+,. ,- it+ 7,,r /r,8t* i+ t*at t*e mutual -u.d i.du+try
i. I.dia i+ .e8 i. t*e c,u.try. 4ar/e +ecti,.+ ,- I.dia. i.:e+t,r+ are
yet t, be educated 8it* t*e c,.ce7t. He.ce, it i+ t*e 7rime
re+7,.+ibility ,- all mutual -u.d c,m7a.ie+, t, mar9et t*e 7r,duct
c,rrectly abrea+t ,- +elli./.
Entry of (S&C utua! Funds
I. t*i+ t*e+i+, it i+ i.te.ded t, -i.d ,ut 8*et*er HSBC Mutual -u.d+
*a:e bee. +ucce++-ul i. reac*i./ cu+t,mer+ a.d 8*et*er t*ey are
+ati+-ied 8it* t*e 7er-,rma.ce ,- t*e :ari,u+ 7r,duct+ a.d +er:ice+
,--ered by t*e c,m7a.y. T*e +trate/ie+ t*at are -,ll,8ed by t*e
c,m7a.y t, 7r,m,te a8are.e++ am,./ t*e cu+t,mer+ are al+,
+tudied. =*ere t*ere i+ a /a7 am,./ actual a.d de+ired
7er-,rma.ce, t*e +,luti,.+ are /i:e. a-ter a.aly+i+.
C(APTER 8 ,
,19 INTRO'%CTION
,1, IN'%STR7 PROFILE
,1: COPAN7 PROFILE
,19 INTRO'%CTION
%T%AL F%N'S 8 CONCEPT
A Mutual Fu.d i+ a tru+t t*at 7,,l+ t*e +a:i./+ ,- a .umber ,- i.:e+t,r+ 8*,
+*are a c,mm,. -i.a.cial /,al. T*e m,.ey t*u+ c,llected i+ t*e. i.:e+ted i.
ca7ital mar9et i.+trume.t+ +uc* a+ +*are+, debe.ture+ a.d ,t*er +ecuritie+.
T*e i.c,me ear.ed t*r,u/* t*e+e i.:e+tme.t+ a.d t*e ca7ital a77reciati,.
realiIed i+ +*ared by it+ u.it *,lder+ i. 7r,7,rti,. t, t*e .umber ,- u.it+
,8.ed by t*em.
T*u+ a Mutual Fu.d i+ t*e m,+t +uitable i.:e+tme.t -,r t*e c,mm,. ma. a+ it
,--er+ a. ,77,rtu.ity t, i.:e+t i. a di:er+i-ied, 7r,-e++i,.ally ma.a/ed ba+9et
,- +ecuritie+ at a relati:ely l,8 c,+t.
T*e -l,8 c*art bel,8 de+cribe+ br,adly t*e 8,r9i./ ,- a mutual -u.d
Mutual Fu.d C*art O7erati,. Fl,8
A mutual -u.d i+ e++e.tially a di:er+i-ied 7,rt-,li, ,- -i.a.cial i.+trume.t+ '
t*e+e c,uld be eCuitie+, debe.ture+ > b,.d+ ,r m,.ey mar9et i.+trume.t+. A
mutual -u.d i+ created by 7,,li./ t,/et*er c,.tributi,.+ -r,m :ari,u+
i.:e+t,r+. T*e c,r7u+ ,- t*e -u.d i+ t*e. de7l,yed i. i.:e+tme.t alter.ati:e+
t*at *el7 t, meet 7rede-i.ed i.:e+tme.t ,b@ecti:e+.
T*e -u.d %a.d t*r,u/* it, it+ i.:e+t,r+) recei:e+ *el7 i. ac*ie:i./ t*e c,mm,.
i.:e+tme.t ,b@ecti:e+ -r,m it+ -u.d ma.a/er %.,rmally a. a++et ma.a/eme.t
c,m7a.y). T*e -u.d c,m7e.+ate+ it+ -u.d ma.a/er t*r,u/* a -ee, a.d al+,
bear+ t*e ,t*er eJ7e.+e+ i.curred i. ma.a/i./ it. T*e i.c,me ear.ed t*r,u/*
t*e+e i.:e+tme.t+, a.d t*e ca7ital a77reciati,. realiIed by t*e -u.d, are +*ared
by it+ i.:e+t,r+ i. 7r,7,rti,. t, t*e .umber ,- u.it+ ,- t*e -u.d ,8.ed by
t*em %7r, rata).
Types of utua! Funds
Mutual -u.d +c*eme+ may be cla++i-ied ,. t*e ba+i+ ,- t*eir +tructure a.d it+
i.:e+tme.t ,b@ecti:e
&y Structure;
Open<ended Funds
A. O7e.'e.ded Fu.d i+ ,.e t*at i+ a:ailable -,r +ub+cri7ti,. all t*r,u/* t*e
year. T*e+e d, .,t *a:e a -iJed maturity. I.:e+t,r+ ca. c,.:e.ie.tly buy a.d
+ell u.it+ at Net A++et 3alue %NA3) related 7rice+.
C!ose<ended Funds
A Cl,+e'e.ded Fu.d *a+ a +ti7ulated maturity 7eri,d, 8*ic* /e.erally ra./e+
-r,m # t, DG year+. T*e -u.d i+ ,7e. -,r +ub+cri7ti,. ,.ly duri./ a +7eci-ied
7eri,d. I.:e+t,r+ ca. i.:e+t i. t*e +c*eme at t*e time ,- t*e i.itial 7ublic i++ue
a.d t*erea-ter t*ey ca. buy ,r +ell t*e u.it+ ,- t*e +c*eme ,. t*e St,c9
EJc*a./e+, i- t*ey are li+ted. T*e mar9et 7rice at t*e +t,c9 eJc*a./e c,uld
:ary -r,m t*e +c*emeK+ NA3 ,. acc,u.t ,- dema.d a.d +u77ly +ituati,., u.it
*,lder+K eJ7ectati,.+ a.d ,t*er mar9et -act,r+.
&y Investment O2=ective;
*ro>th Funds
T*e aim ,- /r,8t* -u.d+ i+ t, 7r,:ide ca7ital a77reciati,. ,:er t*e medium t,
l,./ term. Suc* +c*eme+ .,rmally i.:e+t a ma@,rity ,- t*eir c,r7u+ i.
eCuitie+. Gr,8t* +c*eme+ are ideal -,r i.:e+t,r+ 8*, *a:e a l,./'term
,utl,,9 a.d are +ee9i./ /r,8t* ,:er a 7eri,d ,- time.
Income Funds
T*e aim ,- I.c,me Fu.d+ i+ t, 7r,:ide re/ular a.d +teady i.c,me t, i.:e+t,r+.
Suc* +c*eme+ /e.erally i.:e+t i. -iJed i.c,me +ecuritie+ +uc* a+ b,.d+,
c,r7,rate debe.ture+ a.d G,:er.me.t +ecuritie+.
I.c,me Fu.d+ are ideal -,r ca7ital +tability a.d re/ular i.c,me. Ca7ital
a77reciati,. i. +uc* -u.d+ may be limited, t*,u/* ri+9+ are ty7ically l,8er
t*a. t*at i. a /r,8t* -u.d.
&a!anced Funds
T*e aim ,- Bala.ced Fu.d+ i+ t, 7r,:ide b,t* /r,8t* a.d re/ular i.c,me.
Suc* +c*eme+ 7eri,dically di+tribute a 7art ,- t*eir ear.i./ a.d i.:e+t b,t* i.
eCuitie+ a.d -iJed i.c,me +ecuritie+ i. t*e 7r,7,rti,. i.dicated i. t*eir ,--er
d,cume.t+. T*i+ 7r,7,rti,. a--ect+ t*e ri+9+ a.d t*e retur.+ a++,ciated 8it*
t*e bala.ced -u.d ' i. ca+e eCuitie+ are all,cated a *i/*er 7r,7,rti,., i.:e+t,r+
8,uld be eJ7,+ed t, ri+9+ +imilar t, t*at ,- t*e eCuity mar9et.
Bala.ced -u.d+ 8it* eCual all,cati,. t, eCuitie+ a.d -iJed i.c,me +ecuritie+
are ideal -,r i.:e+t,r+ l,,9i./ -,r a c,mbi.ati,. ,- i.c,me a.d m,derate
/r,8t*.
oney ar?et Funds
T*e aim ,- M,.ey Mar9et Fu.d+ i+ t, 7r,:ide ea+y liCuidity, 7re+er:ati,. ,-
ca7ital a.d m,derate i.c,me. T*e+e +c*eme+ /e.erally i.:e+t i. +a-er +*,rt'
term i.+trume.t+ +uc* a+ Trea+ury Bill+, Certi-icate+ ,- De7,+it, C,mmercial
2a7er a.d I.ter'Ba.9 Call M,.ey. Retur.+ ,. t*e+e +c*eme+ may -luctuate
de7e.di./ u7,. t*e i.tere+t rate+ 7re:aili./ i. t*e mar9et.
T*e+e are ideal -,r c,r7,rate a.d i.di:idual i.:e+t,r+ a+ a mea.+ t, 7ar9 t*eir
+ur7lu+ -u.d+ -,r +*,rt 7eri,d+.
Other E@uity Re!ated Schemes;
TaA Savin# Schemes
T*e+e +c*eme+ ,--er taJ rebate+ t, t*e i.:e+t,r+ u.der +7eci-ic 7r,:i+i,.+ ,-
t*e I.dia. I.c,me TaJ la8+, a+ t*e G,:er.me.t ,--er+ taJ i.ce.ti:e+ -,r
i.:e+tme.t i. +7eci-ied a:e.ue+.
I.:e+tme.t+ made i. ECuity 4i.9ed Sa:i./+ Sc*eme+ %E4SS) a.d 2e.+i,.
Sc*eme+ are all,8ed a+ deducti,. u.der Secti,. E"c ,- t*e I.dia. I.c,me
TaJ Act, D($D.
IndeA Schemes
I.deJ Fu.d+ attem7t t, re7licate t*e 7er-,rma.ce ,- a 7articular i.deJ +uc* a+
t*e BSE Se.+eJ ,r t*e NSE S52 CN? G".
Sectora! Schemes
Sect,ral Fu.d+ are t*,+e 8*ic* i.:e+t eJclu+i:ely i. +7eci-ied +ect,r%+) +uc*
a+ FMCG, I.-,rmati,. Tec*.,l,/y, 2*armaceutical+, etc. T*e+e +c*eme+
carry *i/*er ri+9 a+ c,m7ared t, /e.eral eCuity +c*eme+ a+ t*e 7,rt-,li, i+ le++
di:er+i-ied, i.e. re+tricted t, +ect,r%+) > i.du+try %ie+). Mutual -u.d +c*eme+
may be cla++i-ied ,. t*e ba+i+ ,- t*eir +tructure a.d it+ i.:e+tme.t ,b@ecti:e.
'ifferent p!ans that mutua! funds offer
Mutual Fu.d+, i. ,rder t, cater t, a ra./e ,- i.:e+t,r .eed+, *a:e :ari,u+
i.:e+tme.t 7la.+. S,me ,- t*e im7,rta.t i.:e+tme.t 7la.+ i.clude
*ro>th P!an
Di:ide.d i+ .,t 7aid',ut u.der a Gr,8t* 2la. a.d t*e i.:e+t,r realiIe+ ,.ly
t*e ca7ital a77reciati,. ,. t*e i.:e+tme.t %by a. i.crea+e i. NA3).
Income P!an
Di:ide.d+ are 7aid',ut t, i.:e+t,r+ u.der a. I.c,me 2la. t, t*e i.:e+t,r+.
H,8e:er, t*e NA3 ,- t*e mutual -u.d +c*eme u.der a. I.c,me 2la. -all+ t,
t*e eJte.t ,- t*e di:ide.d 7ay,ut.
'ividend Re<investment P!an
Here t*e di:ide.d accrued ,. mutual -u.d+ i+ aut,matically re'i.:e+ted i.
7urc*a+i./ additi,.al u.it+ i. ,7e.'e.ded -u.d+. I. m,+t ca+e+ mutual -u.d+
,--er t*e i.:e+t,r a. ,7ti,. ,- c,llecti./ di:ide.d+ ,r re'i.:e+ti./ t*e +ame.
Retirement Pension P!an
S,me +c*eme+ are li.9ed 8it* retireme.t 7e.+i,.. I.di:idual+ 7artici7ate i.
t*e+e 7la.+ -,r t*em+el:e+, a.d c,r7,rate+ 7artici7ate -,r t*eir em7l,yee+.
Insurance P!an
UTI a.d 4IC Mutual Fu.d+ *a:e +,me +c*eme+ t*at ,--er i.+ura.ce c,:er t,
i.:e+t,r+.
Systematic Investment P!an +SIP/
Here t*e i.:e+t,r i+ /i:e. t*e ,7ti,. ,- 7re7ari./ a 7re'determi.ed .umber ,-
7,+t'dated c*eCue+ i. -a:,ur ,- t*e -u.d. T*e i.:e+t,r i+ all,tted u.it+ ,. t*e
date ,- t*e re+7ecti:e c*eCue+ at t*e a77licable NA3.
Systematic 5ithdra>a! P!an
A+ ,77,+ed t, t*e Sy+tematic I.:e+tme.t 2la., t*e Sy+tematic =it*dra8al
2la. all,8+ t*e i.:e+t,r t*e -acility t, 8it*dra8 a 7re'determi.ed am,u.t >
u.it+ -r,m *i+ -u.d at a 7re'determi.ed i.ter:al. T*e i.:e+t,rK+ u.it+ 8ill be
redeemed at t*e a77licable NA3 a+ ,. t*at day.
Termino!o#ies used in utua! funds
Net Asset 3a!ue +NA3/
A+ 7er SEBI %Securitie+ a.d EJc*a./e B,ard ,- I.dia), NA3 ,- a +c*eme i+
determi.ed by di:idi./ t*e .et a++et+ ,- t*e +c*eme by t*e .umber ,-
,ut+ta.di./ u.it+ ,. t*e :aluati,. date.
Ty7ically, NA3 i+ calculated by +ummi./ t*e curre.t mar9et :alue+ ,- all
+ecuritie+ *eld by t*e -u.d, addi./ i. ca+* a.d a.y accrued i.c,me, t*e.
+ubtracti./ liabilitie+ a.d di:idi./ t*e re+ult by t*e .umber ,- u.it+
,ut+ta.di./.
F,r eJam7le
T,tal 3alue ,- Securitie+ %ECuity, B,.d+, Debe.ture+ etc.) R+. D"""
Ca+* R+. DG""
4iabilitie+ R+. G""
T,tal ,ut+ta.di./ u.it+ D""
NA3 L%D"""MDG""'G"")>D""N
R+. &" 7er
u.it
M,+t -u.d+ c,m7ute NA3+ daily ba+ed ,. cl,+i./ mar9et 7rice+.
Loads
4,ad i+ a c*ar/e c,llected by a mutual -u.d 8*e. it +ell+ u.it+. It ca. be
le:ied a+ a. e.try l,ad %i.e., t*e c*ar/e i+ c,llected 8*e. a. i.:e+t,r buy+ t*e
u.it+) a.d a+ a. eJit l,ad %i.e., t*e c*ar/e i+ c,llected 8*e. t*e i.:e+t,r +ell+
bac9 t*e u.it+). Sc*eme+ t*at d, .,t c*ar/e a.y l,ad a.d are called N, 4,ad
Sc*eme+.
'ifference in 2uy and se!! price of units
T*e buy a.d +ell 7rice ,- +c*eme+ ca. be di--ere.t -r,m t*e NA3 due t,
e.try > eJit l,ad+. F,r eJam7le, i- t*e curre.t NA3 ,- a +c*eme i+ R+. D" a.d
t*e e.try a.d eJit l,ad i+ D.GH t*e. t*e e--ecti:e 7urc*a+e 7rice -,r t*e
i.:e+t,r 7er u.it 8ill be R+. D".DG, a.d t*e +ale 7rice 8ill be R+. (.EG.
Purchase price
2urc*a+e 7rice i+ t*e 7rice 7aid by a cu+t,mer t, 7urc*a+e a u.it ,- t*e -u.d. I-
t*e -u.d *a+ ., e.try l,ad, t*e. t*e +ale+ 7rice i+ t*e +ame a+ t*e NA3. I- t*e
-u.d le:ie+ a. e.try l,ad, t*e. t*e +ale+ 7rice 8,uld be *i/*er t*a. t*e NA3,
t, t*e eJte.t ,- t*e e.try l,ad le:ied.
Redemption price
Redem7ti,. 7rice i+ t*e 7rice recei:ed by t*e cu+t,mer ,. +elli./ u.it+ ,- a.
,7e.'e.ded +c*eme t, t*e -u.d. I- t*e -u.d d,e+ .,t le:y a. eJit l,ad, t*e
redem7ti,. 7rice 8ill be +ame a+ t*e NA3. T*e redem7ti,. 7rice 8ill be l,8er
t*a. t*e NA3 i. ca+e t*e -u.d le:ie+ a. eJit l,ad.
Repurchase price
Re7urc*a+e 7rice i+ di--ere.t -r,m redem7ti,. 7rice a.d re-er+ t, t*e 7rice at
8*ic* a cl,+e'e.ded +c*eme re7urc*a+e+ it+ u.it+. Re7urc*a+e ca. eit*er be at
NA3 ,r ca. *a:e a. eJit l,ad.
S>itch
S,me mutual -u.d+ 7r,:ide t*e i.:e+t,r 8it* a. ,7ti,. t, +*i-t *i+ i.:e+tme.t
-r,m ,.e +c*eme t, a.,t*er 8it*i. t*at -u.d. F,r t*i+ ,7ti,. t*e -u.d may
le:y a +8itc*i./ -ee. S8itc*i./ all,8+ t*e I.:e+t,r t, alter t*e all,cati,. ,-
t*eir i.:e+tme.t am,./ t*e +c*eme+ i. ,rder t, meet t*eir c*a./ed i.:e+tme.t
.eed+, ri+9 7r,-ile+ ,r c*a./i./ circum+ta.ce+ duri./ t*eir li-etime
utua! Funds Industry in India
Investment in India
I.dia i+ a 7,te.tial mar9et -,r ,:er+ea+ i.:e+tme.t a.d i+ acti:ely 8elc,mi./
t*e -,rei/. i.:e+t,r+ i. t*e mar9et. It 8ill emer/e a+ ,.e ,- t*e t,7 t*ree
emer/i./ ec,.,mie+. I.dia am,./ t*e Eur,7ea. i.:e+t,r+ i+ c,.+idered t, be
a /,,d i.:e+tme.t de+7ite t*e 7,litical u.certai.ty, bureaucracy tr,uble+,
+*,rta/e ,- 7,8er a.d i.-ra+tructural i.e--icie.cie+. =*ile calculati./ t*e
7,te.tial a.d c,rrect e+timati,. a.d 7,++ibilitie+, ,.e .eed+ t, c,.+ider +uc*
-act,r+ a+ t*e i.*ere.t *urdle+ a.d u.certai.tie+ ,- -u.cti,.i./ i. t*e I.dia.
+y+tem. O.ce y,u e.ter I.diaK+ mar9et7lace, y,u 8ill *a:e a 8ell'de+i/.ed
7la. t*at +*,uld be +u77,rted by a +eri,u+ t*,u/*t a.d care-ul re+earc*. T*,+e
8*, l,,9 at I.dia a+ a l,./'term /r,8t* 8ill rea7 m,re 7r,-it+ rat*er t*a.
t*,+e 8*, 8ill +ee ,.ly +*,rt'term 7r,-it ma9i./ ,77,rtu.itie+.
I.dia i+ t*e -i-t* lar/e+t ec,.,my i. t*e 8,rld a.d it ra.9+ ab,:e Fra.ce, Italy,
t*e U.ited <i./d,m, a.d Ru++ia. It *a+ t*e t*ird lar/e+t GD2 i. A+ia. It i+ t*e
+ec,.d lar/e+t ,- t*e emer/i./ .ati,.+. I.dia i+ al+, ,.e ,- t*e -e8 mar9et+ i.
t*e 8,rld 8*ic* ,--er *i/* 7r,+7ect+ ,- /r,8t* a.d ear.i./ 7,te.tial i. all
+ect,r+ ,- bu+i.e++.
Indian utua! Funds
T*e mutual -u.d i.du+try ca. be br,adly 7ut i.t, -,ur 7*a+e+ acc,rdi./ t, t*e
de:el,7me.t ,- t*e +ect,r. Eac* 7*a+e i+ brie-ly de+cribed a+ u.der.

FirstPhase<9BCD<E.
U.it Tru+t ,- I.dia %UTI) 8a+ e+tabli+*ed ,. D($# by a. Act ,- 2arliame.t. It
8a+ +et u7 by t*e Re+er:e Ba.9 ,- I.dia a.d -u.cti,.ed u.der t*e Re/ulat,ry
a.d admi.i+trati:e c,.tr,l ,- t*e Re+er:e Ba.9 ,- I.dia. I. D(!E UTI 8a+ de'
li.9ed -r,m t*e RBI a.d t*e I.du+trial De:el,7me.t Ba.9 ,- I.dia %IDBI)
t,,9 ,:er t*e re/ulat,ry a.d admi.i+trati:e c,.tr,l i. 7lace ,- RBI.
T*e -ir+t +c*eme lau.c*ed by UTI 8a+ U.it Sc*eme D($F. At t*e e.d ,- D(EE
UTI *ad R+.$,!"" cr,re+ ,- a++et+ u.der ma.a/eme.t.
SecondPhase<9BE.<9BB: +Entry of Pu2!ic Sector Funds/
E.try ,- .,.'UTI mutual -u.d+ *a77e.ed. SBI Mutual Fu.d 8a+ t*e -ir+t
-,ll,8ed by Ca. ba.9 Mutual Fu.d %Dec E!), 2u.@ab Nati,.al Ba.9 Mutual
Fu.d %Au/ E(), I.dia. Ba.9 Mutual Fu.d %N,: E(), Ba.9 ,- I.dia %;u. ("),
Ba.9 ,- Bar,da Mutual Fu.d %Oct (&). 4IC i. D(E( a.d GIC i. D((". T*e
e.d ,- D((# mar9ed R+.F!,""F cr,re+ a+ a++et+ u.der ma.a/eme.t.
Third Phase < 9BB:<,--: +Entry of Private Sector Funds/
=it* t*e e.try ,- 7ri:ate +ect,r -u.d+ i. D((#, a .e8 era +tarted i. t*e I.dia.
mutual -u.d i.du+try, /i:i./ t*e I.dia. i.:e+t,r+ a 8ider c*,ice ,- -u.d
-amilie+. Al+,, D((# 8a+ t*e year i. 8*ic* t*e -ir+t Mutual Fu.d Re/ulati,.+
came i.t, bei./, u.der 8*ic* all mutual -u.d+, eJce7t UTI 8ere t, be
re/i+tered a.d /,:er.ed. T*e er+t8*ile <,t*ari 2i,.eer %.,8 mer/ed 8it*
Fra.9li. Tem7let,.) 8a+ t*e -ir+t 7ri:ate +ect,r mutual -u.d re/i+tered i. ;uly
D((#.
T*e D((# SEBI %Mutual Fu.d) Re/ulati,.+ 8ere +ub+tituted by a m,re
c,m7re*e.+i:e a.d re:i+ed Mutual Fu.d Re/ulati,.+ i. D(($. T*e i.du+try
.,8 -u.cti,.+ u.der t*e SEBI %Mutual Fu.d) Re/ulati,.+ D(($.
T*e .umber ,- mutual -u.d *,u+e+ 8e.t ,. i.crea+i./, 8it* ma.y -,rei/.
mutual -u.d+ +etti./ u7 -u.d+ i. I.dia a.d al+, t*e i.du+try *a+ 8it.e++ed
+e:eral mer/er+ a.d acCui+iti,.+. A+ at t*e e.d ,- ;a.uary &""#, t*ere 8ere ##
mutual -u.d+ 8it* t,tal a++et+ ,- RS, &D,E"G c,rer+.
T*e U.it Tru+t ,- I.dia 8it* R+.FF,GFD c,re+ ,- a++et+ u.der ma.a/eme.t 8a+
8ay a*ead ,- ,t*er mutual -u.d+.
Fourth Phase < since Fe2ruary ,--:
T*i+ 7*a+e *ad bitter eJ7erie.ce -,r UTI. It 8a+ bi-urcated i.t, t8, +e7arate
e.titie+. O.e i+ t*e S7eci-ied U.derta9i./ ,- t*e U.it Tru+t ,- I.dia 8it*
AUM ,- R+.&(,E#G C,re+ %a+ ,. ;a.uary &""#). T*e S7eci-ied U.derta9i./
,- U.it Tru+t ,- I.dia, -u.cti,.i./ u.der a. admi.i+trat,r a.d u.der t*e rule+
-ramed by G,:er.me.t ,- I.dia a.d d,e+ .,t c,me u.der t*e 7ur:ie8 ,- t*e
Mutual Fu.d Re/ulati,.+.
Future of utua! Funds in India < An Overvie>
Fi.a.cial eJ7ert+ belie:e t*at t*e -uture ,- Mutual Fu.d+ i. I.dia 8ill be :ery
bri/*t. It *a+ bee. e+timated t*at by Marc*'e.d ,- &"D", t*e mutual -u.d
i.du+try ,- I.dia 8ill reac* R+ F",(",""" cr,re, ta9i./ i.t, acc,u.t t*e t,tal
a++et+ ,- t*e I.dia. c,mmercial ba.9+. T*e e+timati,. 8a+ ba+ed ,. t*e
December &""F a++et :alue ,- R+ D,G",G#! cr,re. I. t*e c,mi./ D" year+ t*e
a..ual c,m7,+ite /r,8t* rate i+ eJ7ected t, /, u7 by D#.FH. Si.ce t*e la+t G
year+, t*e /r,8t* rate 8a+ rec,rded a+ (H a..ually. Ba+ed ,. t*e curre.t rate
,- /r,8t*, it ca. be -,reca+ted t*at t*e mutual -u.d a++et+ 8ill be d,uble by
&"D".
Indian utua! Funds Future - *ro>th Facts
I. t*e 7a+t $ year+, Mutual Fu.d+ i. I.dia *a:e rec,rded a /r,8t* ,-
D"" H.
I. I.dia, t*e rate ,- +a:i./ i+ &# H.
I. t*e -uture, t*ere lie+ a bi/ +c,7e -,r t*e I.dia. Mutual Fu.d+ i.du+try
t, eJ7a.d.
Se:eral a++et ma.a/eme.t c,m7a.ie+ 8*ic* are -,rei/. ba+ed are .,8
e.teri./ t*e I.dia. mar9et+.
A .umber ,- c,mm,dity Mutual Fu.d+ 8ill be i.tr,duced i. t*e -uture.
T*e SEBI *a+ /ra.ted t*e 7ermi++i,. -,r t*e +ame.
M,re em7*a+i+ i+ 7ut ,. t*e e--ecti:e Mutual Fu.d+ /,:er.a.ce.
T*ere i+ al+, e.,u/* +c,7e -,r t*e I.dia. Mutual -u.d+ t, e.ter i.t, t*e
+emi'urba. a.d rural area+.
Fi.a.cial 7la..er+ 8ill 7lay a ma@,r r,le i. t*e Mutual Fu.d+ mar9et by
7r,:idi./ 7e,7le 8it* 7r,7er -i.a.cial 7la..i./.
Features " &enefits
(ereFs >hy investin# in mutua! funds cou!d prove to 2e a #ood financia!
decision;
Constant ne> opportunities
Fu.d ma.a/er+ ide.ti-y a.d maJimiIe ,77,rtu.itie+ -,r y,ur
i.:e+tme.t+ t, /r,8 8it* t*e *el7 ,- critical i.-,rmati,. -r,m
leadi./ ec,.,mi+t+ a.d a.aly+t+.
Reduced ris?s =*ile y,u eJ7a.d y,ur 7,rt-,li,, mutual -u.d+ *el7
y,u reduce y,ur ,:erall i.:e+tme.t ri+9 by di:er+i-icati,. ,-
i.:e+tme.t.
Speedy access to your money ; A+ m,+t ,- t*e mutual -u.d+ ca. be
b,u/*t a.d +,ld ,. a.y deali./ day %8*ic* .,rmally mea.+
8ee9day+), y,u /et ea+y acce++ t, y,ur m,.ey at +*,rt .,tice.
Afforda2i!ity
Becau+e ,- it+ lar/e c,r7u+, e:e. a +mall i.:e+t,r ca. be.e-it -r,m
it+ i.:e+tme.t +trate/y.
Afforda2i!ity
1,u /et taJ be.e-it+ ,. treatme.t ,- l,./'term ca7ital /ai.+.
Lo> costs
T*e be.e-it+ ,- +cale i. br,9era/e, cu+t,dial a.d ,t*er -ee+ tra.+late
i.t, l,8er c,+t+ -,r i.:e+t,r+.
Transparency
Re#u!ated for investor protection; T*e mutual -u.d+ +ect,r i+
re/ulated t, +a-e/uard t*e i.:e+t,rK+ i.tere+t+.
,1: < COPAN7 PROFILE
T*e HSBC Gr,u7 i+ ,.e ,- t*e lar/e+t ba.9i./ a.d -i.a.cial +er:ice+
,r/a.iIati,.+ i. t*e 8,rld. HSBC i+ ,.e ,- t*e 8,rldK+ leadi./ ba.9i./ /ia.t+
a.d b,a+t+ ,- a DF"'year *i+t,ry i. ba.9i./ +er:ice+. HSBC ,7erate+ i. m,re
t*a. !" c,u.trie+ acr,++ t*e /l,be a.d *a+ a++et+ ,- ,:er OD.& trilli,. ,. t*e
c,.+,lidated /r,u7 bala.ce +*eet. T*e i.:e+tme.t ba.9i./ a.d -u.d
ma.a/eme.t bu+i.e++e+ ,- t*e /r,u7 i+ *a.dled by HSBC I.:e+tme.t+. =it*
dedicated i.:e+tme.t 7r,-e++i,.al+ acr,++ Eur,7e, A-rica, A+ia 2aci-ic a.d t*e
America, HSBC I.:e+tme.t+ *a+ +tr,./ /l,bal i.:e+tme.t ca7abilitie+ t*at are
deli:ered t, clie.t+ l,cally.
HSBC A++et Ma.a/eme.t %I.dia) 2ri:ate 4imited i+ t*e I.:e+tme.t Ma.a/er
t, HSBC Mutual Fu.d, +et u7 l,cally by t*e HSBC Gr,u7. HSBC
I.:e+tme.t+ i+ t*e bra.d .ame ad,7ted by HSBC A++et Ma.a/eme.t %I.dia)
2ri:ate 4imited. HSBC A++et Ma.a/eme.t I.dia 2ri:ate 4imited act+ a+ t*e
A++et Ma.a/eme.t C,m7a.y t, t*e HSBC Mutual Fu.d. HSBC Securitie+
a.d Ca7ital Mar9et+ I.dia 2ri:ate 4imited, a. a--iliate ,- t*e HSBC /r,u7, i+
t*e +7,.+,r ,- t*e -u.d a.d ,8.+ !G 7erce.t +ta9e i. t*e AMC. T*e AMC i+
*eaded by it+ c*airma. Niall S B,,9er, 8*, i+ al+, t*e *ead ,- HSBC Ba.9 i.
I.dia.
T*e ,7erati,.+ ,- t*e AMC are *eaded by Sa.@ay 2ra9a+*, direct,r a.d CEO.
A+ ,- Au/ &""$, t*e -u.d *a+ a++et+ ,- ,:er R+.D",$EF cr,re u.der
ma.a/eme.t.
T*e bu+i.e++ i+ 8,r9i./ ,. ambiti,u+ 7la.+ t, 7,+iti,. it+el- a+ ,.e ,- t*e
leadi./ 2ri:ate Sect,r Fu.d Ma.a/er+ i. t*e I.dia. -i.a.cial mar9et ' ,.e ,-
t*e m,+t 7r,mi+i./ mar9et+ i. A+ia. A+ ,- ;a. &""E, t*e -u.d *ad a++et+ ,- R+.
D$#DG cr,re+ u.der ma.a/eme.t. Curre.tly, HSBC MF *,ld+ ele:e.t*
7,+iti,. am,./ all mutual -u.d c,m7a.ie+ i. term+ ,- AUM.
(S&C utua! Fund
HSBC Mutual Fu.d 8a+ +etu7 ,. May &!, &""& 8it* HSBC Securitie+ a.d
Ca7ital Mar9et+ %I.dia) 2ri:ate 4imited a+ t*e +7,.+,r. B,ard ,- Tru+tee+, ,-
HSBC Mutual Fu.d act+ a+ t*e Tru+tee C,m7a.y ,- HSBC Mutual Fu.d.
T*e AMC i+ HSBC A++et Ma.a/eme.t %I.dia) 2ri:ate 4td., i.c,r7,rated ,.
December D&, &""D.
HSBC Mutual Fu.d+ i+ ,.e ,- t*e m,+t tru+ted i.:e+tme.t a.d mutual -u.d+
c,m7a.ie+ i. I.dia. It i+ li9e a 8,rldK+ l,cal ba.9 8*ere y,u ca. ma9e
maJimum /r,8t* ,- t*e +um i.:e+ted. HSBC Mutual Fu.d+ C,m7a.y ,--er+
it+ clie.t+ 8,.der-ul i.:e+tme.t ,7ti,.+ a.d it *el7+ i. creati./ a.d i.crea+i./
t*eir 8ealt* +, t*at t*ey may rea7 maJimum be.e-it+ -r,m t*e i.:e+tme.t i.
t*e l,./ ru..
Reasons for *ro>th
Focus on the C!ients
T*i+ i+ a bi/ Cue+ti,. 8*y y,u +*,uld i.:e+t y,ur m,.ey 8it* HSBC Mutual
Fu.d+. O.e ,- t*e ma@,r -eature+ ,- t*e c,m7a.y i+ it+ -,cu+ ,. t*e clie.t+.
HSBC Mutual Fu.d+ i+ 7rimarily a clie.t ba+ed c,m7a.y 8*ic* *a+ a l,t ,-
eJ7erti+e i. deali./ all 9i.d+ ,- i.:e+tme.t matter+. T*e c,m7a.y u+e+ it+
8ide 9.,8led/e i. 7r,:idi./ it+ 8ell de:el,7ed 7r,duct+ t, t*e clie.t+.
EAemp!ary Team 5or?
HSBC Mutual Fu.d+ .,t ,.ly +ell+ i.'*,u+e ca7abilitie+ but it al+, 7r,:ide+
a77r,7riate clie.t +,luti,.+. Si.ce it+ i.ce7ti,., t*e c,m7a.y *a+ bee.
c,.+ta.tly tryi./ t, li:e u7 t, t*e eJ7ectati,.+ ,- it+ clie.t+. T*e c,m7a.y
em7*a+iIe+ ,. team'8,r9 by de:el,7i./ a *i/*ly m,ti:ated a.d -,cu+ed +et
,- team+ 8*ic* are bac9ed by c,.+ta.t +u77,rt -r,m t*e +e.i,r+.
S,me ,- t*e ,t*er *i/*li/*t+ ,- HSBC Mutual Fu.d+ 8*ic* *a:e c,.tributed
lar/ely i. ma9i./ t*e c,m7a.y a *,u+e'*,ld .ame i.clude+
Constant Ne> Opportunities
T*e c,m7a.y *a+ eJ7ert a.aly+t+ i.cluded i. t*e li+t ,- it+ Fu.d Ma.a/er+.
T*ey ide.ti-y a.d maJimiIe, 8it* due c,.+ultati,. 8it* leadi./ ec,.,mi+t+,
di--ere.t 7,++ibilitie+ +, t*at y,ur i.:e+ted 8ealt* may /et ra7id /r,8t*.
Reduced Ris?s
By di:er+i-icati,. ,- i.:e+tme.t, HSBC Mutual Fu.d+ C,m7a.y *el7+ y,u i.
reduci./ /e.eral i.:e+tme.t ri+9 i.:,l:ed i. t*e bu+i.e++.
TaA &enefits
TaJ be.e-it i+ ,.e ,- t*e ma@,r c*aracteri+tic+ ,- HSBC Mutual Fu.d+. Clie.t+
i.:e+ti./ i. t*e c,m7a.y /et :aried taJ be.e-it+ ,. treatme.t ,- t*e l,./ term
ca7ital /ai.+.
Products of (S&C utua! fund
C!assification 2y Structure
Open Ended
HSBC Ad:a.ta/e I.dia Fu.d
HSBC Ca+* Fu.d
HSBC Dy.amic Fu.d
HSBC ECuity Fu.d
HSBC Fl,ati./ Rate Fu.d
HSBC Gilt Fu.d
HSBC I.c,me Fu.d
HSBC I.dia O77,rtu.itie+ Fu.d
HSBC 4iCuid 2lu+ Fu.d
HSBC Midca7 ECuity Fu.d
HSBC MI2
HSBC TaJ Sa:er ECuity Fu.d
C!ose Ended
HSBC U.iCue O77,rtu.itie+ Fu.d
C!assification 2y Funds
Scheme Name
HSBC I.c,me Fu.d ' I.:e+tme.t ' I.+t. P Gr,8t*
HSBC I.c,me Fu.d ' I.:e+tme.t ' Re/ular P
Di:ide.d
HSBC I.c,me Fu.d ' I.:e+tme.t ' Re/ular P
Gr,8t*
HSBC I.c,me Fu.d ' S*,rt Term ' I.+t. P
Di:ide.d
HSBC I.c,me Fu.d ' S*,rt Term ' I.+t. P Gr,8t*
HSBC I.c,me Fu.d ' S*,rt Term ' Re/ular P
Di:ide.d
HSBC I.c,me Fu.d ' S*,rt Term ' Re/ular P
Gr,8t*
HSBC I.c,me Fu.d ' S*,rt Term ' I.+t. '
Di:ide.d ' =ee9ly
HSBC I.c,me Fu.d ' S*,rt Term ' Re/ular '
Di:ide.d ' =ee9ly
HSBC MI2 ' Re/ular ' Gr,8t*
HSBC MI2 ' Re/ular ' Di:ide.d ' M,.t*ly
HSBC MI2 ' Re/ular ' Di:ide.d ' Quarterly
HSBC MI2 ' Sa:i./+ ' Gr,8t*
HSBC MI2 ' Sa:i./+ ' Di:ide.d ' M,.t*ly
HSBC MI2 ' Sa:i./+ ' Di:ide.d ' Quarterly
HSBC Ad:a.ta/e I.dia Fu.d ' Di:ide.d
HSBC Ad:a.ta/e I.dia Fu.d ' Gr,8t*
HSBC ECuity Fu.d ' Di:ide.d
HSBC ECuity Fu.d ' Gr,8t*
HSBC I.dia O77,rtu.itie+ Fu.d ' Di:ide.d
HSBC I.dia O77,rtu.itie+ Fu.d ' Gr,8t*
HSBC Midca7 ECuity Fu.d ' Di:ide.d
HSBC Midca7 ECuity Fu.d ' Gr,8t*
HSBC Ca+* Fu.d ' I.+t. ' Di:ide.d ' Daily
HSBC Ca+* Fu.d ' I.+t. ' Di:ide.d ' M,.t*ly
HSBC Ca+* Fu.d ' I.+t. ' Di:ide.d ' =ee9ly
HSBC Ca+* Fu.d ' I.+t. ' Gr,8t*
HSBC Ca+* Fu.d ' I.+t. 2lu+ ' Di:ide.d ' Daily
HSBC Ca+* Fu.d ' I.+t. 2lu+ ' Di:ide.d P
M,.t*ly
HSBC Ca+* Fu.d ' I.+t. 2lu+ ' Di:ide.d P =ee9ly
HSBC Ca+* Fu.d ' I.+t. 2lu+ ' Gr,8t*
HSBC Ca+* Fu.d ' Re/ular ' Di:ide.d ' Daily
HSBC Ca+* Fu.d ' Re/ular ' Di:ide.d ' =ee9ly
HSBC Ca+* Fu.d ' Re/ular ' Gr,8t*
HSBC Gilt Fu.d ' S*,rt Term ' Di:ide.d
HSBC Gilt Fu.d ' S*,rt Term ' Gr,8t*
HSBC TaJ Sa:er ECuity Fu.d ' Di:ide.d
HSBC TaJ Sa:er ECuity Fu.d ' Gr,8t*
HSBC Dy.amic Fu.d ' Gr,8t*
HSBC Dy.amic Fu.d ' Di:ide.d
&OAR' OF 'IRECTORS 8 (S&C AC
S1NO NAE 'ESI*NATION IN'EPEN'ENT
OR
ASSOCIAT
E'
9 San=ay Pra?ash
Direct,r 5 C.E.O '
HSBC A++et
Ma.a/eme.t %I.dia)
2ri:ate 4imited
Associated
'irectors
,
Nai.a 4al
<id8ai
C*airma. ,- t*e
B,ard ,- Direct,r+
Associated
'irectors
:
AyaI Ebra*im Direct,r
Associated
'irectors
D
Na8+*ir <*ur,dy
Direct,r
Independent
'irectors
G
3it*al 2ale9ar
Direct,r
Independent
'irectors
C
;a/@it 4al
2a+ric*a
Direct,r
Independent
'irectors
COPETITORS
A&N ARO utua! Fund
ABN AMRO Mutual Fu.d 8a+ +etu7 ,. A7ril DG, &""F 8it* ABN AMRO
Tru+tee %I.dia) 2:t. 4td. a+ t*e Tru+tee C,m7a.y. T*e AMC, ABN AMRO
A++et Ma.a/eme.t %I.dia) 4td. 8a+ i.c,r7,rated ,. N,:ember F, &""#.
Deut+c*e Ba.9 A G i+ t*e cu+t,dia. ,- ABN AMRO Mutual Fu.d
&ir!a Sun Life utua! Fund
Birla Su. 4i-e Mutual Fu.d i+ t*e @,i.t :e.ture ,- Aditya Birla Gr,u7 a.d Su.
4i-e Fi.a.cial. Su. 4i-e Fi.a.cial i+ a /l,bal ,r/a.iIati,. e:,l:ed i. DE!D
a.d i+ bei./ re7re+e.ted i. Ca.ada, t*e US, t*e 2*ili77i.e+, ;a7a., I.d,.e+ia
a.d Bermuda a7art -r,m I.dia. Birla Su. 4i-e Mutual Fu.d
-,ll,8+ a c,.+er:ati:e l,./'term a77r,ac* t, i.:e+tme.t. Rece.tly it cr,++ed
AUM ,- R+. D",""" cr,re+.
&an? of &aroda utua! Fund +&O& utua! Fund )
Ba.9 ,- Bar,da Mutual Fu.d ,r BOB Mutual Fu.d 8a+ +etu7 ,. Oct,ber #",
D((& u.der t*e +7,.+,r+*i7 ,- Ba.9 ,- Bar,da. BOB A++et Ma.a/eme.t
C,m7a.y 4imited i+ t*e AMC ,- BOB Mutual Fu.d a.d 8a+ i.c,r7,rated ,.
N,:ember G, D((&. Deut+c*e Ba.9 AG i+ t*e cu+t,dia.
('FC utua! Fund
HDFC Mutual Fu.d 8a+ +etu7 ,. 6une :-0 ,--- 8it* t8, +7,.+,rer+ .amely
H,u+i./ De:el,7me.t Fi.a.ce C,r7,rati,. 4imited a.d Sta.dard 4i-e
I.:e+tme.t+ 4imited.
IN* 3ysya utua! Fund
ING 3y+ya Mutual Fu.d 8a+ +etu7 ,. Fe2ruary 990 9BBB 8it* t*e +ame
.amed Tru+tee C,m7a.y. It i+ a @,i.t :e.ture ,- 3y+ya a.d ING. T*e AMC,
ING I.:e+tme.t Ma.a/eme.t %I.dia) 2:t. 4td. 8a+ i.c,r7,rated ,. A7ril $,
D((E
or#an Stan!ey utua! Fund India
M,r/a. Sta.ley i+ a 8,rld8ide -i.a.cial +er:ice+ c,m7a.y a.d itB+ leadi./ i.
t*e mar9et i. +ecuritie+, i.:e+tme.t ma.a/eme.t a.d credit +er:ice+. M,r/a.
Sta.ley I.:e+tme.t Ma.a/eme.t %MISM) 8a+ e+tabli+*ed i. t*e year 9B.G. It
7r,:ide+ cu+t,miIed a++et ma.a/eme.t +er:ice+ a.d 7r,duct+ t, /,:er.me.t+,
c,r7,rati,.+, 7e.+i,. -u.d+ a.d .,.'7r,-it ,r/a.iIati,.+. It+ +er:ice+ are al+,
eJte.ded t, *i/* .et 8,rt* i.di:idual+ a.d retail i.:e+t,r+. I. I.dia it i+
9.,8. a+ M,r/a. Sta.ley I.:e+tme.t Ma.a/eme.t 2ri:ate 4imited %MSIM
I.dia) a.d it+ AMC i+ M,r/a. Sta.ley Mutual Fu.d %MSMF).
Fran?!in Temp!eton India utua! Fund
T*e /r,u7, Fra.9li. Tem7let,. I.:e+tme.t+ i+ a Ca!ifornia +%SA/ 2ased
c,m7a.y 8it* a /l,bal A% of %SH D-B1, 2n. %a+ ,- A7ril #", &""G). It i+
,.e ,- t*e lar/e+t -i.a.cial +er:ice+ /r,u7+ i. t*e 8,rld. I.:e+t,r+ ca. buy ,r
+ell t*e Mutual Fu.d t*r,u/* t*eir -i.a.cial ad:i+,r ,r t*r,u/* mail ,r
t*r,u/* t*eir 8eb+ite. T*ey *a:e O7e. e.d Di:er+i-ied ECuity +c*eme+, O7e.
e.d Sect,r ECuity +c*eme+, O7e. e.d Hybrid +c*eme+, O7e. e.d TaJ Sa:i./
+c*eme+, O7e. e.d I.c,me a.d 4iCuid +c*eme+, Cl,+ed e.d I.c,me +c*eme+
a.d O7e. e.d Fu.d ,- Fu.d+ +c*eme+ t, ,--er.
Standard Chartered utua! Fund
Sta.dard C*artered Mutual Fu.d 8a+ +et u7 ,. Marc* D#, &""" sponsored by
Standard Chartered &an?. T*e Tru+tee i+ Sta.dard C*artered Tru+tee
C,m7a.y 2:t. 4td. Sta.dard C*artered A++et Ma.a/eme.t C,m7a.y 2:t. 4td.
i+ t*e AMC 8*ic* 8a+ i.c,r7,rated 8it* SEBI ,. December &",D(((.
Re!iance utua! Fund
Relia.ce Mutual Fu.d %RMF) 8a+ e+tabli+*ed a+ tru+t u.der I.dia. Tru+t+
Act, DEE&. T*e +7,.+,r ,- RMF i+ Relia.ce Ca7ital 4imited a.d Relia.ce
Ca7ital Tru+tee C,. 4imited i+ t*e Tru+tee. It 8a+ re/i+tered on 6une :-, 9BBG
a+ Relia.ce Ca7ital Mutual Fu.d 8*ic* 8a+ c*a./ed ,. Marc* DD, &""F.
Relia.ce Mutual Fu.d 8a+ -,rmed -,r lau.c*i./ ,- :ari,u+ +c*eme+ u.der
8*ic* u.it+ are i++ued t, t*e 2ublic 8it* a :ie8 t, c,.tribute t, t*e ca7ital
mar9et a.d t, 7r,:ide i.:e+t,r+ t*e ,77,rtu.itie+ t, ma9e i.:e+tme.t+ i.
di:er+i-ied +ecuritie+.
%nit Trust of India utua! Fund
UTI A++et Ma.a/eme.t C,m7a.y 2ri:ate 4imited, e+tabli+*ed i. ;a. DF,
&""#, ma.a/e+ t*e UTI Mutual Fu.d 8it* t*e +u77,rt ,- UTI Tru+tee
C,m7a.y 2ri:ate 4imited. UTI A++et Ma.a/eme.t C,m7a.y 7re+e.tly
ma.a/e+ a c,r7u+ ,- ,:er R+.&"""" Cr,re. T*e +7,.+,rer+ ,- UTI Mutual
Fu.d are Ba.9 ,- Bar,da %BOB), 2u.@ab Nati,.al Ba.9 %2NB), State Ba.9 ,-
I.dia %SBI), a.d 4i-e I.+ura.ce C,r7,rati,. ,- I.dia %4IC). T*e +c*eme+ ,-
UTI Mutual Fu.d are 4iCuid Fu.d+, I.c,me Fu.d+, A++et Ma.a/eme.t Fu.d+,
I.deJ Fu.d+, ECuity Fu.d+ a.d Bala.ce Fu.d+.
4ota? ahindra utua! Fund
<,ta9 Ma*i.dra A++et Ma.a/eme.t C,m7a.y %<MAMC) i+ a +ub+idiary ,-
<MB4. It i+ 7re+e.tly *a:i./ m,re t*a. 90BB0E9E investors i. it+ :ari,u+
+c*eme+. <MAMC +tarted it+ ,7erati,.+ i. December 9BBE. <,ta9 Ma*i.dra
Mutual Fu.d ,--er+ +c*eme+ cateri./ t, i.:e+t,r+ 8it* :aryi./ ri+9 ' retur.
7r,-ile+. It 8a+ t*e -ir+t c,m7a.y t, lau.c* dedicated /ilt +c*eme i.:e+ti./
,.ly i. /,:er.me.t +ecuritie+.
Tata utua! Fund
Tata Mutual Fu.d %TMF) i+ a Tru+t u.der t*e I.dia. Tru+t Act, DEE&. T*e
+7,.+,rer+ -,r Tata Mutual Fu.d are Tata S,.+ 4td., a.d Tata I.:e+tme.t
C,r7,rati,. 4td. T*e i.:e+tme.t ma.a/er i+ Tata A++et Ma.a/eme.t 4imited
a.d it+ Tata Tru+tee C,m7a.y 2:t. 4imited. Tata A++et Ma.a/eme.t 4imitedK+
i+ ,.e ,- t*e -a+te+t i. t*e c,u.try 8it* m,re t*a. Rs1 .0.-: crores %a+ ,.
A7ril #", &""G) ,- AUM.
State &an? of India utua! Fund
State Ba.9 ,- I.dia Mutual Fu.d i+ t*e -ir+t Ba.9 +7,.+,red Mutual Fu.d t,
lau.c* ,--+*,re -u.d, t*e I.dia Ma/.um Fu.d 8it* a c,r7u+ ,- R+. &&G cr.
a77r,Jimately. T,day it i+ t*e lar/e+t Ba.9 +7,.+,red Mutual Fu.d i. I.dia.
T*ey *a:e already lau.c*ed #G Sc*eme+ ,ut ,- 8*ic* DG *a:e already yielded
*a.d+,me retur.+ t, i.:e+t,r+. State Ba.9 ,- I.dia Mutual Fu.d *a+ m,re
t*a. R+. G,G"" Cr,re+ a+ AUM. N,8 it *a+ a. i.:e+t,r ba+e ,- ,:er E 4a9*+
+7read ,:er DE +c*eme+
Sahara utua! Fund
Sa*ara Mutual Fu.d 8a+ +et u7 ,. ;uly DE, D(($ 8it* Sa*ara I.dia Fi.a.cial
C,r7,rati,. 4td. a+ t*e +7,.+,r. Sa*ara A++et Ma.a/eme.t C,m7a.y 2ri:ate
4imited i.c,r7,rated ,. Au/u+t #D, D((G 8,r9+ a+ t*e AMC ,- Sa*ara Mutual
Fu.d. T*e 7aid'u7 ca7ital ,- t*e AMC +ta.d+ at R+ &G.E cr,re.
Prudentia! ICICI utua! Fund
T*e mutual -u.d ,- ICICI i+ a @,i.t :e.ture 8it* 2rude.tial 2lc. ,- America,
,.e ,- t*e lar/e+t li-e i.+ura.ce c,m7a.ie+ i. t*e US ,- A. 2rude.tial ICICI
Mutual Fu.d 8a+ +etu7 ,. D#t* ,- Oct,ber, D((# 8it* t8, +7,.+,rer+,
2rude.tial 2lc. a.d ICICI 4td. T*e Tru+tee C,m7a.y -,rmed i+ 2rude.tial
ICICI Tru+t 4td. a.d t*e AMC i+ 2rude.tial ICICI A++et Ma.a/eme.t
C,m7a.y 4imited i.c,r7,rated ,. ,,nd of 6une0 9BB:.
ABN AMRO A++et Ma.a/eme.t
%I.dia) 4td.
888.a++etma.a/eme.t.ab.amr,.c,.i.
AIG Gl,bal A++et Ma.a/eme.t
C,m7a.y %I.dia) 2:t. 4td.
888.ai/i.:e+tme.t+.c,.i.
Be.c*mar9 A++et Ma.a/eme.t C,.
2:t. 4td.
888.be.c*mar9-u.d+.c,m
Birla Su. 4i-e A++et Ma.a/eme.t C,.
4td.
888.birla+u.li-e.c,m
BOB A++et Ma.a/eme.t C,. 4td. 888.b,bm-.c,m
Ca.ara R,bec, A++et Ma.a/eme.t
C,. 4td.
888.ca.arar,bec,.c,m
DBS C*,lama.dalam A++et
Ma.a/eme.t 4td.
888.db+c*,lamutual-u.d.c,m
Deut+c*e A++et Ma.a/eme.t %I.dia)
2:t. 4td.
888.d8+'i.dia.c,m
DS2 Merrill 4y.c* Fu.d Ma.a/er+
4td.
888.d+7mlmutual-u.d.c,m
E+c,rt+ A++et Ma.a/eme.t 4td. 888.e+c,rt+mutual.c,m
Fidelity Fu.d Ma.a/eme.t 2:t.4td. 888.-idelity.c,.i.
Fra.9li. Tem7let,. A++et
Ma.a/eme.t %I.dia) 2:t. 4td.
888.-ra.9li.tem7let,.i.dia.c,m
HDFC A++et Ma.a/eme.t C,. 4td. 888.*d-c-u.d.c,m
HSBC A++et Ma.a/eme.t %I.dia)
2:t. 4td.
888.*+bci.:e+tme.t+.c,.i.
ING I.:e+tme.t Ma.a/eme.t %I.dia)
2:t. 4td.
888.i./:y+yam-.c,m
;M Fi.a.cial A++et Ma.a/eme.t 2:t.
4td.
888.;MFi.a.cialm-.c,m
;2 M,r/a. A++et Ma./eme.t I.dia
2:t. 4td.
888.@7m,r/a.m-.c,m
<,ta9 Ma*i.dra A++et Ma.a/eme.t
C,. 4td.
888.9,ta9mutual.c,m
4IC Mutual Fu.d A++et Ma.a/eme.t
C,.4td.
888.licmutual.c,m
4,tu+ I.dia A++et Ma.a/eme.t C,.
2:t. 4td.
888.l,tu+i.diaamc.c,m
Mirae A++et Gl,bal I.:e+tme.t
Ma.a/eme.t %I.dia) 2:t. 4td.
888.miraea++etm-.c,.i.
M,r/a. Sta.ley I.:e+tme.t
Ma.a/eme.t 2:t. 4td.
888.m+/-i.dia.c,m
2ri.ci7al 2.b A++et Ma.a/eme.t C,.
2:t. 4td.
888.7ri.ci7ali.dia.c,m
ICICI 2rude.tial A++et Ma.a/eme.t
C,. 4td.
888.icici7ruamc.c,m
Qua.tum A++et Ma.a/eme.t C,. 2:t.
4td.
888.Qua.tumAMC.c,m
Relia.ce Ca7ital A++et Ma.a/eme.t
4td.
888.relia.cemutual.c,m
Sa*ara A++et Ma.a/eme.t C,. 2:t.
4td.
888.+a*aramutual.c,m
SBI Fu.d+ Ma.a/eme.t 2:t. 4td. 888.+bim-.c,m
Sta.dard C*artered A++et
Ma.a/eme.t C,. 2:t. 4td.
888.+ta.dardc*arteredm-.c,m
Su.daram BN2 2ariba+ A++et
Ma.a/eme.t C,. 4td.
888.+u.daramb.77ariba+.i.
Tata A++et Ma.a/eme.t 4td. 888.tatamutual-u.d.c,m
Tauru+ A++et Ma.a/eme.t C,. 4td. 888.tauru+mutual-u.d.c,m
UTI A++et Ma.a/eme.t C,. 4td. 888.utim-.c,m
C(APTER 8 :
:19 O&6ECTI3E
:1, LIITATION OF T(E ST%'7
:19 O&6ECTI3ES
PRIAR7 O&6ECTI3E;
T, +tudy t*e cu+t,mer 7erce7ti,. ,- 7ri:ate mutual -u.d+ 7articularly i.
HSBC mutual -u.d+
SECON'AR7 O&6ECTI3ES;
T, mea+ure a8are.e++ ,- i.:e+tme.t+ i. mutual -u.d+
T, -i.d ,ut t*e +trate/ie+ ad,7ted by HSBC i. attracti./ i.:e+t,r+.
T, -i.d i.:e+t,r+B ,7i.i,. ,- HSBC mutual -u.d+.
T, e:aluate t*e e--ecti:e.e++ ,- t*e 7r,duct+ ,- HSBC mutual -u.d+.
T, a++e++ t*e im7act ,- +er:ice re.dered by t*e c,m7a.y.
T, -i.d ,ut *,8 t*e ,r/a.iIati,. i+ able t, -i.d ,ut t*e /a7+ i. t*e
7er-,rma.ce a.d *,8 t*ey are able t, -ill t*e /a7+ bet8ee. t*e de+ired
a.d actual le:el+ ,- a. i.:e+tme.t.
2r,:idi./ +u//e+ti,. -,r better 7er-,rma.ce ,- +er:ice i. mutual -u.d+.
:1, LIITATIONS OF T(E ST%'7
T*,u/* t*e 7re+e.t +tudy aim+ t, ac*ie:e t*e ab,:ePme.ti,.ed
,b@ecti:e+ i. -ull ear.e+t a.d accuracy, it may be *am7ered due t,
certai. limitati,.+. S,me t*e limitati,. ,- t*i+ +tudy may be
+ummariIed a+ -,ll,8+
I.:e+t,r+ are .,t able t, /i:e c,rrect i.-,rmati,. ab,ut t*eir
i.:e+tme.t+, +i.ce m,+t ,- t*em *a:e i.:e+ted i. ma.y mutual -u.d+
,- di--ere.t c,m7a.ie+. T*ey are u.able t, rec,llect 7r,7erly.
T*ere i+ a time c,.+trai.t 8*ile /i:i./ -ull i.-,rmati,. t, t*e
Cue+ti,..aire by t*e i.:e+t,r+ a+ t*ey are bu+y.
Due t, t*e +*,rt durati,. ,- t*e 7r,@ect, t*e +am7le +iIe i+ limited t,
G" a.d t*i+ i.crea+e+ t*e :ariati,. i. a.aly+i+ 8*e. c,m7ared t, a
lar/e +am7le +iIe.
C(APTER D
D19 RESEARC( ET(O'OLO*7
D1, RE3IE5 OF LITERAT%RE
D1: FOR%LATIN* (7POT(ESIS
D1D EPIRICAL ANAL7SIS
D19 RESEARC( 'ESI*N I ET(O'OLO*7
Met*,d,l,/y i+ ,.e ,- t*e mai. a+7ect+ ,- a.y re+earc*, eJtreme care t, be
ta9e. 8*ile c,llecti./ t*e data. Re+earc* de+i/. a+ a ba+ic, /uide+ data
c,llecti,. a.d a.aly+i+ 7*a+e+ ,- t*e re+earc* 7r,@ect. It i+ t*e -rame8,r9,
8*ic* +7eci-ie+ t*e ty7e ,- i.-,rmati,. t, be c,llected, t*e +,urce ,- data t,
be a.alyIed a.d t*e i.-,rmati,. /at*ered i+ c,.+i+te.t 8it* t*e +tudy
,b@ecti:e+ a.d t*at data are c,llected by accurate a.d ec,.,mical 7r,cedure+.
Primary 'ata Co!!ection;
T*e i.-,rmati,. 8*ic* i+ -,ll,8ed -,r t*e -ir+t time, t*u+ *a77e. t, be
,ri/i.al i. c*aracter. T*e 7rimary data i+ ba+ed ,. t*e i.-,rmati,. c,llected
by re+earc*er -r,m re+7,.de.t+ t*r,u/* Cue+ti,..aire. I. t*i+ +tudy t*e
7rimary data i+ c,llected -r,m t*e em7l,yee+ t*r,u/* a Cue+ti,..aire 8*ic* I
7r,7,+e t, a.alyIe a.d tabulate t*e -i.di./+. Al+, t*e +trate/ie+ ad,7ted by
t*e c,m7a.y are c,llected -r,m t*e eJecuti:e+ ,- HSBC Mutual -u.d.
Secondary 'ata Co!!ection;
Data 8*ic* *a:e already bee. c,llected by +,me ,t*er re+earc*er a.d *a:e
bee. 7r,ce++ed i+ t*e Sec,.dary data. I. t*e 7re+e.t +tudy, data 8a+ c,llected
-r,m t*e -,ll,8i./ +er:ice+
C,m7a.yB+ i.ter.al rec,rd+
B,,9+ a.d ma/aIi.e+
=eb+ite+
Popu!ation;
T*e re+7,.de.t+ -,r t*i+ +tudy are +7read t*r,u/*,ut C*e..ai, 8*ic* ma9e+ it
di--icult -,r me t, c,llect t*e i.-,rmati,. -r,m all, He.ce +am7li./ tec*.iCue
*a+ bee. u+ed t, +elect t*e re+7,.de.t+ -r,m t*e 7,7ulati,.. T*e 7,7ulati,. i+
e+timated t, be G""" i.:e+t,r+. T*e +am7leB+ 7erce7ti,. re7re+e.t+ t*e
7,7ulati,.B+ 7erce7ti,..
Samp!in# ethod
N,.'7r,bability +am7li./ met*,d i+ u+ed i. t*i+ +tudy. T*i+ re+earc* u+e+
D. convenience samp!in# P +i.ce t*e +ur:ey 8a+ c,.ducted acc,rdi./ t,
t*e a:ailability a.d acce++ibility ,- i.:e+t,r+ a.d
&. )uota samp!in# P becau+e +7eci-ied .umber ,- i.:e+t,r+ 8ere
+ur:eyed 8it* 7re-ere.ce t, a/e a.d t*eir ,ccu7ati,..
Samp!e SiJe;
F,r t*i+ +ur:ey, t*e +am7le c,.+i+t+ ,- G" re+7,.de.t+ 8*, are i.:e+t,r+
+elected -r,m di--ere.t a/e /r,u7+ a.d ,ccu7ati,.. T*e +iIe *a+ bee. decided
a+ DH ,- t*e 7,7ulati,. -,r c,.:e.ie.ce ,- +ur:ey. T*e mai. criteria -,r t*e
+electi,. ,- i.:e+t,r+ are t*at t*ey +*,uld *a:e i.:e+ted i. HSBC mutual
-u.d+.
Too!s for data co!!ection;
T*e Cue+ti,..aire *a+ bee. c*,+e. a+ t*e t,,l -,r c,llecti./ data. It i+
i.te.ded t, 9.,8 *,8 muc* t*e re+7,.de.t+ 9.,8 ab,ut t*e 7r,duct+ a.d
+er:ice ,- HSBC mutual -u.d+. Al+, t*e tec*.iCue u+ed by t*e c,m7a.y t,
attract i.:e+t,r+ i+ al+, a++e++ed.
'esi#n of @uestionnaire;
T*e Cue+ti,..aire -,r 7rimary data c,llecti,. 8a+ a structured, undis#uised
Cue+ti,..aire ,-
O7e. e.ded Cue+ti,.+
Cl,+e e.ded Cue+ti,.+
Dic*,t,m,u+ c*,ice Cue+ti,.+
Multi7le c*,ice Cue+ti,.+.
Structured @uestionnaire *a+ t*e -,ll,8i./ -eature+
C,mm,. :,cabulary -,r all i.ter:ie8ee+.
Que+ti,. -,rmat+ *a:e t*e +ame mea.i./ -,r all.
All re+7,.de.t+ are i.ter:ie8ed i. eJactly t*e +ame 8ay.
T*e Cue+ti,.+ are +et i. ad:a.ce 8it* t*eir ,rder a.d ra./e t*e +ame
-,r all re+7,.de.t+.
%ndis#uised @uestionnaire i+ -ramed +uc* t*at
It d,e+ .,t *a:e 7er+,.al ,r +e.+iti:e Cue+ti,.+ 8*ic* t*e
re+7,.de.t mi/*t -eel u.c,m-,rtable
T*e re+7,.de.t+ are Cue+ti,.ed i. a direct ma..er.
ANAL7SIS OF 'ATA;
T*e a.+8er+ i. t*e Cue+ti,..aire are a.alyIedR tabulated a.d c,rre+7,.di./
c*art+ are dra8. ba+ed ,. t*e -i.di./+. T*e a.aly+i+ i+ d,.e ba+ed ,. t*e
-,ll,8i./
Re+7,.de.tB+ a/e
Re+7,.de.tB+ ,ccu7ati,.
I.:e+tme.t i. mutual -u.d+ +, -ar
O7i.i,. ,- i.:e+t,r+ ab,ut mutual -u.d+ a+ a /,,d ,7ti,.
Rea+,.+ -,r i.:e+tme.t+ i. HSBC mutual -u.d+
Qua.tum ,- ri+9 i. mutual -u.d
Sc*eme ,- Mutual -u.d+ t*at i.:e+t,r+ 7re-er
Ty7e ,- 7la. t*ey 8,uld c*,,+e
M,de ,- 7ayme.t t*ey 8,uld c*,,+e
Retur. eJ7ected -r,m i.:e+tme.t+ i. Mutual -u.d+
Cu+t,merB+ 7erce7ti,. ,- t*e bra.d HSBC
D1, RE3IE5 OF LITERAT%RE
Private utua! Funds Can Trim Investment Costs
I.:e+t,r+ be.e-it i. ma.y 8ay+ 8*e. t*ey 7,,l t*eir re+,urce+ i. mutual
-u.d+. T*ey /et t*e i.:e+tme.t eJ7erti+e ,- t*e -u.d ma.a/er, a.d t*ey be.e-it
-r,m ec,.,mie+ ,- +cale i. buyi./ a.d +elli./ +ecuritie+ a.d admi.i+teri./ t*e
-u.d.
Gr,u7 rate+ /, ,.ly +, -ar i. mutual -u.d+, *,8e:er. A.d t*ey d,.Kt +ati+-y
t*e i.:e+t,r 8*, 8a.t+ t, cut i.:e+tme.t c,+t+ t, t*e b,.e. E:e. .,'l,ad
mutual -u.d+ %t*,+e t*at d,.Kt c*ar/e a +ale+ c,mmi++i,. at t*e ,ut+et) a++e++
a..ual -ee+, c,mm,.ly D 7erce.t ,r m,re, -,r eJ7e.+e+.
S,me -i.a.cial 7la..er+ ,--er t*eir clie.t+ t*e be.e-it+ ,- mutual'-u.d
i.:e+ti./ at ab,ut *al- t*e u+ual ma.a/eme.t c,+t by -,rmi./ 8*at are
e++e.tially 7ri:ate mutual -u.d+.
Fi.a.cial 7la..er+ ca. -,rm limited'liability c,m7a.ie+ t*at 7,,l a++et+ -r,m a
*a.d-ul ,- i.di:idual+ +ay -r,m u7 t, t8, d,Ie. 7e,7le. T*e 7la..er *ire+ a
m,.ey ma.a/er t, i.:e+t t*e -u.d+ a.d a cu+t,dia. t, d, t*e rec,rd 9ee7i./.
T*e -u.d it+el- i+ cu+t,miIed t, -it t*e .eed+ ,- t*e i.:e+t,r+ i. t*e /r,u7. T*e
re+ult+ +a:i./+ ,- u7 t, G" 7erce.t ,. ma.a/eme.t eJ7e.+e+ a.d, t*r,u/*
-u.d'ma.a/eme.t tactic+, a +maller taJ bite.
Fi.ally, y,u *a:e t, 9ee7 y,ur eye+ ,7e. 8*e. i.:e+ti./ i. a 7ri:ate mutual
-u.d, c*ec9i./ care-ully i.t, t*e Cuali-icati,.+ ,- t*e -i.a.cial 7la..er 8*,
,r/a.iIe+ it, t*e m,.ey ma.a/er 8*, ru.+ it, a.d t*e cu+t,dia. 8*, 9ee7+ t*e
b,,9+.
I.deed, 7ri:ate mutual -u.d+ -ly be.eat* t*e radar ,- t*e /,:er.me.tK+
re/ulat,ry a77aratu+. T*e +tate+ a.d t*e /,:er.me.t eJerci+e ,.ly mi.imal
,:er+i/*t ,. 7ri:ate mutual -u.d+ by limiti./ t*e .umber ,- i.:e+t,r+ i. a.y
,.e 7ri:ate -u.d a.d reCuiri./ ,.ly t*at t*e ,r/a.iIer ,- t*e -u.d 7ut t,/et*er
a 7ri:ate'7laceme.t mem,ra.dum''a.al,/,u+ t, a 7r,+7ectu+ -,r a mutual
-u.d''detaili./ t*e ,b@ecti:e+ ,- t*e -u.d a.d di+claimi./ a.y 7r,mi+e+
re/ardi./ 7er-,rma.ce.
The Ris?s for the Re>ards
I- y,u meet t*e i.:e+ti./ +ta.dard+, -i.d a -u.d t*at Cuali-ie+, a.d decide t,
@um7 i., y,uKre ,. y,ur ,8.. I.deed, t*e i.di:idual 8*, i.:e+t+ i. a 7ri:ate
mutual -u.d d,e+ +, at *i+ ,r *er ,8. ri+9, 8it* ., /uara.tee t*at t*e -u.d
8ill li:e u7 t, it+ 7r,mi+e+ ,r, e:e. 8,r+e, t*at t*e i.:e+t,r 8ill -all i.t, a
+a-ety .et i- it d,e+.Kt. But t*e ad:a.ta/e i+ t*at y,u /et 7r,-e++i,.al m,.ey
ma.a/eme.t a.d cu+t,dia. +er:ice+ -,r ab,ut *al- 8*at y,u 7ay i. a
traditi,.al mutual -u.d.
D1: FOR%LATIN* (7POT(ESIS
Aim
T, -i.d ,ut 8*et*er cu+t,mer+ 7re-er HSBC Mutual Fu.d+ a+ t*eir
i.:e+tme.t ,7ti,.
Nu!! (ypothesis
T*ere i+ +i/.i-ica.t 7re-ere.ce by i.:e+t,r+ -,r HSBC Mutual Fu.d+.
A!ternate (ypothesis
T*ere i+ ., +i/.i-ica.t 7re-ere.ce by i.:e+t,r+ -,r HSBC Mutual
Fu.d+.
Factors considered for the hypothesis
O7ti,.+ ,- t*e +c*eme
Ty7e ,- 7la.
M,de ,- 7ayme.t
Rea+,. -,r i.:e+tme.t
D1D EPIRICAL ANAL7SIS
Table D
D. A/e ,- t*e Re+7,.de.t+
Table +*,8i./ t*e 0AGE6 ,- t*e Re+7,.de.t+
S.NO. AGE
NO. OF
RES2ONDENTS
2ERCENTAGE
D &G'#G year+ && DD
& #$'FG year+ DG :-
# F$'GG year+ D& ,D
F
Ab,:eG$
year+
D ,
TOTA4 G" 9--
Fr,m t*e ab,:e table, it i+ i.-erred t*at
FFH ,- t*e re+7,.de.t+ are i. t*e a/e /r,u7 ,- &G year+ t, #G year+.
#"H ,- t*e re+7,.de.t+ are i. t*e a/e /r,u7 ,- #$ year+ t, FG year+.
&FH ,- t*e re+7,.de.t+ are i. t*e a/e /r,u7 ,- F$ year+ t, GG year+.
O.ly &H ,- t*e re+7,.de.t+ are i. t*e a/e /r,u7 ,- ab,:e G$ year+.
C*art D
Interpretation;
2e,7le i. t*e a/e /r,u7 ,- &G'#G year+ are t*e maJimum i.:e+t,r+ i.
mutual -u.d+. T*e rea+,. may be attributed t, t*e /r,8t* ,- MNC+ i.
I.dia a.d t*e em7l,yme.t ,77,rtu.itie+ i. t*e 7ri:ate +ect,r.
Re+7,.de.t+ i. t*e a/e /r,u7 ,- #$'FG year+ a.d F$'GG year+ al+,
c,.tribute m,re i. mutual -u.d+ +i.ce t*ey -,cu+ ,. t*e retur.+ a.d
ca7ital a:ailable -,r t*eir 7re+e.t u+e.
T*,+e 8*, are i. t*e a/e ab,:e G$ year+ are t*e lea+t i.:e+t,r+ +i.ce
t*ey are i. t*e :er/e ,- retireme.t a.d .,t muc* t, i.:e+t i. mutual
-u.d+.
Table &
&. Occu7ati,. ,- t*e Re+7,.de.t+
OCCU2ATION
NO. OF
RES2ONDENTS
2ERCENTAGE
2r,-e++i,.al D$ :,
Sel- Em7l,yed D" ,-
G,:er.me.t
Em7l,yed
D& ,D
2ri:ate D& ,D
TOTA4 G" 9--
Fr,m t*e ab,:e table, it i+ i.-erred t*at
#&H ,- t*e re+7,.de.t+ are 8,r9i./ a+ 7r,-e++i,.al+
&"H ,- t*em are +el-'em7l,yed
&FH ,- t*e re+7,.de.t+ are G,:er.me.t em7l,yee+ a.d
&FH ,- t*em are 8,r9i./ i. t*e 7ri:ate +ect,r
C*art &

Interpretation;
2r,-e++i,.al+ li9e d,ct,r+, e./i.eer+, la8yer+, etc i.:e+t m,re i. mutual
-u.d+ -,r 8a.t ,- time a.d 9.,8led/e ,- mar9et.
Sel- em7l,yed re+7,.de.t+ al+, i.:e+t i. mutual -u.d+ -,r +ecurity a.d
+table retur.+.
G,:er.me.t em7l,yee+ t,, *a:e a /reat i.tere+t i. mutual -u.d+ +i.ce
t*ey eJ7ect *i/* retur.+ a.d +y+tematic i.:e+tme.t.
2ri:ate +ect,r em7l,yee+ *a:e +*,8. /,,d i.cli.ati,. i. i.:e+tme.t ,-
mutual -u.d+ +i.ce t*e +er:ice a.d retur.+ are :ery /,,d.
Table #
Ha:e y,u i.:e+ted i. a.y Mutual Fu.d+S
IN3ESTED
NO. OF
RES2ONDENTS
2ERCENTAGE
1e+ F( BE
N, D ,
TOTA4 G" 9--
=e ca. i.-er t*at,
(EH ,- t*e re+7,.de.t+ *a:e i.:e+ted i. at lea+t ,.e mutual -u.d
+c*eme ,- a.y c,m7a.y.
&H ,- t*e re+7,.de.t+ are i.:e+ti./ i. mutual -u.d+ -,r t*e -ir+t time i.
HSBC.
C*art #

Interpretation;
Alm,+t (EH ,- t*e re+7,.de.t+ *a:e i.:e+ted i. mutual -u.d+ ,- ,t*er
c,m7a.ie+ a+ 8ell a+ HSBC. E:ery,.e i+ a8are ,- t*e c,.ce7t ,-
mutual -u.d+ a.d :ari,u+ +c*eme+ a:ailable u.der it.
O.ly &H, 8*ic* i+ a :ery mea/re .umber ,- i.:e+t,r+ are .,t a8are ,-
t*e +c*eme+ ,- mutual -u.d+.
Table F
D, y,u -eel t*at Mutual Fu.d+ are a /,,d ,7ti,. -,r I.:e+tme.tS
MUTUA4
FUNDS ARE
GOOD
NO. OF
RES2ONDENTS
2ERCENTAGE
1e+ FF EE
N, & D
N, idea F E
TOTA4 G" 9--
Fr,m t*e table, 8e u.der+ta.d t*at
EEH ,- t*e re+7,.de.t+ -eel t*at mutual -u.d+ are a /,,d ,7ti,. -,r
i.:e+tme.t.
O.ly &H ,- re+7,.de.t+ -eel t*at mutual -u.d+ are .,t a /,,d ,7ti,. -,r
i.:e+tme.t.
FH ,- t*e re+7,.de.t+ +ay t*at t*ey *a:e ., idea 8*et*er it i+ a /,,d
,7ti,. ,r .,t.
C*art F

Interpretation;
M,+t ,- t*e i.:e+t,r+ -eel t*at i.:e+ti./ i. mutual -u.d+ i+ a /,,d
,7ti,. +i.ce t*ey rea7 t*e dual be.e-it ,- /,,d retur.+ a.d al+, +ecured
ca7ital.
A -e8 i.:e+t,r+ -eel t*at it i+ .,t a /,,d ,7ti,. becau+e ,- *i/* e.try
a.d eJit c*ar/e+.
Small 7r,7,rti,. ,- t*e i.:e+t,r+ d, .,t *a:e a.y idea ,- it+ i.:e+tme.t
:alue, 7r,bably becau+e ,- lac9 ,- 9.,8led/e ,. -i.a.cial mar9et+.
Table G
Ha:e y,u e:er i.:e+ted i. HSBC Mutual Fu.d+S
IN3ESTEDIN
HSBC
NO. OF
RES2ONDENTS
2ERCENTAGE
1e+ F( BE
N, D ,
TOTA4 G" 9--
T*e ab,:e table +u//e+t+ t*at
(EH ,- t*e re+7,.de.t+ *a:e already i.:e+ted i. HSBC mutual -u.d+.
&H ,- t*e re+7,.de.t+ *ad .,t i.:e+ted earlier.
C*art G

Interpretation;
M,+t ,- t*em *a:e i.:e+ted i. +c*eme+ a.d 7la.+ ,- HSBC mutual
-u.d+ a.d t*ey are i.tere+ted t, i.:e+t i. -uture t,,.
A -e8 *ad .,t i.:e+ted earlier but t*ey 8ere i. t*e 7r,ce++ ,- i.:e+ti./
8*ic* i+ +*,8. by t*eir 9.,8led/e ,- mutual -u.d+ ,- HSBC.
Table $
I- ye+, =*at i+ t*e rea+,.S
THE REASON
NO. OF
RES2ONDENTS
2ERCENTAGE
Hi/* retur. &F DE
Security DF ,E
C,m7a.y
ima/e
D& ,D
TOTA4 G" 9--
T*e table /i:e+ t*e rea+,. -,r i.:e+ti./ i. HSBC mutual -u.d a+
FEH ,- re+7,.de.t+ me.ti,. it t, be *i/* retur.+
&EH ,- t*em attribute it t, +ecurity
&FH ,- re+7,.de.t+ *a:e decided ,. t*e c,m7a.y bra.d ima/e
C*art $

Interpretation;
Hi/* retur. 8,uld be t*e eJ7ectati,. ,- a.y 7rude.tial i.:e+t,r a.d
*e.ce it -,rm+ t*e ma@,r decidi./ -act,r.
Security i+ t*e .eJt im7,rta.t -act,r t*at a.y care-ul i.:e+t,r 8,uld
t*i.9 ,- 8*ile i.:e+ti./.
S,me i.:e+t,r+ attribute HSBCB+ bra.d ima/e i. t*eir deci+i,.+ +i.ce
HSBC i+ c,.+idered a+ t*e l,cal ba.9 ,- it+ cu+t,mer+.
Table !
=*ic* -act,r i.-lue.ced y,ur deci+i,. t, i.:e+t i. HSBC Fu.d+S
FACTOR
INF4UENCED
NO. OF
RES2ONDENTS
2ERCENTAGE
A/e.t+ D& ,D
Ne8+7a7er
ad:erti+eme.t+
( 9E
Frie.d+ &! GD
Ot*er+ & D
TOTA4 G" 9--
Fr,m t*e table 8e i.-er t*at
&FH ,- t*e re+7,.de.t+ *a:e made t*eir deci+i,. becau+e ,- A/e.t+.
C*art !

Interpretation;
Table E
I+ t*ere ri+9 i. Mutual Fu.d I.:e+tme.t+S
RIS< IN
MUTUA4
FUND
NO. OF
RES2ONDENTS
2ERCENTAGE
1e+ &G G-
N, &G G-
TOTA4 G" 9--
C*art E

Interpretation;
Table (
=*at i+ t*e Qua.tum ,- ri+9 y,u a++e++S
QUANTUM
OF RIS<
NO. OF
RES2ONDENTS
2ERCENTAGE
Hi/* # C
M,derate DG :-
4,8 #& CD
TOTA4 G" 9--
C*art (

Interpretation;
Table D"
H,8 l,./ *a:e y,u bee. a. i.:e+t,r i. HSBC Mutual Fu.dS
DURATION
NO. OF
RES2ONDENTS
2ERCENTAGE
$M,.t*+ $ 9,
$M,.t*+'D
1ear+
DF ,E
D'# 1ear &# DC
M,re t*a. #
1ear
! 9D
TOTA4 G" 9--
C*art D"

Interpretation;
Table DD
=*ic* +c*eme ,- Mutual Fu.d 8,uld y,u c*,,+eS
SCHEME
NO. OF
RES2ONDENTS
2ERCENTAGE
O7e. e.ded
Sc*eme
#( .E
Cl,+e e.ded
Sc*eme
DD ,,
TOTA4 G" 9--
C*art DD

Interpretation;
Table D&
=*at ,7ti,. ,- Mutual Fu.d d, y,u 7re-erS
O2TION OF
MUTUA4
FUND
NO. OF
RES2ONDENTS
2ERCENTAGE
Gr,8t* D! :D
Di:ide.d
2ay,ut
D( :E
Di:ide.d
rei.:e+tme.t
DF ,E
TOTA4 G" 9--
Chart 9,
Interpretation;
Table D#
=*at i+ t*e ty7e ,- Mutual Fu.d t*at y,u 7re-er i. HSBCS
T12E OF
MUTUA4
FUND
NO. OF
RES2ONDENTS
2ERCENTAGE
Ad:a.ta/e
I.dia
&& DD
TaJ Sa:er DE :C
O77,rtu.ity
Fu.d
D" ,-
TOTA4 G" 9--
Chart 9:

Interpretation;
Table DF
=*at i+ t*e m,de ,- 7ayme.t t*at y,u 8,uld c*,,+eS
S.NO.
MODE OF
2A1MENT
NO. OF
RES2ONDENTS
2ERCENTAGE
D 4um7 Sum DE :C
& Gr,++ 2ayme.t D( 9E
#
Sy+tematic
I.:e+tme.t
2la.
&# DC
TOTA4 G" 9--
Chart 9D

Interpretation;
Table DG
=*at i+ t*e retur. y,u eJ7ect -r,m i.:e+tme.t+ i. Mutual
Fu.d+ ,- HSBCS
RETURN 1OU
E?2ECT
NO. OF
RES2ONDENTS
2ERCENTAGE
DGH " -
DGH'&GH # C
&GH'#GH D! :D
Ab,:e #GH #" C-
TOTA4 G" 9--
C*art DG

Interpretation;
Table D$
H,8 d, y,u rate t*e bra.d HSBC Mutual Fu.d+S
RATE THE
BRAND
NO. OF
RES2ONDENTS
2ERCENTAGE
EJcelle.t DG :-
3ery G,,d && DD
G,,d D& ,D
Fair D ,
TOTA4 G" 9--
C*art D$


Interpretation;
Table D!
H,8 d, y,u rate t*e cu+t,mer +er:ice i. HSBC Mutual
Fu.d+S
RATE THE
CUSTOMER
SER3ICE
NO. OF
RES2ONDENTS
2ERCENTAGE
Hi/*ly
Sati+-ied
&D D,
Sati+-ied &! GD
Di++ati+-ied & D
TOTA4 G" 9--
Chart 9.

Interpretation;
Ta2!e 9E;
Rate t*e acti,.+ ta9e. -,r c,m7lai.t 5 /rie:a.ce+S
COM24AINTS
5
GRIE3ANCES
NO. OF
RES2ONDENTS
2ERCENTAGE
Immediately
Re+7,.+e
F# EC
Delayed
Re+7,.+e
$ 9,
N, Re+7,.+e D ,
TOTA4 G" 9--
Chart 9E

Interpretation;
Ran? Corre!ation
Aim
T, -i.d ,ut 8*et*er t*e Occu7ati,. ,- i.:e+t,r+ i.-lue.ce+ t*e
retur.+ eJ7ected -r,m mutual -u.d+ ,r .,t.
OCCU2ATION D F &.G &.G
RETURNS E?2ECTED F # & D
.TG"
D '
,
'# (
D D
".G ".&G
D.G &.&G
TOTAL 9,1G
RT D' $D
&
>.
#
'.
RT D'$%D&.G)> %G"
#
)'%G")
RT -1BB
T*ere i+ C,rrelati,. bet8ee. t*e ,ccu7ati,. ,- t*e i.:e+t,r+ a.d
t*eir eJ7ected retur. ,. HSBC Mutual Fu.d+ a+ t*e re+ult+ are le++
t*a. D, 8*ic* i.dicate+ t*at t*e+e t8, -act,r+ are 7er-ectly
c,rrelated.
Chi <s@uare Test
Aim
T, -i.d ,ut 8*et*er t*ere eJi+t cu+t,mer 7re-ere.ce -,r HSBC Mutual
Fu.d+
Null Hy7,t*e+i+
T*ere i+ +i/.i-ica.t 7re-ere.ce by i.:e+t,r+ -,r HSBC Mutual Fu.d+.
Alter.ate Hy7,t*e+i+
T*ere i+ ., +i/.i-ica.t 7re-ere.ce by i.:e+t,r+ -,r HSBC Mutual
Fu.d+.
4e:el ,- +i/.i-ica.ce
U T GH
U T"."G
De/ree+ ,- Freed,m T %m'D) %.'D)
T %F'D) %#'D)
T %#) %&)
De/ree+ ,- Freed,m T $

Table 3alue TD&.G(&
Te+t ,- Stati+tic
T V %Oi'Ei) W&
Ei
Acce7ta.ceT".(G Re@ecti,.T"."G

CUSTOMER 2REFERENCE
TOTAL
OPTIONS 9. 9B 9D G-
T7PE OF PLAN ,, 9E 9- G-
O'E OF PA7ENT 9E B ,: G-
REASON FOR
IN3ESTENT
,D 9D 9, G-
TOTAL E9 C- GB ,--
O2served
fre@uency fo
EApected
fre@uency+fe/
+fo<fe/ +fo<fe/K, +fo<fe/K,

Fe
9. ,-1,G :1,G 9-1G -1G
9B 9G D 9C 91-C
9D 9D1.G <-1.G -1GC -1-:.
,, ,-1,G 91.G :1-C -19G
9E 9G : B -1C
9- 9D1.G <D1.G ,,1GC 91G
9E ,-1,G <,1,G G1-C -1,DB
B 9G <C :C ,1D
,: 9D1.G E1,G CE1-C D1C
,D ,-1,G :1.G 9D1-C -1C
9D 9G <9 9 -1-C
9, 9D1.G <,1.G .1:B -1G
TOTAL 9,1,GC
De/ree+ ,- Freed,m T $
Table 3alue TD&.G(&
Calculated 3alue TD&.&G$

Si.ce t*e :alue ,- calculated C*i SCuare +tati+tic -all+ 8it*i. t*e acce7ta.ce
re/i,., 8e acce7t t*e .ull *y7,t*e+i+ .T*ere i+ +i/.i-ica.t 7re-ere.ce by
i.:e+t,r+ -,r HSBC Mutual Fu.d+.
?TD&.G(&
ANAL7SIS OF CRITICAL POSITI3E AN' NE*ATI3E
RESPONSES ELPRESSE' &7 C%STOERS
OCCU2ATION #& '&"
THE REASON FE '&F
FACTOR
INF4UENCED
GF 'F
QUANTUM OF RIS< $F '$
DURATION F$ 'D&
O2TION OF MUTUA4
FUND
#E '&E
T12E OF MUTUA4
FUND
FF '&"
A3ERA*E OF POSITI3E ASPECTS
T,tal 2,+iti:e Re+7,.+e+
A:era/e ,- 2,+iti:e Re+7,.+e+ T ''''''''''''''''''''''''''''''
O- Cu+t,mer+ N,. ,- Re+7,.+e+
#&$
T XXXXXXXX
!
T F$.G!
A3ERA*E OF NE*ATI3E ASPECT T,tal Ne/ati:e re+7,.+e+
A:era/e ,- .e/ati:e re+7,.+e+ T '''''''''''''''''''''''''''''''
O- cu+t,mer+ N,. ,- Re+7,.+e+
99D
TXXXXXX.
!
TD$.&E
O3ER ALL IN'ICATION OF C%STOER SATISFACTION AN'
'ISSATISFACTION

Sati+-ied H le:el Di++ati+-ied H le:el
DC1G. ; 9C1,E

S5OT Ana!ysis
Stren#ths;
HSBC Mutual Fu.d -u.cti,.+ a+ a +ub+idiary ,- HSBC Ba.9 a.d rea7+
t*e be.e-it+ ,- bei./ u.der ,.e ,- t*e lar/e+t ba.9i./ a.d -i.a.cial
+er:ice+ ,r/a.iIati,.+ i. t*e 8,rld.
HSBC i+ ,.e ,- t*e 8,rldK+ leadi./ ba.9i./ /ia.t+ a.d b,a+t+ ,- a DF"'
year *i+t,ry i. ba.9i./ +er:ice+ a.d bei./ a +ub+idiary ,- it, HSBC
Mutual Fu.d *a+ t*e bra.d .ame a.d c,.-ide.ce ,- it+ cu+t,mer+.
HSBC A++et Ma.a/eme.t I.dia 2ri:ate 4imited act+ a+ t*e A++et
Ma.a/eme.t C,m7a.y t, t*e HSBC Mutual Fu.d. HSBC Securitie+
a.d Ca7ital Mar9et+ I.dia 2ri:ate 4imited, a. a--iliate ,- t*e HSBC
/r,u7, i+ t*e +7,.+,r ,- t*e -u.d a.d ,8.+ !G 7erce.t +ta9e i. t*e
AMC.
HSBC Mutual Fu.d+ i+ 7rimarily a clie.t ba+ed c,m7a.y 8*ic* *a+ a
l,t ,- eJ7erti+e i. deali./ all 9i.d+ ,- i.:e+tme.t matter+.
T*e c,m7a.y u+e+ it+ 8ide 9.,8led/e i. 7r,:idi./ it+ 8ell de:el,7ed
7r,duct+ t, t*e clie.t+.
By di:er+i-icati,. ,- i.:e+tme.t, HSBC Mutual Fu.d+ C,m7a.y *el7+
u+ i. reduci./ /e.eral i.:e+tme.t ri+9 i.:,l:ed i. t*e bu+i.e++
T*e c,m7a.y *a+ eJ7ert a.aly+t+ i.cluded i. t*e li+t ,- it+ Fu.d
Ma.a/er+ 8*, ide.ti-y a.d maJimiIe, 8it* due c,.+ultati,. 8it*
leadi./ ec,.,mi+t+, di--ere.t 7,++ibilitie+ +, t*at y,ur i.:e+ted 8ealt*
may /et ra7id /r,8t*.
EJte.+i:e ra./e ,- 7r,duct+ ,--ered t, i.:e+t,r+ t, *a:e a c,m7lete
c*,ice ,- -u.d+.
HSBC MF *,ld+ ele:e.t* 7,+iti,. am,./ all mutual -u.d c,m7a.ie+ i.
term+ ,- AUM.
5ea?nesses;
T*e 7ublic :ie8 HSBC Mutual -u.d a+ a 7art ,- HSBC Ba.9 a.d
*e.ce a.y bitter ,r .e/ati:e eJ7erie.ce+ 8it* t*e Ba.9, *a+ a.
im7act ,. t*e mutual -u.d bu+i.e++.
T*e mar9et +*are ,- t*e c,m7a.y i+ le++ a.d *a+ t, be im7r,:ed
8*e. c,m7ared 8it* ,t*er mutual -u.d+.
Si.ce t*e 7re+e.ce i. t*e mar9et i+ +iJ year+, it *a+ +mall cu+t,mer
ba+e.
C,mmu.icati,. 8it* cu+t,mer+ i+ limited a.d t*ere are .,t ma.y
ad:erti+eme.t+ -,r t*eir 7r,duct+ a.d +c*eme+.
Opportunities;
I.:e+tme.t+ t*r,u/* i.ter.et c,uld be eJte.ded -,r t*e cu+t,mer+ ,-
HSBC Ba.9.
T*e clie.t+ ,- HSBC Ba.9 are t*e 7r,+7ecti:e i.:e+t,r+ li9ely t, be
l,yal cu+t,mer+ ,- t*e mutual -u.d+ t,,.
T*e mar9et +*are c,uld be i.crea+ed by +tre./t*e.i./ t*e .et8,r9.
Sc*eme+ -,r 2e.+i,. Ma.a/eme.t c,uld be de:el,7ed -,r Se.i,r
CitiIe.+.
Retireme.t 2la..i./ c,uld be e--icie.tly d,.e -,r 7ri:ate +ect,r
em7l,yee+.
Threats ;
Cultural di:er+ity 7re:ail+ i. u.der+ta.di./ t*e I.dia. mar9et a.d it+
cu+t,mer+.
4e/i+lati,. c,m7leJitie+ arre+t t*e /r,8t* ,- 2ri:ate 7layer+ i. t*e
I.dia. I.du+try 8*e. c,m7ared t, 2ublic +ect,r MFB+.
C,m7etiti,. i+ :ery i.te.+e a.d becau+e ,- it t*e c,+t ,- ,7erati./
/,e+ u7 t*ereby i.crea+i./ t*e l,ad+.
FIN'IN*S
2e,7le i. t*e a/e /r,u7 ,- &G'#G year+ are t*e maJimum i.:e+t,r+.
2r,-e++i,.al 7er+,.+ are t*e maJimum i.:e+t,r+ i. HSBC MF
-,ll,8ed by G,:t. 5 2ri:ate +ect,r.
(EH ,- t*e re+7,.de.t+ *a:e i.:e+ted i. at lea+t ,.e mutual -u.d
+c*eme ,- a.y c,m7a.y
EEH ,- t*e re+7,.de.t+ -eel t*at mutual -u.d+ are a /,,d ,7ti,. -,r
i.:e+tme.t.
(EH ,- t*e re+7,.de.t+ *a:e already i.:e+ted i. HSBC mutual
-u.d+.
FEH ,- re+7,.de.t+ me.ti,. *i/* retur.+ a+ t*e rea+,. -,r i.:e+ti./
i. HSBCMF
GFH ,- t*e re+7,.de.t+ *a:e bee. i.-lue.ced by t*eir -rie.d+ -,r
ma9i./ t*e i.:e+tme.t deci+i,.+.
G"H ,- t*e i.:e+t,r+ a/reed t*at t*ere i+ ri+9 i. MF.
$FH *a:e a++e++ed t*e Cua.tum ,- ri+9 a+ l,8.
T*e maJimum i.:e+t,r+ i. HSBCMF are bet8ee. D'# year+
!EH ,- i.:e+t,r+ ,7ted -,r O7e. e.ded +c*eme+.
#EH ,- re+7,.de.t+ ,7ted Di:ide.d 2ay,ut a+ t*eir 7re-ere.ce
-,ll,8ed by /r,8t* i. MF.
FFH 7re-erred Ad:a.ta/e I.dia -u.d a.d #$H 7re-erred taJ +a:er
+c*eme+
F$H 8a.ted SI2 a+ m,de ,- 7ayme.t -,ll,8ed by #$H -,r lum7
+um.
$"H ,- t*e i.:e+t,r+ eJ7ected m,re t*a. #GH retur.+ -r,m MF+.
FFH ,- t*e re+7,.de.t+ rated t*e HSBC bra.d a+ :ery /,,d a.d
#"H rated it a+ eJcelle.t.
GFH ,- it+ cu+t,mer+ are +ati+-ied a.d F&H are *i/*ly +ati+-ied.
E$H acce7ted t*at t*ere 8a+ immediate re+7,.+e -,r c,m7lai.t+ 5
/rie:a.ce+.
S%**ESTIONS
T*e .et8,r9 c,uld be eJ7a.ded u+i./ a/e.t+ a.d ad:erti+eme.t+
+i.ce t*e re+7,.+e -,r t*e+e cate/,rie+ are ,.ly &FH a.d DEH.
T*ere +*,uld be m,re ,- cl,+e e.ded +c*eme+ -,r i.:e+t,r+ t,
c*,,+e -r,m.
Di:ide.d rei.:e+tme.t +c*eme+ +*,uld be m,re -,cu+ed a+ it
i.crea+e+ t*e NA3 ,- t*e -u.d.
C,m7a.y .eed+ t, e.*a.ce t*e +er:ice 7r,:ided by t*em +, t*at
m,re cu+t,mer+ are attracted t,8ard+ i.:e+ti./ i. MF+.
CONCL%SION
T*i+ 7r,@ect *a+ 7r,:ided a. ,77,rtu.ity -,r u.der+ta.di./ t*e Mutual
-u.d +ce.ari, i. I.dia.
I.:e+t,r+ *a:e c,.-ide.ce i. 7ri:ate mutual -u.d+ a.d 7articularly i.
HSBC MF+.
O.ly 8*e. t*ere i+ 7ri:ate 7artici7ati,. t*e Cuality ,- +er:ice a.d
7r,duct+ are e.*a.ced t, -ace t*e c,m7etiti,..
T*i+ i+ ,.ly a 7art ,- t*e i.:e+t,rB+ 7erce7ti,. a.d t*ere i+ m,re +c,7e
-,r Re+earc* 8,r9 i. t*i+ i.du+try.
A&&RE3IATIONS
MF Mutual -u.d+
UTI U.it Tru+t ,- I.dia
AUM A++et+ U.der Ma.a/eme.t
SEBI Security a.d eJc*a./e b,ard ,- I.dia
AMC A++et ma.a/eme.t c,m7a.y
AMFI a++,ciati,. ,- mutual -u.d i. I.dia
NA3 Net A++et 3alue
)uestionnaire for
A Study on Customer Perception of Private utua!
Funds and Strate#ies to attract Investors
D. Name
&. A/e
D) &G ' #G 1ear+
&) #$ P FG 1ear+
#) F$ P GG 1ear+
F) Ab,:e G$ 1ear+
#. Occu7ati,.
1) 2r,-e++i,.al
2) Sel- Em7l,yed
3) G,:er.me.t Em7l,yed
4) 2ri:ate
F. Ha:e y,u i.:e+ted i. a.y Mutual Fu.d+ +, -,rS
D) 1e+
&) N,
G. D, y,u -eel t*at Mutual Fu.d+ are a /,,d ,7ti,. -,r I.:e+tme.tS
D) 1e+
&) N,
#) N, idea
$. Ha:e y,u e:er i.:e+ted i. HSBC Mutual Fu.d+S
D) 1e+
&) N,
!. I- ye+, 8*at i+ t*e rea+,.S
D) Hi/* retur.
&) Security
#) C,m7a.y ima/e
E. =*ic* -act,r i.-lue.ced y,ur deci+i,. t, i.:e+t i. HSBC Fu.d+S
D) A/e.t+
&) Ne8+7a7er Ad:erti+eme.t+
#) Frie.d+
F) Ot*er+
(. I+ t*ere ri+9 i. Mutual Fu.d I.:e+tme.t+S
D) 1e+
&) N,
D". =*at i+ t*e Cua.tum ,- ri+9 y,u a++e++S
D) Hi/*
&) M,derate
#) 4,8
DD. H,8 l,./ *a:e y,u bee. a. i.:e+t,r i. HSBC Mutual Fu.dS
D) $ M,.t*+
&) $ M,.t*+ P D 1ear
#) D'# 1ear+
F) M,re t*a. # 1ear+
D&. =*ic* +c*eme ,- Mutual Fu.d d, y,u 7re-erS
D) O7e. e.ded Sc*eme
&) Cl,+e e.ded Sc*eme
D#. =*at ,7ti,. ,- Mutual Fu.d 8,uld y,u c*,,+eS
D) Gr,8t*
&) Di:ide.d 2ay,ut
#) Di:ide.d Rei.:e+tme.t
DF. =*at i+ t*e ty7e ,- Mutual Fu.d t*at y,u 7re-er i. HSBCS
D) Ad:a.ta/e I.dia
&) TaJ Sa:er
#) O77,rtu.ity Fu.d
DG. =*at i+ t*e m,de ,- 7ayme.t t*at y,u 8,uld c*,,+eS
D) 4um7 +um
&) Gr,++ 2ayme.t
#) Sy+tematic I.:e+tme.t 2la.
D$. =*at i+ t*e retur. y,u eJ7ect -r,m i.:e+tme.t+ i. Mutual Fu.d+ ,- HSBCS
D) DGH
&) DGH ' &GH
#) &GH ' #GH
F) Ab,:e #GH
D!. H,8 d, y,u rate t*e bra.d HSBC Mutual Fu.d+S
D) EJcelle.t
&) 3ery G,,d
#) G,,d
F) Fair
DE. H,8 d, y,u rate t*e cu+t,mer +er:ice i. HSBC Mutual Fu.d+S
D) Hi/*ly Sati+-ied
&) Sati+-ied
#) Di++ati+-ied
D(. Rate t*e acti,.+ ta9e. -,r c,m7lai.t+ 5 /rie:a.ce+S
D) Immediately Re+7,.+e
&) Delayed Re+7,.+e
#) N, Re+7,.+e
&". 1,ur +u//e+ti,.+ t, im7r,:e ,ur 7r,duct+> Ser:ice+S