PROJECT REPORT

On
“Distribution channel of Soft-drink
Industry”
(COKE)

SUBMITTED BY

Ashish Rahate

INDEX

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1. OBJECTIVE

2. LIMITATIONS

3. RESEARCH METHODOLOGY

4. DATA ANALYSIS

5. CONCLUSION

6. LEARNING

7. REFERRENCES

 CURRENT STATUS:
 India is one of the top five markets in turn of growth of soft drink
market.

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 The per capita consumption of soft drinks in the country is estimated to
be around 6 bottles per annum in the year 2003.

 PARAMETER OF STUDY:
 Distribution Channel

 SIGNIFICANCE OF STUDY:
 To study distribution strategy adopted by COKE to get success,
COKE is the very popular product ,to know that how they bring product up to
the consumer,

OBJECTIVE:

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 To understand the distribution channels of Soft drink Company
in Nagpur .

LIMITATIONS:
 The study is limited to Nagpur.
 Limited sample size and random sampling having a drawback of
results.
 The entire customer will not giving good response

 There was no way to check the authenticity of the information given

by the respondents and thus had to be accepted as genuine.
 Topic is vast but availability of information and timeline is short.

 DISTRIBUTION CHANNEL:

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 Distribution (or place) is one of the four elements of
marketing mix. An organization or set of organizations (go-betweens)
involved in the process of making a product or service available for use or
consumption by a consumer or business user.

Nagpur
Hingna Dealer
Manufacture
r

Ambica Sales
Sub- dealer

6-Ten,Dharampeeth
etc
Retailer

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RESEARCH METHODOGY:

 OBJECTIVE:
 To understand the distribution channels of COKE in Nagpur
a. To study the availability of Soft-drink in the market,
b. To study the customer preferences for Soft-drink,
c. To analysis the place important for the distribution channels for the
Company,

 Universe of the study: Nagpur City

a. Sample Size - 50
b. Sampling method - Random sampling
c. Data collection -
Primary Data - customer (50),
Dealer and manager
Nagpur Beverages Pvt. Ltd.
F- 4 (A) M.I.D.C. Hingna,
Nagpur – 440016
cont. 91232992, 37423
Secondary Data - Internet, News Papers and
Journals

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 Data :

 About Product:
Brand - COCA COLA
Product - COCA COLA
Product category - Carbonate soft drink
MRP - Rs. 20 /-, 600 ml
Selling pricing - Rs. 18.75 /-
Manufacturing units - Saoner (MH)
Head quarter - New York
Head office in India - New Delhi

 AUTHORIZED DEALER IN NAGPUR:

Dealer
Sanjay Turhate
Nagpur Beverages Pvt. Ltd.
F-4(A) M.I.D.C. Hingna, Nagpur -440016
We have asked certain question to the manager and get certain
information.
• 10 distributors working under company in Nagpur. Company provides
2 vehicles to each distributor.

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 They increase (double) the number of vehicles in summer season. Each
distributor covers specific area.
• Distributor has to deposit Rs.220 per caret. Every caret has 24 bottles.

• There are 3 types of flavor in COKE

1. Erited(gas)
2. JBD (juice base drink)
3. Water

 AUTHORIZED SUB-DEALER IN NAGPUR:

Ambika Sales,Sunil Aparment,
Near OM Sales Corporation,
Varma lay out, Nagpur
Ambika Sales Agency
• Sunil apartment near om sales corporation,
• Verma layout,Nagpur.
• We have asked some question to the owner of the agency and get
following information:
• Company cannot cover more area that’s why it makes distributors.
• We are distributed specific areas we cannot interfere in the business of
the other distributer.
• Covered areas: Buldi , Dharampeth.
• Send one salesman on each vehicle, to collect money and to maintain
all records.
• Distributer works as mediator between company and retailer.

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 RETAILER:
1) 6-Ten (Dharampeeth, Hill top)
2) Lucky Emporium (Dharampeeth)
3) Prabhat Restrorant (Dhrampeeth)
4) Mahesh Foods (Dharampeeth)
5) etc.

 TRANSPORTATION:
Own transportation facilities

 MARGIN OF RETAILER:
Marginal Retailer is that bottle of 200ml - 10%
600ml - 6.25%
2 liter - 8.5%

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DATA ANALYSIS:

• Preferred brands of coke

Preferred brand of Soft-drink

Other
9%

Pepsi
Pepsi Coca-cola
Coca-cola 50% Other
41%

People preferred to the Pepsi ,according to our survey 50% people like Pepsi,
41% Coca-cola, 9% Other.
It means Pepsi have more market share.

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• Do you get coke, when you want it?

Yes – 90 percent, No – 10 per.

Availability

No
10%

Yes
No

Yes
90%

As per our survey 90% People get coke, when they want, It means the
distribution of the coke is very good.

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• Why is coke liked?

Why coke ?

90
80
Persentage

70
60
50
Series1
40
30
20
10
0
re

t
ho
io
su
ste

at
ea

ry
d

sty

r
Ta

e
re
dr

ve
Pl

th
ur
Ti
hy

O
el
Th
e-

Fe
D

From the above graph we can conclude that maximum people drink
coke due to its taste, pleasure & when they feel very hot.

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CONCLUSION:
COKE FULLY concentrating on the distribution channel, they
are providing less money to the distributors and retailers, they are doing
more work in less expense

LEARNING:
By the help of project, we came to know about the channel
of coke . How the retailers of COKE get product and complication
of channel.

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