Ban on Polythene

Campaign
Conducted by Government of India


Presented by

Group 4

Aswathama Reddy
Rajesh Sahu
Sanjay Mohanty
Subendu Patnaik
Yogesh Nair
Zulquar N Siddiquee
Agenda
qThe Campaign
qDecision Area
qResearch Problem Objective
qResearch Questions
qHypothesis
qResearch Methodology
qSampling Questions
qSampling
qData Collection

campaign
Decision Area
qTo measure the effectiveness of the
campaign “Don’t use polythene”.

qNeed to determine , through quantitative
research, the increase in the
environmental awareness.
Research Objective
q Does people notice the campaign?

q Do they understood & adapted the campaign?

q Do they get the environmental message attached with this
campaign?

q Does the campaign changed the attitude towards nature?
Hypothesis
q Environmental awareness was lacking.
Convenient
q
q Polythene was convenient.
q
q Polythene was fashionable & trendy.
q Fashionable
q Above all. it was very cost effective.
q
q Substitutes of polythene was not present in
 abundance.
 Cost-Effective


Research Methodology
Exploratory & Descriptive

qFocus Group
§ Indentify the relevant factors used by consumers in selecting polythene.
§ To determine why despite of knowing polythene hazards, use is rampant.
§ Participants : Shopkeepers & general citizens
§

qSecondary Data Analysis

§ To determine the various type of environmental hazard created by
polythene ( source: Environmental sites in Internet).


qSurvey
§ To determine the reaction of the campaign.


Research Questions
q Was the positioning of the campaign effective?
q
q Do the people able to perceive any environmental benefit attached to
the campaign?
q
q Do the people able to get the economic benefit attached to campaign?
q
q Do the people able to perceive the health benefit attached to the
campaign?
q
q Did the campaign suggested any alternatives to polythene?
q
q Did the campaign cannibalize the sale of any other product?
q
q Was the campaign able to change the mindset & attitude of the
consumer?
q

Sampling
qTarget population
o Elements :- Male or female doing most of the shopping
o Sampling Units :- Households


q Sampling Frame :- A computer program randomly & efficiently
generating the telephone number, excluding the nonworking &
nonhousehold.
q

q Sampling Size :- All the data received in the sampling frame.

§ As the research demands descriptive methodology.

