Professional Documents
Culture Documents
] [.
)2011( George
.
.( George, 2011) .
.
).(Gregson, 2008
.(Baye, et al., 2007) .
)(Kane, 2007
.
.
.
.
)2013
Cost-based pricing
"Value-based pricing
""Competitive-based Pricing
. ( Singh,
.1 (
)
.2 (
)
skimming strategy
Penetration strategy
).)Asikhia, 2006
)2012( Singh
.
" "distinctive competencies
).(Thatte, 2007
)Thatte, 2007(
(/
)
".)Thatte, 2007) "competitive capabilities
.)Thatte, 2007(
: ).(Singh, 2012
). ( Singh, 2012
.( Uthen, et al., 2013)
(.)Thatte, 2007
:
.1 cost advantage
.2 differentiation advantage
-
: " "cost leadership ""differentiation
"."focus
( ) (
)
) (
( )
( )
()
Competitive Advantage. [ONLINE].
.
.
:
)(Gould, 2008