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)2013

)(Armstrong and Kotler, 2006

Cost-based pricing
"Value-based pricing
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skimming strategy
Penetration strategy



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Competitive Advantage. [ONLINE] Available at:


http://www.quickmba.com/strategy/competitive-advantage/.
[Last Accessed 13/1/2014].


:
.1 cost advantage
.2 differentiation advantage

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: " "cost leadership ""differentiation
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Competitive Advantage. [ONLINE].


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Competitive Advantage. [ONLINE].



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)(Gould, 2008

))Rattanaphaphtham and Ussahawanitchakit, 2010

" " Cost advantage


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))Rattanaphaphtham and Ussahawanitchakit, 2010

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