Professional Documents
Culture Documents
Sesion 1:
What is strategy? Porter, M.
Can You Say What Your Strategy Is? Collis, D. & Rukstad, M.
Sesion 2:
Captulo 2 - Origen de la Rentabilidad de las Empresas - Fundamentos de Estrategia Empresarial (Tarzijn)
Sesion 3:
Creating Competitive Advantage Ghemawat, P. & Rivikin, J.
Sesion 4:
Captulo 2 Trazado del Panorama de los Negocios del texto La estrategia en el Panorama del Negocio de
Ghemawat, P. & Collis, D.
The Five Competitve Forces That Shape Strategy Porter, M.
Sesion 5:
Firm Resources and Sustained Competitive Advantage, J. Barney
Sesion 6:
The Right Game: Use Game Theory to Shape Strategy Brandenburger, A. & Nalebuff, B.
Sesin 7:
Captulo 17, Organizacin Industrial para la Estrategia Empresarial, J. Tarzijn y R. Paredes
Sesion 8:
Captulo 15, Organizacin Industrial para la Estrategia Empresarial, ed. 2, J. Tarzijn y R. Paredes
Sesion 9:
Captulo 5, Organizacin Industrial para la Estrategia Empresarial, J. Tarzijn y R. Paredes
Captulo 20, Organizacin Industrial para la Estrategia Empresarial, Tarzijn y Paredes.
Sesion 10:
Note on Corporate Strategy Piskorski, M.
From Competitive Advantage to Corporate Strategy Porter, M(espaol).
Sesion 11:
Managing Differences: The Central Challenge of Global Strategy - Ghemawat, P.
Distance Still Matters - Ghemawat, P.
The Competitive Advantage of Nations Porter, M.